Fashion Media Workshops & Courses Autumn/Winter 2010-11 Director: Charlene Campbell
www.stylenews.co.uk
CO NTEN TS 3 ABOUT US
4 FASHION STYLING INTENSIVE COURSE For new stylists interested in developing their skills. Get a glimpse of the daily routine of a working stylist and build a shoot from visuals to the final story for your portfolio.
5 FASHION MEDIA FOR BUSINESS This unique workshop will introduce you to the fundamentals of print and digital media and give you the opportunity to explore the diverse roles that may be right for you.
6 FASHION & BEAUTY PR The ideal course for a budding publicist or anyone keen to brush up on their fashion and beauty PR skills.
7 INTRO TO PERSONAL STYLING A course for personal stylists, shoppers and womenswear designers.
8 TESTIMONIALS 9 STYLE NEWS TERMS & CONDITIONS 12 BOOKING FORM 13 FOR MORE INFORMATION
ABOUT US Style News is a media company training new talent and supporting existing artists in the fashion and beauty industry. We work with some of the largest print and online magazines. Our courses and workshops are operated by professionals with extensive contacts and knowledge in a variety of sectors. Aimed at complete beginners to industry professionals, we work to ensure that you gain new skills or develop existing ones.
Style News appreciate that you may have a busy work schedule or other commitments that may not leave much flexibility for daytime lectures so we have designed courses to fit around you by running day, evening and weekend programmes or intensive one day classes throughout the year. Each class is an intimate session that allows dedicated time and support for every student. The result? You’ll leave fully equipped with a concrete plan for success in fashion……
FASHION STYLING INTENSIVE The course includes: • The stylists role in fashion media • Trend analysis and how to incorporate the seasons key styles into your work • Designers and fashion shows • Styling for print and online magazines • PR contacts • A shoot with a professional photographer for your portfolio Materials: Notebook and pen Cost:£200 Dates for daytime classes: 3/11/10 − 5/11/10 Day of the week: Wednesday – Friday Time: 10am − 2pm Dates for evening and weekend classes: 3/11/10, 4/11/10 and 6/11/10 Time: 6pm - 8pm, 6pm - 8pm and 9am - 5pm respectively Location: Harrow Level: Beginners
FASHION MEDIA FOR BUSINESS Packed with innovative activity that is pioneering the fashion and beauty market, the day will involve an informative lecture addressing, marketing solutions, PR, Styling and Journalism. The course includes: • Fashion Calendar • Marketing in the fashion • For print and digital media • Creating press releases • Styling Editorial • Fashion forecasting • Social Media, blog engagement and Search Engines Materials Needed: Notebook and pen Dates for evening classes: 29/11/10 − 3/12/10 Day of the Week: Monday – Friday Time: 5:30pm −8:00pm Cost: £125 Dates for daytime classes: 11/12/10 − 12/12/10 Day of the week: Saturday and Sunday Time: 10am −4pm Location: Harrow Level: Intermediate (suitable for new business’ and PR and Marketing specialists keen to brush up on their skills and get tips on monopolising each area in fashion media.)
FASHION & BEAUTY PR Packed with innovative, game changing activity and real life case studies that are pioneering the fashion and beauty market. Materials Needed: Notebook and pen The course includes: • PR in fashion and beauty • Target marketing • The role of public relations • Media lead times • Analysing media opportunities and creating press releases • Press packs • Generating editorial coverage • Social Media, blog engagement and Search Engines • Networking, relations and contacts Each student will receive a complimentary Style News Fashion Directory of contacts to take away.
Cost: £250 Dates: 3/1/11 − 7/1/11 Day of the week: Monday – Friday Time: 10am−2pm Location: Harrow Level: Intermediate (suitable for new business’ PR and Marketing specialists keen to brush up their skills and get tips to maximise coverage and press opportunities)
INTRODUCTION TO PERSONAL STYLING This course will teach you the styling concepts that can help to build confidence in selecting the right looks for individuals and teaming a collection of ensembles to style for a shoot. The course includes: • Working with clients • Choosing colours, fabrics and shapes • Styling tricks • Teaming looks with accessories • Trends and current styles Materials: Notebook and pen Cost: £50 Date: 8/1/11 Time: 2pm - 6pm Level: Beginners
TESTIMONIALS “My experience with style news thus far has been that of a very high standard of professionalism and services conducted in the most helpful and motivating manner. Charlene Campbell is the kind of person I absolutely never expected to come across in the fashion industry, but am more than relieved I have!! I completed one of their courses knowing exactly what I needed to do to make a place in the market, thanks to all the insight and information provided on the course and I will most definitely be signing up with style news on more of their fashion related workshops. The support service provided was also extremely helpful, especially since I didn't expect any at all. Thanks Again Charlene.” Firdousa Hassan Stylist “Thank you for all the help and advice!” Joanna Sait Journalist “It was nice to meet with the team and learn from their experience. You don’t often get trained by professionals in the industry, its a once in a lifetime opportunity” Natasha Johnson Fashion Designer “I highly recommend Style News Fashion Media Workshops, they are brilliant. I was so unsure of what direction to go in or how to approach my career as a publicist and they gave me the confidence and tips I needed. Thanks so much.” Katherine Bates Aspiring Publicist
STYLE NEWS TERMS AND CONDITIONS Fees 1.1 Full payment of the course fees must be received prior to commencement of the course. Your place on the course cannot be guaranteed until full payment is received. 1.2 All fees stated are inclusive of VAT at the prevailing rate. 2. Minimum age requirement We cannot accept bookings from students under 18 years of age without written parents permission unless it has been booked by your parent or guardian. 3. Methods of payment 3.1 Fees can be paid by cheque two weeks prior to the course start date. Please make all cheques payable to Style News Limited. 3.2 Fees can be paid by cash if payment is made in person. 3.3 Payment by bank electronic transfer, is accepted for UK and overseas residents and must be made at least one week before the course start date. Our bank details are available on request. 3.4 If your company is paying for the course fees and would prefer to be invoiced, please write to us on your company’s headed paper and send a company purchase order with your booking form. Payment is required within 30 days of the date of the invoice. 4. Payment by cash 4.1 If you wish to pay for your course in cash, and the amount is over £200, you will be required to provide photo ID at the time of booking. This ID should be either a driving licence or passport. 4.2. If you subsequently require a refund (under the terms of our booking conditions, points 8 & 9) you will need to bring the same photographic ID to collect the cash refund. This will be checked against the original ID provided before any cash is refunded. 5. Late applications 5.1 If there are places available on a course we will accept bookings right up until the course commences. 5.2 If you apply within 5 working days of the course commencing we cannot guarantee that your booking confirmation will reach you by post prior to the start of the course. 5.3 Late applicants will usually have their place on the course confirmed by telephone or email. If, however, you have not received confirmation within 24 hours of your application it is your responsibility to check the status of your booking. This can be done by emailing team@stylenews.co.uk or calling + 44(0)7809 399 333 5.4 Late applications must be paid for in full by the method of cash on the day the course commences. 6. Overseas applications 6.1 As we may need to contact you in the two weeks prior to the course start date, please ensure you include your contact details in the UK when making your booking. 6.2 Please ensure that your place is confirmed and the course is running before you make any travel arrangements. We do not offer refunds for travel or accommodation costs in accordance with Clause 9.4. 7. Visas 7.1 If you do not hold a UK / EU / EEA passport you will need a visa that allows you to study here in order to take one of our courses. For information please see the Home Office website at http://www.ukvisas.gov.uk. It is your responsibility to determine how far in advance you need to apply for a visa, and to allow sufficient time to obtain a visa. We will not allow you to join the course if you do not have a visa that allows you to study, and in these circumstances, you will not by right be eligible for any refund of your course fees. 7.2 If you cannot attend a course because you have not obtained a visa to enter the UK no refund will be offered although we will offer you a transfer (subject to the conditions contained in Clause 11) if your visa is delayed. 7.3 You will need to present your passport, including visa, to the lecturer at least two working days in advance of the start of your course. 8. Cancellations by you 8.1 You may cancel your place on a course up to one month before the course start date. Under these circumstances you will be entitled to a full refund of the course fees, less an administrative charge of £30 to cover our costs. 8.2.1 If you wish to cancel within one month of the course start date you will not be entitled to any refund unless a replacement student can be found for your place. 8.2.2 If a replacement student is found you will be entitled to a refund of the course fees, less an administrative charge of £30. 8.3. If you have booked a course within one month of its start date conditions 8.2.1 and 8.2.2 will apply. 8.5 Cancellation requests must be made in writing. Please note that refunds can take up to 3 weeks to process.
STYLE NEWS TERMS AND CONDITIONS 9. Cancellations by us 9.1 Please note that courses have minimum attendance levels and may be cancelled if too few bookings are received. 9.2 We reserve the right to:9.2.1 amend or cancel courses. 9.2.2 change course location. 9.2.3 Substitute lecturers and tutors. 9.3 If we cancel a course we shall endeavour to give you at least one weeks notice and you will have the option of transferring to another course or of having a full refund of the fees which we will return to you within three weeks. 9.4 We will not be liable for any losses (including, but not limited to, travel and accommodation costs) arising as a consequence of any modification or cancellation of courses or time-tabling constraints as set out above and beyond the cost of the course fee. 10. Class postponement by us If a class is postponed for reasons for which we are responsible, including staff illness, we will make every reasonable effort to reschedule the class or to add the missed hours onto the remaining course classes. We apologise for this inconvenience and urge you to ring the Style News office if you have any concerns. 11. Transferrals 11.1 You may transfer onto another course up to one month before the course start date. Under these circumstances, you will be permitted to transfer subject to an administrative charge of £30 to cover our costs. 11.2.1 If you wish to transfer within one month of the course start date you will not be permitted to transfer unless a replacement student can be found for your place. 11.2.2 If a replacement student is found prior to the course start date, you will be permitted to transfer, subject to an administrative charge of £30. 11.3 If you have booked a course within one month of its start date conditions 11.2.1 and 11.2.2 will apply. 11.4 Students can transfer a maximum of two times. 11.5 Transfer requests must be made in writing. 11.6 You may not transfer to another course once it has started. 12. Substitutions 12.1 If you are unable to attend a course you are permitted to transfer your place to a substitute student up to one week before the start date. 12.2 We must be notified in writing of the substitute students name and there is a £30 administration charge for each substitution. 12.3 Substitutions cannot be accepted after the course has started. 13. Non-attendance 13.1 Non-attendance of classes due to illness or for personal or professional reasons does not provide the right to refunds, extra tuition or a transfer. 13.2 However, in such an event we will consider all the circumstances and take such action that we consider to be fair and reasonable. 13.3 Please note that if alternative options are offered there may be an additional charge. 14. Force majeure We shall not be liable for any failure or delay in the performance, in whole or part, of any of our obligations arising from or attributable to acts, events, omissions or accidents beyond our reasonable control including, but not limited to strikes, lock-outs or other industrial disputes (whether involving our workforce or the workforce of any other party), act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm, pandemics, epidemics or other outbreaks of disease or infection, failure in the public supply of electricity, heating, lighting, air conditioning or telecommunications equipment. 15. Certificates To achieve a certificate of attendance you must attend at least 80% of the course. You will be presented with a certificate at the end of the course. The name given on the booking form will be the one that appears on the certificate. With the exception of the Study Abroad programmes it is not feasible to examine and grade your work. Therefore the certificate of attendance is not a qualification. If you miss the last session due to reasons for which we are not responsible then a replacement certificate can be sent although you may be required to provide a stamped addressed envelope for this service. If for any reason you do not receive a certificate for reasons that we are responsible for then a replacement will be sent in the post free of charge once your attendance has been verified by the course register or tutor. You may also collect a certificate from the Style News Office with prior arrangement. Replacement certificates can be produced up to one year after completion of your course but will incur a fee of £30.
STYLE NEWS TERMS AND CONDITIONS 16. Materials and equipment 16.1 The course fee includes the cost of basic materials which will be provided. 16.2 Please see the course description in our brochure and website for details of the additional materials which you will need. 16.3 Failure to bring the required materials will delay your progress on the courses. 16.4 Unless otherwise agreed in advance, the course facilities are only available for use during the course hours and not at other times. 17. English All classes are taught in English. Applicants whose first language is not English should note that they are required to be proficient in written and spoken English and be able to participate in group discussions and presentations in English. 18. Student conduct Students are expected to conduct themselves in a professional manner and to recognise that other students also require support and assistance. If a student becomes persistently disruptive we reserve the right to offer a verbal or written warning and, if this does not resolve the situation, we may, at our discretion, ask the student to leave the course. 19. Bank holidays Normally there are no Monday classes on bank holiday weekends and published course dates reflect this. 20. Recording Due to copyrights, and to respect other participants, the use of audio and/or visual recording is not permitted during any course. 21. Health & Safety Students are asked to wear appropriate clothing and footwear to practical classes. This will be discussed with you on the first day of your course or else will be referred to in the materials list. Students who fail to comply with health and safety rules will be unable to participate in practical classes. 22. Course location You will be advised of your course location in your booking confirmation letter. Please be advised that course locations may occasionally change due to operational reasons.
BOOKING FORM Book Myself onto the course …………. Book a place on behalf of someone else …………. Name of the course you would like to book for ………….………………………… Dates as per the Style News Course calendar you would like to attend: …………………………………….. Create a company account Company Name: ………………………………………………………… Company registration number (optional): ………………………. Business address: ……………………………………………………………………………………… Title: …………… First Name: ………………………………………… Surname: ………………………………………… Contact No: ………………………………………… Once your payment has been received we will contact you to confirm details regarding the course, please ensure the correct details are listed. Email: ……………………………………… Date of Birth: ………/………/……… House Name or Number: ………………………….. Street: ……………………………………… Town: ………………………………………… County: ……………………………… Country: ……………………………… Postcode: ……………… I agree to the terms and conditions ………… From time to time we may send you emails detailing new courses, dates and promotional offers. Please tick the check box if you wish to be sent these. ………
FOR MORE INFORMATION To book, email: team@stylenews.co.uk or T: 07809 399 333 Fees must be paid in advance by cheque or bank transfer. For more details on the location or about any of the courses, please contact us and a member of our team will assist you further.