Influential Web Designers - Vitaly Friedman When you’re having problems in the world of web design or graphic arts, you should reach out to a trained professional like Vitaly Friedman, a writer, speaker, author, and editor-in-chief of Smashing Magazine who runs wonderful web design workshops. Your web presence is one of the most important aspects of the operations of any business. You have to continuously work at it to ensure that your website remains on the forefront of not only inventive design, but also innovative ease of use. You should stick with what works and then evolve the rest of it over time.
Knowing When It’s Time for Change It’s difficult to determine when it’s time for you to make a change to your website. You have to have a sense of what’s going on in the industry and then alter your approach in an effort to meet that standard. Your audience will come to expect that you’re current in this regard in every sense of the word. They will want a website that’s at the highest level of everything without relying too much on design elements that once had their time in the sun, but that time has long since passed. Since your success relies on the feelings of your audience, you essentially have to bend to their will.
Switching Things around Too Much Your audience will come to expect certain things from you. You have to operate within this world of expectations, knowing full well that you have narrow windows of opportunity to change their mind. You can’t alter too much on your website, especially if you have accumulated a large group of loyal visitors. They will see your website on a daily basis and depend on features being in their current locations. When they see that something has been switched around, they will become dissatisfied and not be afraid to let you know it.
Building a Relationship with Your Audience You have to respect your audience as being more than a group of people that makes your amount of page views go up. The internet viewing audience has become far more discerning as times goes on. They will want to go to other websites that are more capable of giving them what they want. There are certain things that can be done to artificially boost traffic through slight alterations of your website’s design. Relying on these methods will make your website exists more for the purpose of accumulating an arbitrary number of page views rather than providing content that’s worth reading.
Attaching More Properties to Your Web Presence The best way to get more out of your web presence is to add additional web properties to it. You should only make this change when you can be sure that you can manage a large number of websites. You have to be sure that you will have the ability to keep track of what each website in
your portfolio needs. When your websites aren’t updated frequently, they will begin to lose traction with the search engines.