Do you enjoy VH1 supersonic?

Do you enjoy VH1 supersonic?

English entertainment is going through a very good phase in India. It is quite surprising to many, but the fact is that India is home to the largest population of English speakers among the non-English speaking nations in the world. Being the land with British colonial history of more than two centuries, the English language plays a very important role in the lives of Indians. English is also considered the second official language of India and a primary means of communication in the business spheres.

It was definitely ironical that English was not given its due share when it came to television.

As we all know, in national television, the Hindi language dominates the game. Almost all major general entertainment channels and those of other genres are in Hindi. It is quite understandable that more than half of the population in India understands Hindi, but English always had a great potential in television entertainment.

The good news is that India’s leading media corporation, Viacom 18, has perceived this fact and is currently running a bunch of quality channels in the English language. Within a few years of the launch of these channels, they gained immense popularity among the masses.

Probably the first popular English language channel on Indian television is VH1. It is a music channel, which airs new releases as well as older chartbusters for English music lovers. VH1 is especially popular among the youth. In the genre of music, which is largely dominated by Bollywood music, VH1 has steadily gained a strong fan base.

Viacom 18 is considered the smartest media house in India not without reasons. It did not keep itself confined within the boundaries of the rectangular TV screen. A few years back, Viacom 18 launched the reality show VH1 supersonic, which seeks talents in English music among Indians. Although the reality show has been designed to fit television, it has gained popularity offline too. The show is enjoyed by audience at live venues and Viacom 18 has perfectly capitalized on it by charging tickets for the stage acts. However, watching a stage show of VH1 supersonic is totally worth it.

Undoubtedly, English entertainment has got great potential in India and Viacom 18 is steadily inching towards making it more and more popular among the masses of India.