Influential Web Designers – David Airey Because technology has widely moved everything to convenience, consumers are now easily able to demand more. More from the websites they surf, more for the varying devices they use, and more from the brands they love. As we commit to loving a company or a brand, we often fail to realize the identity that was developed behind our brand. An influential designer of our day is David Airey. His work in developing brand identity and logos is unmatched. His published work, “Logo Design Love” is an interesting view into the mind of designing a brand. While many small business owners believe that building a logo is all that is required to build a brand, they are mistaken. Airey branches farther into what really makes a brand. His guide will be an instrumental took in creating your company’s identity.
Published Teachings Airey’s first book, “Logo Design Love: A guide to creating iconic brand identities” is a favorite for many in the graphic arts world. Working to determine some important questions, his book will teach you the following items:
What logos have different effectiveness than others How to create designs that are iconic Setting yourself apart as a designer How to work with clients Design tips that last through the years
His book’s ideas are also found on a blog that he publishes. His pages are filled with inspiring examples of logos you find in the real world. Airey has been a part of developing logos for some major brands including: Asian Development Bank, Rupp, Ecometrica, Kessler International, Yellow Pages, and blinkbox. His work is well loved; he loves to share his unique design styles and elements. In addition to this first publication, Airey has also published, “Work for Money, Design for Love”. This book is all about starting and running a successful design business. Because Airey has been self-employed since 2005, he shares a unique view on how to make a design agency tick. From developing successful logo design or web design that stands out, your company needs a quick refresher on how to really succeed in this competitive sphere.
On the Blog While you may have already fallen in love with published works, Airey also keeps up his blogs. He has published for your reading pleasure, Logo Design Love and another favorite Identity Designed. Both of these blogs are published with latest trends, inspiration, and tips for making you a better designer. No matter what medium or projects you work on, your work can benefit as you explore the mind of this impactful designer. His bogs receive on estimate 600,000 views a month, from many designers like you. You will also find recent projects being worked on, developed by, and partnered with by Airey. His work is clear, his styles range so vastly depending on his clients. Get in touch with the designer in you by following his publications. Get to know yourself as a designer and build up your skills and styles. Be a better design firm after reading his published books, being able to move forward successfully in such a marketing saturated world.