Understanding Capacity for Business Development
Dominion Research Solutions Limited
Top speed is the result of an athlete applying maximum force to a surface for a split second while maintaining forward velocity – Juliana Dennis “Faster top running speeds are achieved with greater ground forces not more rapid leg movements.� http://sciencebasedrun ning.com/2011/07/dav e/
Capacity:
Like the allusion to the speed of an athlete, capacity goes beyond production indicators or operational abilities. It is the maximum drive exerted by the organization towards: Market penetration Product or service development Market development, and Market diversification. Capacity is the spring board for long term value creation
Business Development capacity: Is current, potential and continuous. It is penetrative, progressive and requires entrenchment to facilitate continuous and sustainable organizational growth.
It comes with the staying power of the organization in business. It is acquired overtime, it is the reason why you need experienced people in your management team.
Capacity Building blocks for Business Development 1. Goodwill 2. Physical and operational abilities 3. Knowledge of products, services, and market(s) 4. Brand awareness and acceptance 5. Community acceptance 6. Corporate Governance Strategies 7. Management’s vision 8. Organization’s culture and values 9. Current and potential strategic partnership/alliance possibilities in business ecosystem. Capacity for business development is not part of organizational growth, it is organizational growth itself.
Akinsida Anthony Stephen Business Development Analyst Dominion Research Solutions dominionresearchsolutions@gmail.com akinsidaanthony@gmail.com LinkedIn: Anthony Stephen Akinsida g+ : Anthony Akinsida http://issuu.com/dominionsolutions/docs