SPRING/SUMMER/2013
Stockist www.donnaida.com For press enquiries email press@donnaida.com Follow us http://www.donnaida.com/follow-us
COVER - JEANS: J BRAND, £250, JACKET: PYRUS, £195, TEE: ZOE KARSSEN, £60; THIS PAGE - JEANS: CURRENT/ELLIOTT, £215, JUMPER: JOIE, £295
SURF’S UP Surf’s  up  for  Spring  Summer  2013  so  make  waves  with  new  trends  from  Donna  Ida  this  season.  ,¶P H[FLWHG WR LQWURGXFH P\ ¿UVW FROOHFWLRQ ,'$ D UDQJH RI WUXH ZDLVWHG MHDQV DQG FODVVLF VHSDUDWHV WKDW , KRSH \RX¶OO ORYH ,W¶V D OLWWOH ELW ODG\ D OLWWOH ELW URFN Q UROO DQG D ORW RI FKLF 9LVLW 'RQQD ,GD RQOLQH RU RQH RI RXU ERXWLTXHV WR WU\ RQ WKH NH\ VW\OHV LQFOXGLQJ -HDQLH WKH &LJDUHWWH /HJ 0DUWKD WKH )ODUH RU ,Y\ WKH 6NLQQ\  )RU QH[W VHDVRQ WKH IRFXV LV RQ D UHWXUQ WR WUDGLWLRQDO  EOXH GHQLP IURP GLVWUHVVHG OLJKW EOXH ZDVKHV WR WKH SHUIHFW PLG EOXH DOO WKH ZD\ WKURXJK WR GHOLFLRXV GHHS VHD VKDGHV  )LQLVK WKH ORRN RII ZLWK VWURQJ WURSLFDO SULQW WRSV DQG EHDFK\  SDVWHOV )DVKLRQ HPEUDFHV WKH WUHQG IRU D JURZQ XS JDS \HDU VR WDNH WR WKH URDG ZLWK D ELNHU DWWLWXGH IRU D VWURQJHU WRXJKHU ORRN or  go  on  safari  for  a  touch  of  adventure.  Tweet  me  #surfsup  @donnaida '211$ ,'$ 7+251721
CHARLOTTE RONSON ISSA
CACHAREL ISSA
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Take inspiration from FDWZDONV DQG HPHUJH IURP WKH VXUI LQ WURSLFDO SULQWV
JEANS: EUGENE IS MY MIDDLE NAME, £165, TOP: MOTHER OF PEARL, £320
5 26 Y, £ NE RT CA MC LA
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AND LIONE
T/ EL LIOTT , £185
L, £140
ST
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AMERICAN RETRO, £215
A R, £8 5
RAG & BONE, £150
N FA R R
STYLE TIP:
WILDFOX, £125
Make waves layering vibrant tropical prints on print
JOIE, £295
BY MALENE BIRGER, £170
EQUIPMENT, £240
SIMEO
J BRAND, £265
)RU D WURSLFDO JORZ PL[ EROG LVODQG SULQWV LQ shades of Summer - deep sea and neon.
THE TREND (',7 ă 66
BEACH BAG
SIMEON FARR AR, £85
JEANS: J BRAND SCUBA, £320
LILY AND LIONEL, £140
RAG & BONE
, £245
SHERIFF&CHERRY, £85
Your sunshine essentials: sunglasses, denim jacket, scenic scarf and tropical tee.
www.donnaida.com · 6
JEANS: J BRAND, £300, JACKET: MUUBAA, £405
WORN OUT
3.1 PHILLIP LIM
DKNY
3.1 PHILLIP LIM
DKNY
3.1 PHILLIP LIM
THE TREND (',7 ă 66
Embroidered patches add a bespoke vintage look to be teamed with palm tree printed loose tops.
JEANS: CURRENT/ELLIOTT, £325, TOP: AMERICAN RETRO, £215
J BRAND, £300
STYLE TIP:
JEANS: CURRENT/ELLIOTT, £270, TOP: WINTER KATE, £80
RAG & BONE, £210
J BRAND, £225
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www.donnaida.com · 8
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JEANS: PAIGE, £230, TOP: ELIZABETH AND JAMES, £155
SEA FOAM
PAIGE, £230
WILDFOX, £200
JEANS: J BRAND, £235, JUMPER: DES PETITES HAUTS, £135
JEANS: J BRAND, £245, JUMPER: MINNIE ROSE, £250
PAIGE, £230
DUFFY, £170
DONNA KARAN
BAND OF OUTSIDERS
ERDEM
CHARLOTTE RONSON
MULBERRY
JEANS: J BRAND, £235, TOP: L’AGENCE, £260
THE TREND (',7 ă 66
&UHDWH \RXU IDVKLRQ PDVWHUSLHFH ZLWK ZDWHUFRORXU print jeans.
www.donnaida.com · 10
JEANS: IDA, £165, BLOUSE: MOTHER OF PEARL, £280
THAKOON
THAKOON
3.1 PHILLIP LIM
DOLCE & GABANNA
THE TREND (',7 ă 66
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L I LY
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£15
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£85
STYLE TIP: Bird motifs have never been cooler. Update your look MRWXERXP] [MXL E ¾EQMRKS TVMRX scarf.
SHORTS: RAG & BONE, £150, TOP: MOTHER OF PEARL, £155
SIMEON FARRAR, £85
EXCLU SIVE
JEANS: CURRENT/ELLIOTT, £265, TOP: AMERICAN RETRO, £190, JACKET: AMERICAN RETRO, £340
ETRO
ISSA
PARADISE LOST
www.donnaida.com · 12
THE DENIM EDIT ³, ZLVK , KDG LQYHQWHG EOXH MHDQV 7KH\ KDYH H[SUHVVLRQ PRGHVW\ VH[ DSSHDO  VLPSOLFLW\ DOO , KRSH IRU LQ P\ FORWKHV ´ <YHV 6DLQW /DXUHQW
JEANS: IDA, £150, SHIRT: IDA, £175
BEST HIGH WAISTED JEAN Ivy the Skinny in Bright Vintage from IDA is the perfect mid-blue jean with vintage shading for classic GSSP 8IEQ [MXL ER IPIKERX XST ERH E ½XXIH FPE^IV JSV timeless appeal.
CURRENT/ELLIOTT, £240
MIH JEANS, £165
J BRAND, £260
THE TREND (',7 ă 66
J Brand’s 620 Legging is mid-rise and ultra skinny. It’s the fash-pack’s jean of choice.
The original and best high waisted ¾EVI XLI 1EVVEOIWL F] 1M, .IERW much loved by the A-List.
The new boyfriend from Current/Elliott is worn loose, cropped, rolled and slightly slimmer on the leg.
PAIGE, £170
BEST BOYFRIEND
VICTORIA BECKHAM, £225
BEST FLARE
JAMES JEANS, £180
BEST SKINNY
BEST BOOTCUT
BEST CROP
BEST STRAIGHT
8ST SJ XLI GLEVXW MW XLI .EQIW ,MKL Class Boot in classic indigo. Super stylish and sophisticated.
Victoria Beckham’s crop jean will work from day to night with this fresh easy to wear cut.
Paige Skyline Straight is the best selling straight leg with perfect back pockets season on season. www.donnaida.com · 14
JEANS: PAIGE, £230, JUMPER: EQUIPMENT, £325
PAIGE, £230
PREEN
PICTURE FRAME
RAG & BONE, £275
FENDI DKNY
DUFFY, £165
MARC JACOBS
THE TREND (',7 ă 66
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STYLE TIP:
JEANS: MOTHER DENIM, £200, TOP: L’AGENCE, £225
EXCLU SIVE
JEANS: J BRAND, £320, TEE: IDA, £75
36 0 SW EATER ,
£19 0
J BRAND, £320
Trick the eye with panelling to guarantee supermodel lean legs.
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JEANS: J BRAND, £275, TOP: RABENS SALONER, £85, JACKET: MUUBAA, £365
3.1 PHILLIP LIM
BALENCIAGA
SPORTMAX
EMPORIO ARMANI
3.1 PHILLIP LIM
THE TREND (',7 ă 66
ABSTRACT EXPRESSIONISM MU UB AA , £40 5
J BRAND, £265
STYLE TIP: MOTHER DENIM, £215
JEANS: CURRENT/ELLIOTT, £215, TOP, £130 & JACKET £530, BOTH AMERICAN RETRO
JEANS: IDA, £200, TOP: WINTER KATE, £215
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Don’t paint by numbers, make sure you mix and don’t match.
www.donnaida.com · 18
DONNA’S EDIT
2 · www.donnaida.com
1
DESERT SUN
I love the vibrant burnt orange SJ XLMW QIXEPPMG )PM^EFIXL ERH .EQIW FPE^IV MX VIQMRHW QI of a beautiful sunset. I’d team it with these Navajo inspired printed jeans from Current/ Elliott in sandy shades.
2
FRENCH ROSE
Roseanna is one of my favourite Parisian brands. I’ll be adding one of their fun embroidered sweaters to my Spring wardrobe.
ROSEANNA, £275
JEANS: CURRENT/ELLIOTT, £225, ELIZABETH AND JAMES JACKET, £460 AND SHIRT, £250
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25 LIONEL , £1
BESIDE THE SEASIDE This Lily and Lionel scarf mixes traditional British deck chairs with an exotic beach scene. The perfect combination for a hot Summer’s day.
5
1M, .IERW´ RI[ LMKL VMWI skinny, Bonn in this lucisous red shade is sure to be a wardrobe favourite. Wear with a natural pink lip or go all the way with a juicy berry. I’m always in heels (the higher the better), with these I’d wear gold sandals.
MRS THATCHER From my new IDA collection, this uber luxe pussybow blouse is inspired by the 80s and will look fabulous with high-waisted jeans.
MIH JEANS, £160
RASPBERRY RIPPLE
IDA, £185
6
EXCLU SIVE
EMPORIO ARMANI
PAIGE, £295
RAG & BONE, £185
PIXELATED ,SX SJJ XLI GEX[EPOW the pixel trend is for true trend setters. Go cargo with Rag & Bone skinnies and team with a grey tee. Or set 7YQQIV SR ½VI [MXL a melting pot of ice cream shades in these coated jeans, exclusive to Donna Ida from Paige.
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JEANS: IDA, £165, TOPS: APRIL, MAY, £205
GREAT BRITISH BAKE OFF
HAUT S, £8 5
JEANS: PAIGE, £230, JUMPER: AMERICAN RETRO, £190
JEANS: MIH JEANS, £160, JUMPER: DES PETITS HAUTS, £135
DES PE TIT S
IDA, £195
IDA, £165
EXCLU SIVE MINNIE RO SE , £2 50
CHANEL
One cupcake is never HQRXJK /D\HU \RXU VZHHW VHSDUDWHV RQ WRS RI GHOHFWDEOH IDQFLIXO SULQWV AMER IC AN
T, £2 65
RE TRO, £1 90
EQUIPMEN
CHRISTIAN DIOR
CHRISTOPHER KANE
CACHAREL
SIWY, £190
APRI L, M AY , £100
THE TREND (',7 ă 66
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JEANS: NOBODY, £195, TOP: ODD MOLLY, £195, SCARF: BECKSONDERGAARD, £70
GLOBAL TRAVELLER
THE TREND (',7 ă 66
GOOD AS GOLD
HELMUT LANG
R AG
ISABEL MARANT
MATTHEW WILLIAMSON
JEANS: MOTHER DENIM, £290, BLOUSE: APRIL, MAY, £290
Fashion from every corner of the KPSFI FVMRKW XLI ½RIV HIXEMPW XS update your wardrobe
& BO NE, £ 15 0
STYLE TIP:
RA BENS 90, TOP: BR AND, £2
TUCKER, £245
FENDI
JE ANS: J
DES PETITS HAUTS, £155
, £195 ODD MOL LY
MOTHER DENIM, £290
SA LONER,
£185, JA CK
ET: DES PE
TI TS HAUT
S, £165
JOIE, £23 0
Loose shapes are key to this look. Accessorise with stacks of bangles and chunky heels.
www.donnaida.com · 24
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JEANS: J BRAND, £265, TOP: BY MALENE BIRGER, £170
SURF AND SAFARI
STYLE TIP:
EQUIPMENT, £330
L’AGENC E, £2
JEANS: SIWY, £225, JUMPER: EQUIPMENT, £330, JACKET: FREE CITY, £365
FR EE CIT Y, £3 65
Boyfriend jeans are smartened up by shirts with epaulettes.
J BRAND, £290
60
IDA , £175
J BRAND, £280
&DVXDO FDUJRV DQG VLON VHSDUDWHV FUHDWH D ¿HUFH ORRN IRU day-to-night dressing. BAND OF OUTSIDERS
BURBERRY
EMPORIO ARMANI
BURBERRY
SHORTS: MOTHER DENIM, £180, TOP: RABENS SALONER, £85, SHIRT: GESTUZ, £65
THE TREND (',7 ă 66
www.donnaida.com · 26
27 · www.donnaida.com JASON WU
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JEANS: STELLA MCCARTNEY, £345, BLOUSE: ELIZABETH AND JAMES, £250, BLAZER: AMERICAN RETRO, £300
JEANS, £250 AND TOP, £220, BOTH VICTORIA BECKHAM, BLOUSE: L’AGENCE, £260
DENIM DRESS, £520 AND SCARF, £270 BOTH STELLA MCCARTNEY, BLOUSE: EQUIPMENT, £215
RAG & BONE
3.1 PHILLIP LIM
TAKE IT TO THE CITY
VICTORIA BECKHAM
JASON WU
SASS & BIDE
JEANS: IDA, £165, TOP: VICTORIA BECKHAM, £245
JOIN THE DARK SIDE
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ZOE KARSSEN, £100
HELLâ&#x20AC;&#x2122;S ANGELS
MUU BAA , £405
JEANS: J BRAND, £300, TOP: APRIL, MAY, £125
360 SWEATER, £190
JEANS: MOTHER DENIM, £220, TOP: APRIL, MAY, £285, JACKET: MUUBAA, £310
Jumpers and tees are playfully edgy.
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FROM LEFT TO RIGHT - JEANS: J BRAND, £260, BLOUSE: ELIZABETH AND JAMES, £275, BLAZER: ELIZABETH AND JAMES, £420; JEANS: J BRAND, £945, TOP: VICTORIA BECKHAM, £270; JEANS: J BRAND, £245, BLOUSE: EQUIPMENT, £280
INTRODUCING IDA IDA is an entirely new concept in denim, dedicated to celebrating the ‘iconic woman’ silhouette with a collection of true-waisted and tailored jeans with complimentary classic co-ordinates.
JEANS : BOTH IDA, £150 AND £200, BLOUSES: BOTH IDA, £185 AND £175
Drawing inspiration from quintessential British elegance and sophistication, Donna Ida Thornton has introduced a collection of styles with a contemporary aesthetic and attitude to denim. IDA is a label with an achingly cool take on the way a modern woman dresses.
THE TREND (',7 Ä&#x192; 66
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SOPHIE HULME, ÂŁ245
LATEST ENTRIES
SOPHIE HULME ;SQIRW[IEV HIWMKRIV 7STLMI ,YPQI is a habitual collector and creates beautiful accessories using trinkets to illustrate her story. Expect her signature craftsmanship in gold jewellery and soft leather bags.
5 PREVIEW With a keen eye for design, Swedish based company 5 Previewâ&#x20AC;&#x2122;s collection lands in Donna Ida boutiques this season bringing chic knitwear with a twist
SHERIFF&CHERRY Mauro Massarottoâ&#x20AC;&#x2122;s collection of Vintage style shades is inspired by classic shapes and vivid hues of the Croation Coast where he spends the Summer.
SHERIFF&CHERRY, ÂŁ85
EMMA COOK, ÂŁ220
Emma Cook merges a respect for ½RI GVEJXWQERWLMT [MXL E PMKLXRIWW of touch and playful spirit. The tops feature beautiful and innovative prints often inspired by fantasy art and surrealism, though always with a sense of humour.
5 PR EV IE W , ÂŁ8 5
EMMA COOK
FIND YOUR PERFECT JEANS Visit our Denim Clinic online at www.donnaida.com or check into SYV FSYXMUYIW JSV LIPT ½RHMRK ]SYV perfect jeans.
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+IX XLI TIVJIGX ½X ;I´PP XEMPSV ]SYV NIERW XS ½X TIVJIGXP] [MXL SYV comprehensive alterations service.
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LET’S BE LOYAL
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Join our Loyalty Rewards programme. For every £500 you spend, we’ll send you a £50 rewards voucher. Look out for double points weekends too.
PERSONAL STYLIST We will solve your Denim Dilemma. Use our styling service in our boutiques or online by emailing stylist@donnaida.com
FREE DELIVERY Try your jeans at home using our Free Delivery and Returns service.*
*AVAILABLE ON ALL FULL PRICE PURCHASES ONLINE. PRICES AND AVAILABILITY WERE CHECKED AT THE TIME OF GOING TO PRESS, HOWEVER WE CANNOT GUARANTEE THAT PRICES WILL NOT CHANGE.
A AG Jeans American Retro April, May
B Becksöndergaard Beyond Vintage By Malene Birger
C Citizens of Humanity Crumpet Current/Elliott
D Des Petits Hauts Designers Remix Duffy
E Elizabeth and James Emma Cook Equipment Eugene is my Middle Name
F Feel the Piece Free City
G Gestuz Goldsign
H Hanky Panky Hudson
I IDA IRO
J J Brand J Brand Collection James Jeans Joie
L L’Agence Lily and Lionel LnA
M Madeleine Thompson Markus Lupfer MiH Jeans Minnie Rose Mother Denim Mother of Pearl Muubaa
N Nobody NYDJ
O Odd Molly
P Paige Pyrus
R Rabens Saloner Rag & Bone Roseanna
S Sheriff&Cherry Shine Simeon Farrar Siwy Sophie Hulme Splendid Stella McCartney
T Tucker
V Victoria Beckham
W Wildfox Winter Kate
Z Zoe Karssen
12 360 Sweater 5 Preview
BELGRAVIA 40 Elizabeth St Belgravia, London SW1W 9NZ T: +44 (0)20 7730 4554 E: belgravia@donnaida.com
CHELSEA 106 Draycott Avenue Chelsea, London SW3 3AE T: +44 (0)207 225 3816 E: chelsea@donnaida.com
GUILDFORD 21 Swan Lane Guildford, Surrey GU1 4EQ T: +44 (0)148 356 9330 E: guildford@donnaida.com
WESTFIELD
www.donnaida.com
DONNA IDA SPRING SUMMER 2013
The Village Westfield London, London W12 7GE T: +44 (0)208 743 6111 E: westfield@donnaida.com