REVIEW
EBONY HOME Quality for 2020
“Incredibly the big things can usually handle themselves,” she says, “It’s the small details in the background that take up the most headspace like budgeting, learning which products have the most demand, how to price products appropriately, turnaround time on orders, which marketing techniques work well and which ones don’t, learning how to keep constant open lines of communication with customers and being available to answer questions.”
Ebony Home is an entirely digital online interior design store which was founded by Heather Black in July 2019. Despite the youth of the brand, Ebony Home is already made a name for itself as a supplier of choice to the hospitality and residential industries. A resource for those wanting to create the perfect habitat. Deeply passionate about the process and the artform of interior design and very aware of the influence of her products, Heather has stridden into the industry with charisma and confidence. We caught up with her as we leave one year to see what ’19 has meant for her and what ‘20 holds in store.
If the past year has proved anything it is that Heather has hit the nail on the head with her business, because even with the back-end workload surmounting with orders she is still able to apply the levels of creativity and motivation that is required of business leaders. Especially when it comes to choosing the right products. After all it is what we put into rooms that turn them into homes. There is no substitute for quality, and Heather is constantly searching for unique,
EBONY HOME According to Heather, 2019 has been a year of frontline learning. Starting an online retail business from scratch is a challenge and she has had to learn the ins and outs of the industry on the hoof while building her business, brand and client list.
32
