SPRING SUMMER 12 LOOKBOOK
The Spring Summer 2012 collection will be in Donna Ida boutiques and online from January. Stockist www.donnaida.com For press enquiries email press@donnaida.com Follow us on Twitter @donnaidadenim and Facebook www.facebook.com/donnaida
Welcome to the Donna Ida Look Book for Spring Summer 2012 which is full of inspiring trends and my top picks for the coming season. Denim shapes are high waisted and slim fitting with rolled legs for a laid back, chic look. Cropped styles make a welcome return, some of our favourites are the J Brand 835 and the MiH Jeans Paris, setting the tone for the season’s soft tailoring. Fashionistas will be looking for J Brand’s new IT styles, which are the Nikko, Ginger and Maverick, and the Houlihan returns to us in all new colours. For the reinvention of the wheel look to Bleulab, exclusively launching their inspired reversible denim with Donna Ida. Flares and bootcuts from Goldsign and Citizens of Humanity get looser and cooler a lá Jane Birkin for that perfect 70s nonchalant vibe. This season isn’t just about a traditional denim look; denim brands are pushing the boundaries so have fun with fresh and exciting prints, colours, twills and details from pockets and zips... all you need is a white tee to go with it!
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Pastels are so fresh for Spring, from acid colours of sharp lemon, to pretty mint shades and soft candy tones, it’s time to embrace a sugary sweet palette head to toe
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1. Des Petits Hauts Joakime Tee - Blanc - £60, Des Petits Hauts Yvonne Jacket - Sucre - £130, MiH Jeans Paris - Strawberry - £155 2. L’Agence Pleated Silk Blouse - Mint - £285, Paige Verdugo Jeans - Bulb - £195
TREND PASTELS ∙ SS12
MiH Jeans Paris - Strawberry - £175, MiH Jeans Tee Raspberry Gunshot - £85
Maarten Van Der Horst
Just Cavalli
Fendi
Maarten Van Der Horst
Just Cavalli
ACID PASTELS ∙ SS12
ACID Pastels
Topping the fashion charts for Spring Summer 12 are pastels with a twist. Colours are vibrant and have a modern look thanks to skinny cropped legs and simple tees.
From left to right: 1. Equipment Blouse - Super Lemon - £235, Lily & Lionel Bisset Scarf - Yellow/Putty - £105, Mother Looker Crop Pop Jeans - Buttercup - £195 2. Fresh Laundry Tee - White - £70, Lily & Lionel Kelly Scarf - Blue - £175, J Brand 811 Jeans - Coral - £190 3. Elizabeth and James Tie Back Tee - Hyperpink, Bleulab Detour Legging - Sorbet Grape - £215
Maarten Van Der Horst
Finish off with a colour punch scarf in clashing colours for a super A-List style.
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TREND PASTELS ∙ SS12
BRIGHTS There’s no escaping the rainbow of shades which will be hitting Donna Ida boutiques in Spring. Hot pinks, cobalt blue and aquamarine are stunning in skinny jeans. Be brave and complete the look with a top in a similar shade or contrast with a metallic tee. For an easy-to-wear approach, a simple white or black tee is a year-round winner.
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Siwy Hannah Jeans - Yes I’m Ready - £205
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BRIGHTS ∙ SS12
5 KEY PIECES
Fun flashes of vibrant block colour will brighten up your wardrobe.
Bleulab Detour - Electric Green - £215
Hanky Panky
Bleulab Detour - Cobalt Blue £215
HERO PIECE
Roksanda Ilincic Salvatore Ferragamo
Giles
Paige Verdugo Pixie - £180
Francesco Scognamiglio
J Brand 811 - Blue Bonnet - £200
Hudson Nico Lavender - £195
Matthew Williamson
These super comfortable, low rise Hanky Panky thongs in a delicious array of colours are an essential item for any denim lover.
EXCLUSIVE: KAIN TEES
The U-Neck Bell is exclusive to Donna Ida, the most flattering tee you’ll ever own.
EXCLU SIVE www.donnaida.com · 6
EXOTIC PRINTS
Prints are a summer paradise with an array of tropical colours and clashing floral patterns. the denim world has grabbed the floral trend with both hands. As seen on the catwalks of Dolce & Gabbana and Sportmax, prints are key to Spring Summer 12. Work this look into your wardrobe with printed tops, or for the daring, the coolest fashionistas will be wearing tropical print jeans.
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Stella McCartney Hawaiian Dress - Dark Cielo - £450
TREND PASTELS ∙ SS12
EXOTIC PRINTS ∙ SS12
5 KEY PIECES
Print will be your new obsession. We love it all, from cherry printed skinnies to wide leg paisley trousers.
Elizabeth and James Bruce Jacket Ecru/Hyper Pink - £355
DESIGNER FOCUS
Elizabeth and James
Sportmax
Mother Looker - Cherry Pickin’ - £250
Mother Looker - Paradise - £275
EXCLUSIVE: ANNA SUI
Designed especially for Donna Ida boutiques, this beautiful kimono top has cute star and heart prints.
EXCLU SIVE
Goldsign Vivien Flares - Regal - £390
Citizens of Paige Skyline Humanity Mandy - Ankle Peg- Grey Floral - £215 Floral - £205
Peter Som Anna Sui
Erin Fetherston
Mary Katrantzou
The US brand co-designed by Ashley and Mary-Kate Olsen is effortlessly stylish with beautiful contemporary prints and tailored jackets.
HERO PIECE www.donnaida.com · 8
TIE DYE ∙ SS12
Lorem ipsum dolor lorem Lorem ipsum dolor lorem Lorem dolorchic loremwith Getipsum beach Lorem ipsum dolor lorem
Joie Caro Blouse - Marigold - £195, Mother Looker Crop Pop Jeans - Buttercup - £195
Jonathan Saunders
Siwy Camilla Shorts - Mixed Signals - £195, Joie Tee - Vintage Rose - £70
tie dye shorts and casual tees
ie dye
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Charlotte Ronson
The colour palette is vibrant yet soft and sophisticated. Etro
Bottega Veneta
Charlotte Ronson
COMBINING A RELAXED HIPPY VIBE WITH FEMININE SHAPES.
DONNA’S TOP 10 ∙ SS12
Equipment Signature Blouse - Super Lemon £235
J Brand 835 Soft Lilac £190
Des Artistes ‘Oh’ Tee - White £70
Current/Elliott Skinny Boy - Mississippi £210
DONNA’S TOP 10 Goldsign Odessa Misfit - Pesto £240
Jean Queen Donna Ida Thornton chooses her must-have buys for Spring Summer 12.
Elizabeth and James Owen Top - Ecru/Hyper Pink £240
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EXCLU SIVE Beyond Vintage Poncho - Nile £250
Superfine Vroom Biker - Pink Fade £280
Tucker Blouse Exclusive to Donna Ida £240
Mother Looker Crop - Tangelo £195
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VINTAGE CHECKS ∙ SS12
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House of Holland
Marc Jacobs
Current/Elliott Stiletto Jeans - Sky Blue - £195, MiH Jeans Swing Shirt - Check - £195
Look prim and proper with this fashion forward look
Vintage
checks
Referencing a 1950s feel, this cute and kitsch look is super preppy. Summer days and check fabrics go hand in hand and this season they’re in key seasonal colours of pink and blue. Jeans and shirts will be worn in a vintage style with softer dusky shades for that worn-in country feel.
Next page clockwise: 1. Citizens of Humanity Amber, 2. J Brand Sasha, 3. Hudson Colin, 4. Genetic Lost Boy, 5. James Jeans Chloe, 6. Hudson Signature Bootcut, 7. James Jeans Twiggy, 8. Citizens of Humanity Ava, 9. Hudson Beth, 10. Nobody Empire, 11. Paige Troyboy, 12. Goldsign Lure, 13. MiH Jeans Marrakesh, 14. MiH Jeans Paris - Prices from £170
BLUE JEANS ∙ SS12
I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity - all I hope for in my clothes. •
Yves Saint Laurent
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POLKA DOTS A classic polka DOT print is instantly updated with bright, vibrant colours.
For a touch of polka dot print try a Stella McCartney Scarf that’s straight off the runway
Stella McCartney Pyjama Scarves Pomegranate, Ink - £270
The fashion crowd love polka dots and Current/Elliott have updated the look with purple and turquoise jeans. Team with block colour basics for a clean, modern look.
Stella McCartney
1. Shine Frisco Dots Tee - Cream - £75, MiH Jeans Birkin Shirt - Indigo - £140, Current/Elliott Stiletto - Purple Polka Dot - £210, Lily & Lionel Carter Scarf Blue Coral - £155, 2. Elizabeth and James Tokyo Jim Blazer - Shell - £355, Current/Elliott Stiletto - Green Polka Dot - £210
ADAM
POLKA DOTS ∙ SS12
MICROTRENDS ∙ SS12
Sportswear never looked so cool with skinny cropped jeans, turned up shorts and little jackets leading the way.
Current/Elliott Girlfriend Vintage Loved - £175
Louis Vuitton Resort 2012
IRO Barbara Blue - £525
Citizens of Humanity Dylan Jeans - Arrow - £255
MICROTREND: SPORTSWEAR
MICROTREND: TAILORING J Brand Kinsey - Nightfall £235
Tucker Slim Fit Combo Shirt Ivory Green £275
Jeans, shirt and jacket are a winning combination, update yours with these new styles.
EXCLU SIVE
Simeon Farrar
London based designer Simeon Farrar brings new tees in cute and quirky prints. Watch out for key pieces which are exclusive to Donna Ida.
IRO Haven Jacket - Rouge - £420
J Brand Zooey Blazer - Slate - £715
IRO Viviana Jacket - Grey - £420
J Brand Morisette Tux Cornsilk - £465
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PYJAMA ∙ SS12
Pyjama
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The pyjama look is lightweight and easy to wear
Paul Smith
Richard Nicoll
Pyjama style has come out of the bedroom and onto the catwalks. Spotted at the SS12 shows of DKNY and Fendi, wear it long and loose with draped layers and neutral colours adding to the look. Fine stripe tees are a more subtle way to work this trend.
Fendi
Current/Elliott Stiletto Jeans - Sand Dollar - £185, Lily & Lionel Scarf - Ryder Brown - £145, Des Petits Hauts Josiane - Grisch - £140
Throw fashion rules out the window, play with contrast colours, thick or pin stripes, pile it on and have fun. The ‘pyjama look’ is the fashionista’s favourite, worn skinny and cropped for a fresh new take on nautical.
5 KEY PIECES
Here are our picks for the best loungewear that won’t make you look like you just rolled out of bed…
Current/Elliott Boyfriend Sweet Cream £165
Current/Elliott Stiletto - Fire - £195
HERO PIECE
Mother Wilder - Wilder On The Road - £240, Beyond Vintage Tank - Lace - £150
Equipment Blouse Current/Elliott Stiletto - Sand Bleached Apricot - £290 Dollar - £185
1. J Brand Maverick - Black Widow - £315, 2. J Brand Nikko Empress - £285, 3. J Brand Ginger - Vintage Armadillo - £265
J BRAND ∙ SS12
DESIGNER FOCUS
J Brand
J Brand delivers denim hits every season. For Spring Summer 12 it’s the Maverick, Nikko and Ginger. Get used to these names, you’ll be seeing a lot more of them.
J Brand Maverick Vintage Armadillo £285
J Brand Nikko Black Widow £285
J Brand Ginger Pink Taupe £265
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Suno
Erdem
Clements Ribeiro
Anna Sui
Chloe
ROMANTIC ∙ SS12
ROMANTIC Fashion embraces a ladylike feel with delicate lace and embellishments.
From left to right: 1. Beyond Vintage Embroidered Cut Out - Ivory £215, James Jeans Chloe - Luna - £175, 2. James Jeans Penelope Medusa - £180, One Season Maharani Blouse - White - £155, 3. J Brand High Rise Crop - Silver Sand - £250, Splendid Collar Blouse - Macadamia - £115 17 · www.donnaida.com
Antonio Berardi
Spring jeans are worn cropped in pale shades including white and grey, and cream dominates as an easier way to wear white. Work the trend by adding ethereal tops to your denim wardrobe with French knots, Swiss dots and lace collars.
MiH Jeans Marrakesh - Real Blue - £165, American Retro Plisse Tank - Peach - £105, Elizabeth and James Tokyo Jim Blazer - Shell - £355
TREND PASTELS ∙ SS12
Add a flowing draped jacket and sheer top to a pair of faded blue flares for a vintage way to wear this look
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Stella McCartney Ankle Button Jeans - Black - £330, Beyond Vintage Lace Cardi - White - £175
J Brand 835 Jeans - Floral Empress - £240, Fresh Laundry Tee - Black - £70, Des Petits Hauts Josiane Blazer - Grisch - £140
MONOCHROME ∙ SS12
MiH Jeans Paris - White - £155
Pyrus XI Blouse Black - £80
Nobody Mod Poison - £220
Des Petits Hauts Risoto Tee White - £110
Wildfox Polo Jumper Dirty Black £100
J Brand 811 White - £175
MONOCHROME ∙ SS12
Wildfox
Balmain
Dior
Balmain
Clements Ribeiro
DESIGNER FOCUS
Vintage inspired pieces with modern sassy logos.
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MONOCHROME Monochrome leads the way in day to evening dressing. Taking you from the office to drinks with slick skinny jeans, tailored jackets and simple tees.
Zoe Karssen
Zoe’s the new kid on the graphic tee block, get to know her easy tees.
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Zoe Karssen Bat Tee - Petal Pink - £55
NEW TO DONNA IDA
J Brand 801 Leathers - White - £910, Joie Maderia Blouse - Porcelain - £170
Black and white is timeless, go for classic pieces for a high fashion look.
J BRAND WHITE LEATHERS
J Brand’s coveted leather skinnies in extravagant white arrive in January. Vamp them up with sky high heels.
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NEW TO new To donna ida: DONNA IDA: bleulab BLEULAB
Donna Ida is launching the reversible denim label Bleulab in the UK for Spring Summer 12. The two way jeans are designed to be worn one side for day and one for evening! Pictured here are the coated skinny in Café on one side and Snake on the other. Katy Perry is a fan, you will be too.
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Bleulab Detour Legging - White Snake/Café - £245, L’Agence Tux Henley Blouse - Cream - £215, Elizabeth and James Tokyo Jim Blazer - Shell - £355
TREND PASTELS ∙ SS12
NEW SEASON SCARF PARADE ∙ SS12
Lily & Lionel New Venice £170
Lily & Lionel Bloom £125
Lily & Lionel Ryder Brown £145
By Malene Birger Navy White Scarf £80
New Season
SCARF PARADE
Lily & Lionel Kelly Blue £175
Lily & Lionel Picadilly Multi £125
Scarves are the chic way to change an outfit in an instant. Spotted, printed or plain, these are a wardrobe staple.
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Lily & Lionel Paris by Day Blue £170
Stella McCartney Peach Scarf £300
Lily & Lionel Lily £130
Lily & Lionel Carter Blue Coral £155
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ANIMAL Print
Current/Elliott Snap jacket - Camel Leopard - £265
Just Cavalli
House of Holland
Michael Kors
Michael Kors
ANIMAL PRINT ∙ SS12
KEY BRAND
Go wild for statement prints. leopard and python are perma-trends.
Current/Elliott Stiletto Pencil Skirt - Camel Leopard - £175 Equipment Signature Blouse - Cream - £235
These show stopping jeans are so versatile for Summer. Just team them with a plain white tee and flats for daytime, or black vest and heels in the evening.
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Leading the way with their signature animal prints, Current/Elliott brings fresh looks for the season. Their best selling Stiletto style in leopard is now in faded pastel shades of mint, blue and rose.
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Lily & Lionel Jolie - Blue/ Black - £110
Hudson Python Grey - £225
Current/Elliott J Brand 801 Bleulab Detour Boyfriend - Grey Leopard - £175 Indigo Boa - £265 - Cheetah - £245
Lily & Lionel Bisset Scarf Yellow - £105
1. J Brand Mitchel Blazer - Shell - £310, Beyond Vintage Swiss Dot Blouse - Cream - £170, Paige Verdugo Jeans - Leopard - £205, 2. J Brand Birkin Tank - Black, J Brand 901 Jeans - Gold Snake - £285
TREND PASTELS ∙ SS12
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WHAT’S NEW ∙ SS12
WHAT’S
NEW
WWW.DONNAIDA.COM Des Artistes WHATEVER YOUR DENIM DILEMMA, WE ARE HERE TO HELP. IF YOU’RE UNSURE OF YOUR SHAPE, DON’T KNOW YOUR LOW-RISE FROM YOUR HIGH-RISE, OR JUST WANT TO KNOW HOW TO WEAR THE LATEST TRENDS, THIS IS THE CLINIC FOR YOU.
A collection of conceptual printed tees featuring work from notable and emerging contemporary artists.
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Visit the comprehensive Denim Clinic section on www.donnaida.com for tips to help find your perfect jeans. The Denim Clinic features videos on Body Shape and a Style Bible. Presented by Jean Queen Donna Ida Thornton the guide ensures you have all the information you need.
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J BRAND COLLECTION
IRO Founded in 2002 by Laurent and Arik Britton, IRO gives a nod to vintage style with a rock and roll vibe.
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J Brand launches their new sportswear collection with a strong focus on tailoring and soft jersey basics. In-store February.
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Rag & Bone The US label specialises in traditional denim for an uncomplicated, authentic workwear feel.
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The Spring Summer 2012 collection will be in Donna Ida boutiques and online from January. Stockist www.donnaida.com For press enquiries email press@donnaida.com Follow us on Twitter @donnaidadenim and Facebook www.facebook.com/donnaida
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