Learning Social Media for the Social Media Inept It’s not always that someone is incapable of using social media for business. It’s just that social media doesn’t always show an obvious benefit to those that are looking to increase their business. They trust that they need a Facebook page but don’t know how to use it. They’re told that twitter is the marketing platform of the future, and yet when it comes time to tweet, they have no plan on how to use it. Many wonder what social media is supposed to do in the first place, doubting its usefulness. For them, the following is a brief bit of Phoenix social media training to help you understand how social media can help you grow as a business in the future.
Exposure First off, the reason schools in Phoenix offer social media training because it represents a basic principle of marketing: exposure. Would any of the big companies get business if they didn’t have exposure? What about those hot start-ups that seem to take off? Do you think they could have had similar success if their name wasn’t spread around? The answer is no. Exposure is absolutely necessary if you want to get customers to buy your product. Without letting people know that your company sells waffles, no one will think to buy a waffle from you when they want one. Exposure is what helps customers to take a chance on your services.
Social Media Social media offers great opportunities for exposure. Take a look at Twitter for example. Twitter has over 550 million active registered users. 135,000 new users sign up every day. The program is growing phenomenally well, and the best thing is that they’re all in one, free place. If you can just get their attention, you can reach just about anyone in the world. Over 2 billion search queries are made on the site every day. How can you make them search for you?