DOGS AUSTRALIA If –you watched now know that the face of the consumers to our breeders andpublic dog sports. David Margan the ANKC Member update you will Australian National Kennel Club will change to ‘Dogs Australia’ later this year.
Once edited they will go up on all our state and national If you watched the ANKC Member update you will now Dog websites with links relevant breeders. know that the public face of the Australian National With its name change ortore-branding will be the Kennel Club will change to ‘Dogs Australia’ later this year. beginning a much bigger and inmore pro-active Theseof videos have all been filmed Queensland with our dogs andfor ourour breeders which isbody. a great honour and marketing role national demonstrates that Queenslanders are leading the pack.
Across Australia we have 32,000 members, 11,000 All this has taken a tremendous amount of work by our breeders and over 350 breed clubs and now we team. will have a much stronger voice and, in time, a Special thanks should go to, from Sydney, project much bigger public voice.
leader, Tara King, and the staff and membership of Dogs Queensland, especially, Director, BarbaraAustralia. Murfet and Ian Dogs Australia will change the way we communicate with dog lovers around Rasmussen who have been just terrific in organising our See the promo: https://www.youtube.com/watch?v=1BTDTnEZN4c breeders to participate in the filming. With its name change or re-branding will be the has involved wrangling dozens and of a much bigger and more pro-active Inbeginning late October the ANKC presented a nationalThat streamed member update on dozens some of dogs and their breeders. marketing role for our national body.
important changes. The member update demonstrated the scale and strength of all our combined communities across Australia. Across Australia we have 32,000 members, 11,000 breeders And there’s more. All our breeders will be called on to and over 350 breed clubs and now we will have a much
contribute to grow our brand and your reputation as
Two or three times a year Dogs Australia, run campaigns of quality. via the mainstream media stronger voice and, in time, a much bigger public voice.will breeders directed at the public and dog consumers on behalf of our national membership by All you will have to do is join what we are calling the Dogs Australia will change the way we communicate bringing together the amazing repository of expertise, knowledge and experience held by with dog lovers around Australia. See the promo: https:// ‘Dogs Australia Bush Telegraph’. our people. www.youtube.com/watch?v=1BTDTnEZN4c Join the Bush Telegraph now and Dogs Australia will
Later year, the first national campaign be with launched focusing onvarious educating the share you resources from the consumer In latethis October the ANKC presented a national streamed will campaigns that you sharefamily. with your community to member on some important changes. The public onupdate the importance of research to find the right dog forcan their
grow our brand, your breed and club profile. member update demonstrated the scale and strength of all our combined communities acrossby Australia. That campaign will be driven 7 social media videos and will focus on our 7 breed You can join by emailing your name, organisation name groups, their history, characteristics and instincts that might suit people looking for a dog and key contact to: bushtelegraph@ankc.org.au Two or three times a year Dogs Australia, will run forcampaigns their family. They willmedia alsodirected include dog sports. via the mainstream at the Just imagine how many people we could reach if we all public and dog consumers on behalf of our national own powerful messages. They are designed to interest the general public andour drive consumers to our breeders and membership by bringing together the amazing repository shared dog sports. knowledge and experience held by our of expertise, You can also watch the streamed presentation from Oct people. 24 where the ANKC Chairman, Hugh Gent OAM, and the
Once edited they will go up on all our state and national Dog websites with links to Board shared the plans for the rebrand of the ANKC to Later this breeders. year, the first national campaign will be relevant Dogs Australia.
launched focusing on educating the public on the importance of research to find the right dog for These videos have all been filmed in their Queensland with our dogs and our breeders which If you missed it and want to watch the update just go to;is family. https://ankc.org.au/MemberNews.
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great honour and demonstrates that Queenslanders are leading the pack. That campaign will be driven by 7 social media videos
It is available in both video and transcript form. Alland this tremendous willhas focustaken on our 7abreed groups, theiramount history, of work by our team. characteristics and instincts that might suit people
This is an exciting development and one from which we
They are designed to interest the general public and drive
lose!
Special thanks should go to, from Sydney, project leader, Tara King, and the staff and will all prosper. looking for a dog for their family. They will also include membership of Dogs Queensland, especially, Director, Barbara Murfet and Ian Rasmussen dog sports. All it takes is participation.inDothe thatfilming. and you can’t who have been just terrific in organising our breeders toyour participate That has involved wrangling dozens and dozens of dogs and their breeders. And16there’s more. All 2021 our breeders will be called on to contribute to grow our brand and DOG WORLD November your reputation as breeders of quality.
