Tutor Marketing Checklist - Actions

After reading the guide, use this checklist as a way of keeping track of your marketing efforts. The checklist summarises all the actions highlighted throughout the book.

Getting Started

 Complete your free marketing strategy template included with the guide

 Calculate your hourly tutoring rate using the Your Rate freelance calculator tool

 Research other tutors in your area and approach them about setting up a referral system

 Tell your existing students and their parents that you’re looking for new tutees

Taking it to the Next Level

 Arrange to give a 5-minute talk at a local community group, promoting your services

 Consider registering with a tutoring agency

 Use our free Tutor Directory Reviews document and decide which websites to register on. Supplement this with local keyword research to help make your decision

 Consider registering with an online tutoring platform

Getting Online

 Create your own website using WordPress or pay a web designer to build one for you

 Optimize your website and apply proper on-page SEO

 Build links to your blog content and create internal links within your articles

 Identify websites to guest post on. The higher their PR rating, the better Increasing Your Online Presence

 Become active on online forums

 Engage with people on social media/share your website content/spread the word about your services

 Consider pitching a story to a local or national newspaper and asking to be quoted in the article

Future Proofing Your Marketing

 Consider how you will position yourself in the tutoring marketplace

 Create a profile on The Tutor Website and become actively involved in the community