EndPlay CEO Keynotes Gilbane Boston With Discussion On "Quantum Content"
(1888PressRelease) Dr. Christos M. Cotsakos, Founding Chairman, CEO & President, EndPlay, shares his thoughts on embracing the new dimensions of Quantum Content to turn volume into value, engage audiences and grow businesses.
(1888PressRelease) Boston, Massachusetts - EndPlay, Inc., a leading SaaS provider of Web Content Management (WCM) solutions, announced the company's Founding Chairman, CEO and President, Dr. Christos M. Cotsakos, as the lead keynote speaker for the annual Gilbane Boston conference. Dr. Cotsakos kicked off the annual conference for the content management and technologies market with a discussion of Quantum Content a term he uses to describe the current state of content creation, consumption and curation. Dr. Cotsakos offered an overview of the challenges presented by the Age of Quantum Content to both publishers and consumers as they attempt to filter through multitudinous amounts of content to find relevance, while also sharing his thoughts on what companies today can do to survive this new age and ultimately deliver value to consumers. Prior to the Age of Quantum Content, there were two essential elements: content creation and audience engagement-that focused on three areas: a creator or idea, a medium/channel and an audience. Now, with the massive volume of machine and human-generated data being produced today, Dr. Cotsakos identified three new variables that have entered the equation in the age of Quantum Content: 1. Granularity: the ways in which a seemingly single piece of data can be viewed, processed and chopped up into various smaller pieces of data, depending on the lens, or "dimension" through which it is being viewed; 2. Complexity: the real-time nature of today's content, as well as the evolution of content types, formats, and distribution channels; 3. Connectivity: the connections, context and unique attributes surrounding any piece of data depending on the person(s) it involves. Audiences used to just consume content. Today, they also create, distribute and syndicate ideas in greater volume and complexity than ever before. The net result is an organic, frenetic and sometimes anarchistic world of creation, consumption and distribution of ideas referred to as "data chaos" by Dr. Cotsakos. "By combining machine learning, social intelligence and a humanistic understanding of consumer values and behavior, we can turn data chaos-the volume, granularity, complexity and connectivity of today's Big Data-into value," said Dr. Cotsakos. "The companies who can do this will be the ones we'll be writing case studies about in the near future. And from a monetary standpoint, I believe these companies will create a $15 billion industry within ten years." EndPlay today released the full transcript of Dr. Cotsakos' talk, where he discusses the underlying framework of Quantum Content and his ideas for success in the new era. The transcript is available for free download at: www.endplay.com/quantum.