DOG WORLD MAGAZINE DECEMBER 2021

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MEDIA UPDATE – David Margan It was quality not quantity for social media this month. Facebook and Instagram both drew almost 100 new followers to each platform.

• • •

Facebook followers 8889 Instagram followers 1108

FB post engagements remained steady this month. Instagram followers have become more engaging, tagging Dogs Queensland in posts and interacting in the comments too. Instagram impressions are up by 39.5 per cent and engagements up by 7.9 per cent.

Top Instagram posts were the November 2021 Dog World magazine cover dog, the Border Collie and the October 2021 article ‘This Season Is A Tick-ing Time Bomb’. Top Facebook posts were again the Border Collie breed feature and tick safety on Instagram and Facebook plus the ‘Volunteering With Your Dog’ post on Facebook. Most engaging Facebook post at a rate of 17.8 per cent was the Junior Handler State Finalists with over 200 engagements and 783 video views!

WE NEED ALL OUR MEMBERS TO SPREAD THE WORD AND GET EVERYONE YOU KNOW TO DO THE FOLLOWING: • CALLING ALL DOGS QUEENSLAND MEMBERS to sign-up to Dogs Australia’s Facebook page and to receive the Bush Telegraph. • AND A REMINDER TO DOGS QUEENSLAND MEMBERS to follow the private Dogs Queensland Members Facebook group: (1) Dogs Queensland Members | Facebook You will have to provide their membership number and answer a few questions too. If you are not a paid up member you can follow us on (1) Dogs Queensland | Facebook Facebook page.

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DOG WORLD December 2021


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