Sustainably Dynamic
Prince Obeng
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Investment Opportunities in increasing Production and Processing in Soy Value Chain Prince Obeng
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Background • Production has been very subsistence, plagued with very poor yield, 0.8 metric tons/ha vs 3.5 metric ha in LatAm • Northern Ghana accounts for about 90% of production Volume • Consumer Awareness of Soya Beans as a very good and cheap Protein source is limited • Top of Mind Aware is below 1% Prince • Added Awareness isObeng below 2%
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Business Opportunity Model Agro Inputs
Processing
Soy Market Size
Warehouse & Irrigation
Retail & Distribution Prince Obeng
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Major Categories of Soy Portfolio 80%
Poultry 12%
8%
Beverage &
Aquaculture
Snack
Soya Beans Prince Obeng
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Market Size Assumptions• Feed Formulation Broilers : 33% Soy Meal Layers: 20% Soy Meal
• Basic Poultry Meat Products • Drum Stick, Gear Box & Wings
• Soy Proteins Products are held at zero • Soy Milk • Soy Tufo, Khebab, etc
• Aquaculture Feed is held at zero Prince Obeng
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Market Growth- Broilers • Estimated Per Capita Consumption of Poultry Meat has increased from 1.8Kg in 2000 to 7Kg in 2014 • Estimated Volume of Poultry Meat –National Volume:175,000 metric tons • Local Production: 55,000 metric tons • Imported Poultry Meat: 120,000 metric tons Prince Obeng
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Market Growth- Broilers • Drivers for Growth –Growing Population –Fueled by 3% annual Urbanization Rate –Growing Time Poverty among both Urban and rural Consumers – “Eat on the Go” –Affordability and Visibility, “everywhere, every time” Prince Obeng
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Market Size- Soy for Broilers 175,000,000kg Total Volume of Poultry Meat Consumed
87,000,000 Units Quantity of Broilers Consumed
173,000,000kg Volume of Soy Meal to feed the Broilers Prince Obeng
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Market Growth- Layers • Estimated Layers Population about 30,000,000 birds as @ 2013 • Drivers for Growth – Growing Population – Fueled by 3% annual Urbanization Rate – Growing Bakery Industry – Health Awareness for Kids
– Emotional Consumption ”kyebom” – Growing Confectionary and Ice Cream industries Prince Obeng
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Market Size- Soy for Layers 30,000,000 Units Quantity of Layers
1,920,000,000Kg Volume of Feed consumed for 80Weeks
384,000,000Kg Volume of Soy Meal Consumed Prince Obeng
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Market Value- Soy Beans for Poultry Industry –Broilers : 216,000 tons –Layers : 480,000 metric tons –TOTAL : 696,000 metric tons
–@ 400/ton = $278m
Prince Obeng
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Soy Beans Production –Land Size: 232,000 ha –Seeds: 3,700 Metric Tons •Hybrid Seeds •Inoculants Prince Obeng
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Soy Beans Production • Farm Machines • Heavy Duty Tractors: –Plough, Harrow, Cultivator –Planters, Spreaders, Sprayers
• Combined Harvesters • Dryers Prince Obeng
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Soy Beans Production Irrigation: •Pump Houses •Central Pivot Equipment •Gravity Construction
Prince Obeng
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Soy Beans Production • Fertilizer and Chemical: •Volume of Fertilizer –1,700,000kg –Chemicals »Weedicides »Insecticides Prince Obeng
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Soy Beans Production • Warehouse and Logistics: •Silos •Grains Trucks •Grains Dryers •Grains Cleaners Prince Obeng
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Soy Beans Processing • Seed Preparatory Machines • Solvent Extraction Machines
• Oil Refinery • Soy Meal Packaging Prince Obeng
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Animal Feed Processing • Animal Feed Processing Plants –Feed Transporters
–Feed Silos Prince Obeng
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Egg & Meat Processing • Meat Processing Machines • Cold Chain Logistics
• Egg Processing Machines
Prince Obeng
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The Market Outlook •What if…? –Egg Consumption per Capita increases from 12 to 24/annum –Central Eggs Drying Factories are established in Greater Accra, Ashanti and Brong Ahafo regions Prince Obeng
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The Market Outlook •What if…? –Meat Processing extends to: »Fillet »Nuggets »Meat Balls » Sausages »Burgers Prince Obeng
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The Market Outlook •What if…? –Consumer centric Marketing Communication is designed and implemented across the country »Vitality – Look Good, Feel Good »Affordability and Visibility Prince Obeng
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Rural Wealth‌
Prince Obeng
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Thank You Prince Obeng
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