Small Business Saturday 2018

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Friday • 11.23.2018

BraNd aVE. STUdiOS CONTENT

SHOP LOCAL this Holiday Season SPONSORED BY:

For all your Savings and all your Loans.

S A T U R D A Y, N O V E M B E R 2 4 , 2 0 1 8

SHOP LOCALFAST FACTS CONTENT AND PHOTO PROVIDED BY GREEN SHOOT MEDIA

SMALL BUSINESS SATURDAY

Shopping local has become a trend thanks in large part to nationwide marketing campaigns. In fact, Small Business Saturday has become a shopping holiday in its own right — and fares well against its more big-box competitors Black Friday and Cyber Monday. This is what it means to shop local in the United States.

• Small Business Saturday started in 2010. That year, the event was sponsored and promoted by American Express to encourage the growth of small businesses. • Small Business Saturday took a dip in 2017, both in foot traffic and in overall dollars spent. The shopping holiday saw 108 million shoppers who spent approximately $12.9 billion, which according to the National Federation of Independent Business and American Express, is 4 million shoppers and more than $3 billion less than the year before. • The state-by-state breakdown of the day shows that a majority of participation was through restaurants and bars, with 41 percent of people dining local. This was followed by purchases of clothing and accessories from small businesses (24 percent), grocery stores (23 percent) and then coffee shops (22 percent).

SHOPPING SMALL

• You may have already heard more mainstream statistics regarding your dollars (such as when you spend $100 at a local business, approximately $68 stays in the local economy, rather than just the $43 if you would spend that same money at a big-box store.). But did you also know that small businesses accounted for more than half the jobs that have been created in the last decade? • Additionally, small businesses donate 250 percent more than corporate businesses to non-profits and to community-based causes, according to the Seattle Good Business Network. • While some shoppers won’t purchase items directly on Shop Small Saturday, the shopping holiday has definitely increased small business awareness. People have begun to shop small on other days and more consistently throughout the year.

THE GIFT THAT KEEPS ON GIVING CONTENT AND PHOTO BY GREEN SHOOT MEDIA

Shopping local is the ultimate gift you can give your community and it is an incredibly patriotic act. By shopping local, you keep your money local, investing in the place that invests in you. Read on for some inspiring reasons to shop local.

YOU MAKE YOUR TOWN THE PLACE TO BE

Local shops and businesses are what give a town its flavor. By spending money in local shops — especially those that support local makers — you are making a statement that you appreciate those trades and would like to see them remain in the area. Supporting those businesses can even attract more people to your area. Towns and cities with vibrant downtown areas are hot spots during the shopping season, resulting in more revenue for many related businesses, organizations and tourism bureaus.

YOU HELP SHAPE YOUR COMMUNITY

A community’s small businesses are what give a town or city its heart; these are places that help shape your town’s character and personal brand. Locally owned businesses tend to stock the items and products that they know will sell well. By purchasing

from small businesses, you are helping to dictate the items they sell, as well as their overall success in the community.

YOU SUPPORT YOUR NEIGHBORS

Well, maybe not technically your neighbors, but definitely others who live in your area. Not only do small businesses account for more than 99 percent of all the business in the country (that is a lot of jobs), but they support and give to local programs. One of the most popular ways small businesses give back is through sponsoring little league teams and major community events. And shopping local doesn’t stop at purchasing gifts. Consider shopping local with your groceries or opening up a savings account at a local bank to save for your Christmas shopping all year round.

This content was produced by Brand Ave. Studios. The news and editorial departments of the St. Louis Post-Dispatch had no role in its creation or display. For more information about Brand Ave. Studios, contact tgriffin@stltoday.com.

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