in conjunction with
TALENT CLOUD
PROGRESSIVE + IN_SOURCING
more than 40 design students from across the globe
change the way people work, live, play and learn
MA in / Business Design / Interaction Design / Visual Brand Design
www.domusacademy.com
www.cisco.com
INTRO We live in a world of amazing opportunities arising from digitalization, opening up a whole new universe of experiences, cooperation, expectations, businesses… Technology innovation is driving an unprecedented level of change in our social, economic, financial and even political environments at a global scale. More and more people and organizations are experiencing an exponential transformation, which creates fascinating opportunities in a yet volatile, uncertain, complex, ambiguous (VUCA) world. Thriving in this environment - as individuals and as organizations - requires becoming much more adaptive in anticipating, responding and most importantly leveraging this change. It means breaking away from current practices and traditional solutions by providing new experiences to audiences like customers or – in the context of this workshop – employees.
This publication is the result of a partnership between Cisco, the worldwide leader in networking and collaboration technology, dedicated to “change the way people work, live, play and learn”, and Domus Academy, Italy’s first postgraduate design school with a strong international reputation for its “learning by designing” methodology and its humanistic approach. In a dedicated Experience Design workshop, more than 40 design students from across the globe teamed up to develop visual concepts and UX scenarios for interactive digital solutions that could support the success of Cisco’s Talent Cloud. The Talent Cloud is an innovative ecosystem and operating model enabling organizational agility and speed, providing a cutting-edge employee experience and transforming the enterprise world of work. This e-book summarizes the workshop journey: the initial design challenge, the projects and the quests for meaning in Design, Technology and Innovation. It also testifies the effort, of both students and faculty body, to explore new territories by validating the effectiveness and value-add created by the crossdisciplinary design approach at the heart of Domus Academy methodology.
THE EXPERIENCE DESIGN WORKSHOP The “Talent Cloud Experience Design” workshop explored the design process from people’s point of view (neither users, nor consumers) in their real-life context, through studio-based activities. Everyday experiences are built upon the interaction and relationship with information, communication tools, relational spaces as well as interactive objects and services. The ability to decipher people’s needs, expectations and desires acted as a starting point. Every person was considered as an active participant in the definition of the service qualities and main features. The workshop leveraged the latest methodologies related to people’s activities, design investigation and context analysis. It also included the development of user experience scenarios together with the
generation, validation and assessment of innovative design solutions. The workshop investigated and analyzed user experience by exposing the students to methodologies and best practices – allowing them to extract knowledge from primary research activities. The activities covered not only the visual representation domain, but also the formalization of knowledge concerning activity flows and complex systems garnered through various techniques.
FRAMEWORK
#teambuilding #collaborativeworking #knowledgesharing #cross-work #personalthread #insourcing #dynamicmentorship #culturalagent #micro-enterprise #talentnetwork #informalbusiness #remotework
An evolutionary perspective as the new platforms of tomorrow’s services for managing/ addressing people: opening up opportunities to share objectives or task assignment and create alternative career paths inside a blended corporate environment. In recent years we have assisted to the birth of a new generation of interesting added value service performances that can provide a more dynamic work experience by understanding & acting on workforce skills and capabilities, deploying adaptive organizations and building great teams.
In order to raise the awareness and the perceived value of the range of assignment offers present under the Cisco domain and to engage employees in more relevant assignments based on their talent: the students of the Master in Business Design together with the students of the Master in Interaction Design and the Master in Visual Brand Design of Domus Academy have been involved in the development of an integrated project, which is going to incorporate perspectives coming from the three different disciplines.
DESIGN DIRECTIONS Which are the key elements that makes a business or an organization attractive? What if I can adapt my daily work flow and lifestyle to the work and career opportunities offered by the Company? What shape and features a “Talent Marketplace� needs to highlight in order to match the right talented people with the needs of a project or assignment? What are the physical characteristics and opportunities offered by the different progressive working spaces of CISCO?
Work-ON BRAND: ATTRACT Communication and media as the body of our daily experiences. As we browse through countless information, when we are seeking for a career or a job opportunity we get attracted, at the first glance, by the way in which a brand is represented on line or by the way in which an experience is expressed and shared with the world.
How to raise the overall perception of working inside or for Cisco by promoting the company’s vision and philosophy with a modern and appealing visual language? What are the unique attractors for millennium talent to hire with a large, global corporation Vs. on-boarding smaller more agile competitors?
Work-IN LIFESTYLE: ENGAGE In order to build trust reaching goals is fundamental; it helps to both gaining knowledge and reputation while increasing self-productivity. Every job has its own characteristics and values, and at the same time each person has different skills and also unique expectations for the future.
How to provide useful information tailored to the manager’s purpose, potentially interested in talent anywhere in the organization? How to enhance professional skills, past experiences and direct collaborations as well as future aspirations with a attractive and effective visual language?
Talent Market PLACE: EXPLOIT Build a more strong and visible reputation while enlarging the network of professionals and collaborators. Digital environments for advanced service based on people participation and knowledge sharing can support daily working practices in different contexts, by leveraging the social web platform and infrastructure.
What if reputation can be measured, visualized and pushed whenever an opportunity match the desires and the expectations of a talented person? How to translate individual reputations in to visual key elements that could enhance and engage others in looking to professional background and skills?
Active Work-STAGE: INFORM Physical infrastructures, interactive furnishing and equipments are the stage where complex interactions and work related processes take place. Tools for supporting local and remote collaboration are collocated in a series of flexible spaces for hosting and broadcasting.
What if distributed physical interfaces could engage the workers community by visualizing ongoing activities and processes? Which are the rules, dynamics and visual key elements to transpose in the physical space in order to enhance a job opportunity or a talent?
PLAY OFF CISCO MEMORIES KEEPIT PROJECTS CRYPTIX GRAND TOUR CISCO UNIVERSE I’MPART TRUE YOU HEROES / 10
/ 16
/ 22
/ 30
/ 36
/ 52
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/ 66
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PLAY OFF
Project by DISHA PAUL LIU DONGMING LIAN JIAWEN TSERING PEMA PADMA
10 \
RACING OF IDEAS BY PRESENTING, SHARING, VOTING AND RECEIVING FEEDBACKS
PLAY-OFF
WHAT IS IT Play-Off is an attitude, a tool, and a pass to motivate employees to share their ideas inside the community. A democratic touch-point connected to a shared channel useful to grow, collect and also examine innovative ideas for the company.
SHARING TRANSPARENT ENGAGE VOTE FEEDBACK DIGITAL WALL
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HOW IT WORKS The platform enables and encourages employees to dig deeper in their own insights by sharing ideas through a hyper-connected physical board. It will also allow people to bring their hypothesis and suggestions in order to enable others to find new directions by illustrating those posted on the Play-Off wall. People will vote and rank the top, with useful comments that could reinforce the initial purpose or idea. By sharing individual sketches, posts, notes on the physical wall, people can immediately upload them to the web platform, where the process of feedback & voting helps employees and the company’s management to keep track of relevant topics and proposals.
UPLOAD SKETCHES, NOTES, IDEAS
01 PHYSICAL BOARD 12 \
02 DIGITAL WALL
GET RECOGNITION
SHARE
PLAY-OFF APP REMOTE CONTROL LIGHTS SOFTWARE ENGINEERING TUTORIAL
VIDEOPHONE ON THE MIRROR IT CERTICATION & TRAINING
SELF-ROTATION INTERACTION LAMP
VISUALBLE DUST IN THE AIR
LANGUAGE (ENGLISH) COURSE PERSONALIZED CUSTOMIZATION
03 WEBSITE
EXPERIENCE DIGITAL RETAIL
WEBINARS COMPOSABLE INFRASTRUCTURE: TREAT YOUT INFRASTURCTURE AS CODE (VIDEO WEBINAR Ð 60 MINS)
IDEA
EVENT
TOP5 IDEAS
TOP5 EVENTS
SEARCH & VOTE / 13
SCENARIO & features
1. Share ideas with a smart digital board
2. See the ideas on the loop
Start the loop
3. Explore the race track loop
14 \
4. Search among ideas and events
5. Use the budget criteria
7. Discover top 5 ideas on digital wall
6. Use the location criteria
8. Follow the race
Value & Potential The Play-off project will enhance and accelerate new business objectives by using the power of creativity. Engaging employees to succeed by providing them a pass to raise their talent. Transparency and fresh employees can initiate innovative directions for the company.
Scenario Website / 15
CISCO
MEMORIES
Project by YUE WU TRUPTI SHIRODKAR MINJU KIM XIAOSHI ZHONG WAVELEE MONSERRATE
16 \
MEMORIES ARE A PART OF US
WHAT IS IT Cisco Memories is about creating a sense of belonging and connection. It is a platform to highlight the moments, abilities and skills of the people along with Cisco’s to connect and lead to a better future together. You can share your major events and accomplishments within the company. You can share your projects and ideas via this platform which can be visible to various people in Cisco around the world.
MEMORIES LEGACY FUTURE CONNECT MOTIVATION
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HOW IT WORKS Cisco Memories unfolds the path from the history to the present and leading to a better future where people are more connected to each other. When the employee logs onto the platform he can view the highlights and accomplishments of the company via a timeline. While viewing this timeline the employee can find himself within this time. Seeing himself as part of the Cisco’s journey it can evoke a sense of belonging. From here, the employees also have their Cisco homepage, which they can edit and choose how and what the viewer sees. Here they can post about themselves and about the work they have done and would like to do.
POSTS
EMPLOYEE TIMELINE
i
i
i
PLATFORM CISCO TIMELINE 18 \
i
COMPANY HIGHLIGHTS
i
i
SENSE OF BELONGING i
DISCOVER FUTURE OPPORTUNITIES / 19
SCENARIO & features
1. Access the platform
2. Discover projects and teams
Your past, present and future in Cisco
3. Connect to your colleagues
Scenario 20 \
4. Amplify your network within the company
5. Build your history
Website platform: homepage
Cisco Timeline
Employee Timeline
Value & Potential Cisco Memories unfolds the path from the history to the present and leading to a better future where people are more connected to each other. Cisco Memories also supports a more open conversations between Cisco and their employees by re-building a sense of nostalgia together with an attractive and clear vision for the future.
App layout
Website and App / 21
KEEPIT
Project by MINE SINAL MINJI LEE NICHA SHINSIRIKUL ZIRUI CHENG
22 \
YOUR NEW DIGITAL REPOSITORY
WHAT IS IT KeepIt is a digital repository where to share projects, meetings, ideas and files. Every participant of a project or activity will be able to upload files like notes, videos, pictures, audio, etc. KeepIt will collect and organize all the data for each activity and then arrange and display them using as format Preview Card, an easy way to quickly aggregate and visualize data. By showing visual references that can trigger the memories of the participants, people will be facilitated in retrieving data and any other format or information they were looking for. KeepIt will enhance remote and local collaborations, enrich employees experience and extend useful data and memories through time.
COLLECTIBLE DATA DIGITAL ARCHIVE COLLABORATIVE TOOL VISUAL PREVIEW SHARING MEMORIES
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HOW IT WORKS Users can create a project folder and invite participants. The system enable users to upload the documentations manually or setting up some recipes for automatizing processes of upload, similar to what IFTTT provides. KeepIt will automatically create Preview Cards using the potentiality of visual representation and info-graphics. Participants are allowed to edit the information and personalize their own visual settings. Preview Card consists of a match between visual memories like photos, keywords, date, time, place together with quantitative and informational data including participant’s profiles and numbers of files.
24 \
i
01 PARTECIPATE
02 COLLECT
03 ORGANIZE
04 PERSONALIZE
VISUAL MEMORIES
05 VISUALIZE & SHARE
MORE ACCESSIBLE DATA SENSE OF BELONGING
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SCENARIO
1. Participate to a meeting...
2. ...and collect data
3. Participate to a party...
4. ...and take some pictures
Start to KeepIt
Scenario 26 \
5. Personalize your cards
6. Upload on the archive
7. Preview your data on different layers
20 mar
3+
2016
Spritz Navigli MILAN
#EVENT_MAKING #ANNUAL_PARTY
The label
35
12
The card
The expanded version
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features Browse projects using labes as previews of their main contents
Discover activities by selecting one of the cards of the collection
28 \
Collect your bookmarks
Collaborate to existing project or create new ones by uploading documents, pictures, movies and all data needed.
Value & Potential KeepIt naturally operates like an ecosystem and not only allows efficient business but also amplify ongoing motivation and affection to past activities. KeepIt will allow employees to easily share, manage content of any format, link with outside clouding systems, revitalize projects, and invest more time in making important decisions.
Website / 29
CRYPTIX
Project by BEN SAHYOUN CHRISTINA BILOZIR MOHIT YADAV NADIM HALIT SWIN JUNE TURK
30 \
START WITH SIMPLE QUESTIONS, CROWDSOURCE SIMPLE ADVICE, UNLOCK YOUR INCREDIBLE ANSWERS.
WHAT IS IT Cryptix is a digital platform and physical installation to gain advices from different people. Cryptix helps staff to get tips and insights from their peers in a simple and innovative way as well as engage them to take an action in helping their colleagues. It is a platform where everyone can be a mentor by sharing his knowledge and contributing by his own in the development of a best practice, activity, method and even project. Cryptix also offers a reward system that gives the opportunity to any employee to get recognized gaining visibility world-wide.
CROWD SOURCING KNOWLEDGE SHARING CULTURAL ENGAGEMENT MUTUAL SUPPORT VISIBILITY
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HOW IT WORKS Cryptix is a platform in which one employee can go and get advice from their peers in simple and innovative way by posting simple questions. It is a platform where everyone can try himself in the role of the mentor by sharing his knowledge and make his own contribution in development of the project. In this way the employees can be engaged in a playful experience which gives them the advantage of personalising their choices and at the same time keeps sharing with other employees through the medium of social media.
Q
01 POST A QUESTION EMPLOYEE 32 \
SENSE OF BELONGING REINFORCE THE NETWORK GET RECOGNITION
02 A GIVE AN ANSWER
03 GIVE MANY ANSWERS
04 BECOME A MENTOR / 33
SCENARIO & features
1. Paul receives a Cryptix about an interesting topic...
2. discovers relevant answers...
5. she scans the code and send her answer to the Cryptix...
6. her advice is now displayed on Cryptix wall...
It starts with a simple question
4. A question posted on Cryptix wall catches Sandra attention...
34 \
3. and shares his own Cryptix advices combination
The platform system
Value & Potential Employees will have an added tool to mutual support each other and, when it comes for advices, they will have the possibility to ask not only to their manager, but to the global network of Cisco.
Main interface design
/ 35
CISCO
GRAND TOUR
Project by DIEGO CARUCCI YUHAN CHIUEH DANILO GALLO DANIEL LOPEZ BUCHELI
36 \
MOTIVATION WILL ALMOST ALWAYS BEAT MERE TALENT.” NORMAN RALPH AUGUSTINE
WHAT IS IT Inspired from the historical Grand Tour, an educational rite of passage undertaken by young European men traveling through major cultural centers of Europe, The Cisco Grand Tour is an experience for employees to travel around the world, working on a network of socially based projects while living in co-living spaces located in the aided community.
MOTIVATION TRAVEL SOCIAL PROJECT EXPERIENCE CO-LIVING
The Grand Tourists will remain connected by sharing their collected experiences on a content platform to the rest of the Cisco network to ensure that even employees that do not travel can also experience the Grand Tour.
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HOW IT WORKS The Cisco Grand Tour has two keystones: the travel experience and the communication experience. Grand Tourist will work simultaneously on social project while balancing their original workload in an innovative startup environment afforded by the Cisco co-living space. Additionally, there will be a series of teaching experiences layered on top of the working experience including involvement with the TedX community and the “Ciceroni Series.” The second key part of the concept is the communication of the collected experiences to the outside world. The Grand Tour app connects the network of all Grand Tourists and allows for easy sharing of contents. Employees can use the app to upload pictures, videos and short text descriptions, check their own daily schedule and explore other co-living house projects and experiences. The visual stories will be published on a web content platform enabling the exploration for other Cisco employees and the generic public, such as curious university students.
38 \
In order to facilitate virtual collaborations and to utilize the entire network of people within the company, physical interactive infrastructure called “Cisco Windows” will be present in each co-living space, enabling brainstorms and teleconferences among the different locations and opening up an endless opportunities and scenarios of use.
EMPLOYEE
01 RECEIVE INVITATION
02 SELECT LOCATION
REINFORCE THE NETWORK i
03 COLLECT EXPERIENCES
04 SHARE KNOLEDGE
TRAVEL SENSE OF BELONGING
/ 39
SCENARIO
1. Receiving and accepting invitation
3. Augmented reality to access
The Grand Tour experience
5. Explore the project
Scenario 40 \
6. Start the experience
4. Selecting location
7. Arrival
10. Scrolling top stories
8. Start uploading contents
9. Exploring the platform
11. Communication via Cisco Window in physical spaces
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FEATURES Co Living spaces
Grand Tour Web platform
Grand Tour App
42 \
App layout
Web platform layout Cisco Window
Value & Potential Following the growing trend of remote work, the Grand Tour grants Millennials a new way of working and nourishing creativity by constantly changing environments, connecting people and reaching a new level of hyperconnected physical spaces. The Grand Tour brings unlimited new possibilities for Cisco and it will open the opportunity for a new decentralized system of talented digital nomads.
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CISCO
UNIVERSE
Project by DEBARATI RAKSHIT SUN JIN JO NAZLI YENAL KARISHMA MISHRA ALEJANDRA HERNÁNDEZ
44 \
ASPIRE TO CONNECT
WHAT IS IT Cisco Universe is an interactive digital platform that connects the entire CISCO unit worldwide in a more engaging and lucid manner. It thrives on building interpersonal relationships and promotes opportunities, starting from the complexity of Cisco’s network and translating it in a transparent way by using the universe as a metaphor. It merges the galaxies, stars, planets, satellites and asteroids to the many groups of people, information and dynamics inside the work flow process that Cisco runs on an international level.
DIGITAL METAPHOR UNIVERSAL DICTIONARY CORPORATE DYNAMICS VISUAL TRANSPOSITION WEB PLATFORM
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HOW IT WORKS Cisco Universe is a digital web-based platform that uses several touch points including wall mounted digital touch screens and web application. By using the universe as a metaphor it enables employees to browse through projects and people part of the organization. It uses criteria such as location, time and sectors to trigger visual animation that are reinforcing the discovery process; gravitational forces and space travels are some of the possible ways of exploration.
PROJECT
EMPLOYEE COLLEAGUE 46 \
REINFORCE THE NETWORK
DISCOVER OPPORTUNITIES
MANAGER INSPIRE TO EXPLORING / 47
SCENARIO 1. Roberto spots the interactive screen in the coffee area...
2. and he starts to explore the Cisco Universe...
3. looking for someone to work with.
A whole universe from a big screen..
1. Nathan is an engineer in Cisco and would like to check new projects globally
..or from your laptop
48 \
2. He goes into Cisco Universe looking for new opportunities in the USA...
4. He finds Ashley, a colleague from San Francisco...
5. and while checking among her active projects...
6. he select the one he wants to join and save it on his card.
3. and finds one blinking project suitable for his skills and competence.
4. He applies for that position easily and quickly...
5. as easily and quickly the manager of the project will answer him.
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FEATURES
Explore by sector
Company structure and main players system
Website 50 \
Looking for projects or people
Personal card and office stations
Value & Potential Leveraging opportunities and networking options within CISCO in an engaging and captivating manner.In the future this concept could enhance the transformation of the entire organization by supporting the definition of new gravity points.
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I’MPART
Project by SANDRA ORGLER HARUNO FUJITA BOFAN YANG SEIVUR IYER
52 \
MAKE SOMETHING KNOWN TO SOMEONE AND BE A PART OF SOMETHING BIGGER
WHAT IS IT I’MPART is a digital platform which enables users to connect and pursue their goals while pledging each others. I’MPART helps employees search for their desired projects and creates a unique experience by efficiently providing them with sources to improve their skills. CISCO can use I’MPART to help their employees develop their careers without having to leave the organization and become entrepreneurs within the organization.
COINS TICKETS BADGES PITCH PROJECT FUND PROJECTS
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HOW IT WORKS I’MPART consists of two main elements called IMPACT and INVOLVE, and provides employees with 3 tools: badges, coins and tickets. I’MPART allows employees to pitch projects, pledge others and organize workshops. Employees can use I’MPART to participate in projects and workshops using their tickets and to organize them using their badges. To get them realized, employees can spend their monthly coins.
01 RECEIVE TICKETS
EMPLOYEE 54 \
01 RECEIVE BADGES
PURSUE GOALS
REINFORCE NETWORK
02 JOIN WORKSHOPS 02 ORGANIZE WORKSHOPS
03 JOIN PROJECTS 03 PITCH PROJECTS
USE COINS TO FUND PROJECTS
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SCENARIO & features
2. Browse among the workshops 1. Check your profile and your tools
Open your wallet and partecipate
56 \
3. Join the one you like using your workshop ticket
Value & Potential 5. Find the one to join
4. Browse among the projects
Employees will have an added tool to mutual support each other and, when it comes for advices, they will have the possibility to ask not only to their manager their manager, but to the global network of Cisco.
6. Spend your project ticket
Scenario / 57
TRUE YOU
Project by CONSTANTINE FOUNTOS KANUPRIYA GARG PEDRO AZPÚRUA PRAVEEN SINHA
58 \
DO WHO YOU ARE
WHAT IS IT True You helps answer to these issues through the translation of some reputation awards and work experiences into a visual space. It enables one to have a deeper insight of the professional skills, past experiences, collaborations and future aspirations. On a larger scale, the data collected are able to provide the creation of perfect teams and can suggest the future path for an employee. A company wide experience can be mapped by this platform and open up endless opportunities for on a global level.
VISUAL MAP EXPERIENCE MAP REPUTATION MANAGEMENT PERSONAL VALUES BIG DATA COMPARISON
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HOW IT WORKS True You platform is accessed by the employee of a company by login in with his or her credentials. On the profile page, a brief information about the employee is shown along with the two Maps VMap & EMap. On Vmap, the employee can see the values he has at the present time in the company. On the compare page, the spheres are aligned on a horizontal axis to provide a better comparison view of the two profiles. On the Emap, the employee can see the whole professional journey on a map. The circles are divided into different departments presented by separate colors. The professional experience is also visually translated in a more intuitive form of concentric circles. The combination of the above two maps, is then extended to provide best teams and future prospects for an employee.
WORK QUALITY SKILLS
EMPLOYEE 60 \
WORK CONSISTENCY
V VMAP AUTHENTIC VALUES
WORK QUANTITY
SECTORS
DISCOVER FUTURE OPPORTUNITIES
PROJECTS REINFORCE THE NETWORK
E EMAP PROFESSIONAL EXPERIENCES
SENSE OF BELONGING
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SCENARIO
1. Access your profile
2. Open your VMap
1. Explore your EMap..
2. and check your projects
VMap
EMap
Scenario 62 \
3. Compare profiles...
4. and specific values
3. Give feedback to your teammates...
4. and compare your experiences
5. Team suggestion by True You
5. Future projects suggestions by EMap
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FEATURES ENTHUSIASTIC
INNOVATIVE
EMPATHETIC
TEAM PLAYER
COMMUNICATIVE
VMap The circles represents an employee’s authentic values quantified and you can compare yourself with your colleagues
PROACTIVE
True You can suggest your perfect teams for your next projects
64 \
EMap Each color represents a department and each dot stands for a project within it. As for the tree, in the center you can find the oldest projects and you can select them using also the timeline on the righ. Comparisons allows you to find shared projects with your colleagues
True You can show you the best available options for your upcoming projects and suggest your career’s next step
Value & Potential True You allows efficient career development, effective project assignment, optimal and quick team building. True You will not only help bring up talents which are not clearly visible in an company. But will also start more empathetic conversations by creating psychological safe space at the work environment.
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CISCO
HEROES
Project by JUAN DODERO GUZIN KOCER QIAOCHU LV MANIK MADAAN SARA RUTLEDDGE
66 \
HUMANS WITH EXCEPTIONAL RESPONSABILITIES, OPPORTUNITIES, EXPERIENCE & SKILLS
WHAT IS IT If human resources are the most valuable asset within a company, talents are the most valuable asset within human resources. These extraordinary professionals are especially difficult to attract, exploit and engage. H.E.R.O.E.S project focuses on the exploit phase, specifically on how to recognize, allocate and reward talents. Promoted by their peers, managers and overall performance, talents can become Superheroes on a specific skill. This entitles exceptional visibility, responsibilities, opportunities and rewards for a one month period, in which they act as consultants in diverse projects.
SUPERHEROES RECOGNITION ALLOCATION REWARDS S.O.S.
Scenario / 67
HOW IT WORKS Employees receive peer and manager feedback based on performance. They are also measured on objective parameter such as being on time and completing scheduled task. If an employee meets a certain standard they will receive a proposal into the H.E.R.O.E.S. (Humans with Exceptional Responsibilities, Opportunities, Experiences & Skills) community. After reviewing the duties, benefits and responsibilities of being a hero, the employee can accept or deny the proposal. If accepted, the employee will unlock the superhero platform and be a member of the H.E.R.O.E.S. community. Not only receiving all the benefits of a Cisco employee, but also recognition, being able to select elite jobs without applying or waiting in queue Heroes also have responsibility of helping out the Cisco community. Managers are able to send S.O.S. calls to a superhero with a specific skill. All available heroes must reply to the calls to save the day.
68 \
EMPLOYEE
01 RECEIVE REVIEWS
i
02 GET THE PROPOSAL
CALL TO ACTION GET RECOGNITION
03 ACCEPT THE CHALLENGE
04 UNLOCK THE PLATFORM
CHOOSE JOBS
BECOME A SUPERHERO / 69
SCENARIO
1. Superhero proposal
Become a Superhero
3. Profile view in telepresence
70 \
4. Superhero box
2. Superhero profile view
1. Manager & Superheroes
2. Manager sends S.O.S. call
Interact with a Superhero
3. Selecting heroes
4. Finding available heroes
5. Superheroe gets S.O.S. call
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FEATURES Samples of different superheroes profiles depending on employees specific skills & performances feedbacks
How individuals solve problems and the role they play in a team
72 \
Team configurations
TITANIC THREES TASK UNIT / Get It Done
FABULOUS FOUR TASK GROUP / All-Round
ORGANIZE FAST DEVELOPMENT HARD DEVELOPMENT
RESEARCH IDEATE ORGANIZE ADAPT
Value & Potential
Real Millennials Superheroes
H.E.R.O.E.S. creates positive competition between employees and creates inspiring examples that motivates others to accomplish their goals and receive recognition. A new set of rewarding programs, that will mostly focus on personalization and on individual expertises, will keep superhero employees engaged while pushing others to strive to do their best.
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PROJECTS OVERVIEW PLAY OFF CISCO MEMORIES KEEPIT CRYPTIX GRAND TOUR CISCO UNIVERSE I’MPART TRUE YOU HEROES
1 2 3 4 5 6 7 8 9
9
1 5
1 5 2
2 6 3 8 9
4
7 4 7 3
6 9
8
A stream of opportunities
CONCLUSION
PAOLO LORINI Project Leader
Since my early conversations with Nima* way before launch, I realized this Experience Design workshop with Cisco would have been one of the most challenging adventures in my long lasting project leadership collaboration with Domus Academy. Gone being the era when a permanent job at a global corporation was considered a safe and sought-after career path, nowadays even renowned giants like Cisco have to relentlessly convince their own employees that staying is
LORENZO PALMERI Project Leader
more rewarding than leaving. And it’s not anymore a matter of money: a top salary, if necessary, is an investment large organizations can afford. One of the key elements to attract, nurture and retain talented people seems to be the elusive ability to create an ecosystem where employees can live the progressive work experience of intrapreneurship**, that is being true entrepreneurs within the corporate environment. This practice asks for the integration of contrasting elements: stability and change, safety and risk, competition and collaboration, authority and transparency. How could we take on such a challenge? Only through a multidisciplinary design approach. The nine projects presented in this e-book speak for themselves of our joint efforts in designing multiple touchpoints to make this intrapreneurial
A multidisciplinary approach In the story of a designer it doesn’t happen every day to meet reality as Cisco. A company in which every gesture has deep influence on the lives of all of us. Big responsibility for those who work internally and for those who comes, as in our case, from outside. I am very grateful to Nima and Domus Academy for asking me to be a project leader in this workshop and to have built a working team so strong, effective and above all enjoyable. Everyone brought his approach, in my case the design
experience happen within Cisco at unprecedented levels. They all make use of technology in evolutive and narrative ways to create a continuous, informative and often exciting stream of opportunities for both employees and the corporate by fitting talents to assignments. Only time will tell if our today’s visions will become tomorrow’s reality, but I believe through this journey we have been able to create a solid scenario for an organization where people’s value is, more than ever, what matters most.
* Nima Gazestani, Course Leader of the Master in Interaction Design at Domus Academy. ** Gifford Pinchot III, 1978.
approach, “specialized in not being specialized”, necessarily multidisciplinary. It was not obvious that bringing together so many different heads would work... In my view, the students’ projects, their answers were extraordinary as well as the path they followed to develop and grow their works. A lucky experience for the remarkable meetings with talented Gianpaolo and Tom from Cisco, with Nima, Paolo and Emanuela and with all those special students. My wish is to start again to go deeper and larger. We are ready. Meanwhile, thanks for the good time we spent together.
imagination is leading THE way...
GIANPAOLO BAROZZI Sr Director HR / Leadership & Team Intelligence / Cisco
TOM LAMBERTY Manager HR / Leadership & Team Intelligence / Cisco
The results are stunning in many ways - at least two aspects shall be called out: You’re used to read a “conclusion” at the end of a workshopexperience like the one depicted in this publication. This time – however – it doesn’t feel right. The projects you went through are bold calls for a fresh start into an unknown rather than a finite answer. The diversity in perspective and the richness in creativity you find across all solutions are entirely in service of doing something fundamentally differently to explore (and enjoy!) the chances contemporary technology comes along with. Which does not mean by the way that the risks are ignored: they are rather tested against the opportunities. Imagination is leading the way – while implementation is becoming a means to success, and beyond: a means to a different way of living and working, collaborating and communicating. The sleek publication at hand allows you to witness new types of attitudes and ideas born After the Media (S. Zielinski) – by digital natives putting the classic dichotomy between reality and virtuality into question. Or even going one step further: ignoring it, since it has become meaningless to them.
We’re clearly moving out of a do-it-yourself world into something which could simply be called the sphere of do-it-with-others. Where ‘others’ can be humans and/or machines. This became obvious and relevant both in the practical way the design teams formed and re-arranged themselves during their project-work and in their conceptual approaches to design and envision the future of work. Digitalization follows digitization: the more data is being gathered, processed and made accessible the easier and more frequently we will get opportunities to create and try out new variations and transformation of what we used to call our lifeworld in analog ages. Watching the teams embracing these opportunities in practice as well as in their theoretical work was a perfect example showing that the benefits of digitalization have the potential to outweigh the risks. To see the ideas presented here becoming implemented will be less a matter of how it’ll work and more a matter of when it will happen: we’re looking forward with confidence to a future starting off here.
STAFF
Nima Gazestani
Emanuela Messina
Paolo Lorini
Lorenzo Palmeri
Gianpaolo Barozzi
Tom Lamberty
Project Advisor
Project Advisor
Project Leader
Project Leader
Sr Director HR Leadership & Team Intelligence Cisco
Manager HR Leadership & Team Intelligence Cisco
TALENTS
VISUAL BRAND DESIGN
gli americani
BUSINESS DESIGN INTERACTION DESIGN
YUHAN oriental legend
LIAWEN
DONG
DISHA
KARISMA
PADMA
WAVELEE
MINJU
XIAOSHI
WU YUE
SUNG JIN
DEBA
SEIVUR
SANDRA
BOFAN
CONSTA
PRAVEEN
KANU
SARA
MANIK
LU
ALEJANDRA
HARUNO la tutela
MINE
NICHA
ZIRUI
PEDRO
swin pop corn
MOHIT
NAZLI
DIEGO
WA team
eagle team
MINJI
DANILO
nutella
after lunch
TRUPTI
DANIEL
ci sta’
BEN
SWIN JUN
NADIM
KRISTINA
GUZIN
JUAN
thank you
This document and the information included are a summary of the result of an academic workshop activity conducted by the students of Domus Academy in collaboration with Cisco. Domus Academy takes no position regarding the validity or scope of any references that might be claimed or described in this document. The intellectual property and the attempt to obtain any general license or permission for the use of such proprietary rights by implementers or users of this specification can be obtained from Domus Academy.