Donna Shunk

Donna Shunk has over 25 years of experience in the consumer-packaged goods (CPG) industry, working with the top 100 CPG OTC/HBA, Food, and beverage companies. Her roles have ranged across four major companies, including Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA, where she has honed her skills in various sales-related positions and gathered extensive industry knowledge. She has excelled in crafting strategic business plans and building strong relationships with buyers and C-level executives. She's known for her strategic thinking in fast-paced environments and her ability to forge sustainable, mutually beneficial partnerships. Her work has consistently been recognized, particularly for her innovative in-store sales strategies, effective management of national broker teams, and savvy in managing third-party vendors. Her primary focus has always been sales, where she has leveraged her capabilities in developing robust sales strategies and establishing trust with clients to exceed sales objectives repeatedly. She is proud of her track record in not just meeting but surpassing gross and net sales goals through insightful sales and trade strategies. She is adept at translating complex market analytics into actionable strategies, driving significant business growth and expansion of market share. She has proven her leadership by guiding broker sales teams and category managers to align with key performance indicators, consistently resulting in high-impact sales and sustainable growth. In her current role at Lavazza NA, she has driven exceptional growth numbers, increasing sales significantly across several major retailers from 2021 to 2023. Her strategic initiatives have led to impressive sales increments at individual stores and strengthened her company’s market presence across various retail channels. Donna is deeply committed to animal welfare and environmental protection outside her professional life.