Dogs Australia – The New Face Of The ANKC

DOGS AUSTRALIA

– David Margan If you watched the ANKC Member update you will now know that the public face of the Australian National Kennel Club will change to ‘Dogs Australia’ later this year. With its name change or re-branding will be the beginning of a much bigger and more pro-active marketing role for our national body. Across Australia we have 32,000 members, 11,000 breeders and over 350 breed clubs and now we will have a much stronger voice and, in time, a much bigger public voice. Dogs Australia will change the way we communicate with dog lovers around Australia. See the promo: https:// www.youtube.com/watch?v=1BTDTnEZN4c In late October the ANKC presented a national streamed member update on some important changes. The member update demonstrated the scale and strength of all our combined communities across Australia. Two or three times a year Dogs Australia, will run campaigns via the mainstream media directed at the public and dog consumers on behalf of our national membership by bringing together the amazing repository of expertise, knowledge and experience held by our people. Later this year, the first national campaign will be launched focusing on educating the public on the importance of research to find the right dog for their family. That campaign will be driven by 7 social media videos and will focus on our 7 breed groups, their history, characteristics and instincts that might suit people looking for a dog for their family. They will also include dog sports. They are designed to interest the general public and drive

consumers to our breeders and dog sports. If you watched the ANKC Member update you will now know that the public face of the Australian National Kennel Club Once edited they will go up on all our state and national will change to ‘Dogs Australia’ later this year. Dog websites with links to relevant breeders.With its name change or re-branding will be the These videos have all been filmed in Queensland with beginning of a much bigger and more pro-active our dogs and our breeders which is a great honour and marketing role for our national body. demonstrates that Queenslanders are leading the pack. Across Australia we have 32,000 members, 11,000 All this has taken a tremendous amount of work by our team. breeders and over 350 breed clubs and now we will have a much stronger voice and, in time, a Special thanks should go to, from Sydney, project much bigger public voice. leader, Tara King, and the staff and membership of Dogs Dogs Australia Queensland, especially, Director, Barbara Murfet and Ian will change the way we communicate with dog lovers around Australia. Rasmussen who have been just terrific in organising our See the promo: breeders to participate in the filming.https://www.youtube.com/watch?v=1BTDTnEZN4c In late October That has involved wrangling dozens and dozens of dogs the ANKC presented a national streamed member update on some important changes. and their breeders. The member update demonstrated the scale and strength of all our combined communities across Australia. And there’s more. All our breeders will be called on to contribute to grow our brand and your reputation as breeders of quality. Two or three times a year Dogs Australia, will run campaigns via the mainstream media directed at the public and dog consumers on behalf of our national membership by All you will have to do is join what we are calling the ‘Dogs Australia Bush Telegraph’. bringing together the amazing repository of expertise, knowledge and experience held by our people. Join the Bush Telegraph now and Dogs Australia will share with you resources from the various consumer Later this year, the first national campaign will be launched focusing on educating the public on campaigns that you can share with your community to the importance of research to find the right dog for their family. grow our brand, your breed and club profile. You can join by emailing your name, organisation name and key contact to: bushtelegraph@ankc.org.au That campaign will be driven by 7 social media videos and will focus on our 7 breed groups, their history, characteristics and instincts that might suit people looking for a dog for their family. They will also include dog sports. Just imagine how many people we could reach if we all They are designed to interest the general shared our own powerful messages.public and drive consumers to our breeders and dog sports. You can also watch the streamed presentation from Oct Once edited they will go up on all relevant breeders. 24 where the ANKC Chairman, Hugh Gent OAM, and the Board shared the plans for the rebrand of the ANKC to Dogs Australia. our state and national Dog websites with links to If you missed it and want to watch the update just go to; These videos have all been filmed in Queensland with our dogs and our breeders which is a great honour and demonstrates that https://ankc.org.au/MemberNews.Queenslanders are leading the pack. All this has taken a treme It is available in both video and transcript form.ndous amount of work by our team. This is an exciting development and one from which we will all prosper. Special thanks should go to, from Sydney, project leader, Tara King, and the staff and membership of Dogs Queensland, especially, Director, Barbara Murfet and Ian Rasmussen All it takes is your participation. Do that and you can’t who have been just terrific in organising our breeders to participate in the filming. lose! That has involved wrangling dozens and dozens of dogs and their breeders. And there’s more. All our breeders will be called on to contribute to grow our brand and 16 DOG WORLD November 2021 your reputation as breeders of quality.