The existing logo and brand aesthetics of the California State Park was rebranded and updated to have a more graphically efficient and versatile application.
Style Guide | Dim. 5.5"x 8.5"
Logo Variations
Secondary Elements
Individual Parks Logo Application
Stationery
T-Shirts
Sweatshirts
An original typeface inspired by the beautiful patterns and aesthetics that topographic maps exhibit.
Topography References
Flat
Steep
Grid System Diagram
ASCENDER 752 PT CAPS HEIGHT 725 PT
X-HEIGHT 450 PT
BASELINE 0 PT
DESCENDERS -317 PT
ASCENDER 752 PT CAPS HEIGHT 725 PT
X-HEIGHT 450 PT
BASELINE 0 PT
DESCENDERS -317 PT
Uppercase
Lowercase
Topography X Typography
Topography X Typography
Topography X Typography
Posters | Dim. 20˝ x 34˝
BRITE LED LIGHTBULB PACKAGING Packaging for LED lightbulbs portrayed by eye-catching and exciting graphics.
Logo Construction
Warm White Colors and Labeling
Used Typefaces
Cool White Colors and Labeling
Dimensions
4.5 in
.75 in
A photo-illustrative, pictorial preview that ilustrates the energy and excitement of a Van Halen concert.
First Iterations
Final Poster | Dim. A3
BRAND GARAGE VALLEY
This branding of a non-existing business portrays the classic integrity and qualities of the motorcycle culture.
Final Logo
Preliminary Sketches
First Iterations
Second Iterations | Refinement
Catalog & Order Form
T-Shirts
Work Shirts
Hoodies
LOGO SPARTAN SUPERWAY
This logo and branding represents the San Jose State University engineering group that is working to develop Silicon Valley’s Automatic Transit System.
Preliminary Sketches
First Iterations
Final Logo
Official T-Shirt
Application on Pod Car Prototype
Spartan Superway Team
A redesign if an existing bicycle motocross magazine with the use of original photos that are more pleasing to view.
Cover | Dim. 8˝ x 10.5˝
NOVEMBER 2013
CONTENTS DEPARTMENTS START UP FRONT PRO Q&A: KYLE BALDOCK NEW PRODUCTS DIVERSIONS FOCUS BIO: JAKE SZYBOWSKI LETTERS FINISH: RONNIE NAPOLITAN
RIDER: DONGHOH HAN
PHOTO: SANG YEOP LEE
PHOTOS: JOHN NGUYEN
ABOUT ME DONGHOH HAN
I am a Korean-American graphic designer with Californian roots who vigorously enjoys the action of creation. Being someone with an unrelenting passion for creating, I channel that energy for graphic design to produce original content and solve problems.
DONGHOH HAN GRAPHIC DESIGNER
be.net/donghohnation donghoh.han@gmail.com +1 714 916 8989
DONGHOH HAN GRAPHIC DESIGNER
E
donghoh.han@gmail.com
P
+1 714 916 8989
W
donghohdesigns.com
A
665 S. 10th St San José, CA 95112
OBJECTIVE
EDUCATION
PROFESSIONAL EXPERIENCE
To utilize my unique and reletless design and creativity skills as a part of a team that creates innovative and boundary pushing products and experiences.
San José State University | 2009–Present Bachelors of Fine Arts in Graphic Design Degree in the highly respected and competitive BFA graphic design program at SJSU
Mineta Transportation Institute. San José, CA | May 2012–Present In House Graphic Designer and Photographer Working with the team at MTI to create various print materials to further promote and progress the prominence of the company; this includes creating brochures, flyers, invitations, holiday cards, posters, photographs, display boards and more. The Tune Entertainment. Los Angeles, CA/Indio, CA | July 2014 Coordinator Assistant, Graphic Designer, Photographer Created promotional videos, signage and wayfinders also took photos during for major music events as well as assist in setting up and working concerts. Spartan Superway. San José, CA | February 2014 Freelance Graphic Designer, Branding Contest Winner First place winner of the logo design contest, implemented by the Automatic Transit Network developing engineering group, Spartan Superway of San José State University. Zion Live. Los Angeles, CA/Indio, CA | January 2014 Coordinator Assistant, Graphic Designer, Photographer Created promotional videos, signage and wayfinders also took photos during for major music events as well as assist in setting up and working concerts. Paris Baguette. Santa Clara, CA | June 2010–February 2013 Baker, Pastry Designer, Head Assistant Assisted the head baker in the production of high quality breads and pastries in addition to coming up with new designs and prototypes of original pastries.
REFERENCES
Honorary Rod Diridon, Sr. | Mineta Transportation Institute | EMERITUS EXECUTIVE DIRECTOR rod.diridon@sjsu.edu Karen E. Philbrick, Ph.D | Mineta Transportation Institute | EXECUTIVE DIRECTOR karen.philbrick@sjsu.edu