SDA- SDAI Consortium 1. History: The Société de Distribution Africaine (SDA) and the Société de Distribution Africaine Internationale ( SDAI) combine companies that are active in the distribution of new vehicles and machines and agricultural tractors in Africa. The SDA and SDAI Holdings were created respectively in 2008 and 2012, but their roots go much further back to the 1990's, with the creation of DEMIMPEX, specialising in the sales and exporting of spare parts to Africa. The company grew rapidly, thanks in part to organic growth as well as the creation of joint ventures and the acquisition of competitors such as Vehicle Repair Parts (VRP), Transco and Auto Transport Company (ATC) and of the Multitech network. In 2011, SDA combined its automobile activities with those of the Optorg Group to create Tractafric Motors Corporation (TMC). At the end of this operation, SDA owned 40% of this joint venture. In 2012, SDA reinforced the management structures and the infrastructures of the distribution networks of the SMT Group (distribution of Volvo CE, Volvo Trucks and Volvo Penta in 13 African countries) and the DEM Group (distribution of John Deere Construction & Forestry and Hitachi Mining & Construction Machinery in 25 African countries). SDAI reinforced by supporting the management structure and the infrastructure of the SDIAG distribution network, distribution of John Deere Agriculture in DRC, Rwanda and Burundi. The SDA-SDAI Consortium offers all the corporate support required for the development of its participations in terms of strategy: human resources, legal & compliance, marketing, IT, management control, to allow the subsidiaries to ensure and develop internal and external quality growth. 2. ACTIVITIES: Mister Philippe de Moerloose: CEO and Founder of the SDA – SDAI Consortium 2.1 The SDA holding: *The SDAholding (Société de Distribution Africaine created in 2008) is based in Wavre in Belgium and has 3 significant shareholders: SMT Group, DEM Group and TMC.
*SMT Group is the official distributor of Volvo Construction & Equipment, Volvo Penta and Volvo Trucks. SMT Group offers a wide range of products in over a dozen countries in Central and West Africa. *DEM Group: official distributor of John Deere Construction & Forestry, Hitachi Construction Machinery as well as Wirtgen in North, West and Central Africa. *Tractafric Motors Corporation ( TMC): created by an alliance between the Optorg and SDA group. TMC is a major player in the automobile distribution sector in Africa (Mercedes Benz, Mitsubishi, Hyundai, Nissan, Ford, Volkswagen …). The SDA Holding owns 40% minority share in TMC. 2.2 The SDAI holding: * The SDAIholding (Société de Distribution Africaine Internationale created in 2012) is based in Luxemburg and has 2 shareholders, namely SDIAG Group and CBA Trading. * SDIAG Group is the official distributor of John Deere agriculture for the DRC, Rwanda and Burundi and offers a vast range of tractors, harvesting combines, sprayers, transporters, loaders and other agricultural equipment. *CBA Trading : based in Shenzen and specialises in the sourcing and the direct sale of transport, agricultural and industrial and mining construction equipment. CBA Training's distribution activities in the subsidiaries of the SDA-SDAI Consortium include Sinotruck trucks, Yanma generators as well as Goodsense forklifts in DRC, Rwanda and Burundi. 2.3 Additional information: The SDA-SDAI Consortium offers a complete high quality range as well as exceptional aftersales service, at competitive prices, in 27 African countries. Its in-depth knowledge of Africa, relying of decades of experience on the continent, makes the SDA-SDAI Consortium a true asset for all its partners, clients and suppliers.
3. Structure of the SDA – SDAI Consortium:
4. The key figures of the SDA-SDAI Consortium:
5. The values of the SDA-SDAI Consortium: * Respect: The Consortium is respectful of the company and of the environment of its partners and clients, and of its personnel, because we believe that ethical, integral, fair and responsible behaviour is the key for development. *Competence: Twenty years of experience in Africa have made the SDA-SDAI Consortium a true expert and especially a professional presence in Africa. *Team spirit: loyalty, transparency, mutual trust and taking responsibility are the characteristics ingrained in the Group's make-up. This means that SDA-SDAI seeks to serve the interests of its partners and clients as best as possible. 6. SDA management committee: . Mister Philippe de Moerloose . Mister Michaël Delvaux . Mister Nicolas Grosjean 7. SDA Administrative council: .Mister Philippe de Moerloose . DTK Consulting SPRL: Mister Michaël Delvaux . Mister Geert Muylle 8. SDAI Administrative council: . Mister Philippe de Moerloose . Mister Michaël Delvaux . Ms KarolineWillot . Ms ValeriePechon .Ms MaouniraMeziadi .Mister Geert Muylle 9. External links: www.consortium-sda-sdai.com
www.sdaworldwide.com www.dem-group.com www.smt-group.be www.sdiag-group.com www.cba-trading.com www.tractafrictmc.com
www.philipedemoerloose.com
10. Press Contact: Mister Frederic Corbiere press@sdaworldwide.com