MESS MAGAZINE Media Kit I Autumn 2014
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Mess Magazine is a distinctive fashion magazine, involving streamlined fashion and culture with involvement from artistic and proficient photographers, artists and stylists. With incentive and authentic content, Mess Magazine includes all aspects of not only fashion but also culture. We do not only cover the latest and greatest in the unzipped world of fashion, but we include articles featuring the supreme works of art, design, film and music. What is the so called ‘Mess’? The creative, the chaotic energy that whispers every Artist to CREATE. What is Mess Magazine all about? We proudly provide talented artists, photographers, stylists and designers from all around the world, both on our website messmag.com and in each issue, to just show their creative and MESS-Y potential. Mess Magazine was established in January 2014, becoming one of the most original fashion online magazines that proudly gained the attention of professionals in the fashion industry such as: Stefano Gabbana, Donna Karan, Anja Rubik, Chantal Thomass, Nicola Formichetti, Robert Cavalli, Fashion One Television and editors from magazines such as Glamour, Elle, Marie Claire, I-D or Schön Magazine. Each issue contains the work of over 400 people including internationally published photographers, writers, artists, stylists, models and industry professionals. Issues are released on bi-monthly basis to consistently update our readers with the hottest news, trends and collaborations within the fashion industry. In each issue, we publish approximately 15 editorials that uniquely present themes faithful to our Mess-y vision. ISSUE FOUR IS COMING OUT 22TH AUGUST summer 2014
OUR AUDIENCE Mess Magazine’s readership continues to grow every week. With strong cult followings from fashion industry professionals (photographers, editors, models, bloggers from all around the world), there is no better place to have your brand featured and reaching the Gens X Y demographic. The first 3 issues released on the top publishing platform issuu.com, have gained over 230,000 views from an international audience as well as from passionate and endearing MM readers. Mess Magazine’s articles often hit top search results on the Google search engine, which makes our website one of the best SEO optimized fashion websites.
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READERSHIP Global circulation per Issue:
1 0 0 , 0 0 0 Views per 3 Issues:
2 3 0 , 0 0 0 Reads from page 1 to last one:
1 0 , 0 0 0 Target:
Female
– 49% Male – 5 1 % Age 1 8 - 2 7 industry professionals 87% business 6 0 % entertainment 2 3 % website subscription 1 4 6 0 2715 facebook regulation 110k instagram followers 1400 twitter followers 1225 Klout Score 6 2 facebook followers
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Top 5 Countries: Poland Germany USA UK France
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OUR STYLE Mess Magazine is not an ordinary magazine with one, certain theme for each issue. We proudly show a variety of styles and promote photographers with different tastes in fashion, which ranges from bold to dark, niche to high fashion. The diversity of styles in each editorial makes Mess Magazine one of the most inspiring online magazines on the Web.
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OUR WEBSITE MessMag.com Our one of a kind section ‘#FRESHMESS’ on Mess Magazine’s official website (messmag.com) proudly promotes ambitious and talented fashion photographers from all around the world that are faithful to our Messy aesthetics. This includes photo shoots with emerging fashion designers, awarded stylists, MUAs and hairstylists, shows, interviews with fashion editors and industry professionals from international media - giving the latest update of fashion blogosphere. We handpick every artist shown in ‘#FRESHMESS’ to ensure that our fresh and Messy style is captured in the most exceptional way. Originality of our content is definitely one of the biggest advantages of online publishing Mess Magazine. Mess Magazine’s online content is written in highly inspiring and creative ways, to show off our website as one of the most aspiring and ambitious fashion websites online. MessMag.com features not only news from the fashion world, but also gives the readers a solid update of art, illustration, music, exceptional photography and style.We pride ourselves in diversity of our content. MessMag.com is always full of a variety of topics and articles: from fashion history and industry icons, to tips how to kick-start your career in fashion. READERSHIP – average 500 unique views per day
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COLLABORATIONS & ADVERTORIALS Mess Magazine is interested in building long-term partnerships with all our clients for maximum growth and satisfaction of both parties. Our Previous Collaborations include: FashionOne SRE London Fashion Week CFG Fashion Week FashionFreax.net BFC Free People Clothing Afterparty.pl Onet.pl Viva Poland
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PARTNERSHIP OPPURTINITIES ADVERTISE IN ISSUE FOUR (SUMMER EDITION) 1. Advertorial Individually tailoring every single advertorial published in Mess Magazine will ensure our clients that all requirements will be met for best promoting your brand or product in an accessible and profitable way for both parties. We liaise one-to-one with every client to perfectly capture the brand’s vision, hit the right market, compare competitors work and produce high quality, well thought-out advertorial that our audience will fall in love with. We’ve produced advertorials with fashion houses such as: Alexander McQueen, Kenzo, Charlotte Olympia, Maison Martin Margiela, Oscar de la Renta and Alexander Wang. Now it is your turn to be featured in Mess Magazine! Prices available upon Request
2. Sponsored post on MessMag.com & Fashion One Website Mess Magazine is first online magazine to collaborate with Fashion One TV. 3 times a week we exclusively post fashion articles in the ‘Mess Section’. You can pick between ‘Mess-y Monday’, ‘Wednesday Mess-age’ and ‘Messed Fridays’ sections. The post will be shared on Fashion One’s social media channels (Facebook, Twitter) as well as Mess Magazine’s social media (Instagram, Facebook, Twitter, Tumblr and Google+) Example of previous post: DAR THE BOOK Available upon Request
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PARTNERSHIP OPPURTINITIES 3. Banner advertising You can trust Mess Magazine similar to Fashion One and put a banner on our website. We can adjust the size and design the banner from scratch to tailor it especially for you. Available upon Request
4. Event media coverage We can provide detailed coverage from your fashion event by going to and making it one of the most successful fashionable events of the year! Detailed review of the event in the hot topics list can be published both on our website and in current issue to maximize the coverage. Available upon Request
6. Contests/polls Do you want to reach as many fashion industry professionals as possible? Or you’re interested in a Style Competition on our website or social media? We can ensure you that our audience will fall in love with all types of online fashion contests or polls that you can create. Available upon Request
7. Newsletter We can resend tailored newsletters to over 1400 fashion recipients that give you the amazing opportunity to advertise your product and get prompt sales. Available upon Request
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ISSUE NO. 4 AUGUST ‘14
ISSUE NO. 5 NOVEMBER ‘14
TOP 10A/W ‘14 FASHION CAMPAIGNS
powerful women powerful fashion
our favorite
BLOGGERS
Johny Dar behind House of Dar
AUTUMN TRENDS
red lips double denim winter knits
On Edge On the Runway . . .
PUNK SILOUHETTES m e s s m ag . c o m
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CONTACT EDITOR-IN-CHIEF&CREATIVE DIRECTOR Dominika Perek info@messmag.com SUBMISSIONS&ADVERTISING media@messmag.com INTERVIEWS danielmatejczyk@messmag.com
social media summer 2014