Philippe de Moerloose 1.Biography: Philippe de Moerloose was born on 30 June 1967, in Watermael-Boisfort, Belgium, but grew up in the Congolese province of Katanga. Philippe de Moerloose founded DEMIMPEX upon graduating from l’Ichec in 1991. His activities were initially focused on the export of spare parts to Africa, but rapidly expanded to include sales of vehicles and industrial equipment. Today, the Consortium SDA-SDAI that Philippe de Moerloose founded has a consolidated adjusted turnover of some 500 million euros and employs over 2000 people. Philippe de Moerloose is also active in the industry, hotel and airfreight sectors, strictly via the Belgian company Demavia.
2. Introduction: 1991 Creation of Demimpex (short for: "de Moerloose-Import-Export"), specialised in the sale and export of spare parts to Africa. 1995 Demimpex purchases "Vehicles Repair & Parts" (VRP), the leading Belgian company in the sale of 4x4 vehicles and spare parts abroad. 1996 Creation of the first subsidiary on the African continent: Demimpex Afrique. 1999 Acquisition of Transco, a Belgian competitor of Demimpex-VRP based in Antwerp. 2000 Creation of the bonded logistics centre (Pre Delivery Organisation) in Antwerp with a capacity for 2,500 vehicles. 2001 Acquisition of "Auto Transport Company"(ATC) in the Belgian Group Chanic. This acquisition allows the Group to officially distribute the Nissan brand in RDC. 2004 Joint venture ATC Comafrique with the Group SIFCOM allowing the distribution of the brands Nissan, Volkswagen, Audi and Budget Rent A Car in Côte d’Ivoire. Creation of a Belgian-Algerian joint venture, Demdistral, for the distribution of the brands Hitachi and John Deere in Algeria. 2005 Creation of Demimpex Middle East in the Dubai free zone. 2008 Creation of the holding under Belgian law, Société de Distribution Africaine (SDA), allowing consolidation of all of the interests acquired to date.
2010 Launch of SDA Asia, a base for the Group in China 2011 Development of the network SMT (Swedish Machinery & Trucks), official distributor of Volvo Construction Equipment, Volvo Trucks and Volvo Penta, in Cameroon, Congo Brazzaville, Côte d’Ivoire, Nigeria and RDC. Demimpex is split into two companies: Demimpex Motors and Demimpex Equipment. Creation of DEM Equipment in RDC. Creation of SDIAG for the distribution of John Deere Agriculture agricultural equipment. Automotive activities are added to the joint venture TRACTAFRIC MOTORS CORPORATION. This company is the second leading player in sub-Saharan Africa in the automotive sector and is owned for 60% by the Group Optorg and for 40% by the Group SDA. Purchase and integration of the Multitech group (official distributor of Volvo in Ghana, Burkina Faso, Benin and Liberia) into the SMT network. 2012
Establishment of management committees within SDA, Demimpex Equipment and SMT
Europe. Creation of the holding under Luxembourg law SDAI, encompassing the interests SDIAG and CBA Trading (formerly SDA Asia). 2013 Creation of the sub-holding SMT Group by adding the subsidiaries owned in Africa. Creation of the sub-holding DEM Group by adding the DEM Equipment subsidiaries owned in Africa. Reinforcement of the DEM Group network through the creation of the subsidiaries DEM Ghana, DEM Mauritanie, DEM Maroc, DEM Nigeria and DEM Sénégal.
3. Hobbies : A fan of marathon running and endurance sports, Philippe de Moerloose has completed numerous races including the Paris, Brussels, Barcelona and New York marathons. He also enjoys tennis, and has been an outstanding player for many years. These physical challenges demand qualities such as surpassing oneself, mutual support and endurance. This is a reflection of the energy and the capacity "to push the limits" that characterises Philippe de Moerloose in both his athletic and professional endeavours.
4. External links: http://issuu.com/philippe-de-moerloose , Philippe de moerloose http://www.youtube.com/channel/UCcpFdSHBXC5rLxp-1lLAZFg?feature=c4-feed-u , Philippe de Moerloose