The Importance of Social Media in Business It seems as if everything has been changing in recent years and the way that business is done is no exception. It used to be that promoting companies through television ads and billboards did the trick. However, we continue to see many new, exciting, and creative ways in which advertising communicates brand messages to the public. And while mainstream advertising is still successful at this, social media has taken a big jump forward to be a major medium through which businesses can create and maintain valuable relationships with consumers. If you haven’t fully realized what social media is capable of doing for your company, then keep reading.
Small vs. Big Bigger used to mean better. And sometimes, it still does. Super Bowl ads are still seen as some of the most innovative and engaging advertising executions ever made. They not only gain respect, but they are capable of simultaneously communicating brand truths to millions of people. However, the new face of advertising is starting to get a lot smaller. Instead of bright messages splattered across a giant television screen, companies are jumping to engage consumers on their smart phones through social media services like Twitter and Facebook. While we used to equate big advertising with effectiveness, businesses have begun to realize that the ability to interact with consumers throughout the day is much more powerful than they previously thought.
Brand Personality The concept of treating a brand like a person is not new. However, the introduction of brand presences on social media has truly brought this idea to life. While many social media services allow companies to pay exorbitant amounts of money to be able to promote messages about sales and promotions to all users, some of the most important work on social media is done by having real interactions with potential customers. An excellent example can be seen in Taco Bell, which has entertained the Twitter audience with its witty, well-crafted messages on various occasions. No matter the brand, social media allows for users to connect with brands on an emotional level, which has proven to be a much deeper, more meaningful connection.
Cost It’s important to realize that having an effective presence on social media is not free. Posting an odd Instagram picture will not result in a strong brand personality; you need dedicated employees. However, once you evaluate how much it costs to pay people to successfully manage your social media presence, it can often seem like a better use of your money when compared to the price of television
commercials or magazine advertising. While it obviously depends on a number of factors, new companies especially have found that social media’s ability to connect emotionally with consumers comes at a reasonable price. Social media has proven to be an invaluable asset for countless corporations. If you’d like to take part in this fun, engaging field, consider improving your chances with a simple business degree, whether it be from Nampa, Idaho or Miami, Florida.
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