The Logbook. October 2004 Issue.

LAST WORD MADIKWE

AWIN BARRATT SIEGEL

WINE AGENCIES HELSINKI AIRPORT

The Team

Editor-in-Chief

Daemon Sands

Sub Editor

Foylan Rhodes

Creative Director

Donnie Rust

Designer Louise Smith

Publisher

The Lost Executive Ltd

Sales Department

Carl de Winterz (Director)

Tuck Bradley

Maxine Zurcher

Lost Executive Writers

Cassidy Banks

Foylan Rhodes

Dakota Murphy

Finance

Jerry Lincoln Smith

Company: The Lost Executive Ltd.

Company Director: DAA Campbell Company Number: 11010157

Disclaimer

The Lost Executive and its writers cannot be held responsible for experiences had at any of the businesses featured/mentioned on www.thelostexecutive.com or in The Logbook. Despite how amazing, memorable and enjoyable they may be. Experience is down to the individual. Do your research prior to booking. Assume all posts are sponsored. All images are provided by respected businesses unless otherwise stated. All appropriate accreditation and licensing is upheld.

Editors note

As we step into the crisp autumn air of October, it’s the perfect time to reflect on how the global travel and hospitality industry continues to evolve and adapt to new challenges. This issue of The Logbook is packed with insightful stories, covering a wide range of topics that will inspire, inform, and challenge professionals across the sector. From sustainability initiatives to innovative business strategies, the landscape of travel and hospitality is shifting at an extraordinary pace, and this month’s content is a testament to that dynamic nature.

A SPOTLIGHT ON INDUSTRY LEADERS AND SUSTAINABILITY

In this issue, we delve deep into the strategies of key players in the industry who are shaping the future of travel. A standout is Radisson Hotels, which has had a remarkable year of expansion despite global economic uncertainties. Their 2025 development strategy, as detailed in our feature article, demonstrates the group’s ability to merge innovation with guest care. From opening more than 130 hotels in 2024 to adopting cuttingedge technologies like contactless check-ins and energy-efficient operations, Radisson Hotels is not

just growing: it’s leading the charge in sustainable hospitality. Their “Yes I Can!” service philosophy, combined with their employee empowerment programs, ensures that both guests and staff remain at the heart of their growth strategy.

For those interested in learning how top-tier hotel brands navigate these shifting landscapes, the Radisson piece provides valuable lessons in balancing expansion with sustainability and guest satisfaction.

THE UNSUNG HEROES OF INFRASTRUCTURE: FLOORING AND FACILITIES

No hospitality business can thrive without a solid foundation, and that includes the literal floors on which they operate. The Contract Flooring Association (CFA) is another vital player covered in this issue, representing the backbone of the construction and hospitality industries. As we mark CFA’s 50th anniversary, it’s fascinating to explore their initiatives in sustainability and workforce development. The flooring industry, while often overlooked, is experiencing rapid changes, particularly in the realm of eco-friendly

materials and safety protocols. This month, CFA CEO Richard Catt shares insights into how the association is addressing labour shortages and rising material costs, two critical hurdles impacting both commercial flooring and the broader construction sectors.

The CFA article is a must-read for anyone involved in hospitality development or renovation projects, especially as sustainability becomes a cornerstone of modern construction practices.

WINE, AGRICULTURE, AND TOURISM: EXPLORING GLOBAL SYNERGIES

As a travel and hospitality magazine, we’d be remiss not to mention the critical role agriculture and local food cultures play in tourism. Our feature on Yara Zambia underscores the importance of agricultural innovation and sustainability in enhancing both food security and rural development. Yara Zambia’s focus on supporting smallholder farmers through digital farming solutions and crop nutrition programs aligns perfectly with the growing trend toward sustainable tourism. As we explore Zambia’s potential as an agricultural powerhouse, the intersection between farming, food, and travel becomes clear—sustainable farming practices can boost rural tourism by creating authentic, ecofriendly travel experiences.

In parallel, we’ve also covered Awin Barratt Siegel Wine Agencies (ABS), whose expertise in wine importation offers another fascinating angle on how local products can enhance the travel experience. ABS’s carefully curated wine portfolio not only introduces exclusive wines from South Africa and Europe to the UK market but also reflects a growing demand for eco-conscious consumption. Their collaboration with family-owned vineyards and focus on biodynamic wines illustrate how sustainability in production adds value to the tourism experience. Whether it’s a vineyard tour in Stellenbosch or a gourmet dinner in Tuscany, wine tourism is increasingly about more than just the drink—it’s about storytelling and sustainability.

THE IMPORTANCE OF INNOVATION IN TRAVEL AGENCIES

No discussion on travel and hospitality would be complete without touching on the shifting role of travel agencies, especially in a post-pandemic world. In this issue, we explore how Your African Safari has evolved into a trusted, unbiased platform for safari bookings. Their focus on user-generated reviews and sustainable tourism is reshaping the way safaris are marketed and experienced. The platform’s emphasis on transparency ensures that travellers can book experiences that are both authentic and responsible. For operators, Your African Safari offers a model of how digital platforms can maintain integrity while enhancing customer satisfaction in a highly competitive market.

MOVING FORWARD

What ties all these articles together is a shared commitment to sustainability, innovation, and people-cantered management—whether that’s Radisson’s employee empowerment initiatives, CFA’s focus on upskilling the workforce, or Yara Zambia’s support for small-scale farmers. The themes of adaptability and resilience also echo throughout this issue, reminding us that even in the face of global challenges like climate change, inflation, and labour shortages, there are always opportunities to innovate and grow.

As you read through this month’s edition, I encourage you to think about how these insights apply to your own business or projects. The travel and hospitality sectors are undergoing rapid transformation, and staying ahead means constantly learning, adapting, and pushing the boundaries of what’s possible.

Thank you for picking up the October issue of The Logbook. I hope the stories within these pages inspire you as much as they’ve inspired us to put them together. Enjoy!

Sincerely,

Donnie Rust Creative Director and Editorial

The Logbook

Scam alert issued on accommodation amid Dua Lipa world tour announcement, especially as £12.3 million was lost to fraud last year

An online expert has issued a warning about common scams when booking accommodation in Europe

Last year, a total of £12.3 million was lost in accommodation fraud scams, equating to £1,851 per holidaymaker, according to Action Fraud

The warning comes after stats show a 28% rise in bookings since last year.

An expert has issued a warning about a surge in holiday accommodation scams this year, after data revealed there was a rise in the first quarter of 2024.

The advice from QR Code Generator comes after a recent report found that in the first quarter of this year, travelers spent 123.7 million nights staying in accommodation booked through Airbnb, Booking. com, Expedia Group, and TripAdvisor.

This represents a 28.3% jump compared to the same time last year – and it’s likely that scammers will increase their activity to capitalise on this rise in demand.

Last year, 6,640 reports of holiday fraud were made to Action Fraud, and data shows that these reports peaked during the summer months, with 804 in July and 781 in August.

Holidaymakers lost a combined total of £12.3 million, meaning there was an average loss of £1,851 per victim.

Some destinations attracted more accommodation bookings than others last year, so holidaymakers visiting the most popular countries should be extra vigilant when booking their accommodation, due to the increased scam risk.

EUROPEAN DESTINATIONS MOST AT RISK OF ACCOMMODATION SCAMS

Marc Porcar, CEO of QR Code Generator warns “As interest in holiday accommodation from sites like Airbnb and booking.com is much higher than it was last year, many will be looking to capitalise on this rise in demand – including scammers.

“The reality is that many of us assume holiday let listings are authentic when they appear on sites that we’re familiar with, and then place a booking without doing our due diligence and checking for warning signs. This is especially true if the property is listed as having limited availability or if there’s a short-term discount.”

Some of the most common scams that people may fall victim to include:

• Fake Listings - Scammers create fake accommodation listings to trick people into paying for non-existent properties

• Phishing Scams - Fraudulent emails or messages mimic legitimate booking sites to steal personal or financial information

• Fake Reviews - Fraudulent reviews are posted to artificially inflate the reputation of a scam property or damage the reputation of legitimate ones

• Payment Fraud - Scammers request payment through insecure methods, such as wire transfers or prepaid gift cards, rather than secure booking platforms

• Bait-and-Switch - After booking, the scammer provides a different, often inferior, property than what was advertised

Marc continues: “To avoid being scammed via fake listings, make sure you verify the accommodation you’re looking at by checking reviews and ratings. Even go so far as to look the property up on Google Maps, as we’ve seen instances of the listed property not existing at all. Remember if things seem too good to be true, they likely are.

“To protect yourself from phishing scams, hover over links to check the actual URL before clicking. Be cautious of URLs that are misspelled or closely mimic legitimate sites. Secondly, avoid clicking on suspicious links or downloading attachments from unknown or unexpected sources. Instead, go directly to websites by typing the URL into your browser.

“Lastly, be skeptical of unsolicited emails. Treat unexpected messages, especially those asking for personal or financial information, with caution, and always verify the sender’s legitimacy before taking any action

“To avoid falling victim to fake review scams, prioritise verified reviews from buyers or guests, as many platforms label these to show the reviewer has actually used the service or product. Secondly, be cautious of reviews that are excessively positive or negative, as a sudden influx of similarly worded reviews may suggest manipulation.

“Additionally, examine reviewer profiles for authenticity; profiles with limited activity or generic names could be fake. When making a booking, use secure payment methods such as credit cards or reputable payment platforms. Also, verify that the payment site is secure by checking for ‘https’ in the URL and a padlock icon in the address bar.

“Verify details to ensure the property or service matches the description and images provided. If possible, contact the company directly to confirm the details. Additionally, compare the deal you’re offered with similar listings to spot any discrepancies or unusually low prices that might indicate a baitand-switch scam.”

AMERICA

Following record-breaking air travel over Labor Day weekend, the U.S. Travel Association along with Ipsos released survey results underscoring traveler preference of biometric technology screening to keep air passengers safe and provide greater efficiency at airport checkpoints.

“By overwhelming margins, air travelers support TSA’s use of biometric technology at airports to strengthen security and improve the travel experience,” said Geoff Freeman, U.S. Travel Association President and CEO. “Travelers embrace next-generation technology at the same time a small cadre of members of Congress seek to take air travel back to the Dark Ages. Further efforts to harm the travel experience by forcing

antiquated approaches upon travelers will have consequences among voters.”

KEY FINDINGS INCLUDE:

The majority of air travelers (79%), Americans (78%), Democrats (80%), and Republicans (76%) support the use of biometrics at TSA security checkpoints to confirm the identity of travelers.

Nearly all Americans (92%) and air travelers (95%) agree that verifying traveler identity is an important measure taken by TSA to protect the flying public.

Nine in 10 air travelers say they would be more likely or equally likely to support biometric use at TSA security checkpoints if it reduced the typical time it takes to get through security.

Supporters of TSA biometrics primarily list stopping terrorism and human trafficking (71%) and making airports safer (66%) as their reasons for supporting biometric use at TSA security checkpoints – even above travel efficiency and wait times.

More than half of Americans say they are more likely to support the use of biometrics at TSA security checkpoints knowing the data would:

• Be deleted within hours of the completed trip,

• Be used to stop terrorism,

Have safeguards in place to ensure biometric data is not shared with other government agencies.

“These results emphasize the important work of our Commission on Seamless and Secure Travel, which is closely examining the use of biometrics to strengthen security, improve the passenger experience and protect privacy,” Freeman added. “Given the decade of major global sporting events announced for the United States and knowing a vast majority of travelers prefer biometric screening, Washington must act to fund and widely utilize this technology at our nation’s airports to welcome and process millions of people who are expected to visit in coming years.”

U.S. Travel’s Commission on Seamless and Secure Travel, chaired by former Acting Homeland Security Secretary Kevin McAleenan, has embarked on a year-long study to improve U.S. global competitiveness and increase travel security and efficiency. A report and recommendations are expected this fall.

AFRICA

New Luxury Lodge to Open in Okavango Delta

Natural Selection, a luxury lodge collective, is set to open Mbamba Camp in the northern Okavango Delta in April 2025. Developed in collaboration with Uncharted Africa, this exclusive camp will feature 12 solar-powered, air-conditioned luxury tents nestled among leadwood trees. Each tent will offer en-suite bathrooms and private verandahs, providing guests with a serene and immersive experience.

The main camp area will offer elegant amenities, including a library, two lounges, a dining area, a swimming pool, and a fire pit. Guests can also enjoy unique activities such as helicopter rides and excursions to the Tsodilo Hills UNESCO World Heritage Site, alongside guided wilderness experiences in the heart of Botswana’s unspoilt natural beauty.

Designed with sustainability in mind, Mbamba Camp aims to attract high-end travellers seeking a blend of luxury, adventure, and environmental responsibility. It promises an unforgettable journey into one of Africa’s most pristine wildlife havens.

CENTRAL AFRICA

SAA launches new flights to DRC’s Lubumbashi International Airport

South African Airways (SAA) will launch a new service, offering daily flights from OR Tambo International Airport (JNB) to Lubumbashi International Airport (FBM) in the Democratic Republic of the Congo, beginning November 1.

Lubumbashi, the second-largest city in the DRC and its mining capital, is a significant base for many of the country’s major mining companies.

It holds the title of Africa’s top copper producer and is the fourth largest copper producer globally. Additionally, the city produces half of the world’s cobalt, primarily sourced from Katanga Province.

The city is a crucial link in the Lobito Railroad Corridor, which transports mining products from the interior to the Atlantic port of Lobito in Angola.

With the increasing global demand for and production of electric vehicles, the importance of this corridor is growing, further establishing Lubumbashi as an economic hub for the DRC.

“Our new route to Lubumbashi opens up exciting opportunities for both business and leisure

travellers, strengthening our network in Africa,”

said SAA’s GM of Sales Marketing Distribution and E-Commerce, Carla da Silva, told Travel News.

“Connecting to Lubumbashi supports economic growth and fosters stronger business ties between South Africa and the Democratic Republic of Congo. With our direct flights to Lubumbashi, passengers can now enjoy more accessible travel options to this vibrant city.”

Located in the south-east of the DRC, near the border with Zambia, Lubumbashi is poised to become even more accessible with this new route, enhancing its connectivity and economic significance.

HELSINKI AIRPORT

A Gateway to Global Business

By Foylan Rhodes

Helsinki Airport is a hidden gem in Europe’s bustling aviation landscape. Positioned at a geographic crossroads, the airport offers businesses a competitive edge, particularly in terms of efficiency, connectivity, and infrastructure. Foylan Rhodes delves into what makes Helsinki Airport a top contender for businesses and travellers alike, examining its strategic location, services for business travellers, current developments, and ambitious plans for the future.

THE BRIDGE BETWEEN EAST AND WEST

When it comes to global business, location is paramount. Helsinki Airport’s geographic positioning offers unparalleled access to both Europe and Asia, which is why it’s often described as a “gateway” between the continents. This is no coincidence; the airport sits on the great circle route, which allows for the fastest flight times between Western Europe and major cities like Tokyo, Beijing, and Seoul.

As Kimmo Mäki, CEO of Finavia, the airport operator, once noted, “We are ideally located for long-haul travel. Our flights to Asia are among the shortest, offering not only a time advantage but a reduction in fuel costs, which is crucial for airlines and businesses alike.” The time saved by utilizing Helsinki as a stopover is a crucial selling point for businesses involved in logistics and international commerce. In fact, the airport manages over 21 million passengers annually, many of whom are en route to Asia. For businesses, this level of connectivity offers a significant advantage in today’s fast-paced global economy.

EFFICIENCY AND COMFORT COMBINED

Helsinki Airport has carved out a niche for itself by catering specifically to the needs of business travellers. Rhodes is always on the lookout for facilities that make travel more efficient and less stressful, and HEL doesn’t disappoint. From premium lounges to meeting rooms and tech

amenities, Helsinki Airport provides a host of services aimed at the modern professional.

The Finnair Business Lounge and the Plaza Premium Lounge are just two of the many options for travellers looking to recharge or get work done between flights. High-speed Wi-Fi, quiet zones, and private meeting rooms allow for work to continue even in transit. Additionally, the lounges offer comprehensive dining and beverage services, ensuring that travellers remain fuelled during their journey.

For executives flying in for meetings or conferences, Helsinki Airport offers fully equipped conference rooms within the terminal. These facilities allow businesses to conduct meetings without having to leave the airport. Mäki commented on this, saying, “We understand the importance of time for our business clients, which is why our facilities are designed to offer maximum convenience. You can land, have your meeting, and be back in the air without ever leaving the airport.”

Moreover, the entire airport is equipped with a 5G network, which is increasingly becoming a necessity for business travellers. Whether it’s virtual meetings or checking in with colleagues, seamless connectivity is at the forefront of Helsinki Airport’s services.

A BILLION-EURO INVESTMENT IN THE FUTURE

In recent years, Helsinki Airport has undergone extensive renovations and expansions as part of a €1 billion development program that began in 2014. Rhodes notes that the upgraded Terminal 2 is a particular highlight, boasting sleek design, improved security processes, and a significantly larger passenger capacity. This expansion has solidified the airport’s position as a key player in European aviation and enhanced its appeal to business travellers.

Part of the renovation includes smart gates and automated baggage handling systems, which are critical for professionals who value speed and efficiency. These innovations are designed to minimize wait times, allowing passengers to move through the airport quickly. For companies that rely on tight schedules, this is a game-changer.

Sustainability is another area where Helsinki Airport is leading the pack. As part of its commitment to becoming carbon-neutral by 2025, the airport has integrated various green technologies into its operations. According to Finavia’s sustainability report, Helsinki Airport has implemented energyefficient lighting systems, introduced electricpowered ground vehicles, and is exploring renewable energy options such as solar panels.

“The business world is becoming increasingly aware of the need for sustainable practices,” Mäki explained. “We want to ensure that Helsinki Airport is a leader in this regard, both for our passengers and for the global community.” For businesses focused on ESG (Environmental, Social, and Governance) goals, the airport’s sustainability initiatives offer an additional reason to choose Helsinki as their hub.

EXPANDING BUSINESS CAPABILITIES

Helsinki Airport’s commitment to cargo is equally impressive. The airport recently revamped its cargo terminal, adding state-of-the-art refrigeration facilities that are vital for businesses in the pharmaceutical and food industries. This is particularly relevant given the airport’s growing importance as a transit hub for perishable goods between Asia and Europe.

With enhanced automation systems for cargo handling, Helsinki Airport is prepared to accommodate the rising demand for efficient, timesensitive shipments. Rhodes highlights the airport’s focus on this sector as a critical component of its overall growth strategy. “It’s not just about moving people,” Mäki remarked. “We’re also building one of the most advanced cargo hubs in Europe, with facilities that meet the highest standards for both speed and reliability.”

A VISION FOR 2035 AND BEYOND

Helsinki Airport is not content with its current success. The airport has ambitious plans for the future, aiming to handle 30 million passengers annually by 2035. To achieve this, additional expansions are already in the pipeline, including a new runway and further terminal upgrades.

What stands out most to Rhodes is the airport’s focus on digital transformation. Finavia is currently exploring the use of artificial intelligence to manage passenger flows, optimize energy consumption, and enhance real-time communication throughout the airport. This will allow the airport to maintain its reputation for efficiency while adapting to future demands.

“We’re not just building for today; we’re building for the future,”

Mäki said during a recent press briefing. “As we move toward 2035,

our goal is to create a fully digital, sustainable airport that continues to lead the way in both passenger and cargo

services.”

MYFLIGHT MAKES TRAVELLING SMOOTHER AT HELSINKI AIRPORT

The complimentary MyFlight service, created by Finavia, offers passengers tailored information regarding their upcoming flights at Helsinki Airport. “Helsinki Airport has a lot of new services, shops, and restaurants for different wishes and needs. The service provides personalized tips for enjoying your visit to the airport and ensures that your journey will be smooth and hassle-free,” states Anna Tuomi, Finavia’s Head of Marketing.

This service delivers a comprehensive array of information about departures and airport amenities throughout different phases of a traveler’s journey. To aid in journey planning, users receive an email that includes a checklist for air travelers, an airport map, and the latest updates about the airport’s services leading to the departure gate. Additionally, prior to the flight, the service sends reminders for the start of boarding and any changes to departure times or gate details.

“We

want to offer passengers an unhurried experience at our airport. The MyFlight service makes it easier to plan your journey even before you arrive at the airport, and provides you with up-todate information about your flight’s departure. This allows

passengers to spend their time before arriving at the gate in the way they prefer,” Tuomi adds.

Finavia continues to enhance the MyFlight service. “We see MyFlight as an interesting additional service for passengers at our airport. Our goal is to further develop the service on the basis of passengers’ needs,” she concludes.

Helsinki Airport stands as a testament to how strategic vision, technological innovation, and sustainability can converge to create a world-class business hub. From its prime location offering the shortest routes between Europe and Asia, to its comprehensive business services and cutting-edge infrastructure, the airport is positioned for longterm success.

For businesses looking to optimize their global operations, Helsinki Airport offers a compelling mix of connectivity, efficiency, and sustainability.

As Mäki said in closing, “The

world is changing, and Helsinki Airport is changing with it. Whether you’re flying for business or shipping goods across the world, we are ready to meet your needs—today and in the future.”

Helsinki Airport is not just a stopover; it’s a strategic asset in the global business landscape. Rhodes believes that for any business serious about expanding its reach, the airport deserves serious consideration.

Website: www.finavia.fi/en/airports/helsinkiairport

VINEYARD WIND

ushers in a new era for generating electricity in the United States

By Georgina Crouth

America’s first commercialscale offshore wind project positions New Bedford, Massachusetts as a leader in the blue economy

The first commercial-scale offshore wind project in the United States, Vineyard Wind is set to power over 400,000 homes, sustainably, and drive thousands of jobs plus increased business in the local community.

Situated more than 15 miles (24km) south of Martha’s Vineyard and Nantucket, off the city of New Bedford in southern New England, the Vineyard Wind 1 project will produce clean, renewable, and cheaper energy for residences and businesses within the state, while also reducing carbon emissions by over 1.6 million tons per year.

The $2.3 billion (£1.72 billion) project was approved by the Massachusetts Department of Public Utilities in 2019. Construction commenced on 18 November 2021, with the first turbine installed in October 2023. Power from the inaugural turbine was fed into the New England grid on 2 January 2024.

In total, Vineyard Wind 1 will comprise an array of 62 wind turbines, 1 nautical mile apart, positioned in an east-west and north-south direction. The turbines are General Electric Haliade-X turbines, which each have a capacity to generate 13

megawatts of electricity. The turbines’ power will be collected by an offshore substation before being transmitted to the shore. The offshore wind energy project, which will help reduce the United States’ reliance on fossil fuels, will generate a total of 800 megawatts of electricity, which is sufficient to power over 400,000 homes. This is the equivalent of removing 325,000 vehicles from the roadways.

AN AMERICAN PIONEER, WITH INTERNATIONAL PARTNERS

Partly owned by the Copenhagen Infrastructure Partners (CIP) and Avangrid Renewables, Vineyard Wind 1 is the first commercial-scale offshore wind energy project in the United States.

CIP is a leading Danish investment firm specialising in renewable energy infrastructure. Founded in 2012, CIP has rapidly grown to become one of the world’s largest dedicated renewables investment firms, with projects in the US, Australasia and Asia.

It is currently involved in several major offshore wind farm projects, including Vineyard Wind in the United States and the Star of the South project in Australia.

CIP invests in offshore and onshore wind, solar PV, biomass and energy-from-waste, transmission and distribution, reserve capacity, storage, advanced bioenergy, and Power-to-X, a technology that converts surplus electrical energy into other forms of energy, such as hydrogen, synthetic fuels, or chemicals.

The Copenhagen-based firm has established four infrastructure funds focused on investing in offshore wind and various other renewable technologies, as well as offshore power transmission assets in North America, Taiwan, Australia, the United Kingdom, and Germany. Collectively, these funds have garnered commitments exceeding $7.5 billion (or £5.61 billion) in equity.

Avangrid Renewables is a renewable energy company in the US, owning and operating a portfolio of renewable energy generation facilities, primarily using wind power. Avangrid Renewables is a division of the IBERDROLA Group, an energy pioneer with the largest renewable asset base of any company in the world. Avangrid Renewables is headquartered in Portland, Oregon.

AFFORDABLE POWER

The wind farm has secured contracts spanning 20 years to sell its power at a fixed price of $0.09/kWh and committed to contributing $15 million to a fund established to provide battery storage in lowincome communities.

The site was identified after a thorough multi-year, intergovernmental task force, including geophysical and technical surveys to avoid sensitive habitats, assessed scientific data and public opinion to pinpoint this optimal location. Renowned for its potent, dependable wind speeds and favourable site circumstances, the area is well-suited for wind turbines, but concern for marine life and the local fishing industry has resulted in a historic agreement.

PROTECTING MARINE LIFE

In January 2019, Vineyard Wind and the Natural Resources Defence Council, the National Wildlife Federation, and Conservation Law Foundation reached an unprecedented agreement to protect critically endangered North Atlantic right whales through restrictions on vessel speeds, limitations on construction noise, work-stop measures, and a prohibition on construction during migration seasons. With fewer than 400 right whales remaining on the planet, the species is under constant threat from entanglement with fishing gear and vessel collisions.

Since 2011, federal and state agencies have conducted extensive research in the Vineyard Wind area, examining the presence of endangered whale, turtle, and bird species, as well as fisheries and vital seafloor habitats, which informed the Vineyard Wind project’s design.

FISHING FOR THE FUTURE

Vineyard Wind has committed to partnering with Massachusetts’s largest offshore industry — fishing — and has actively listened to their concerns. At the outset of the development process in 2010,

Vineyard Wind reached out to fishermen to ensure that fishing considerations were integrated into the project plans from an early stage. The project subsequently announced the launch of the Vineyard Wind 1 Fisheries Compensatory Mitigation Programme, which aims to provide fair compensation to commercial fishermen who may be economically impacted by the construction, operation, and decommissioning of Vineyard Wind 1.

The wind farm has invested about $5 million in hiring local fishing vessels for various project tasks, including research, surveying, and safety support. This collaboration benefits both the fishing industry and the offshore wind project, providing additional revenue for fishermen during off-peak seasons and supporting local businesses.

Matt Linnel, captain of the Fleet King, commended the wind farm for using local knowledge. “It’s great that they’re using our vessels because fishing is boom or bust. You never know what you’re going to catch, or what the new regulations will be. If you have a steady income throughout the year, supported by conducting surveys of buoys and tangled fishing lines for the wind farms, you can make a decent living.”

Captain Tony Alvernez of the FV Kathryn Marie added: “By working with Vineyard Wind, we’re able to add a new stream of revenue to our business, while at the same time updating our vessel with improved safety equipment. This should be a real opportunity for us for years to come.”

Vineyard Wind is also committed to supporting fishermen in meeting industry standards and requirements, by providing safety training and sponsored captain training to help fishermen obtain Merchant Mariner Credentials and allocated $250,000 for safety equipment.

A recent report by UMass Dartmouth and Springline Research Group found that Vineyard Wind has exceeded initial job creation and investment estimates.

Maintenance operations on Matha’s Vineyard will create further opportunities for residents of the island all year. Pat Cassidy, an offshore wind farm technician, said: “Hundreds of jobs are coming into these communities — and they’re long-term. You could work for 25 years; there’s a lot of room for advancement.”

Construction is expected to finish by the end of this year.

ABU DHABI DEPARTMENT OF CULTURE AND TOURISM

A Pillar of Luxury and Cultural Tourism

By Daemon Sands

The Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) has long been instrumental in positioning the emirate as a key global player in both cultural and luxury travel sectors. With a mandate that balances the preservation of heritage with modern tourism development, DCT Abu Dhabi’s focus on sustainable growth has reshaped the

city into a magnet for high-end travellers, cultural enthusiasts, and corporate leaders alike.

In recent years, Abu Dhabi has drawn increasing attention on the global stage. Prior to the pandemic, the city welcomed over 11 million tourists annually, with the bulk of these visitors coming from Europe, Asia, and neighbouring Middle Eastern countries.

The pandemic caused an undeniable disruption, but the emirate’s recovery strategy, led by DCT Abu Dhabi, has been “both rapid and robust,” according to Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi. The “Rediscover Abu Dhabi” campaign, launched during global travel restrictions, revitalized domestic tourism, and efforts to reignite international interest have met with considerable success

LUXURY AND EXECUTIVE TRAVEL

A significant portion of Abu Dhabi’s tourism strategy revolves around its rapidly expanding luxury travel market. The emirate has become a premier destination for high-end tourists, particularly business travellers who require a blend of opulence and efficiency. The city’s ultraluxury hotels, including the Emirates Palace, St. Regis Saadiyat Island, and Jumeirah at Etihad Towers, offer a range of accommodations designed to meet the highest standards of comfort, privacy, and personalized service.

Business travel has also become an important sector within Abu Dhabi’s tourism ecosystem. The Abu Dhabi National Exhibition Centre (ADNEC) serves as a primary venue for international summits, trade shows, and business conferences, bringing VIPs and corporate leaders from around the world. The centre, one of the largest of its kind in the region, plays host to a range of high-profile events that help to cement Abu Dhabi’s reputation as a global financial hub.

The emirate’s appeal to executive travellers extends beyond traditional luxury accommodations. The Abu Dhabi Executive Airport, for instance, caters exclusively to VIPs, providing private jet terminals for business leaders

and affluent travellers who value convenience and discretion. Private yacht charters are also readily available, further enhancing the bespoke travel experience.

CULTURAL DEVELOPMENTS: A GLOBAL HUB OF ART AND HERITAGE

In tandem with its luxury appeal, Abu Dhabi has emerged as a major cultural hub. The emirate’s Saadiyat Island serves as a centrepiece for this vision, housing world-class institutions such as the Louvre Abu Dhabi. This museum, an architectural masterpiece, showcases a blend of Eastern and Western art, symbolizing Abu Dhabi’s goal of becoming a cultural bridge between diverse global traditions. Plans for the completion of the Guggenheim Abu Dhabi will only solidify the city’s standing as a destination for art lovers

Beyond Saadiyat Island, other cultural landmarks, including Qasr Al Hosn—the city’s oldest stone structure—and the opulent Qasr Al Watan, offer visitors a glimpse into the emirate’s rich heritage. Both locations have become must-see stops for travellers interested in Arabian history, governance, and artisanry.

Entertainment also plays a large role in Abu Dhabi’s tourism offering. Yas Island, known for attractions like Ferrari World and Warner Bros. World, has been key to diversifying the city’s tourist appeal. Plans are currently underway to expand these offerings further, creating new attractions for both family travellers and those seeking more exclusive, high-end experiences.

THE FINANCIAL ASPECT: THE COST OF ABU DHABI TRAVEL

While Abu Dhabi presents itself as a luxury destination, it offers a wide spectrum of accommodation and dining options to suit varying budgets. At the higher end of the scale, a stay at the Emirates Palace or St. Regis Saadiyat Island can range from $500 to $2,000 per night, with suites commanding even higher prices. Dining, too, reflects the emirate’s cosmopolitan tastes. High-end establishments, such as Hakkasan at Emirates Palace, provide Michelin-starred culinary experiences that can easily cost upward of $100 per person

For those seeking a more cost-effective experience, mid-range hotels and local dining options are also available. Hotels priced between $100 and $300 per night offer excellent value without sacrificing comfort, while casual dining establishments provide local flavours for less than $20 per person, catering to tourists across a broader financial spectrum.

SUSTAINABILITY AND FUTURE CONCERNS

One of the most pressing challenges faced by Abu Dhabi’s tourism sector is balancing rapid growth with sustainability. DCT Abu Dhabi has taken steps to address these concerns, focusing on eco-friendly developments that align with green building standards. The preservation of natural areas, such as the Al Wathba Wetland Reserve and Mangrove National Park, illustrates the emirate’s commitment to protecting its unique environmental landscapes amidst the pressures of expanding tourism

Health and safety have also become focal points for travellers in a post-pandemic world. Abu Dhabi has implemented stringent safety protocols in its hotels, tourist sites, and airports, providing an additional layer of assurance for incoming travellers. Moreover, the introduction of contactless services, such as digital checkins and COVID-19 screening, highlights the emirate’s adaptive approach to modern travel concerns.

LOOKING AHEAD: THE 2030 TOURISM STRATEGY

Abu Dhabi’s long-term vision for tourism is encapsulated in its Tourism Strategy 2030. This ambitious blueprint aims to boost visitor numbers from 24 million

in 2023 to nearly 40 million by 2030, with an emphasis on fostering sustainable growth. The strategy includes expanding hotel room availability from 34,000 to 52,000, developing holiday homes, and enhancing infrastructure for both tourists and business travellers.

The initiative will generate approximately 178,000 new jobs in the tourism sector by 2030, strengthening the emirate’s economic foundation. Additionally, it plans to double the number of international overnight visitors from 3.8 million in 2023 to 7.2 million by the end of the decade

As Mohamed Khalifa Al Mubarak put it, “The Tourism Strategy 2030 marks a pivotal moment in Abu Dhabi’s transformative journey.” The strategy’s four key pillars—Offering and City Activation, Promotion and Marketing, Infrastructure and Mobility, and Visa, Licensing, and Regulations— form the foundation of the emirate’s sustainable growth. These pillars will unlock new opportunities

while amplifying Abu Dhabi’s unique cultural and luxury offerings.

Through strategic partnerships with global brands and media, DCT Abu Dhabi will enhance its international presence, reaching 26 markets by 2030. The emirate also plans to improve its internal transport infrastructure, boosting connectivity and making it easier for tourists to navigate the city. By 2030, Abu Dhabi will offer a wider range of accommodation options, from luxury resorts to glamping and farm stays, catering to a diverse array of travellers.

With an eye on the future, Abu Dhabi continues to evolve, solidifying its position as a global cultural and luxury hub. The emirate’s commitment to sustainability, combined with its ambitious growth strategy, ensures that it will remain a destination of choice for travellers seeking both luxury and authenticity.

AFRICAN AIRLINE ASSOCIATION

By Staff Contributor

Since 1968, the African Airlines Association (AFRAA) has done more than its fair share in promoting and developing Africa’s aviation industry. Aiming to enhance connectivity within Africa and between Africa and the rest of the world through fostering economic development across the continent they’ve seen tremendous results over the last fifty and a bit years. However, despite recent growth and achievements, the industry faces significant hurdles.

LATEST DEVELOPMENTS AND ACHIEVEMENTS

In 2023, African airlines showed strong signs of recovery from the COVID-19 pandemic. Passenger numbers are expected to reach 85 million by the

end of the year, just shy of the 95.6 million seen in 2019. Intercontinental routes operated by African airlines have already exceeded pre-pandemic levels, particularly at major hubs such as Johannesburg, Nairobi, and Addis Ababa. This bounce-back is encouraging for the African aviation sector, which is critical for regional connectivity and trade.

The Focus Africa initiative, driven by the International Air Transport Association (IATA), is also helping drive growth. Through this initiative, AFRAA is working with various stakeholders to address critical challenges like infrastructure deficits and a lack of regulatory harmonization. This initiative also supports efforts to improve intraAfrican connectivity, which has historically been limited due to restrictive air service agreements

FINANCIAL AND OPERATIONAL HURDLES

Despite these positive developments, profitability remains a major challenge for African airlines. Many carriers have been unprofitable for years, primarily due to high operating costs, including expensive jet fuel, and infrastructure constraints. The average cost of jet fuel in Africa is higher than in other regions, which is a significant burden on airlines. Furthermore, blocked airline funds in several African countries exacerbate financial pressures. As of the end of 2022, Nigeria alone held $743 million in airlinegenerated funds.

sector and threatens the long-term viability of some carriers(.

AFRAA’s Secretary General, Abderahmane Berthé, has been vocal about the detrimental effects of these blocked funds, stating that “it is unacceptable for states to hold on to airline-generated revenues that are badly needed to cover operating costs and yet expect operations to continue undisrupted.” This situation continues to hamper growth in the

Another significant obstacle is the lack of liberalization within the African aviation market. The Single African Air Transport Market (SAATM) was launched with the aim of creating a unified airspace, but many African countries have yet to fully implement it. The result is that intra-African air travel remains constrained, with high ticket prices and limited route options, especially for domestic and regional flights

PEOPLE’S OPINION AND INDUSTRY SENTIMENT

For many travellers within Africa, air transport is seen as a vital necessity due to the continent’s vast size and limited road or rail infrastructure. However, cost remains a major concern for passengers, with ticket prices often significantly higher than in other regions. Moreover, passengers in Africa are often subject to frequent delays and cancellations, a problem exacerbated by the financial struggles of many airlines.

Despite these frustrations, the overall sentiment towards the African aviation sector remains cautiously optimistic. The increase in connectivity and the growth in passenger numbers reflect strong demand for air travel in the region. Many are hopeful that the industry’s leadership will find ways to overcome current obstacles and take advantage of the continent’s untapped potential. However, addressing these concerns will require cooperation between airlines, governments, and international bodies like AFRAA and IATA.

EXECUTIVE INSIGHTS AND FUTURE PROSPECTS

Kamil Alawadhi, IATA’s Regional Vice President for Africa and the Middle East, noted that while Africa’s airlines are expected to make a collective net profit of $100 million in 2024, this is still well below global standards. With just 90 cents in profit per passenger, compared to the global average of $6.14, the African aviation sector faces a long road to sustainable profitability(

AFRAA’s leadership is focused on improving the industry’s financial outlook through various initiatives. They are calling for greater regulatory harmonization, improved infrastructure investment, and a concerted effort to resolve the issue of blocked funds, which stifles the financial liquidity of airlines. The Focus Africa initiative also aims to tackle some of the continent’s most pressing aviation challenges, such as the high cost of operations and limited airspace liberalization.

GOING FORWARD

The African Airlines Association has made notable strides in promoting the growth of Africa’s aviation sector, despite numerous hurdles. Passenger traffic is nearing pre-pandemic levels, and there is increasing connectivity both within Africa and between Africa and the rest of the world. However, financial challenges, particularly high operating costs and blocked funds, continue to weigh heavily on the industry.

AFRAA remains committed to overcoming these obstacles, collaborating with international partners like IATA to ensure that Africa’s aviation sector can reach its full potential. With continued investment in infrastructure, regulatory reforms, and efforts to liberalize the African aviation market, the industry could soon see sustainable profitability. However, achieving these goals will require strong political will, industry cooperation, and financial investment.

www.afraa.org

ECOTOURISM KENYA

Championing Sustainable Tourism in East Africa

By Foylan Rhodes

Ecotourism Kenya (EK) has long been a trailblazer in promoting sustainable tourism in Kenya, a country celebrated for its breathtaking landscapes, abundant wildlife, and cultural richness. Since their establishment in 1996, EK has focused on transforming Kenya’s tourism sector, advocating for responsible travel that conserves natural ecosystems and benefits local communities. With ecotourism becoming a vital pillar of sustainable development, Ecotourism Kenya’s role has never been more significant.

THE MISSION OF ECOTOURISM KENYA

Ecotourism Kenya’s mission is to drive the growth of ecotourism in Kenya by promoting sustainable tourism practices. This is achieved by working with various stakeholders, including government agencies, conservation groups, tourism operators, and local communities, to ensure that tourism development minimizes environmental impacts and maximizes social and economic benefits.

Their work focuses on three key areas; Environmental Conservation: where they advocate for tourism that protects and enhances natural habitats. Community Development: By encouraging community-based tourism, they help empower local communities through job creation, capacity-building, and profit-sharing from tourism activities. Thirdly, Sustainable Business Practices through which EK promotes eco-friendly business practices among tourism operators by encouraging them to adhere to globally recognized sustainability standards.

INDUSTRY LEVELLING

One of Ecotourism Kenya’s most influential contributions to the tourism industry is their Ecorating Certification Scheme, which was launched in 2002. This certification system recognizes hotels, lodges, and camps in Kenya that uphold high standards of environmental conservation, community development, and cultural preservation. The certification process is rigorous, with properties being awarded a Bronze, Silver, or Gold rating based on their performance in these areas.

By providing this certification, EK has not only managed to incentivize sustainable practices but also offer a valuable marketing tool for ecoconscious travellers seeking accommodation that align with their values. Over the years, this program has grown into one of the most respected ecocertification systems in Africa.

As Judy Kepher Gona, a former director of Ecotourism Kenya, emphasized, the certification system is not just about rewarding sustainability but about creating a broader culture of responsibility across the tourism sector: “Our Eco-rating Certification Scheme is designed to show that you can run a profitable tourism business while ensuring that the surrounding environment and communities are thriving. This model has become the levelling standard in tourism.”

IMPACTIVE INITIATIVES

Tourism plays a crucial role in the Kenya’s national economy, contributing significantly to GDP and providing thousands of jobs. However, with mass tourism comes the risk of environmental degradation, overexploitation of resources and the marginalization of local communities. Ecotourism Kenya helps address these challenges by promoting a form of tourism that is sensitive to environmental and cultural impacts and has an eye on longevity.

Across Africa, Kenya’s national parks and wildlife reserves remain some of the most popular destinations for eco-tourists. These areas, including the Maasai Mara, Amboseli National Park, and Tsavo National Park, are managed to support wildlife conservation and community welfare. To achieve this, Ecotourism Kenya collaborates closely with these parks and the local communities surrounding them to ensure that ecofriendly tourism practices are adopted, benefiting both conservation efforts and the livelihoods of local people.

One key initiative is EK’s Community-based Tourism Enterprises (CBTEs), which encourage tourists to engage with local communities through homestays, cultural tours, and the purchase of locally made crafts. This direct engagement provides income streams for rural areas and allows tourists to experience authentic Kenyan culture.

ISSUES AND SOLUTIONS

Despite their successes, the journey to mainstream ecotourism in Kenya is not without challenges. Kenya’s tourism industry, like many across the world, has suffered from the effects of climate change and environmental degradation. Deforestation, water shortages, and wildlife habitat loss pose significant risks to the sustainability of Kenya’s tourism model.

Additionally, balancing economic development with environmental protection continues to be a complex issue. Tourism development projects often promise job creation and infrastructure improvements, but without proper regulation and planning, these projects can harm ecosystems.

Another significant hurdle is poaching, which continues to threaten Kenya’s wildlife populations. While efforts from the government and conservation groups have led to declines in poaching activities, wildlife protection remains an ongoing concern, particularly as tourism in protected areas grows.

Ecotourism Kenya works with Kenya Wildlife Service (KWS) and other conservation organizations to help

mitigate these threats. They also run awareness campaigns and training programs to educate local communities and tourism operators about the importance of sustainable practices in mitigating the effects of climate change.

LEADERSHIP AND VISION

Under the leadership of acting CEO Lynnet Kamonde, the organization has continued to expand their influence in the tourism industry. Kamonde has been vocal about the importance of stakeholder collaboration in achieving long-term sustainability.

“Sustainable tourism is about more than conservation,” she says, “It’s about creating resilient communities and ensuring that tourism benefits everyone. At Ecotourism Kenya, we believe

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that collaboration between government, private sector, and local communities is key to achieving this goal.”

Kamonde’s leadership, as the CEO’s prior to her, has seen EK forge partnerships with regional and international organizations to promote ecotourism across East Africa. This has included working with the African Wildlife Foundation (AWF) and the United Nations Environment Programme (UNEP) to develop guidelines for sustainable tourism in sensitive ecosystems.

A GROWING DEMAND

The global travel industry is seeing increasing demand for eco-friendly travel options, particularly as awareness of climate change and environmental issues grows. Kenya, with its abundant natural beauty and rich wildlife, is well-positioned to capitalize on this trend. Ecotourism Kenya is at the

forefront of ensuring that this growth in tourism is sustainable and that the benefits are shared with local communities.

Tourism operators across Kenya are becoming more aware of the economic advantages of embracing sustainability. Eco-friendly lodges and camps are in high demand among travellers, particularly from Europe and North America. Additionally, voluntourism—where tourists contribute to conservation efforts—has gained popularity in Kenya, offering tourists the chance to give back while enjoying their travels.

A BLUEPRINT ON SUSTAINABLE TOURISM

Ecotourism Kenya’s efforts to promote sustainable tourism have provided a blueprint for the rest of the continent. With increased awareness of environmental issues and a growing market for responsible travel, there is tremendous potential for Kenya’s tourism industry to lead Africa’s sustainable tourism revolution.

A community empowerment organization that started as an environmental conservation youth group in Mombasa County. A group of dynamic and passionate youth had noticed the deteriorating state of the surrounding environment due to increased human activities and decided to bring about change.

Big Ship focuses on facilitating implementation of local solutions to the root causes of environmental degradation and poverty among the urban forestadjacent communities with emphasis on youths and women.

Looking ahead, EK continues to advocate for stronger environmental policies at both the national and regional levels. They are pushing for greater regulation of tourism development projects, as well as increased investment in community-based tourism initiatives.

As the global travel industry evolves, Ecotourism Kenya remains committed to ensuring that Kenya’s tourism model is both environmentally sustainable and socially inclusive. With continued support from both the government and private sector, Kenya is on track to becoming one of the world’s leading ecotourism destinations.

IN THIS TOGETHER

Ecotourism Kenya has become a central force in promoting sustainability in Kenya’s tourism sector. From their certification programs to their work in community development, EK is reshaping how tourism is managed in Kenya. Their efforts are proof that the only way we get to the future is if we go there together and by fostering collaboration

between stakeholders and advocating for responsible tourism practices, Kenya can remain a top destination for eco-conscious travellers while safeguarding its natural and cultural treasures for future generations.

“Kenya is blessed with incredible natural and cultural wealth,” says Kamonde, “It’s our responsibility to ensure that future generations can experience the same beauty. Through sustainable tourism, we can protect our environment while empowering our communities.”

Website: www.ecotourismkenya.org

AHNASA DESTINATIONS LTD

Time to slow down and fall in love with Africa

The founders of Ahnasa, a mother-daughter duo based in Kenya, say their ‘secret sauce’ is in creating authentic luxury experiences.

By Georgina Crouth

Most tourists will come to southern Africa for the Big Five; Namibia’s picturesque sand dunes (the world’s highest); mountain gorillas in the Democratic Republic of Congo, Rwanda and Uganda; pristine dive sites; and rich winelands, with award-winning restaurants and glamorous properties, in South Africa’s Western Cape. But those searching for the “soul of Africa”, will find it right in the heart of one of the continent’s lesserknown tourist destinations — Zambia.

The landlocked country, at the confluence of central, southern and east Africa, boasts rugged terrain and diverse wildlife, numerous parks and

safari areas. Zambia and its neighbour, Zimbabwe, share the legendary Victoria Falls – known by locals as Mosi-oa-Tunya, or the “Smoke That Thunders”, an awe-inspiring UNESCO World Heritage Site and one of the 7 Natural Wonders of the World.

Zambia, an unspoiled paradise, boasts an array of majestic waterfalls, diverse wildlife, and stunning waterways that offer everything from adventure safaris and little-explored reserves, to secluded beach holidays and fishing adventures.

The country is the latest unmissable destination on the continent, but if you’re expecting it to mean hordes of camera-flashing tourists, Zambia’s far

from it. Which is one of the many reasons it is cherished by the founders of Ahnasa — specialists in luxury travel, who have on-the-ground experience of East and Southern Africa.

Co-founder Phera Jai explains that East Africa has everything: “We have the Big Five, the great apes and incredible wildlife. We have the most beautiful, pristine white beaches, with turquoise waters. The highest peaks in Africa. And over 200 tribes and cultures. Everything is right here.”

Across the continent, Africa’s people and hospitality make visitors feel welcome and at home: “I firmly believe that guests come to Africa for the first time for the wildlife. But they will always come back for the people.”

Based in Nairobi, Kenya, Phera and her mother Kalpana founded Ahnasa (meaning luxury in Swahili) pre-Covid. Kalpana, a feng shui master practitioner, and Phera, who studied sports medicine in New York before returning to her homeland in 2011, pivoted to luxury travel, offering bespoke experiences in east Africa and later Zambia in Southern Africa.

Their company was registered towards the end of 2019. Months later, when Covid-19 hit the world, they were ready to leverage the lockdown downtime to refine their offerings and build strong relationships with clients.

“We realised that we’d been given a very rare opportunity: time to figure out this industry, how we want to position

ourselves, what we want to achieve, and figure out our purpose. Because everyone and everything was online, we dove into training and webinars, worked on our website, and sent out weekly newsletters, just to keep reminding people that it will all go back to normal at some point.

“And when it does, Africa is here, and it’s a great option, because of our wide-open spaces and beautiful experiences. It was a great opportunity.”

As travel started opening up, Ahnasa started to get local support and repeat guests, which helped them understand more about their clientele.

“We started to understand what our guests wanted. What food they liked, how they liked to travel, so we were able to tailor experiences for them. The short weekend trips became bigger and stretched into longer trips.”

Phera explains that as a destination management agency, Ahnasa’s dedicated team crafts personalised, immersive travel experiences in the region by keeping their finger on the pulse of the latest developments and offerings. Meeting local partners in-person, and not virtually, is essential because it helps build relationships and assists them in tailoring experiences for their guests.

“In

this industry, as it is in medicine, continuing education is vital, so we go through weekly product and destination training, as well as trade shows. We’re members of all the most respected professional bodies and tourism affiliations, which is vital in building trust.”

And they take regular familiarisation trips, during which they visit and experience properties, to gain first-hand knowledge.

Sustainability drives the small agency. By partnering with like-minded businesses, creating awareness and looking for solutions, they ensure a long-lasting impact. A portion of their client spend is channelled

towards their suppliers, like camps and lodges, which then goes towards expanding wilderness areas, creating employment and improving security in those areas. In the areas surrounding the Maasai Mara, private conservancies have entered into agreements with the landowners to expand the park’s footprint to give the wildlife in the Mara ecosystem more space, while accommodating the indigenous people’s nomadic way of life in a sustainable manner.

Ahnsasa also levies a small conservation contribution, which they match to double the impact: the funds are then channelled towards projects that have longevity. One such example is beehive donations to Maasai widows in the Ngorongoro conservation area, which allow the local women to provide for their families and support themselves over the long run.

“We try to partner with airlines that also do carbon offsets, properties that are solar-powered, and support local farmers.”

Guests are increasingly conscious of their impact on the environment: It’s no longer about paying money to visit a destination, guests now want to get involved in lightening their own carbon footprint, whether it’s being mindful of food waste, or declining single-use plastic. If it’s done the right way, your guests will become repeat visitors, or refer friends and family, amplifying the impact.

Zambia, which they launched last year, has become one of their most popular destinations. A big part of the appeal is that the properties are all owner-run and managed.

Zambia is also the home of the walking safari, which gives visitors an entirely different feel of the environment.

“Time feels slowed down. Your senses are awake — you’re not sitting in a car. The guides

are next level. You’re listening to the birds, looking at the animal tracks, smelling the dung, which gives you a real appreciation for safari.”

What is luxury travel in Africa? Phera says it comes down to first understanding their guests and building trust with them, then tailoring travel for them.

“Luxury is in the details. In Africa, luxury is not about marble and opulence, but the access to the properties and people that you’re connecting with and your guide. It’s the staff who work there and the community they support. It’s about marrying your wishes with the right options in Africa. To then give you the opportunity to fall in love with Africa.”

Website: www.ahnasa.com

Email: phera@ahnasa.com

ENKOPIRO LIMITED

Pioneering Sustainable Eco-Tourism in Kenya

By Foylan Rhodes

While being eco-conscious can be a highly competitive tool for hospitality and travel businesses operating throughout East Africa, today’s travellers are more discerning than ever, and it is important to balance equal measures of engagement, ecotourism and adventure. This is the opinion of Marta Gras Maymi, who in 2019, founded Enkopiro Limited. Her business, located in the Ololasurai Valley in Masai Mara, Kenya, has since emerged as a standout in Kenya’s competitive safari lodge industry not only for their initiating approach to ecotourism but also for the standard of luxury they offer guests. We spoke with Marta about it.

IN FOCUS

Founded in the pandemic era and faced with a number of early challenges, Enkopiro has evolved into a destination that merges conservation, culture, and luxury into an unparalleled safari experience. As an ecotourism venture rooted deeply in sustainability and community engagement, it invites travellers from across the globe to not only explore Kenya’s wildlife but to participate in the long-term

preservation of its ecosystem.

Beginning their journey in December 2019, just before the world was struck by the COVID-19 pandemic, the camp’s opening was delayed due to travel restrictions, with its first real season commencing in July 2022. Despite these early hurdles, the boutique safari camp quickly found its footing, offering a unique and fully immersive experience.

As Marta explains, this approach goes beyond traditional safari tourism and intertwines eco-consciousness, community benefit, and conservation efforts into its core operations. Enkopiro is not just a safari camp but a place where travellers can be part of a larger mission to conserve Kenya’s wildlife, uplift local communities, and leave a lasting positive impact.

“Within three years of operation,” she says, “Enkopiro has transformed into a destination where sustainability is not merely an afterthought but the cornerstone of every guest experience.”

WHAT MAKES ENKOPIRO UNIQUE?

Setting it apart from other safari lodges is Enkopiro’s location and approach to tourism. Situated in a private community-owned conservancy, the camp strikes a balance between proximity to the worldrenowned Masai Mara National Reserve and the privacy of an exclusive setting, offering guests a chance to explore wildlife without the crowds, creating a more intimate and authentic experience.

The camp also champions cultural immersion, but unlike other operators who offer staged cultural encounters, Enkopiro offers visitors genuine interactions with the Maasai community where guests are invited to experience their culture in a respectful and insightful manner.

“Within three years of operation,”

she says,

“Enkopiro has transformed into a destination where sustainability is not merely an afterthought but the cornerstone of every guest experience.”

Additionally, Enkopiro takes a proactive stance on conservation. Through long-term leases with local landowners, the camp helps protect the Ololasurai ecosystem while providing direct economic benefits to the community. Marta reveals that Enkopiro’s impact goes beyond the environment, extending to support various community initiatives through their Maasai Reto Association. It is their aim to demonstrate that tourism can be a force for good when properly aligned with community development and conservation goals.

TENTED SUITES: A BLEND OF COMFORT AND NATURE

Enkopiro’s accommodation is centred around spacious, luxury tented suites that offer a perfect blend of comfort and connection to nature. Each tent is

designed to enhance the safari experience, allowing guests to enjoy the surrounding wildlife and landscapes without sacrificing modern comforts. The camp originally opened with just three tents, offering an exclusive, private experience for guests.

The tents are well-appointed with en-suite bathrooms, providing hot showers and flush toilets, that are powered by solar energy to minimize the camp’s environmental footprint. Large, comfortable beds with quality linens ensure a restful night’s sleep, while outdoor seating areas allow guests to relax and take in the stunning views of the Ololasurai Conservancy.

FAMILY TENTS: TAILORED FOR GROUP TRAVELERS

Quickly recognizing the growing demand for family-friendly accommodations, Marta decided to expand their offerings in 2023 by adding a family tent. This spacious unit allows families to enjoy the safari experience together while ensuring privacy and comfort. Equipped with multiple beds and additional space for relaxation, it is perfect for parents and children alike.

The inclusion of family-friendly accommodations highlights Enkopiro’s commitment to providing a personalized experience for every guest, whether they are traveling solo, as a couple, or with multiple generations.

CUSTOMIZING YOUR STAY

One of Enkopiro’s standout features is its focus on creating a personalized safari experience for every guest. Whether it’s adjusting meal preferences or designing a custom itinerary, the camp’s staff goes above and beyond to tailor each stay to the unique needs of the traveller. From adventure seekers to those looking for a relaxing retreat, Enkopiro ensures that each guest feels at home while enjoying the unparalleled beauty of Kenya’s wildlife and landscapes.

TAILORED SAFARI EXPERIENCES

Enkopiro isn’t just a place to observe wildlife, it’s a destination in itself, offering a highly customized travel experience. Marta reveals that each guest’s trip is tailored to their preferences, ensuring that no two stays are the same. Whether traveling as a solo adventurer, a couple on a romantic getaway, or a family spanning multiple generations, Enkopiro’s staff works closely with guests to craft unique itineraries.

She adds that the camp encourages longer stays, typically between four to six nights which gives visitors ample time to partake in the various experiences, “For many this is a once in a lifetime opportunity and Kenya has so much to offer in terms of wildlife, culture and history. A week is just about a good enough time to make the most of the experience.”

GROWTH AND COMMITMENT TO THE LOCAL COMMUNITY

Since opening, Enkopiro has grown steadily, expanding from three tents to include a family tent in 2023, catering to travellers with children. The camp’s team has also expanded from 12 staff members to 20, the majority of whom are recruited from local communities. This growth is indicative of Enkopiro’s commitment to both offering a worldclass experience and ensuring that the surrounding communities benefit from its success.

As part of its vision, Enkopiro aims to involve local residents in the tourism sector. The camp supports community projects through the Maasai Reto Association and recently opened a new primary school for local children, with plans to further expand its education facilities in 2024/25.

“We want to ensure that the next generation have the tools they need to succeed, while simultaneously fostering a more promising future for the Maasai community,” Marta says.

ENKOPIRO’S CORE PHILOSOPHY

At the heart of Enkopiro’s operation is a commitment to sustainable tourism. The camp operates with three main principles in mind: responsible tourism, conservation, and community engagement. These values guide every aspect of Enkopiro’s operations, from how it interacts with guests to the projects it supports.

For example, the camp’s sustainable practices are deeply integrated into the guest experience. From using eco-friendly materials to powering the camp with solar energy and reducing waste through recycling programs, sustainability is woven into the very fabric of Enkopiro. Added to this, guests are encouraged to participate in eco-friendly activities, whether it’s conserving water, minimizing energy use, or taking part in clean-up efforts as part of the camp’s “Plastic Buster” initiative. But involvement doesn’t stop there.

“We engage our guests in meaningful conversations about conservation through our “Adopt an Acre for Wildlife” programme,” Marta explains, “This helps visitors take an active role in preserving the very landscapes they have come to explore. We’ve found that this direct engagement allows guests to leave a lasting legacy, that they feel they’ve contributed to, while enjoying the trip of a lifetime.”

THE ROLE OF STAFF IN CREATING UNFORGETTABLE EXPERIENCES

According to Marta, at the core of Enkopiro’s success are their dedicated staff. As a family-run camp, the team at Enkopiro is integral to the overall guest experience and the employees are involved in every aspect of the camp’s sustainable philosophy, from conservation efforts to delivering tailor-made experiences for guests.

While the camp faces challenges in training staff from diverse backgrounds, many of whom speak Maa, Swahili, and English, Enkopiro has made significant strides in addressing these barriers through in-house training programs. The camp also champions gender diversity, with more young Maasai women joining its workforce, a significant step in breaking traditional gender roles within the community.

INNOVATION AND STAYING AHEAD

In an ever-evolving industry, Enkopiro has positioned itself as a forward-thinking leader. For the camp, innovation is not just about adopting the latest technology, it’s about reimagining what a luxury experience can be.

“Gone are the days when travellers were content with simply observing wildlife,” Marta says, “Today’s guests want a deeper understanding of the ecosystems they visit and seek opportunities to make a positive impact. They want their engagement to count.”

Continuously evolving to meet these changing demands, Enkopiro offers guests not only the chance to see Kenya’s wildlife but also to understand the delicate balance that sustains these ecosystems. The camp’s focus on education, both for guests and local communities, ensures that its mission of conservation and sustainability is shared and understood by all who visit.

Looking ahead to 2024 and 2025, Enkopiro has ambitious plans. Along with adding another family suite to cater more multi-generational travellers, the camp will continue its work in sustainability through projects like the Fashion Frontier initiative, a project started in September 2024 joining 6 fashion brands from Singapore together with an amazing jewellery collection designed to support Ololasurai conservation efforts and to raise awareness on sustainability practices. Also the completion of the primary school is going to be

exciting adding boarding facilities, allowing even more children from the surrounding area to access quality education.

“Today’s guests want a deeper understanding of the ecosystems they visit and seek opportunities to make a positive impact. They want their engagement to count.”

A VISION FOR THE FUTURE

Enkopiro Limited is more than a safari lodge; it’s a pioneering force for change in Kenya’s tourism sector. With its unwavering commitment to conservation, community, and sustainability, Enkopiro sets a new standard for luxury ecotourism. By offering guests not just a journey into the wild but an opportunity to make a lasting positive impact, Enkopiro is shaping the future of responsible travel in East Africa.

In a world where travellers are increasingly conscious of their environmental and social footprint, Enkopiro’s model stands out. It demonstrates that luxury and sustainability are not

mutually exclusive but can coexist to create a richer, more meaningful travel experience for all involved.

Website: www.enkopiro.com

Email: camp@enkopiro.com

AFRICA KENYA SAFARIS

The Secret Sauce in Safaris

By Foylan Rhodes

A lively, modern safari operator with a mind for what is trendy and important to modern travellers Africa Kenya Safaris has established itself as a go-to company for those looking for something to cater to them personally. Drawing from a deep pool of experience, Africa Kenya Safaris has been carefully shaped to suit a generation of adventurers that value the once in a lifetime experiences only found in East Africa.

Founded with the goal of showcasing Kenya’s stunning wildlife and landscapes, the company offers a wide range of safari packages that cater to various preferences, from budget-friendly options to luxurious tours. But what really sets them apart from their competitors is their understanding of what the modern-day adventurer is hankering for.

A LINEAGE OF EXCELLENCE

The daughter company of the iconic Natural World Kenya Safaris, Africa Kenya Safaris has been cut from the same cloth and exhibits the same fervour for excellence and the determination to impress. Specializing in customizable safari adventures

that take visitors, be them brand new or return, through some of Kenya’s most iconic national parks and wildlife reserves. Packages include destinations such as the Maasai Mara, Amboseli, Tsavo, Samburu, and Lake Nakuru, among others and whether guests are interested in the Big Five or birdwatching, the itineraries ensure that they can experience the full diversity of Kenya’s wildlife.

In addition to wildlife safaris, Africa Kenya Safaris provides beach extensions to beautiful coastal destinations like Diani Beach, allowing visitors to unwind after their adventure-filled safari. For those who prefer a more active experience, the company also organizes mountain treks, including climbs up Mount Kilimanjaro and Mount Kenya.

Being engaged in a safari is essential and one of the highlights of their service is the pop-up roof vehicles, which offers a 360-degree view of the savannah and ensures optimal wildlife sightings. The company’s packages are flexible, with options for both private tours and group safaris, allowing travellers to choose based on their preferences and budget.

FOUNDERS AND VISION

Africa Kenya Safaris was established with the clear mission of offering tailored safari experiences for travellers who want more than just the typical safari. Founder and owner Humphrey Ndara explains that the company aims to create memorable journeys that not only highlight Kenya’s natural beauty but can also introduce visitors to the country’s rich culture.

And, from the outset, Africa Kenya Safaris has focused on personalized service, and they pride themselves on multilingual, highly trained guides who are not just experts in wildlife but also in the history and culture of the regions they tour. These knowledgeable guides play a crucial role in delivering meaningful and educational experiences to visitors.

“Stories add flavour to the tours and help connect people,” Humphrey says , “We’ve made sure that our guides create a dialogue with our clients, not only to answer questions but to engage them and introduce them to this region of Africa.”

THE SAUCE

One of the key differentiators of Africa Kenya Safaris is their commitment to customization. Unlike some tour operators that offer rigid itineraries, their approach is to allow their customers to tailor their experiences. Whether you want a quick day tour to Nairobi National Park or a multi-day journey through Kenya’s expansive wilderness, the company works to meet your specific needs.

Another unique feature is their dedication to creating sustainable tourism experiences. With accommodation, they partner with eco-conscious lodges and camps that emphasize environmental conservation and the protection of wildlife habitats. The company also engages with local communities, ensuring that tourism contributes to local economies while preserving cultural heritage.

“We feel that our ability to cater to various audiences, from young adventure-seekers to families and retirees, has earned us a reputation as one of the most versatile tour operators in Kenya,” Humphrey

says.

FIRST-TIME VISITOR TIPS

For first-time safari-goers, it’s important to remember that preparation is key. Africa Kenya Safaris advises travellers to pack appropriately for varying temperatures, as mornings can be chilly while afternoons are warm. Comfortable clothing, binoculars, sunscreen, and insect repellent are essential items to bring along.

The company also recommends booking safaris during the dry season (June to October) for the best wildlife sightings. This period also coincides with the Great Migration, a natural spectacle that takes place in the Maasai Mara when over a million wildebeest, zebras, and gazelles make their way across the plains.

For international travellers, it’s crucial to ensure that you have the necessary visas and vaccinations, especially for diseases like yellow fever. Africa Kenya Safaris provides comprehensive support

in preparing for your trip, from airport transfers to accommodations and internal flights between safari destinations but the visas and vaccinations are your responsibility.

NEW DEVELOPMENTS

As a forward-thinking company, Africa Kenya Safaris has embraced technology to enhance the safari experience. Recent developments include the integration of GPS tracking in their safari vehicles, allowing for real-time navigation and communication during game drives. This not only improves safety but also helps guides locate wildlife more efficiently, ensuring that guests make the most of their time on safari.

Humphrey reveals that the company is also expanding its luxury offerings, with more partnerships with premium lodges and camps in exclusive game reserves. For travellers seeking a high-end experience, they are in the position to include stays at top-tier accommodations with private plunge pools, gourmet dining, and personalized services such as butlers and personal drivers.

“Another exciting development is our focus on family-friendly safaris,” says Humphrey, “We have recognised a growing trend of family travel and recently introduced child-friendly itineraries that include shorter game drives, educational activities, and accommodations that cater to families with young children.”

CLIENT FEEDBACK AND REVIEWS

Africa Kenya Safaris has earned a strong reputation for delivering high-quality service, and reviews from travellers consistently highlight the professionalism and expertise of their guides. Clients often mention the smooth logistics, with timely pickups and wellorganized itineraries. The ability to spot diverse wildlife, including rare sightings of the Big Five, is a testament to the expertise of their guides.

Customers also appreciate the flexibility of their tours, with many noting that the company goes the extra mile to accommodate special requests, such as dietary preferences or additional stops at local attractions. Whether you are a solo traveller, a couple on a romantic getaway, or a family on an educational trip, the personalized attention from Africa Kenya Safaris sets them apart in the industry.

ECOTOURISM

As a corporate member of Ecotourism Kenya, Africa Kenya Safaris have made a pledge to ensure that their safaris support and further benefit the natural environment. For those with a keen interest in exploring the country’s many natural wonders, this is an important step especially as many travellers today select their locations and travel operators based upon their approaches to sustainability.

“Being sustainable is not a matter of greenwashing,”

Humphrey points out, “But is an

important component for the modern

traveller,

and it is something that has to

be demonstrated with day-today actions. For our children to enjoy Kenya tomorrow, we have to put in the work to protect it today.”

Website: https://www.africakenyasafaris.com/

YOUR AFRICAN SAFARI

Exploring Your African Safari: A Digital Nomad’s Perspective

By Cassidy Banks

If you’re anything like me, constantly chasing that next great adventure, then Your African Safari (YAS) might just be your new best friend. This online platform is a treasure trove for anyone looking to experience the wild beauty of Africa while also making a difference. YAS isn’t just about booking your dream safari, it’s about doing it responsibly, supporting the conservation of Africa’s wildlife, and connecting with local, eco-conscious tour operators. I had to check it out for myself!

FOUNDING AND MISSION

YAS was born from a passion for African wildlife and a mission to preserve it. What I love most about this platform is its commitment to transparency— unlike many other booking sites, YAS operates independently. They’re not in bed with any particular lodge or tour company, which means you’re getting real, unbiased reviews. The platform connects travellers with operators who share its vision of sustainable tourism, ensuring Africa’s wildlife gets the protection it deserves.

John Burns, one of YAS’s co-founders, said it best: “YAS was created to support, grow, and nourish a healthy African wildlife population.” And that mission? It really sets them apart from the competition.

WHAT YOU’LL FIND

The site itself is a one-stop shop, offering over 10,000 safari itineraries across 15 African countries. Whether you’re after the raw adventure of a walking safari or the luxury of a tented camp, YAS has got you covered. And with detailed insights on 85 national parks, you can tailor your experience to exactly what you’re looking for, whether it’s spotting the Big Five in Kenya or tracking gorillas in Uganda.

For me, the user-generated reviews are gold. Hearing from fellow travellers about their experiences with different operators, wildlife sightings, and overall service? It’s invaluable, especially when you’re about to embark on a trip of a lifetime.

Because that is what a safari is, a trip of a lifetime, most of us are not in the position to frequently travel to the Serengeti for a week or more. It’s one of those “only once” adventures.

The reviews stood out to me not only because of they were generated unbiasedly by users, but it also mentions the name of the tour operator. As Kim Beentjes from Mauritus says after their tour with Focus Mission Safaris Tanzania:

“The safari was very well arranged, focus mission safaris was super flexible and helpful. My friend arrived one day late because of flight delays, and we still managed to adjust the trip in a way that was saw everything we wanted to see. My friend and I travelled in

a group with 5 other people and Safari John, who was the greatest guide anyone could wish for. We managed to spot a leopard, cheetahs, serval, lions, elephants, giraffes, zebras and many more beautiful animals. The camps that were booked for us were great and the cook Melon prepared us amazing meals 3 times a day. He even prepared a very tasty birthday cake for my friend. Would very much recommend! :)”

WHY YAS STANDS OUT

YAS’s independence means you get recommendations that are truly unbiased, no sneaky partnerships, just genuine reviews from real people. And, if you care about sustainable tourism as much as I do, you’ll appreciate that YAS pushes for eco-friendly operators who prioritize wildlife and local communities.

It’s more than just a booking platform; it’s a resource. The educational content, from when to visit each country to travel logistics, is super helpful, especially if you’re a first timer navigating the wilds of Africa. I also appreciated the emphasis on conservation which I feel is becoming increasingly necessary in today’s world of over-tourism, where a Tik Tok post showing someone at a “secluded, undiscovered paradise” in the middle of nowhere can turn it into an overcrowded, polluted hotspot for tourists with iPhone and drones.

•

•

•

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• Affordable African safaris

• Cultural Safaris

Gorilla trekking tour

• Birding Safaris

Mountaineering adventure

Fly in Luxury safari

Photography Tours

Honeymoon vacation Holidays

Uganda safaris Rwanda Safaris Tanzania Safaris Kenya Safaris DR Congo Zambia tour

SAFARI OPTIONS GALORE

With over 10,000 safaris listed, there is a lot of choice available, and YAS lets you compare prices, request quotes, and chat directly with tour operators to design the perfect trip. From budget group tours to high-end, exclusive safaris, there’s something for everyone. Whether you’re planning a photography safari or a romantic getaway. I was really impressed with the connectivity between the platform and the tour operators themselves, personal contact seems so rare nowadays where you seem to spend most of your time speaking with chatbots and trying to work out which category your enquiry should fall into.

It’s almost enough to get you hopeful for a world where people actually get to talk with each other again!

WHAT’S NEXT FOR YAS?

Looking ahead to 2024, YAS is expanding its reach, promising even more safari options while continuing

to advocate for responsible travel. They’re also working on strengthening their conservation efforts and partnerships with local organizations. As someone who’s always on the move and looking for the next best thing, I’m excited to see how they grow.

THE BOTTOM LINE

YAS is more than just another travel platform. It’s a tool for eco-conscious travellers looking to explore Africa’s natural wonders while making a positive impact. With its commitment to transparency, sustainability, and real traveller reviews, YAS is a must for anyone looking to plan a safari that aligns with their values.

So, if you’re thinking about your next trip, whether it’s your first safari or a return to the magic of Africa, Your African Safari is the perfect place to start. Trust me, you won’t regret it.

Website: www.yourafricansafari.com

PAMOJA SAFARIS: A TRUE PEARL OF AFRICA

By Isobel Kruger

As a locally owned travel company registered in Kampala, Uganda, Pamoja Safaris is set on providing enchanting wildlife and cultural experiences, driving sustainability, and empowering the local community.

Pamoja Safaris was founded in 2018 by Charles Oyer, a professional safari guide, and William Obia, who has a business background and a degree in software engineering. Using the diversity in their professional backgrounds to their advantage, the two founders started their Uganda-based safari company that also offers unique experiences in the rich scenic and cultural landscapes of Kenya, Tanzania, Rwanda, and the Democratic Republic of Congo. Their services range from popular Gorilla trekking safaris to birding, cultural, and adventure safaris via mountaineering and cycling. With luxury options to boot, there is something for every traveller.

TOURISM WITH HEART

Sojourning into the unmatched beauty of the East African landscape hits different when accompanied by a local, experienced guide whose soul is engrained in local customs and culture. Whether tourists decide to tackle Bwindi’s tangled wilderness to experience Silverbacks in their natural habitat or to experience the cultures of the Alur (luo), Banyankole, or other local tribes, being led by someone who inspires authentic, unscripted experiences is what Pamoja Safaris aim to offer their guests.

“Pamoja” is Swahili for “ together,” and Oyer’s and Obia’s business goals are rooted in this sense of collective belonging and empowerment. Running a successful and authentic safari company in East Africa requires understanding its symbiotic relationship with cultural and environmental stewardship. Pamoja Safaris identifies as a sustainable tour operator, and their pioneer project, the Mukabu Community Project, specifically focuses on health, education, access to clean water, and sustainable development for people living at Murchison Falls National Park in the Albertine region.

SUSTAINABILITY IN THE EAST AFRICAN HOSPITALITY INDUSTRY

The concept of sustainable tourism has gained considerable traction in African countries, with East African companies in the hospitality sector starting to adopt and implement these principles increasingly in their operations.

The need for more sustainable practices in countries like Uganda is apparent with issues like water scarcity, pollution, and threats like deforestation, poaching and illegal wildlife trade threatening indigenous animals and their habitats.

East African hospitality sectors, including Ugandan, depend on a thriving natural environment as it is the centrepiece and main attraction for tourists from across the globe and other parts of Africa. SubSaharan Africa has a vastly different environment that is unsustainable for exotic creatures who need more lush surroundings, allowing the Eastern

African states to provide an entirely different experience. It all depends, however, on the existence and conservation of these natural resources.

SUSTAINABLE SAFARIS

A key role player for increased sustainability in the East African tourism and hospitality sectors is implementing and promoting sustainable safaris.

Sustainable safari practices are a commitment to actively minimising the environmental impact while maximising the benefits for wildlife and local community conservation efforts. Getting this right requires several key principles to come into play.

An important principle or role-player is environmental responsibility, as sustainable safaris emphasise eco-friendly practices like waste reduction and using renewable energy resources for a reduced carbon footprint. Using fuel-efficient or hybrid safari vehicles (EVs may be impractical due to a lack of charging points), promoting recycling, and reducing single-use plastics are great examples of taking environmental responsibility. Other key principles to ensure sustainability are cultural respect and prioritising economic support for local communities. Understanding local customs, supporting local artisans, and focusing on job creation within local communities promotes sustainability that supports both the local environment and community and business.

Finally, wildlife conservation is critical in maintaining a healthy balance between environmental sustainability and business success. Advising tourists about ethical interactions with wild animals, local conservation efforts, and the challenges faced by the ecosystem contributes to responsible tourism.

A drive towards eco-tourism

Pamoja Safaris is committed to promoting sustainable, affordable safaris that promote conservation projects around Murchison Falls National Park. The team is committed to ensuring that every trip positively impacts the environment and local communities.

GIVING BACK

The Mubaku Community Project in the Albertine district focuses on conservation, community upliftment and prioritises female health and education by providing girls with free education and medical services. As Pamoja Safaris’ pioneer project, over 50% of client booking goes back to the Mubaku Community to support the community medical centre, school, and other projects. 99% of Pamoja Safaris’ team are from this community, helping provide economic support with stable jobs.

EXPLORING THE PEARL OF AFRICA AND BEYOND

Uganda boasts an unmatched natural splendour; hence, Winston Churchill named it the “Pearl of Africa”. The majestic peaks of the Rwenzori Mountains appeal to all thrill seekers. At the same time, a spectrum of National Parks, including Murchison Falls, Queen Elizabeth, and Bwindi Impenetrable, is a testament to Africa’s unrivalled beauty, homing some of the planet’s most remarkable species. When travelling to East African countries like Uganda, tourists are assured of lifechanging encounters with exotic wildlife like lions and silverback gorillas. Ugandan people are known for their kindness and hospitality; each venture into their culture and way of life uncovers new legends.

Something for everyone

Pamoja Safaris offers services in all the major wildlife-protected areas and National Parks in the East African region. These services include

a diverse range of packages, including the everpopular gorilla and wildlife safaris, primate, city, fishing, and birding tours, horseback riding, and white-water rafting on the Nile River. To help simplify the experience, they also offer car hire and hotel booking services.

Embark on a cultural adventure

Besides offering a range of wildlife safaris, tourists can also experience the rich and diverse Ugandan cultural fabric with Pamoja Safaris’ Cultural Adventures. These cultural tours and vacations

are not designed simply for observation and great photo ops but curated to create opportunities for engagement with and learning from over 60 Indigenous communities that span the country. From participating in local traditions like attending ceremonies to learning more about the locals’ customs and unique culinary delights, these culture-focused tours and safaris give visitors a holistic and authentic experience of everyday life in Uganda.

A photographer’s dream

With breathtaking and distinct vistas in Uganda and beyond, it’s only a matter of discovering them and getting the best lighting for the ultimate shot.

Photography vacation and tour packages focus on taking tourists to the most scenic spots across Kenya, Rwanda, Tanzania, and the DR Congo. From Lake Victoria to a panoramic view of the Rwenzori Mountains, pursuing the perfect shot on a curated photography tour is possible with experienced guides trained to lead vacationers to the perfect sights during the so-called “golden hours” of safari photography.

ON THE HORIZON

Pamoja Safaris has new projects and perks in the pipeline for the future—all promoting sustainability, eco-tourism, and women’s empowerment. From encouraging more women to become safari guides to working on an all-women traveller’s safari package and improving the Mubaku community to the point of self-sustainability, now’s not the time to put down those binoculars.

Website: www.pamojasafarisuganda.com

Email: info@pamojasafarisuganda.com

KENYA EXPRESSO TOURS AND SAFARIS (KETSAFARIS)

Unique, Tailored Travel Experiences Across Africa

By Cassidy Banks

A top tier East African travel operator Ketsafaris have spent the last fifteen years perfecting the art of the “safari experience”. Providing exclusive luxury getaways and tailored adventures that blend excitement, wildlife, and cultural immersion, the business stands out with a reputation for value for money. Paul Mwenda, travel consultant for Ketsafaris, was on hand to speak to us about their approach to exclusivity.

A COMPREHENSIVE, TAILORED EXPERIENCE

Straight off the bat, at the heart of Ketsafaris’ service offering lies a dedication to personalization. Paul explains that the company crafts customized itineraries for all clients, from seasoned travellers to Africa to first time visitors, and their experts work

with each client to curate their perfect adventure.

“People don’t come to Africa for just a holiday,” Paul says, “Not really, whether clients seek the thrill of wildlife safaris, the richness of local cultures, or the excitement of a bush adventure, they want memories that they can look back on for the rest of their lives and say to themselves ‘I did that.”

Given the scale of possible adventures in Kenya how can Paul and his team be so confident that they can create an adventure that will strike the special chord with their clients?

“East Africa is big and unpredictable,” he admits, “Animals and weather do not always follow the schedules we plan. But there are some key things that, if they’re in place, allow us to turn any eventuality into an adventure-win.”

THE KEY FUNDAMENTALS OF A KETSAFARI

In order to create the best safari packages in Kenya, the below five points form the backbone of Paul and his team’s approach.

Expert and engaging Guides. Knowledgeable guides are integral to the safari experience as they are the lens through which guests see the entire tour. Through stories that are informative and entertaining, an expert guide can offer deep insights into a location’s wildlife, culture, and history and enrich the travel experience by forming common ground with the visitors.

Quality accommodations and good sleep. In addition to the most engaging guides, Ketsafaris provides a range of accommodation options, from luxury lodges to more budget-friendly hotels to accommodate all preferences. Paul highlights the priority of a good night sleep. Something that they have seen repeatedly throughout the years is that a safari experience can be improved 100% just by ensuring that guests have a deep and rejuvenating night sleep at the end of each day.

“If you choose an accommodation based on nothing else,” he advises, “Make sure you choose it for that.”

Reliable Transportation. Ketsafaris offers dependable transport, often in customised 4x4 vehicles, and their vehicles are regularly checked and well maintained.

and Cultural Immersion. Travellers are heavily influenced by what they see on social media, and it pays dividends to keep on top of what is trending and popular. There are, of course, some “must haves”, like opportunities to view the “Big Five” (lion, leopard, rhino, elephant, and buffalo) and enjoy other “surprise treasures” such as the chance to experience Kenya’s diverse cultures, interacting with local communities and participating in cultural activities.

Clear Understanding. Paul points out that before any of the above is considered, their tour experts have to have a clear idea of what a client actually wants, and what they need to get that. For example, if the client is a social media user, they may enjoy a photographic safari in Maasai Mara more than a wildlife conservation safari tour.

“We make a point of talking to our clients,” Paul says, “And then shaping the safari around what they actually want to see and experience. This helps us think on our feet if something doesn’t go according to plan so we can still get the best results for them.”

A BLEND OF LOCAL EXPERTISE AND PERSONALIZED SERVICE

“It’s a competitive travel market,” Paul remarks, “And you have to stand out. Especially on the reviews because that is often where people make decisions. You want to give guests something worth talking about.”

Wildlife

“East Africa is big and unpredictable,” he admits , “Animals and weather do not always follow the schedules we plan. But there are some key things that, if they’re in place, allow us to turn any eventuality into an adventure-win.”

He explains that from their earliest days they achieved this by offering more than just standard tours. Instead, they made sure to apply their local expertise and commitment to sustainable tourism in order to set themselves apart from larger and more commercial operations.

Flexibility, creativity and strong ties to local communities allowed them to offer clients offthe-beaten-path locations and experiences that gave them an authentic side of Kenya not seen by other travellers. This personal approach allowed the business to choose its focusses, and this is how sustainability became one of the cores of Ketsafaris’ philosophy. With an emphasis on responsible wildlife viewing and eco-friendly travel practices they were able to forge partnerships with conservation projects and encourage clients to travel in a way that minimized environmental impact while maximizing cultural exchange.

Another key differentiator is the complete service they offer. As Paul details, the company provides a one-stop-shop approach, ensuring that each itinerary is designed around the client’s needs and delivered with exceptional customer care. From pre-booking to on-the-ground support, all clients are treated the same irrespective of budget.

GROWTH AND EXPANSION SINCE 2009

Since its foundation, Ketsafaris has experienced steady growth. The company began with a small, dedicated team which has expanded to include a diverse range of professionals, including experienced guides, marketing specialists, and customer service representatives. This growth has not only expanded its staff but also its service offerings. Initially focused on classic safaris and guided wildlife tours and luxury eco-safaris in

Kenya, they now also provide specialized tours such as birdwatching, adventure sports and safaris, and culturally immersive village and city experiences.

Paul reveals that Ketsafaris has broadened its reach geographically as well. While initially focusing on Kenya’s well-known parks, such as the Maasai Mara and Amboseli, the company now offers safaris that span Tanzania, Uganda, Zimbabwe, and South Africa. Each destination offers something unique, from Tanzania’s Serengeti and Uganda’s Bwindi Impenetrable Forest for gorilla trekking to Zimbabwe’s Victoria Falls and South Africa’s diverse attractions, including Kruger National Park and the cosmopolitan delights of Cape Town.

Technology has also played a role in Ketsafaris’ expansion, with the adoption of online booking systems and the use of social media to reach a wider audience.

“These advancements, paired with a growing reputation built on positive client reviews and word-of-mouth recommendations,” Paul says, “Continue to contribute to our success and increasing popularity.”

DIVERSE CLIENTELE

According to Paul, Ketsafaris caters to a diverse clientele, from corporate executives to affluent travellers, honeymooners, and adventure seekers. They also work with affordable family and solo journeys and collaborative group tours. Worthwhile travel, for them is not defined by the cost of a package, but rather as a combination of exclusive experiences, premium accommodations, and personalized service.

“From private safaris in Kenya’s national parks to first-class flights and bespoke cultural experiences, Ketsafaris ensures that every journey is crafted to meet the unique preferences of our clients,” he says.

“Ketsafaris provide a onestop-shop approach, ensuring that each itinerary is designed around the client’s needs and delivered with exceptional customer care.”

LOOKING AHEAD: INNOVATION AND SUSTAINABILITY FOR 2024 AND BEYOND

For the remainder of 2024 going into the next year, Paul explains that Ketsafaris remains committed to staying ahead of industry trends by continuously updating their itineraries and enhancing their service offerings. The company’s proactive approach to market research and customer feedback allows for regular updates that reflect seasonal changes, new destinations, and emerging travel interests. Ketsafaris also keeps an eye on sustainability, ensuring that its operations remain eco-friendly while educating travellers on responsible tourism practices.

For example, in 2024 and 2025, Ketsafaris plans to focus more on sustainable travel, with a growing emphasis on carbon offset programmes, ecofriendly accommodations, and responsible wildlife tourism. Technological advancements, such as the integration of AI for personalized travel planning

and virtual destination previews, are also on the horizon, enhancing the overall client experience.

Paul explains that Kenya Expresso Tours and Safaris is more than a travel company, but a partner in creating unforgettable experiences. With its roots firmly in the local community, they offer travellers an authentic connection to the rich wildlife, culture, and landscapes of Kenya and beyond. From its personalized service and expert guides to its commitment to sustainability and innovation, Ketsafaris delivers exceptional travel experiences that are both enriching and responsible.

“Whatever your reason for visiting,” Paul says, “Ketsafaris has the expertise and the passion to create a dream trip that you can always look back and say, ‘I did that.’”

Website: www.ketsafaris.com

Email: info@ketsafaris.com

LET’S TALK ABOUT THE CRADLE OF MANKIND

A conversation with The Tanzania Association of Tour Operators (TATO)

By Donnie Rust

Founded in 1983, the Tanzania Association of Tour Operators (TATO) has been at the forefront of driving progress in Tanzania’s tourism industry. The association plays a critical role in advocating for the interests of licensed tour operators and promoting sustainable tourism that benefits local communities while preserving the country’s natural wonders. With a rapidly growing tourism sector, TATO’s role in navigating challenges and capitalizing on opportunities has never been more important.

As Mr. Elly Maturo, a leading figure at TATO, explained, “Tourism is a pillar of our economy. Our efforts are not just about attracting more tourists but ensuring that tourism translates into real benefits for Tanzania, whether through job creation, conservation, or infrastructure development.”

CURRENT PRIORITIES AND PRESSING ISSUES

Currently, TATO’s focus is on several key areas aimed at addressing the pressing issues facing the tourism sector. According to Mr. Maturo, much of their work involves lobbying the government for policy reforms that would create a more conducive environment for tourism operators. These reforms are critical for tackling issues such as climate change, growing visitor numbers, and ensuring responsible management of popular tourist destinations like the Serengeti and Mount Kilimanjaro.

“Tanzania’s iconic sites are seeing fast-growing tourism numbers. To sustain this growth, we need robust visitor management systems that protect

these attractions from the dangers of overtourism,” Mr. Maturo emphasized.

One of TATO’s notable initiatives is the development of a Code of Conduct and Ethics for safari tourism, which aims to standardize the quality of the safari experience while safeguarding the welfare of Tanzania’s wildlife. This ethical framework is vital in promoting responsible tourism and ensuring that Tanzania’s world-renowned safaris continue to thrive.

Additionally, post-pandemic recovery efforts have been a central concern for TATO. The association has been actively involved in rebooting Tanzania’s tourism sector by organizing FAM trips (familiarization trips) for international tour operators and participating in international trade fairs. These initiatives are essential for promoting Tanzania as a premier safari destination and regaining momentum in international markets following the slowdown caused by the COVID-19 pandemic.

IMPACT ON TANZANIAN TOURISM AND THE ECONOMY

The efforts of TATO and other key stakeholders in the tourism industry have had a tangible impact on Tanzania’s economy. Tourism is one of the leading contributors to Tanzania’s GDP, and

the post-pandemic tourism recovery has been impressive. Tourist arrivals have surpassed prepandemic levels, generating significant revenue that directly benefits both the government and local communities.

Mr. Maturo highlighted how these gains translate into real-world benefits: “The

revenue generated from increased tourist arrivals helps fund vital public services, from building hospitals and schools

to improving roads. Moreover, it provides much-needed funds for the conservation of Tanzania’s natural parks and pays the salaries of park rangers and staff.”

In addition to infrastructure improvements, the tourism industry plays a pivotal role in creating jobs, particularly in rural areas where wildlife conservation and community-based tourism efforts are concentrated. This has the added benefit of reducing poverty at the household level, as more Tanzanians find employment opportunities linked to tourism.

ENSURING SAFETY AND SECURITY FOR TOURISTS

With international tourism rebounding, one concern among travellers, especially in parts of Europe and the UK, has been safety when traveling in Tanzania.

Although most concerns are cantered on inner-city crime rather than the safari experience, TATO has taken proactive measures to enhance the safety of tourists across the country.

To address these concerns, TATO, in collaboration with the Tanzanian government, developed the Tourism and Diplomatic Police Station in Arusha. This initiative is designed to ensure the safety of tourists, particularly those traveling for safaris or cultural tours. As Mr. Maturo reassured potential visitors, “Tanzania is a safe destination, and with the implementation of dedicated tourism police, we are committed to maintaining a secure environment for all tourists.”

TATO’S INVOLVEMENT ON THE INTERNATIONAL STAGE

As the global tourism sector recovers from the effects of the pandemic, TATO has been actively involved in international conferences and meetings that promote Tanzania’s tourism potential. The association participates in high-profile events, including UN tourism conferences and Africa’s premier travel exhibitions such as Indaba. These

international platforms not only highlight Tanzania’s abundant natural attractions but also position the country as a leader in sustainable tourism practices.

Through these efforts, TATO is helping to build partnerships and attract international investments that will support long-term growth in the tourism sector. The association also works closely with international organizations to implement global best practices, ensuring that Tanzania remains competitive in a rapidly evolving tourism landscape.

FUTURE PROSPECTS FOR TANZANIAN TOURISM

Looking to the future, Mr. Maturo expressed excitement about the potential for Tanzania’s tourism and hospitality sector. “Tanzania is unique in that over 28% of our total landmass is set aside for conservation,” he remarked. This commitment to conservation, combined with Tanzania’s rich cultural heritage and pristine beaches along the Indian Ocean and Zanzibar, positions the country as a key destination for nature lovers and ecotourists alike.

Tanzania’s diverse offerings, from the savannahs of the Serengeti to the snow-capped peaks of Mount Kilimanjaro, mean that the country has enormous potential to increase tourist arrivals and triple its revenue from tourism in the coming years. This growth represents a significant opportunity for creating jobs and boosting economic development through responsible investment in tourism infrastructure.

THE ROLE OF TECHNOLOGY IN TRANSFORMING THE TOURISM SECTOR

As with many industries, technology is playing an increasingly important role in transforming the tourism and hospitality sector in Tanzania. Mr. Maturo noted that “the tourism industry is information-driven, and technology is essential for both the production and consumption of tourism services.”

Investments in fast and reliable internet access are critical for enhancing the visitor experience, whether through online bookings, virtual tours, or digital marketing. Moreover, technology is also playing a key role in the conservation of natural resources, as data-driven tools and innovations help park authorities monitor wildlife populations and track environmental changes in real-time.

Looking ahead, TATO recognizes the need for continuous technological upgrades to stay competitive in the global tourism market. The association is advocating for further investments in technology to ensure that both tourists and conservation efforts benefit from cutting-edge innovations.

A BEACON OF RESPONSIBILITY

The Tanzania Association of Tour Operators (TATO) is a vital player in shaping the future of tourism in Tanzania. Through lobbying efforts, ethical standards, and active participation on the international stage, TATO is helping to create a tourism sector that benefits both visitors and local communities while preserving the natural beauty that makes Tanzania a top destination.

Mr. Maturo concludes that as the country continues to attract more tourists and recover from the challenges posed by the pandemic, TATO’s commitment to sustainable tourism and community empowerment will continue to ensure that Tanzania remains a beacon of responsible travel in Africa.

Website: www.tatotz.org

TAASA LODGE

A Blend of Luxury, Adventure, and Community Empowerment

By Donnie Rust

At its core, TAASA Lodge is more than just a luxurious accommodation, but a destination committed to preserving the natural environment, uplifting local communities, and offering unforgettable adventures for visitors to the African bush. We spoke with Rahma Mohamed, TAASA Sales and Marketing Manager.

LOCATION

Nestled within a wildlife protected area between three of the world’s most renowned safari ecosystems, the Serengeti, the Maasai Mara National Reserve and the Ngorongoro Conservation Area, TAASA Lodge’s unique location

offers a safari experience that seamlessly combines luxury, adventure, and cultural immersion. Exactly what the co-owners Jim Roane and Peter Taunton had in mind when they first opened their doors in 2018.

THE EXPERIENCE

TAASA Lodge’s exclusive location provides guests with access to crowd-free, exclusive game viewing experiences in the heart of Tanzania’s wilderness. Visitors can embark on thrilling nighttime safaris or engage in sensitive off-road drives in open-sided 4x4 vehicles, offering up-close encounters with Africa’s iconic wildlife.

“Whether it’s taking part in philanthropic initiatives or savouring unforgettable meals under the African sky, TAASA Lodge offers a balance of luxury and adventure for an exceptional stay.”

Keeping with the traditional safari experience, guests can enjoy bush breakfasts, alfresco dinners under the stars, and authentic interactions with the local Maasai community. What they offer isn’t just a safari. This is an all-inclusive, deeply immersive experience tailored to each guest’s preferences. With unlimited safari adventures, it caters to everyone from families with young children to couples and small groups seeking a personalized safari journey. Whether it’s taking part in philanthropic initiatives or savouring unforgettable meals under the African sky, TAASA Lodge offers a balance of luxury and adventure for an exceptional stay.

“We define luxury hospitality as a blend of exclusivity, personalised service, comfort, and authentic experiences with wildlife and culture,”

Rahma elaborates, “Our approach focuses on providing an intimate and personal safari experience, where every detail is crafted to exceed our guests’ expectations”

With a main demographic including couples, small groups, and multi-generational families from North America, Europe, and Australia. These travellers come to Tanzania seeking a combination of adventure and genuine cultural immersion, valuing both the elegance of their accommodations and the depth of their interactions with wildlife and local communities.

As such Rahma explains the key to successfully accomplishing this is flexibility. While they offer an array of daily activities, it’s up to their guests, along with their assigned butler, guide and tracker to create their itinerary while staying with them. In saying that, they always seek to improve their experience by monitoring guest feedback, industry trends and expectations and suggestions from their team. However, part of the allure is the unpredictability of Africa!

SUSTAINABILITY

Sustainability practises factor heavily in the modern booking approach and Rahma reveals that TAASA Lodge has always stood out for its eco-touristic approach and their belief that it is a privilege to showcase Tanzania’s stunning landscapes and wildlife to a global audience, saying,

“We are dedicated to protecting these precious resources and promoting sustainable tourism and our unwavering commitment to environmental stewardship drives us to continuously seek ways to minimise our footprint and preserve the natural beauty that surrounds us.”

LUXURY MEETS ADVENTURE AT TAASA LODGE

You couldn’t ask for a better location than Northern Tanzania. Here guests are offered an exclusive and luxurious safari experience seamlessly blending the rugged beauty of the African wilderness with the comfort of modern accommodations. Designed to provide guests with an intimate and immersive connection to Tanzania’s iconic landscapes and wildlife, the lodge features elegant, tented suites catering to a wide range of travellers, from couples to multi-generational families.

SPACIOUS TENTED SUITES

The accommodation at TAASA Lodge consists of twelve spacious, luxury tented suites that offer breathtaking views of the surrounding landscape. Each tent is designed to harmonize with the natural environment, providing guests with an authentic yet refined safari experience. Inside, the suites feature a king-sized bed or two twin beds, ensuite bathrooms, and large private verandas where guests can relax and enjoy the stunning scenery.

For families and smaller groups, TAASA also offers an inter-connected family tent.

While the setting is wild and remote, the tents are furnished with all the comforts of a high-end lodge, including plush bedding, elegant décor, and personal touches that elevate the experience. Inroom spa treatments are available to deepen one’s sense of relaxation. The spaciousness and layout ensure that guests have ample privacy, making it perfect for both couples seeking a romantic escape and families in need of extra room.

The panoramic views experienced from the comforts of lodge dining, bar and lounge area are a key highlight of the lodge experience. The lodge also features a large outdoor viewing deck with infinity pool and outdoor seating areas, offering guests the opportunity to witness wildlife such as zebras, giraffes, and elephants roaming freely in the plains below. Whether enjoying a morning coffee or an evening sundowner, the lodge offers the perfect vantage point to soak in the natural beauty of Tanzania.

2025

Exciting developments are on the horizon for the new year, as Rahma reveals the expansion of TAASA Luxury Lodges and Camps with the upcoming launch of TAASA Migration Camp, scheduled to open in July 2025. The familyfriendly tented camp is designed to complement TAASA Lodge, providing families and adventurers with an unparalleled opportunity to experience the breathtaking Great Migration in luxurious comfort. Opening offers are available, and Rahma is on hand to explain in detail.

“This expansion reflects our ongoing commitment to providing exceptional experiences while empowering our communities and allowing more guests to discover the unique TAASA way of doing hospitality,” Rahma says.

Website: www.taasalodge.com

Email: marketing@taasalodge.com

ASATA

Shaping South Africa’s Eco-Tourism

By Foylan Rhodes

South Africa is celebrated for its stunning landscapes, diverse wildlife, and vibrant cultural heritage, making it one of Africa’s premier travel destinations. From the majestic Table Mountain in Cape Town to safaris in the Kruger National Park, the country offers an array of tourism experiences attracting millions of visitors annually. Yet, as the tourism industry grows, challenges around sustainability, safety, and economic stability emerge. The Association of Southern African Travel Agents (ASATA) plays a crucial role in ensuring the industry remains competitive, sustainable, and well-regulated. Foylan Rhodes took a deep look at what ASATA has done for the industry they service.

TOURISM GOLD

South Africa’s tourism sector is not only about its iconic safaris or scenic wine routes; it is also a significant economic contributor, directly supporting 4.5% of the country’s GDP and providing one in every 12 jobs. Its appeal lies in its diversity, with offerings ranging from wildlife

safaris in world-renowned game reserves like Kruger National Park, to historical and cultural tours of significant sites such as Robben Island and the Apartheid Museum. Adventure seekers flock to South Africa for eco-tourism experiences, like hiking in the Drakensberg Mountains or shark cage diving off the coast.

Founded in 1956, ASATA (Association of Southern African Travel Agent) acts as a regulatory body ensuring that South African travel agencies adhere to the highest standards of professionalism. Its mission is to protect the travel industry’s interests while fostering strong relationships with government bodies, suppliers, and consumers. ASATA’s influence spans across several areas.

ADVOCACY, ACCREDITATION AND TRAINING

ASATA actively lobbies on behalf of the travel industry, advocating for policies that promote growth and sustainability. This role has become

increasingly important in the post-pandemic landscape, where global disruptions have altered the way tourism functions which has complicated the industry beyond what some small to medium enterprises (of which the majority of South Africa’s tourism industry comprises) are able to compensate for.

Additionally, as the face of the industry shifts to accommodate new approaches, ASATA further assists their members through a rigorous accreditation process that ensures its members uphold ethical standards, protecting consumers and maintaining trust in what is for many the ambassadorial industry for the country.

Ongoing education for travel agents, which can help equip them with the skills needed to navigate the evolving tourism landscape, allows them to ensure that agents keep up with global trends in eco-tourism, technology, and consumer demands. Creating a fair industry based on commonly shared information and opportunities.

ECOTOURISM

As one of the most developed and stable countries on the continent, South Africa is often considered the gateway to Africa. In keeping with international action, eco-tourism has become a core focus for ASATA, particularly as the global demand for sustainable travel rises. Encouraging eco-friendly travel practices, including supporting local conservation efforts and minimizing environmental impact aligns with partnering with ecoconscious lodges and promoting responsible tourism is at the forefront of their strategy.

“In South Africa, eco-tourism is vital in preserving the country’s natural beauty,” says Otto De Vries, CEO of ASATA, “We collaborate with local businesses to support sustainability initiatives, such as reducing carbon footprints, cutting down on single-use plastics, and engaging in communitybased tourism. They advocate for travellers to experience the rich culture and biodiversity of South Africa while leaving a positive impact on both the environment and local communities.”

During this time, ASATA members were given advice on dealing with the backlog of rebooking and cancellation requests, and on how to build meaningful and lasting partnerships with tour operators during the current COVID-19 recovery period. During the time the operators also flagged capacity constraints and pointed out some of the challenges and chief concerns that seem to be holding customers back from finalising their bookings.

ASATA’S PARTNERSHIP WITH GLOBAL INITIATIVES

ASATA’s partnerships with international tourism bodies strengthen its efforts to promote responsible tourism. By participating in global discussions on issues like climate change and ecotourism best practices, ASATA ensures South Africa remains competitive on the world stage. These collaborations help keep the country relevant in an increasingly eco-conscious market.

This was highlighted after the Covid pandemic in 2020 and 2021, when holiday and tour providers were inundated with requests for quotes for travel. The demand for quotes was so heavy that some operators were unable to keep up with them and the cost was not won back because, as Joanne Adolphe, CEO of Thompsons Holidays said, “Quotes don’t pay the bills.”

At this point, Otto de Vries weighed in and called on the entire value chain to work together and to manage their customers’ exposure to risk by working only with reputable partners and making sure that their money is safe, saying, “Our primary objective is to make sure that the customer gets what they wanted, what they paid for, and what they asked for. It’s difficult to manage customers’ expectations, and this means it is imperative that there is very good communication between the travel agent and tour operator, and that we all sing from the same hymn sheet.”

CONCERNS AROUND SAFETY

Despite its many attractions, South Africa faces several challenges in its tourism sector, including safety concerns, economic instability, and postpandemic recovery. While many of South Africa’s tourist destinations, such as Cape Town and Kruger National Park, are generally safe, crime in urban areas like Johannesburg can deter travellers. Combined with fluctuating exchange rates and rising fuel prices it has become difficult for travel operators to maintain competitive pricing. Added to this is recovery after the pandemic years, which had a significant impact on South Africa’s tourism sector, leading to business closures and job losses.

“ASATA has been at the forefront of recovery efforts, offering financial support and professional development programs for travel operators,” says De Vries, “These initiatives are helping the industry rebuild, adapt to new realities, and restore traveller confidence and ASATA continues to lobby for policies that improve safety and stabilize costs to make travel more affordable, both for international tourists and local travellers.”

2025. GROWTH AND INNOVATION

According to De Vries, ASATA is not just focused on the present but are preparing for the future by investing in digital transformation, encouraging travel agencies to adopt technologies like AIdriven booking platforms and virtual reality tours. It is the aim that these innovations will enhance the customer experience and help South African operators remain competitive in a developing market.

Already a priority, in the new year additional action will be taken for promoting sustainable tourism practices, through these ASATA aims to ensure that South Africa’s natural and cultural resources are preserved for future generations. De Vries reveals that their initiatives in eco-tourism and responsible travel have positioned the country as a leader in offering meaningful and environmentally conscious travel experiences.

“We believe that ASATA is integral to the future success of South Africa’s tourism industry,” he says, “And through our focus on sustainability, digital innovation, and safety, ASATA is helping the industry navigate its challenges while maintaining its position as a top global destination. As more travellers seek eco-friendly and culturally enriching experiences, South Africa’s diverse offerings will continue to attract visitors from around the world.”

Website: www.asata.co.za

Experience unpretentious luxury at Nambiti Plains

ABISINIYA TRAVEL & TOURS

The perfect platform for leisure and business trips to South Africa and Zimbabwe

By Foylan Rhodes

A young company, supported by a young, dynamic team of professionals, Abisiniya brings both energy and expertise to delivering seamless services across flights, accommodations, and car rentals across Zimbabwe and South Africa.

Although a young company, Abisiniya Travel & Tours, which was established in 2019 by GlobtorchOnline Business Solutions Group swiftly surpassed initial expectations, achieving notable brand recognition within their first year and competing with longstanding agencies in Zimbabwe. Their success stems from a client-centric approach that keeps them ahead of industry trends and consistently delivering personalised travel experiences of the highest quality.

CLIENT-CENTRIC APPROACH

Understanding that today’s travellers value convenience above all else, Abisiniya distinguishes itself from older market competitors by making the booking of cars and accommodation as simple and

straightforward as possible. Their comprehensive car hire system offers a wide selection of verified vehicles, ensuring availability for a variety of needs, while their accommodation listings provide accurate and UpToDate information about options to stay throughout Zimbabwe and South Africa.

DEMOGRAPHICS

Abisiniya has quickly established itself as a go-to for high-net-worth individuals, senior executives, entrepreneurs, and professionals traveling within and between southern African nations. These discerning travellers demand personalized service, exceptional quality, and unmatched convenience, whether for luxury or corporate travel, seeking tailored experiences that perfectly align with their lifestyle or business objectives.

In the luxury segment, these travellers seek out exclusive destinations, premium accommodations, and bespoke services, while corporate clients prioritize streamlined, seamless arrangements for meetings, conferences, and business travel. Across both sectors, efficiency, meticulous attention to detail, and transparency are paramount. Principles on which Abisiniya has built its solid reputation upon.

RESEARCH AND DEVELOPMENT

Recognising the dynamic nature of the travel industry, the company proactively monitors market shifts in order to integrate them into their operations. This, combined with a well-rounded and sophisticated digital marketing strategy has allowed them to keep their competitive edge and stay ahead of industry trends and evolving consumer demands. Making use of pay-perclick advertising, search engine marketing and optimisation to increase visibility and attract new clients, they ensure that the company reaches their target market effectively and with style.

THE TEAM

Team quality determines product quality. Abisiniya reveals that they face similar recruitment challenges as many other industries. The most common include attracting and hiring the right people. Building a strong employer brand in Zimbabwe and South Africa is important to attract the right people but it’s the in-company atmosphere that keeps them there. Creating one that is energised, proactive and target focussed has remained a primary focus since 2019.

As the company continues to grow and outshine competitors, it is the team that will fuel their innovation to drive them into new markets and opportunities. People propel companies after all, not technology. In an industry where cultures can sometimes come off as being cagey, Abinsiniya believes in building their brand through open communication with all team members to ensure everyone is on the same page with clear targets to work towards.

SOUTH AFRICA AND ECO-TOURISM

South Africa stands out as a remarkable travel destination due to its rich cultural heritage, historical significance, and breathtaking natural beauty. The country’s diverse culture has been shaped by indigenous traditions, colonial history, and modern multiculturalism. Historically, it is notable for its role in the fight against apartheid, with landmarks like Robben Island and the Apartheid Museum offering profound insights. For nature enthusiasts, South Africa offers stunning landscapes, including the iconic Table Mountain, Kruger National Park, scenic coastlines, and wildlife reserves, making it an ideal destination for both adventure and relaxation.

Through partnerships with organisations like ASATA (Association of Southern African Travel Agents) who represent over 90% of the South African travel industry and ZTA (Zimbabwe Tourism Authority) Abisiniya can encourage sustainable travel and eco-tourism.

Not only does this include discouraging harmful activities like hunting by engaging clients in conversations about responsible travel, but they also maintain their service records to assist law enforcement in addressing environmental violations, reinforcing the company’s commitment to nature conservation.

Additionally, Abisiniya supports cultural sustainability by partnering with eco-conscious lodges and involving local communities in itineraries, encouraging clients to support local artisans, hospitality providers and tour guides.

This holistic approach provides two favourable outcomes. Firstly, it protects the environment by offering enriching travel experiences that support local communities and businesspeople and secondly it leaves a lasting impression on visitors on corporate or luxury visits to southern Africa.

THE NEW YEAR

Several initiatives were introduced in 2024 to enhance customer experience and expand Abisiniya’s regional presence with more to come in the upcoming year. Their key focus is to improve their website and mobile apps to offer seamless, selfservice booking options, particularly for their outof-business-hour transactions which is expected to further enhance their customer experience, especially for those corporate travellers who may be arriving at unusual hours.

Expanding their customer base through advocacy programmes, partnerships, and referrals, are also planned to further solidify their market position. In terms of feet on the ground, they are exploring the possibility of opening new branches in the region which will require an increase in staff.

This year and next marks a period of transformative growth where stringent developments will enable the company to better service their clients and strengthen their regional footprint. By making themselves an ever more valuable resource for the travellers seeking a reliable partner to help ease their journey woes, their growth is all but assured as convenience becomes the most important aspect of our digital age.

Website: www.abisiniya.com

Email: info@abisiniya.com

NAMBITI PLAINS PRIVATE GAME LODGE

Where Luxury Meets the Wild

By Cassidy Banks

Set within the sprawling 23,000-acre Nambiti Game Reserve in KwaZulu-Natal, South Africa, Nambiti Plains Private Game Lodge is considered by many adventurers, nature lovers, coddiwomplers and thrill seekers as the top-tier choice for travellers in search of both luxury and an authentic African safari. Seamlessly combining elegant accommodations with breathtaking landscapes and prime access to the much sought after Big Five,

the lodge offers guests the ideal mix of thrilling adventure and serene relaxation.

Founded in 2008, General manager Magdel Geldenhuys, who has been hosting guests at the lodge since 2016, reveals that there are plenty of reasons why people travel to Southern Africa but there are a few things that make Nambiti Plains particularly attractive.

A NATURAL HAVEN

The Nambiti Game Reserve is renowned for its incredible biodiversity. Thanks to its varied topography, which ranges from riverine bush to thornveld and lush grasslands, the inhouse safari guides at Nambiti Plains Private Game Lodge, have no problem ensuring that no two game drives are ever the same. Home to over forty different species of mammals, including elephants, lions, leopards, rhinos, and buffalo, as well as a plethora of birdlife, the reserve provides

first time visitors to the continent a glimpse of the diversity found here and seasoned safari goers the chance to see something they might have missed on earlier trips. This rich environment creates the perfect backdrop for unforgettable wildlife encounters, whether it’s spotting giraffes gracefully traversing the plains or witnessing elephants drinking from nearby watering holes.

Guests at Nambiti Plains rave about the quality of the game drives, and the knowledgeable guides, such as Jason and Jono, are frequently mentioned in reviews for their expertise and passion for the wildlife and ecosystems. Having cracked the code for a perfect safari, the tours are personalized and intimate, with the drives not only delivering thrilling sightings but also educating visitors about the intricate relationships between the animals and their surroundings.

the battlefields of Isandlwana and Rorke’s Drift to the deep traditions of the local Zulu communities. Humans have occupied these landscapes alongside the wildlife for thousands of years and their footprints have shaped the contours of the country just as much as the animal species that thrive here.

LUXURIOUS ACCOMMODATION

Safari luxury is its own unique category, quite different from what a hotel can offer. What sets Nambiti Plains apart from many other lodges in South Africa is its commitment to luxury without sacrificing an authentic bush experience. Able to accommodate up to fourteen guests, the lodge’s design blends earthy tones and natural materials with modern amenities, creating a harmonious balance between comfort and the surrounding wilderness. Rooms are spacious and offer stunning views, with some suites featuring private decks where wildlife can often be seen wandering nearby.

Magdel says,

“We offer amazing year-round safari experiences to all of our discerning guests,”

“And we tailor our safari drives to the best time for wildlife viewing, with different tours taking place at different times during the day.”

CULTURAL SIGNIFICANCE AND LOCATION

Located near Ladysmith, Nambiti is easily accessible from both Durban and Johannesburg, two of South Africa’s major cities. The lodge is ideally placed to allow visitors to explore not only the wildlife but also the rich cultural heritage of the Zulu nation. KwaZulu-Natal is a region steeped in history, from

Guests consistently praise the lodge’s attention to detail. Whether it’s a surprise candlelit bath after an evening game drive or the flawless hospitality from the staff, the lodge’s team is dedicated to making every stay unforgettable. The food, too, is a highlight, with many reviews describing it as both exquisite and plentiful. Three-course meals are served with care, combining local ingredients with gourmet flair.

WHY NAMBITI PLAINS IS A MUST-VISIT

Visitors to Nambiti Plains are treated to an intimate and personal safari experience. Unlike larger lodges, which can sometimes feel impersonal, Nambiti Plains focuses on making each guest feel like a cherished visitor. With only a handful of rooms, the lodge ensures privacy and exclusivity, making it an ideal destination for honeymooners, families, or anyone seeking a peaceful escape.

Another standout feature is the lodge’s sustainability efforts. Located in a malaria-free zone, the reserve is committed to conservation, ensuring that future generations can also experience the beauty and wonder of Africa’s wildlife. Eco-conscious travellers will appreciate the lodge’s focus on environmental stewardship, from its responsible water use to its support of local communities.

And of course, their location, as previously mentioned, has them in close proximity to both Joburg, South Africa’s capital and Durban the coastal city also known as “South Africa’s Playground”, where visitors will find the Indian ocean warmer than both the Atlantic and Pacific.

“The country simply has it all,”

Magdel says, “We

are one of the most diverse countries in the world, with exquisite beaches and vibrant cities and a complex diversity of cultures.

With twelve official languages you get the idea of the flavour this can add to everything from music to food, to history and of course our appreciation to luxury hospitality.”

UNIQUE APPROACH

The above is also supported by their dedicated team, that is always more than willing to go above and beyond to offer fantastic service and a great experience. “We also offer a unique “stay-athome-safari” experience in a natural setting where guests can enjoy the wonderful views from the comfort of our expansive decks,” Magdel tells us, “Wildlife roam free in and around camp, as we are not fenced, therefore offering guests an up-close wildlife encounter.”

THE HERE AND NOW

The last half decade has seen the hospitality and travel industry having to pivot strongly to stay afloat and Magdel reveals that one of the key elements of their success is their ability to learn quickly. This is one of the reasons why sustainable travel and ecotourism was a key focus long before it became trendy on social media. This put them in a strong position when it came to recovery post 2020 and 2021 where they saw several interesting changes in guest behaviour.

“After Covid, we noticed that guests were much more involved in sustainable tourism,” she says, adding that at the same period, they witnessed a change in last minute reservations, “Instead of waiting for a future date to book and make plans, we noticed that guests did not want to postpone their trips. I guess Covid taught us a lot about making the most of the here and now.”

Up to 50% of the bookings are return guests and many of the new arrivals have been attracted via word of mouth. Coming from areas as far afield as Europe, Australia and the Americas they also attract local guests visiting from other areas of South Africa. Magdel explains that the familiarity that they are able to build with their return guests is an advantage because it allows their team to create experiences based on a personal understanding of these guests.

“We do extensive market research,”

she says, “But

for us it’s very much a back-to-basics philosophy as guests come to the bush to switch off, enjoy the tranquil environment and get away from the everyday developments, pressures and technology. Therefore, our unpretentious approach and home away from home feeling, is what sets us apart from the competition.”

PLANS

While many of their competitors are rushing to prove their worth by adding more and more to their tours and stays, Magdel reveals that their philosophy is that smaller is better and they have no plans to change the intimate setting into a larger setup.

“Consistency counts for a lot here,” she says, “We renovate and revamp every year to keep the lodge in top condition, but what we offer here is a tranquil environment in which guests can relax, unwind and just take their time to be one with nature. There is no need for glitz and glamour on a safari because along with their morning coffee they can see Africa’s best show unfolding right in front of them.”

In fact, there are more plans taking place in the area of eco-tourism than in the lodge itself. The Nambiti Plains Private Game Lodge team consistently look for innovative and sustainable ideas to improve and protect the natural environment around them as well as create a meaningful bush holiday for their guests. Several sustainable ideas have been implemented over the years and they are proud to consider themselves an eco-friendly lodge.

“We are one

of

the

only reserves in South Africa surrounded by communities instead of other reserves,” Magdel explains, “And we offer a wide range of community outreach programmes to support and develop ecotourism initiatives on both sides of tourism, visiting traveller and local community.”

She goes on to say that their staff are mostly employed from the local communities, and they proudly support the “Pack for a Purpose” initiative. Recycling and reducing waste is a big part of their everyday approach, recycling everything from general and garden waste to grey water.

MEASURING IMPACT

Animals have a natural instinct for safety and the number of animals choosing to join them for a drink at their waterholes, which are fed by the grey water recycling plant, is a testimony to their efforts in reusing water as well as the safety of the general area.

Alongside this natural-testimony, Magdel shares that they receive monthly reports on recycled waste, allowing them to precisely assess the impact of their initiatives each month. Furthermore, their game reserve team provides monthly updates, highlighting a decrease in poaching incidents in the area as evidence of their commitment to wildlife protection.

FINAL THOUGHTS

For travellers looking to immerse themselves in the untamed beauty of Africa while enjoying the finer things in life, Nambiti Plains Private Game Lodge should be at the top of the list. With rave reviews for its attentive staff, exquisite cuisine, and unforgettable game drives, this lodge delivers an exceptional safari experience that combines adventure, relaxation, and a deep connection to nature. Whether you are a seasoned safari-goer or embarking on your first African adventure, Nambiti Plains promises to deliver memories that will last a lifetime.

EXPLORING THE KENYA COAST TOURIST ASSOCIATION

A Hub for Sustainable Tourism and

By Cassidy Banks

Mandated to develop and promote tourism along the picturesque coastline of Kenya, the Kenya Coast Tourist Association (KCTA), are also responsible for ensuring that businesses working there do so in a sustainable and diligent manner. They occupy several important roles, such as enhancing the region’s appeal as a travel destination and uniting various stakeholders, advocating for sustainable tourism practices, and facilitating a collaborative environment for businesses and local communities. This article delves into KCTA’s offerings, partnerships, recent developments, and its overarching mission to foster a vibrant tourism industry along the Kenyan coast.

Collaboration

WHAT KCTA OFFERS TO THE INDUSTRY

Speaking with Julius Owino, the CEO of The Kenya Coast Tourist Association, he explains that the organisation serves as a vital resource for tourism operators, hoteliers, travel agents, and other stakeholders in the industry. Its primary focus is to enhance the tourism experience by promoting best practices, quality service, and sustainable initiatives that benefit both visitors and the local community.

One of their key functions is advocacy. The association represents the interests of its members in discussions with government agencies, regulatory bodies, and international organizations.

By voicing the concerns of the tourism sector, KCTA aims to influence policies that support the growth and sustainability of the industry, such as lobbying for improved infrastructure, streamlined regulations, and enhanced marketing strategies to attract tourists to the coast.

Another area where KCTA actively engages is in marketing efforts to showcase the Kenya coast as a premier tourist destination. The association conducts promotional campaigns, participates in international travel fairs, and collaborates with travel media to highlight the region’s unique attractions. From its stunning beaches and vibrant marine life to rich cultural heritage and diverse ecosystems, KCTA emphasizes the coastal region’s myriad offerings.

“Kenya’s tourism pull as improved dramatically after covid and there are many people working in the sector,”

Julius says, “However we recognise the importance of

having skilled personnel in the tourism industry. This is why KCTA also focuses on training and capacity building for our members.”

He elaborates that this includes association workshops, seminars, and training programmes that are aimed at enhancing service delivery, management skills, and sustainable tourism practices, “By investing in human capital,” he says, “We ensure that the industry is well-equipped to meet the evolving needs of travellers.”

PARTNERSHIPS AND COLLABORATIONS

Collaboration is key to the success of the tourism sector and the association has forged partnerships with various stakeholders, including government agencies, non-governmental organizations (NGOs), local communities, and international tourism bodies.

These partnerships are instrumental in promoting sustainable tourism and driving economic growth in the region.

Along with the above, KCTA works closely with the Ministry of Tourism and Wildlife, local county governments, and other relevant authorities to ensure that tourism policies align with the needs of the industry. Through these collaborations, Julius explains that KCTA plays a significant role in promoting the development of infrastructure, such as roads, airports, and facilities that enhance the overall travel experience for visitors.

responsible fishing practices, and raising awareness about the impact of climate change on coastal communities. By integrating environmental considerations into tourism planning, KCTA ensures that the natural beauty of the coast is preserved for future generations.

RECENT DEVELOPMENTS

In recent years, KCTA has made significant strides in enhancing its offerings and addressing the challenges facing the tourism sector, particularly during the recovery period following the Covid 19 pandemic which significantly impacted the global tourism industry, and KCTA has been at the forefront of recovery efforts along the Kenya coast. The association has worked diligently to promote safe travel practices and reassure potential visitors about the safety measures implemented by its members. By advocating for vaccination campaigns and adhering to health guidelines, KCTA aims to restore confidence in travel and support the sector’s recovery. Further to this they have spearheaded multiple campaigns to develop the industry in other areas.

ENGAGING WITH LOCAL COMMUNITIES

Community engagement is at the heart of KCTA’s mission. The association collaborates with local communities to promote cultural tourism and responsible travel practices. By involving local residents in tourism initiatives, KCTA fosters a sense of ownership and empowerment, allowing communities to benefit directly from tourism activities. This approach not only enhances the visitor experience but also contributes to the preservation of local cultures and traditions.

PARTNERSHIPS WITH NGOS AND ENVIRONMENTAL ORGANIZATIONS

KCTA recognizes the importance of environmental sustainability in tourism. The association partners with various NGOs and environmental organizations to promote conservation efforts along the coast. These collaborations focus on protecting marine ecosystems, promoting

One of these is the focus on promoting and instigating sustainable tourism practises. The association launched initiatives aimed at educating stakeholders about the importance of conservation and responsible travel. This includes campaigns to reduce plastic waste, promote ecofriendly accommodations, and encourage tourists to engage in conservation activities during their visits.

“The tourism industry landscape is changing,”

Julius says,

“We’ve embraced technology to improve our services and outreach, and the association has developed a robust online presence, utilizing social media and digital marketing to reach a broader audience.”

Additionally, KCTA has implemented an online platform allowing members to share information, resources, and best practices, fostering collaboration and innovation within the industry.

KCTA recently launched a marketing campaign titled “Discover the Coast,” aimed at attracting both domestic and international tourists. This campaign highlights the unique experiences that the Kenya coast has to offer, from adventure sports and cultural experiences to relaxation on pristine beaches. By showcasing diverse attractions, KCTA aims to appeal to a wide range of travellers and stimulate interest in the region.

SUMMARY

As Julius says, The Kenya Coast Tourist Association plays a pivotal role in shaping the future of tourism along the Kenyan coastline and it is his hope that through advocacy, capacity building, and collaborative partnerships, KCTA will be able to further promote sustainable practices that benefit both the industry and local communities.

“As we continue to adapt to changing market dynamics and address emerging challenges,” he says, “Our focus on quality service, community engagement, and environmental stewardship will ensure that the Kenya coast remains a sought-after destination for travellers from around the world.”

Website: https://kcta.co.ke/

NATURAL WORLD KENYA SAFARIS

A Deep Dive into the Premier African Tour Operator

By Foylan Rhodes

PREFACE: NETFLIX AND SAFARIS.

First time visitors to East Africa and seasoned adventurers to the region alike are spoilt for choice when it comes to safari operators. Wildlife tours are an essential component for safeguarding landscapes and wildlife by providing business opportunities and the chance to educate and engage visitors. As such there are thousands of operators available and for the most part thanks to groups like KCTA and Ecotourism Kenya, the standards of these safaris are higher than ever.

Even so, it is not uncommon for people looking to travel to East Africa feeling a sense of decision paralysis. A term taken directly from research conducted regarding Netflix, ‘decision paralysis’

is where, due to having too many options, people are unable to decide what to watch. With regards to planning safaris, people find themselves lost in the numbers of operators and it’s down to these businesses to find ways to stand out. We caught up with Natural World Kenya Safaris who, for over twenty years, have been to the safari world what Bridgerton is to Netflix.

NATURAL WORLD KENYA SAFARIS

Founded by Humphrey Ndara, Natural World Kenya Safaris has grown to become a major player in the East African tourism industry, offering expertly tailored safaris allowing visitors to immerse themselves in the natural beauty, culture,

and wildlife of the region. Established in 2002, the company was founded with a vision of providing high-quality, sustainable tourism experiences.

As Humphrey explains, value and opportunity are what gives them their competitive edge in the crowded safari market,

“We aim to be affordable and offer great value for money so everyone has the chance to see the East African horizon like it should be seen.”

AREAS OF OPERATION

Natural World Kenya Safaris operates across Kenya and other parts of East Africa, including Tanzania, Uganda, and Rwanda. They offer tours that showcase some of the continent’s most iconic destinations, such as the Maasai Mara, Serengeti, Amboseli, and Tsavo. These locations are home to rich biodiversity, including the famed Big Five (lion, leopard, elephant, rhino, and buffalo) and offer world-class wildlife viewing, particularly during October’s Great Migration in the Maasai Mara and Serengeti. They also provide excursions to other areas, such as the breathtaking beaches of Zanzibar, Mount Kilimanjaro and a number of cultural experiences with indigenous communities like the Maasai and Samburu.

The company has a well-earned reputation for its personalized service, ensuring that each safari is tailored to individual preferences, whether a client is looking for a luxury safari, a budget-friendly experience, or a family adventure.

TOURS AND ACCOMMODATIONS

A well-maintained fleet of vehicles supports the tours, carefully chosen based on the specific arrangements. The same flexibility applies to accommodations. Serving a wide range of clients, including individuals and couples to smaller to large groups, Natural World Kenya Safaris has fostered strong, adaptable partnerships with numerous accommodation providers along their tour routes to cater to the diverse needs of their guests. Especially to provide a good night’s sleep.

“It’s no little thing,” Humphrey says, “Where you lay your head at night when you go to sleep can be as important as the safari adventure of the day. Our safaris are a combination of adventure and luxury. A day filled with amazement and wonder and a deep, satisfying night’s sleep. That’s what makes a great safari experience.”

Of course, each safari draws a diverse group of travellers with varying preferences for accommodation. Some lean towards hotels, while others favour safari lodges or tented camps. The team at Natural World Kenya Safaris has meticulously curated a list of premium accommodation options, ensuring guests always experience an exceptional night’s rest.

CLIENT EXPERIENCES AND REVIEWS

Since 2002, Natural World Kenya Safaris has earned and continued to build on a reputation for memorable, once in a lifetime expeditions. Rated excellent on Trustpilot with over three hundred reviews, they are regularly praised for their ease of booking, seamless transfers, engaging guides and customer service people and a responsible approach to customer satisfaction.

These reviews reflect the company’s commitment to excellent service and unforgettable experiences, with many highlighting the professionalism of their guides, the well-organized tours, and the exceptional wildlife encounters. It is their attention to detail, from meticulously planned itineraries to comfortable accommodations, that clients consistently express satisfaction with.

Humphrey reveals that one recurring theme that he sees in reviews is the dedication of their tour guides. These part-driver-part-entertainers, who often have years of experience, enhance the tour with their vast knowledge of the wildlife and landscapes but also by adding a personal connection to the culture and history of East Africa.

“Whether it’s tracking elusive leopards or sharing stories of local traditions, our guides are often praised by name for going above and beyond to create cherished memories,” he says.

Many clients have also noted that the company offers exceptional value for money. Despite being a premium service provider, they manage to cater to a wide range of budgets without compromising the quality of the experience.

INDUSTRY RESEARCH

Discerning customers often start their planning process by consulting relevant membership directories and associations. Understanding this is an opportunity to showcase themselves and to ensure they have access to relevant industry developments and movements, Natural World Kenya Safaris are members of several including Atta (Africa Travel & Tourism Association), Pack For Purpose, KCTA (Kenya Coastal Tours Association) and Ecotourism Kenya.

These associations are more than simply marketing directories but provide valuable industry-relevant information and networking opportunities for operators. For customers they provide an opportunity to find a selection of certified and regulated businesses with their best interests in mind.

NEW DEVELOPMENTS

The company continues to innovate and expand its offerings. One of the recent additions to their portfolio is the integration of more eco-friendly and sustainable practices into their tours. Understanding the importance of conservation, they’ve made strides in reducing their environmental impact. This includes using fuel-efficient vehicles for game drives and partnering with eco-conscious lodges and camps who prioritize sustainable practices, such as solar energy and water conservation systems.

Additionally, Natural World Kenya Safaris is investing in digital solutions to enhance the client experience. From streamlined booking processes to the use of GPS-enabled tour vehicles, the company is embracing technology to improve both the efficiency of their operations and the quality of their tours.

TRAINING

Humphrey places a strong emphasis on the development of his staff, ensuring that all team members are not only knowledgeable but also passionate about their work. He reveals that guides undergo rigorous training programs that cover a range of topics, from wildlife identification and tracking techniques to first aid and customer service. Many of the guides are local residents, which enhances the authenticity of the cultural experiences they provide.

Moreover, the company invests in continuous professional development, allowing their staff to stay up to date with the latest trends in sustainable

tourism and wildlife conservation. By equipping their team with cutting-edge knowledge and skills, Natural World Kenya Safaris ensures that clients receive the highest level of service during their tours.

“In addition to our guides,” he adds, “The company’s customer service and operations teams are also highly trained. This part of the process is just as important as the safari itself, whether it’s helping clients choose the best package or managing logistics during the trip, our staff is known for their professionalism and dedication to making the entire process as smooth as possible.”

Having established itself as a trusted name in the safari industry, the team at Natural World Kenya Safaris are aware that their reputation always relies on the next safari experience. Offering immersive wildlife experiences and top-notch service is not just a bandied catchphrase for them but a mandated responsibility.

“We introduce people from across the globe to East Africa,”

Humphrey says, “We

see it as a responsibility to our guests and our country to do the best possible job.”

Website: www.naturaltoursandsafaris.com

BARRY HEARN OBE

“Not

progressive being cheap minded”

By Donnie Rust

Barry Hearn OBE, a legend in sports promotion, didn’t just build a career, he crafted an empire. And like any good empire-builder (or elite athlete, for that matter), he knows that staying on top requires more than just talent. In his own words, “You have to leverage every advantage you can”. In an exclusive with The Lost Executive, Barry, who’s clocked more air miles than a Boeing 747, shares how he mastered the art of sleeping while on the go. Because in the business of winning, even resting has a strategy.

FIRSTLY

Obviously, it goes without saying that for over forty years while Barry built his Matchroom empire, he has had his share of long days and sleepless nights. Matchroom has been responsible for turning sports like boxing, snooker, pool, darts, fishing and even gymnastics into watchable events and is now a multi-generational business with his son Eddie Hearn leading the company into the future. It demands the Hearn presence at events across the world and the scheduling that Barry Hearn kept (and keeps) while building this, and the scheduling that his son Eddie now manages as he takes the company into the future, exhibit a level of workfocus that would make many businesspeople weep.

Barry took some time out to speak with me and amongst the various topics we discussed, fishing, politics, golf and his next attempt at retirement, there were a few that were clearly connected and played a big part in his story. For anyone who travels for business (or pleasure), listen up.

SELECT YOUR TRAVEL METHOD APPROPRIATELY

Barry doesn’t fly commercially anymore, but then again why would he? The business he started in the 70s with £100 is now worth just shy of a billion. In fact, now, when he travels, he flies privately and makes use of company PrivateFly for the arrangements. However, when he was brushing

elbows with other passengers in economy class, he quickly learnt the difference between travelling for business and travelling for leisure.

“If you’re going to Ibiza with your pals for a weekend of drinking, you’ll jump on the cheapest flight you can and muscle through,” he says, “But if you’re attending a meeting to discuss business with someone you need to arrive looking sharp.”

At this point I did ask him to repeat himself because I noticed he hadn’t said anything about the size of the deal. Surely a businessperson approaches closing a six-figure deal differently to how they’d approach a three figured one?

“Winners arrive fresh, rested and sharp,” he says, “It doesn’t matter how big the deal is because your reputation is the vehicle that carries you to bigger games for bigger wins.”

This is a good point. One of the things that everyone who has the pleasure of speaking with Barry attests, is that he is always ready, energetic and good humoured. He’s a nice guy and good company, as comfortable in a two-piece suit as he is in short sleeves. Nobody can recall him being tired or jetlagged, despite flying on average three hundred thousand miles a year. In the days of Concord, he would start his day in the London office, fly to America, do a day’s work in the states, then fly back and finish his working day back in London.

However, Barry reflects on many occasions where he’s made very good use of airport lounges, which provide both of the above, as well as food buffets and sometimes gym access. If that isn’t an option, airport hotels can offer the same amenities to allow you to balance things out.

“Sleep and exercise are often the first things to be sacrificed,” he says, recalling the many times he’s ditched them in his youth, “Sometimes this can’t be helped but if you schedule them in you have to stick with them.”

STICKING TO A SCHEDULE

Scheduling is easier than you think but takes commitment. According to Barry it’s down to creating good habits and routines. For example, he reveals that his son Eddie has adopted a disciplined approach to balancing his own hectic schedule with good health and rest. Eddie will arrive at a hotel, drop off his bags in his room and immediately make his way to the gym for a workout. Throughout the week, the machine of a man will balance regular work outs, multiple international events, eating right, sleeping and seeing his family.

Barry explains that when it comes to his own travel, he relies heavily on his assistant Michelle Wassell who has worked with him for three decades and details his travel schedule for him down to the last detail. She is to Barry Hearn OBE what Oracle is to The Batman.

She provides Barry a printed-out document of instructions that he can keep with him which doesn’t require charging or a Wi-Fi signal to use. He says, “I have my piece of paper which I keep with me, and it tells me where to go and at what time to be there. As long as I do what my piece of paper says I always am on time and in the right place.”

But even this system which has worked for three decades, is not always flawless as Barry explains.

he points out,

“You have to plan your travel appropriately,”

“Working in time to work, eat, exercise and sleep. And the more quality time you have for these things the better.”

Flying private or first class may offer the benefit of a comfortable place to sleep and a quiet place to focus and work while flying, but it’s not for everyone.

“Once I was travelling to Pebble Beach to meet clients over a game of golf,” he tells us, “I had my piece of paper, and when I got off the plane, I was met at the airport by the driver who said it would take two and half hours to drive to the golf course. But I was prepared with all the information and knew that wasn’t right. It was seventeen miles, it said so on my paper.”

Now Barry is one of the most travelled people you’ll find, and he appreciates that drivers can

sometimes increase the money they charge by taking more scenic routes, that wasn’t the issue though, it was that this driver was clearly pushing his luck. So Barry, as politely as he could, told him that he wanted to go directly there.

“But again, he said that driving directly there would take two and a half hours,” Barry continues, “I made sure that I wasn’t wrong and checked my piece of paper again and it said there as clear as day Pebble Beach seventeen-mile drive. I’ll admit that I was getting ever so slightly impatient, which isn’t like me, but I’m a believer that if you’re caught doing something you shouldn’t be doing you admit to it. But this driver was really insisting to my face that a seventeen-mile drive would take two and half hours. I showed him the piece of paper and said, ‘Okay mate, look at this.”

Incidentally, that was also the time that Barry learnt that 17 Mile Drive is a scenic road through Pebble Beach and Pacific Grove on the Monterey Peninsula in California. Much of this gorgeous road hugs the Pacific coastline and passes famous mansions and scenic attractions, including the Lone Cypress, Bird Rock and the 5,300-acre Del Monte Forest of Monterey Cypress trees… and is the home of the Pebble Beach Golf Course.

“I

was so embarrassed,” Barry admits laughing, “I swallowed my words and paid him the biggest tip of his life and that was the end of it.”

INVEST IN QUALITY

Quality speaks for itself.

“It

isn’t progressive to be cheap,” Barry says . If you’re the sort of businessperson who is too cheap to pay for the chance to travel better and make a good impression with a client, then that says a lot about the kind of businessperson you are. Especially if you’re in the business of making good impressions, “And everyone is!”

It isn’t just about making good first impressions; it’s about making good impressions all the time. Even while communication in business is changing from being in-person to being conducted over video calls and chats, making a good impression is still important. Barry feels that, unfortunately, this is not as valued today, not only in business interactionswhere professional people will have zoom calls while wearing T-shirts in their kitchens- but even in the higher level of travel. Despite his successes, Barry has been dissatisfied with the current state of airlines. They are not putting much effort into making first class or business travel something special. He observes for example that the catering industry has shifted towards speed and volume and in doing so have sacrificed quality and service. This is one of the reasons why he’s chosen to start flying with PrivateFly.

But within the current state of affairs with their being a lack of quality, there are opportunities, and Barry says it’s easier than ever to do well. Today, where everyone seems to look and act so lazily, opting for convenient communication over meaningful relationships, it takes so little to make a solid impression. It’s an optimistic time for businesspeople.

“Making an impression that will last starts by looking smart, so get yourself a decent suit and a haircut, hit the gym so you look fit, get some good sleep, ditch the phone and make the effort to meet a client face to face,” he says, “Immediately you’ll stand out in a crowd and people will remember you.”

Success for Barry has always been about winning, and advantages come in doing something that makes you stand out in a crowd. Quality in everything is important and it starts with what you do in every moment.

THE FUTURE

At 76 Barry’s been trying to retire for seventeen years but says that he is seriously considering it now. Although he also tells us that he’s recently been buying farms, looking to extend the tangible value of his wealth into sectors that will yield long term results for his family.

“They’re not making any more land,” he points out, “And

farming is an important industry in the UK that needs to be supported.”

And, in a significant recent development, he sold 13.3% of his business to investors from Qatar. After two years of searching for the right partners, during which he encountered bankers more interested in financial gain

than genuine interest in the business, he finally found a good fit with the Qatari investors, noting their approachable nature and shared vision.

Then, he, Eddie and the Matchroom sports promotions team are being featured in a new Netflix documentary series in 2025 called Matchroom: The Greatest Showmen which is being produced

by Box to Box, the same company behind Drive to Survive.

So much for retirement Barry.

Images provided by office of Barry Hearn.

UNVEILING THE CUPRA TAVASCAN

By Amelia C Edison

The Bold Electric SUV

The automotive landscape is rapidly evolving, with electric vehicles (EVs) increasingly taking centre stage. Among the noteworthy entries is the Cupra Tavascan, a striking electric SUV that embodies the brand’s commitment to performance and design. As a new contender in the EV market, the Tavascan aims to captivate drivers with its blend of dynamic styling, impressive technology, and exhilarating performance. In this review, we’ll delve into the Tavascan’s design, performance, interior features, technology, and overall driving experience.

DESIGN: BOLD AND DYNAMIC

The Cupra Tavascan stands out with its bold design language, a signature trait of the Cupra brand. From the moment you lay eyes on it, the Tavascan exudes a sense of sportiness and sophistication. The front fascia features a distinctive grille, flanked by sharp LED headlights that give it a fierce look. The sculpted lines along the body add to its aerodynamic profile, enhancing both aesthetics and performance.

The side profile showcases a robust silhouette with pronounced wheel arches, hinting at the vehicle’s sporty capabilities. The 20-inch alloy wheels not only add to the overall aggressiveness of the design

but also improve handling and stability. The rear of the Tavascan features a stylish light bar that runs across the width of the tailgate, providing a modern touch and enhancing visibility.

Available in a variety of striking colours, including bold hues like Magnetic Tech and Desire Red, the Tavascan allows buyers to express their individuality. The combination of a sporty stance and sophisticated details makes the Tavascan a head-turner on the road.

PERFORMANCE: POWER MEETS EFFICIENCY

Under the hood, the Cupra Tavascan offers impressive performance characteristics that set it apart from its competitors. The Tavascan is available in several powertrains, with options ranging from single-motor configurations to dual-motor allwheel-drive setups. The top-tier variant produces an exhilarating 300 horsepower, delivering a 0-60 mph time of just 6.1 seconds.

The dual-motor setup provides not only increased power but also enhanced traction and handling, making it an ideal choice for those who crave

performance. The Tavascan features a 77-kWh battery pack, offering an estimated range of over 280 miles on a single charge, making it suitable for both daily commutes and longer journeys.

Charging the Tavascan is convenient, thanks to its compatibility with fast-charging stations. The vehicle can recharge from 0 to 80% in approximately 30 minutes using a 135 kW DC fast charger. This practicality makes the Tavascan an appealing option for those transitioning to electric vehicles without compromising on performance.

DRIVING EXPERIENCE

The driving experience in the Tavascan is nothing short of exhilarating. The instant torque provided by the electric motors delivers a thrilling acceleration that is sure to impress even the most seasoned drivers. The adaptive suspension system ensures a smooth ride, absorbing road imperfections while maintaining a sporty edge.

Moreover, the Tavascan features multiple driving modes, including Comfort, Sport, and Eco, allowing drivers to tailor their experience to their preferences. In Sport mode, the Tavascan feels particularly agile, responding eagerly to throttle inputs and delivering a dynamic driving experience. The precise steering and well-tuned chassis enhance the overall confidence behind the wheel.

INTERIOR: MODERN COMFORT AND TECHNOLOGY

Step inside the Cupra Tavascan, and you are greeted by a modern, driverfocused interior. The cabin combines quality materials with cutting-edge technology, creating an environment that feels both luxurious and sporty. The use of sustainable materials reflects Cupra’s commitment to environmental responsibility without compromising on style.

The seats are ergonomically designed, offering excellent support for both

short trips and long journeys. The driver-oriented layout places all controls within easy reach, ensuring a seamless driving experience. The rear seats offer ample space, accommodating passengers comfortably, while the cargo area provides generous storage capacity for all your gear.

INFOTAINMENT AND CONNECTIVITY

At the heart of the Tavascan’s interior is a large 15-inch touchscreen display that serves as the central hub for infotainment and vehicle settings. The system is intuitive and responsive, providing access to navigation, media, and various vehicle functions with ease. Apple CarPlay and Android Auto compatibility ensure seamless smartphone integration, allowing drivers to stay connected on the go.

Cupra has equipped the Tavascan with an impressive sound system that delivers an immersive audio experience. The available premium sound system enhances every journey, making it a perfect companion for music lovers. Additionally, the vehicle features a suite of advanced driver-assistance systems, including adaptive cruise control, lanekeeping assist, and parking assist, enhancing safety and convenience.

TECHNOLOGY: INNOVATION AT YOUR FINGERTIPS

The Cupra Tavascan is packed with innovative technology designed to elevate the driving experience. The vehicle features a digital cockpit that displays vital information in a clear and concise manner, allowing drivers to stay focused on the road ahead. The customizable display can show everything from speed and battery status to navigation prompts, providing a wealth of information at a glance.

One of the standout features of the Tavascan is its over-the-air (OTA) update capability. This ensures that the vehicle’s software remains up to date, enhancing performance and adding new features over time. This forward-thinking approach aligns with the needs of modern drivers who value convenience and innovation.

SUSTAINABILITY FEATURES

In line with the growing emphasis on sustainability in the automotive industry, the Tavascan incorporates eco-friendly materials and practices throughout its design and manufacturing processes. The use of recycled materials in the interior, along with energyefficient production methods, reflects Cupra’s commitment to reducing its carbon footprint.

A BOLD STEP INTO THE ELECTRIC FUTURE

The Cupra Tavascan is more than just an electric SUV; it is a statement of intent from a brand that embraces performance, design, and sustainability. With its striking design, exhilarating performance, and cutting-edge technology, the Tavascan is poised to attract a new generation of drivers seeking a dynamic driving experience without sacrificing environmental responsibility.

As the automotive industry continues to shift towards electrification, the Tavascan stands out as a compelling option for those looking to make the transition to electric without compromising on style or performance. Whether navigating city streets or embarking on an adventurous road trip, the Cupra Tavascan promises an engaging and enjoyable driving experience that sets it apart in a competitive market.

In a world where electric vehicles are becoming increasingly mainstream, the Cupra Tavascan distinguishes itself with its bold character, ensuring that it will leave a lasting impression on anyone fortunate enough to get behind the wheel. As the future of mobility unfolds, the Tavascan is undoubtedly a vehicle to watch, blending performance, technology, and sustainability in a way that excites and inspires.

AWIN BARRATT SIEGEL WINE AGENCIES

At the Crossroads of Tradition and Innovation

By Cassidy Banks

For those with a keen interest in the world of wine, the name Awin Barratt Siegel Wine Agencies (ABS) likely rings familiar. As one of the UK’s leading independent wine importers, ABS has been an essential conduit between some of the finest wine producers across the globe and the UK market. Whether it’s exclusive wines from family-owned vineyards in France or daring new labels from the bold viticulturists of South Africa, ABS has consistently demonstrated its ability to combine

expertise with a forward-thinking approach to wine importation.

The story of ABS is a compelling blend of tradition, innovation, and an unwavering commitment to quality, all of which have cemented its place as a key player in the UK’s dynamic wine industry. As a journalist diving deep into the fine world of food and drink, there’s something uniquely fascinating about this company—its approach, its philosophy, and its future.

THE ORIGINS AND GROWTH OF AWIN BARRATT SIEGEL WINE AGENCIES

Founded in 1986, Awin Barratt Siegel was the brainchild of Yves Awin, Mike Barratt, and Willy Siegel, who saw an opportunity in the wine import sector. From humble beginnings, they have built an agency that now represents over 150 wine producers from more than 20 countries. What sets ABS apart from the competition is not just the diversity of their wine portfolio, but the relationships they foster with wine producers and customers alike. These relationships have been built on trust, shared values, and a mutual respect for wine craftsmanship.

THE VALUE OF EXCLUSIVITY

According to Yves Awin, the company’s guiding principle has always been simple: “Wine is not just a product, it is a cultural expression, and it is our duty to represent that culture with respect and care.” This ethos is clearly reflected in the way ABS operates, treating each bottle of wine not as a commodity, but as a representation of a winemaker’s passion and dedication.

WHAT ABS OFFERS: A DEEP DIVE INTO THEIR PORTFOLIO

The strength of ABS lies in its carefully curated portfolio, offering wines that cater to a broad range of tastes while maintaining a consistent level of quality. Their portfolio spans some of the most renowned wine regions of the world, including Bordeaux, Burgundy, Rhone, and Loire in France; Tuscany and Piedmont in Italy; and Stellenbosch and Swartland in South Africa.

For ABS, it’s not just about working with wellestablished, iconic producers, though they certainly have those under their wing, it’s also about finding new and exciting talent in the wine industry. Emerging regions such as those in South America, Central Europe, and even lesser-known appellations in Spain and Italy feature prominently in their portfolio. ABS’s commitment to nurturing these under-the-radar producers speaks volumes about their dedication to offering something for every kind of wine lover, from the casual sipper to the seasoned sommelier.

One aspect that sets ABS apart is their exclusive distribution agreements with many wineries, particularly from France and South Africa. These relationships allow ABS to offer wines that are not available anywhere else in the UK, thus giving their clients access to rare, boutique wines that might otherwise be difficult to find. This exclusivity is a significant selling point for retailers and restaurants looking to differentiate themselves in a crowded marketplace.

For instance, Mullineux & Leeu Family Wines, a South African producer known for their worldclass Syrah and Chenin Blanc, is one of the many prestigious names in the ABS portfolio. By working closely with such producers, ABS has been able to tap into growing global trends towards sustainability and natural wine production. Their focus on organic and biodynamic wines, particularly from regions like South Africa, where climate change is forcing producers to innovate, underscores their forwardthinking approach.

INNOVATION AND ADAPTATION: A MODERN APPROACH TO WINE IMPORTATION

While ABS is deeply rooted in tradition, they are far from stagnant. The modern wine industry is rapidly evolving, with consumer preferences shifting towards more sustainable, ethically produced wines. ABS has recognized this trend and has embraced it fully, offering a wide range of organic and biodynamic wines. Their focus on sustainability is not just a passing trend but a longterm commitment to ensuring the wine industry thrives for generations to come.

ABS’s approach to digital innovation is another aspect that reflects their adaptability. Recognizing the importance of staying ahead in a digital world, the company has invested in improving its online presence and making its portfolio more accessible to customers. By utilizing online tools and digital marketing strategies, ABS has been able to connect with a broader audience, including younger wine drinkers who are keen to explore new varieties and styles.

THE FUTURE OF ABS AND THE WINE INDUSTRY

As the wine industry continues to grapple with the twin challenges of climate change and shifting consumer habits, ABS is well-positioned to continue its success. The company’s ability to anticipate trends and adapt its portfolio accordingly has been one of the keys to its longevity.

Climate change is perhaps the single biggest issue facing the global wine industry today. Rising temperatures, unpredictable weather patterns, and water shortages are forcing winemakers to rethink how and where they grow their grapes. ABS has been at the forefront of addressing this issue by working with producers who are adopting more sustainable viticulture practices, such as dry farming and the use of cover crops to preserve soil health. By supporting these practices, ABS is not only helping to mitigate the effects of climate change but also ensuring that the wines they import maintain the high quality their customers have come to expect.

Looking forward, Mike Barratt, one of the founders, has expressed optimism about the future, stating, “We’re

constantly looking for ways to innovate, whether it’s through our partnerships with sustainable producers or by embracing new technology to better serve our customers. The wine industry is evolving, and we intend to evolve with it.”

INDUSTRY CHALLENGES AND ABS’S RESPONSE

Despite its successes, ABS, like the rest of the wine industry, faces several challenges. Brexit has presented logistical challenges for wine importers, particularly in terms of customs regulations and additional paperwork. However, ABS has managed to navigate these issues with relative ease, thanks to their deep experience and well-established networks. The company has also been proactive in addressing potential supply chain disruptions by expanding their partnerships with producers outside the EU, particularly in regions like South Africa and South America.

Another challenge is the increasing competition in the wine market, particularly from supermarket own-brand wines, which often come with lower price points. ABS has responded by doubling down on the quality and exclusivity of their offerings, ensuring that their clients—whether high-end restaurants, boutique wine shops, or discerning individual buyers—continue to see the value in what they offer.

CUSTOMER-CENTRIC APPROACH: TAILORED SERVICES FOR A DIVERSE CLIENTELE

ABS is known for its personalized service and deep knowledge of the wines they import. This customer-centric approach has helped them build strong relationships with a diverse range of clients, from independent wine merchants to some of the UK’s most prestigious restaurants. Their team of experts works closely with each client to tailor wine lists that suit the unique needs of their businesses, offering advice on everything from food pairings to pricing strategies.

Additionally, ABS hosts regular tastings and events, where clients can sample the latest additions to their portfolio and learn more about the producers behind the wines. These events are not only educational but also provide an opportunity for ABS to strengthen its relationships with customers and partners.

A COMPANY WITH TRADITION AND VISION

Awin Barratt Siegel Wine Agencies is a shining example of how a company can stay true to its roots while embracing the future. With their commitment to quality, innovation, and sustainability, ABS continues to set the standard for wine importation in the UK. As the wine industry faces an uncertain future, particularly in the face of climate change and evolving consumer preferences, ABS’s adaptability and forward-thinking approach will undoubtedly ensure their continued success for many years to come.

Website: www.abs.wine

YARA ZAMBIA

Nurturing Agriculture for Sustainable Growth

By Don Campbell

Yara Zambia, a subsidiary of Yara International, is one of the leading providers of agricultural solutions in Zambia. It plays a vital role in enhancing the agricultural sector, which is critical to Zambia’s economy. Agriculture in Zambia accounts for a substantial portion of the country’s GDP and is a key driver of employment and food security. In this context, Yara Zambia stands out as a key player committed to promoting sustainable agricultural practices, ensuring food security, and empowering smallholder farmers across the country.

YARA’S GLOBAL PRESENCE AND VISION

Before diving into Yara Zambia, it is essential to understand the parent company, Yara International. Founded in 1905, Yara International is a Norwegianbased global leader in crop nutrition and agricultural solutions. The company has a significant presence in over 60 countries, with operations that span fertilizer production, digital farming solutions, and sustainable agricultural practices.

Yara’s vision is clear: to responsibly feed the world and protect the planet. By delivering solutions that enhance crop yield while minimizing environmental impact, Yara is contributing to global food security and climate resilience. This vision is deeply ingrained in Yara Zambia’s operations, as it seeks to balance commercial success with environmental stewardship and social responsibility.

YARA ZAMBIA’S ROLE IN THE AGRICULTURAL SECTOR

Zambia is a country with immense agricultural potential. The country’s vast arable land, favourable climate, and growing population provide a strong foundation

for agricultural expansion. However, several challenges, such as low productivity, inadequate access to inputs, and climate change, continue to impede the full realization of this potential. This is where Yara Zambia steps in.

Yara Zambia provides high-quality fertilizers, crop nutrition programs, and advisory services tailored to the specific needs of Zambian farmers. Their products are designed to improve soil fertility, enhance crop yields, and improve the overall efficiency of farming operations. Through partnerships with farmers, cooperatives, and government bodies, Yara is helping to address some of the pressing challenges facing the agricultural sector.

Yara Zambia’s product offerings include a wide range of fertilizers that cater to different crop types, including maize, wheat, sugarcane, and soybeans— staple crops in the country. These fertilizers are formulated to meet the specific nutritional needs of crops, ensuring that farmers can optimize their production in terms of both quality and quantity.

FOCUS ON SMALLHOLDER FARMERS AND EMPOWERMENT

One of Yara Zambia’s key focus areas is its support for smallholder farmers, who make up the majority of Zambia’s agricultural workforce. Smallholders often face significant hurdles, including limited access to finance, inputs, and training on best practices. Yara Zambia addresses these challenges by providing affordable fertilizers, training programs, and technical advice to empower smallholder farmers.

Yara’s Farmer Hub model, which has been implemented across several African countries, including Zambia, is a shining example of this commitment. The Farmer Hubs serve as centralized locations where farmers can access essential inputs, advisory services, and training on sustainable farming practices. By improving access to resources, Yara is helping smallholder farmers increase productivity, enhance their livelihoods, and contribute to national food security.

Jean Baleke, the Managing Director of Yara Zambia, highlighted the importance of empowering smallholder farmers in an interview:

“Supporting smallholder

farmers is critical to achieving food security in Zambia. By giving them access to the right inputs, knowledge, and technology, we are helping them become more resilient in the face of challenges

like climate change and market volatility.”

DIGITAL FARMING AND INNOVATION

Yara Zambia is also at the forefront of digital farming, leveraging technology to enhance agricultural productivity and sustainability. The use of digital tools allows farmers to make datadriven decisions regarding planting, irrigation, and fertilizer application, ultimately leading to more efficient farming practices.

One such innovation is Yara’s Digital Crop Nutrition Tool, which provides farmers with recommendations on the optimal use of fertilizers based on soil conditions, weather patterns, and crop needs. This tool helps to minimize waste and reduce the environmental impact of farming by ensuring that fertilizers are applied precisely where and when they are needed.

Through digital platforms, Yara Zambia is also able to disseminate information on weather patterns, pest control, and market trends, helping farmers to stay informed and make better decisions that can improve yields and profitability. This focus on innovation reflects Yara Zambia’s broader commitment to sustainability and climate-smart agriculture.

SUSTAINABLE AGRICULTURE AND ENVIRONMENTAL STEWARDSHIP

Sustainability is at the core of Yara’s operations globally, and Yara Zambia is no exception. The company is dedicated to promoting sustainable agricultural practices that protect the environment

while improving food production. This includes not only optimizing fertilizer use but also focusing on soil health and water management.

Yara Zambia actively promotes climate-smart agriculture as a means of adapting to and mitigating the effects of climate change. Given that climate change poses significant risks to Zambia’s agricultural sector, particularly with unpredictable rainfall patterns and prolonged droughts, Yara’s emphasis on resilience is crucial. The company collaborates with farmers to implement conservation farming techniques, such as minimal tillage and crop rotation, which help to conserve soil moisture and reduce greenhouse gas emissions.

Yara is also investing in sustainable fertilizer production by reducing the carbon footprint of its manufacturing processes and developing more eco-friendly fertilizer products. These efforts align with Yara International’s global commitment to achieving a net-zero food system by 2050.

PARTNERSHIPS AND COLLABORATIONS

Yara Zambia recognizes that collaboration is key to driving meaningful change in the agricultural sector.

As such, the company works closely with various stakeholders, including the Zambian government, non-governmental organizations (NGOs), and private sector partners.

In 2021, Yara Zambia partnered with USAID and the Alliance for a Green Revolution in Africa (AGRA) to launch initiatives aimed at improving smallholder farmers’ access to finance, training, and inputs. These collaborations have been instrumental in scaling up agricultural productivity and improving food security in the country.

Moreover, Yara Zambia is part of the African Green Revolution Initiative, which seeks to enhance agricultural innovation and boost food production across the continent. By aligning with regional and international efforts, Yara is helping Zambia tap into broader networks of expertise, technology, and funding.

CHALLENGES AND FUTURE OUTLOOK

Despite the positive impact Yara Zambia has had on the country’s agriculture, there are still challenges that need to be addressed. Climate change, as mentioned earlier, remains a significant threat, and the ongoing need for infrastructure development, particularly in rural areas, hampers farmers’ access to markets and inputs.

Additionally, market volatility and global supply chain disruptions—as witnessed during the COVID-19 pandemic—can affect the availability and cost of fertilizers and other agricultural inputs. To overcome these challenges, Yara Zambia is continuously looking for ways to diversify its supply chains and improve the resilience of its operations.

Looking forward, Yara Zambia is well-positioned to continue driving agricultural growth in the country. With its commitment to sustainability, innovation, and partnerships, the company is set to play a critical role in feeding Zambia’s growing population and improving the livelihoods of farmers across the country.

As Yara Zambia’s Managing Director, Jean Baleke, optimistically puts it:

“Agriculture is the backbone of Zambia, and we are proud to be part of the journey towards a more sustainable and prosperous future for the sector. The work we are doing today will shape the food systems of tomorrow.”

Yara Zambia’s blend of innovation, collaboration, and sustainability makes it a key player in Zambia’s agricultural sector. By focusing on smallholder farmers, embracing digital farming, and promoting sustainable practices, Yara is not only enhancing productivity but also contributing to the long-term resilience of Zambia’s food systems.

Website: www.yara.co.zm

EIT FOOD

Driving Innovation and Sustainability in the Food Industry

By Daemon Sands

The European Institute of Innovation and Technology Food AKA EIT Food, recognized as the largest food innovation community globally, works at the bleeding edge of the agrifood sector and that is reshaping through extensive programmes and initiatives. Backed by the European Institute of Innovation and Technology (EIT), the organization’s mission is to revolutionize the food system by advocating for healthier, more sustainable, and resilient food production practices. This year marks a pivotal moment for EIT Food with Richard Zaltzman stepping in as the new CEO, bringing fresh perspectives to this essential mission.

EMPOWERING THE WORKFORCE FOR INNOVATION

A core focus for EIT Food is the training and empowerment of professionals in the food industry. The organization offers a suite of learning programs aimed at equipping individuals with the necessary skills to thrive amid the evolving landscape of food production and sustainability. These programs cater to a diverse audience, from budding entrepreneurs to seasoned industry veterans, promoting a culture of continuous learning.

“EIT Food brings together an amazing team, with a community of partners, entrepreneurs, students, and organizations who are dedicated to food systems transformation,” Zaltzman remarked. He further stated, “It is an incredible privilege to lead the organization as we build on everything our community has achieved and bring our focus and energy to tackling some of the biggest issues we face, from achieving net zero to making healthy food available to all and improving food system resilience.”

Among their initiatives, the EIT Food Learning Services stands out, providing access to top-tier educational tools through workshops, webinars, and certification programs. This empowers the workforce to adopt innovative practices that enhance efficiency and sustainability in food production. Additionally, a strong emphasis is placed on digitalization, an essential aspect of today’s technology-driven agrifood sector.

Benoit Buntinx, Director of Business Creation at EIT Food, emphasized,

“Empowering individuals with knowledge and tools is essential to driving the innovation needed to address global food challenges.”

PARTNERSHIP FOCUS: BUILDING STRONG COLLABORATIONS ACROSS THE FOOD CHAIN

EIT Food operates on a collaborative framework, uniting a diverse range of stakeholders to forge impactful partnerships. With over 200 industry, academic, and research partners across Europe, these collaborations facilitate the exchange of ideas and resources, driving technological advancements and sustainable solutions within the food system.

A key initiative under EIT Food is the RisingFoodStars program, which accelerates high-potential startups in the agrifood sector. This program connects startups with industry experts, investors, and corporate leaders, fostering the development of innovative solutions to address sustainability, food security, and health challenges. For example, Bosque Foods, a company focused on creating meat alternatives through mycelium fermentation, has significantly enhanced its commercial capabilities with support from EIT Food’s RisingFoodStars program.

Through these partnerships, EIT Food ensures that both startups and established companies can collaborate effectively, bringing innovations to market that will have a lasting impact on the industry.

ADDRESSING CONSUMER NEEDS AND SUSTAINABILITY

EIT Food also prioritizes consumer engagement, ensuring that the needs of consumers are met with healthier, more sustainable food options while promoting transparency in the food supply chain. Through public engagement initiatives, EIT Food fosters a two-way dialogue between consumers and industry stakeholders.

The International Food Data Alliance, developed in collaboration with Foundation Earth, exemplifies EIT Food’s commitment to addressing consumer concerns about food transparency and sustainability. This initiative aims to enhance the environmental labelling of food products, enabling consumers to make informed choices.

SUPPORTING STARTUPS AND SCALING INNOVATION

Central to EIT Food’s mission is the support of

startups and the promotion of innovation. Their entrepreneurship programs encompass three primary areas: Seedbed Incubator, EIT Food Accelerator Network, and RisingFoodStars. Each program targets different stages of startup development, from initial market validation to commercial scaling.

In 2023, EIT Food received over 1,000 applications for its entrepreneurship programs, successfully supporting more than 120 startups. The program has enabled over 500 startups to secure investments, with the EIT Food Impact Fund providing direct funding to companies demonstrating disruptive potential in the food system. Notable startups like NoPalm Ingredients and Kern Tec are examples of innovative companies backed by EIT Food, each developing sustainable alternatives to conventional food ingredients.

EIT Food’s initiatives also aim to combat climate change through the food system. Their Net Zero Food System mission seeks to reduce the carbon footprint of food production by backing startups that employ circular economy principles, such as creating new ingredients from food byproducts.

SHAPING A SUSTAINABLE FUTURE

EIT Food’s influence in the food industry is profound. Their initiatives tackle critical challenges such as food security, sustainability, and health. By combining public engagement, research, and entrepreneurial support, EIT Food is actively reshaping food systems across Europe.

Their programs not only focus on innovation but also address systemic issues within the global food supply chain. The organization aims to create

a fair and resilient food system that benefits all stakeholders, from farmers to consumers. This includes a strong emphasis on reducing food waste, promoting alternative proteins, and enhancing the overall efficiency of food production processes.

A significant achievement of EIT Food is its ability to introduce disruptive technologies to the market. By supporting startups developing novel solutions, such as AI-driven food scanners and zero-waste fermentation processes, EIT Food is helping to

minimize environmental impact while enhancing food quality and safety.

WHAT’S NEXT FOR EIT FOOD?

Looking forward, EIT Food is well-positioned to continue accelerating food innovation. Their focus on digitalization, sustainability, and personalized nutrition is set to grow as new technologies are integrated into the food supply chain. Initiatives like the Marketed Innovation

Within our network

we cultivate the agro-food ecosystem for innovation

Prize and the expansion of the RisingFoodStars program are anticipated to drive further investments in startups capable of addressing urgent global food challenges.

As Narjis Chakir, the lead of the RisingFoodStars program, stated, “The complexity of ensuring food security while addressing climate change requires a personalized and strategic approach.” This approach will continue to guide EIT Food’s strategies as they strive to create a future-ready food system that meets industry demands and consumer expectations.

As Zaltzman concludes, “EIT Food is a crucial player in the transformation of Europe’s food system and by focusing on workforce empowerment, fostering partnerships, addressing consumer needs, and driving innovation, the organization is paving the way for a sustainable and resilient future in agrifood. As new technologies emerge and sustainability becomes increasingly vital, EIT Food remains at the forefront of the evolution shaping the future of food production, consumption, and value.”

Website: www.eitfood.eu/

LAST WORD MADIKWE

Family-friendly Safari In Madikwe Game Reserve

THE RESERVE

Tucked away in South Africa’s North-West Province, just 4 hours away from Johannesburg, Madikwe Game Reserve remains one of the country’s best-kept secrets. The fifth-largest game reserve in South Africa, this malaria-free private haven spans over 75,000 hectares, offering an exhilarating safari experience without the crowds found in the national parks.

A prime example of a successful wildlife conservation project in Africa, the park was established in 1991 on former farmland and has since been transformed into a thriving ecosystem, home to over 60 species of mammals and 300 species of birds. It is renowned for its rich gameviewing which includes the Big Five (lion, leopard, elephant, buffalo and rhino), as well as African wild dogs, cheetahs and abundant birdlife.

What sets Madikwe apart from most other game reserves is its community-based conservation model. Local communities were involved from the outset, and a portion of the reserve’s revenue supports these communities through employment and development projects. This partnership ensures that conservation directly benefits the people living around the park, creating a sustainable model for wildlife protection.

THE LODGE

The reserve has a range of lodges to suit different requirements. The Bush House, which was originally a traditional family farmhouse, was recently acquired by the Last Word, a collection of intimate boutique hotels and lodges focusing on slow travel. It has been beautifully transformed into a luxurious 5-star retreat, and renamed Last Word Madikwe.

With six en-suite rooms sleeping up to ten guests, and a private villa with three bedrooms, the lodge provides a level of intimacy and exclusivity that’s hard to find in larger lodges. The suites are beautifully appointed in traditional African decor, featuring modern amenities while blending in

with the natural surroundings. The bathrooms have separate showers and bathtubs, and fluffy gowns and slippers are provided. Special touches like bedtime stories and home-made fudge are provided at turndown. Each room has its own private patio with superb views of the surrounding wilderness.

The rooms are housed in the main lodge along with the communal dining and lounging facilities. It opens onto manicured lawns leading to an ancient waterhole that attracts a steady stream of visitors from the surrounding bush.

A typical day at the lodge consists of a wake-up call at 05h30 (depending on the season), followed by hot beverages and a three-hour game drive. A full brunch is served after the morning game drive. A high tea spread is laid out before the afternoon game drive and a three-course dinner is served on one’s return. Drinks and snacks are served during game drives too.

Meals at Last Word Madikwe are top-notch as the lodge’s chefs create a wonderful variety of culinary delights, blending international favourites with local dishes. Dining venues are varied to incorporate an

element of surprise, and include the outdoor boma, the garden and the dining room.

GAME-VIEWING

Madikwe is known for its rich wildlife sightings, and it certainly delivers on the twice-daily game drives with the professional guides. The network of guides throughout the reserve keep each other informed regarding wildlife sightings via two-way radio, and internal rules ensure that the number of vehicles at the sightings is carefully controlled.

However, what sets Last Word Madikwe apart is the on-site hide with its eye-level view of the waterhole. A photographer’s dream, it offers remarkable game viewing all day and night and can be accessed by guests through the garden at any time. It is not uncommon to see multiple herds of elephants, buffalos, rhinos, zebras, hyenas and many more species of wildlife frequent the waterhole in a single day. Even lions and leopards have been known to quench their thirst there.

In between meals, game drives and spending time at the hide, guests can explore private nature trails within the lodge’s fences, relax on the sun loungers at the rock pool or soak in the views from the cane swings in the garden. A small library and board games provide indoor pursuits during inclement weather. The clear night skies over the pristine bush are also perfect for stargazing and significant constellations can be seen all year round.

MULTI-GENERATIONAL TRAVEL

The rising popularity of multi-generational safaris reflects a growing trend towards immersive, family-oriented travel experiences. As families seek meaningful ways to reconnect across generations,

safaris offer the perfect blend of adventure, education, and shared discovery. Grandparents, parents, and children alike can bond over the awe of witnessing Africa’s incredible wildlife and landscapes, creating memories that span age groups. This shared experience of the natural world fosters stronger family connections while providing an opportunity to learn about conservation and African culture together.

THE VILLA

The Last Word caters for this trend with its brandnew private villa, which was launched in July 2024. Featuring uninterrupted views of the waterhole, it has three elegantly designed en-suite bedrooms, a stunning open-plan lounge and dining area, and a fully equipped butler’s kitchen, making it perfect for families or groups. Two of the bedrooms can accommodate up to two adults each, while the third room is a cosy kids’ room.

Outdoor and indoor showers, as well as the private plunge pool and fire-pit, overlook the waterhole so there’s no need to miss any of the action, except when you sleep. Experience the ultimate magical safari moment as you soak in your own pool under the hot African sun watching a herd of elephants quenching their thirst at the waterhole mere metres away.

Workout kits as well as toys and games for the kids are thoughtfully provided, while adults will enjoy the carefully curated collection of coffee table books and artworks. Villa guests also have access to a private game vehicle, so there’s no need to share the vehicle with strangers.

Last Word Madikwe is not just a safari lodge; it’s a sanctuary where the beauty of nature and thrill of seeing wildlife in their natural environment blends seamlessly with modern comforts to create an unforgettable African experience. From the moment you arrive until your reluctant departure, you’ll be enveloped in an atmosphere of warmth and wonder while being fully immersed in the wild.

WEBSITE: https://www.thelastword.co.za/hotel/ madikwe-bush-house

CONTACT: stay@thelastword.co.za +27 21 794 6561

SOCIALS: Facebook, Instagram

RADISSON HOTELS: Development

Strategy, Guest Care, and Overcoming

By Staff Contributor

Challenges in 2024

As one of the world’s leading hotel groups, Radisson Hotel Group has demonstrated remarkable growth and resilience throughout 2024, setting its sights on expanding and strengthening its global presence. Known for its diverse portfolio of brands—spanning from the luxury-focused Radisson Collection to the lifestyle-centric Radisson RED—the group’s strategy for 2025 is ambitious. Their approach encompasses expansion, guest care enhancement, and overcoming industry-wide hurdles, positioning them as a key player in the hospitality sector.

DEVELOPMENT STRATEGY FOR 2025

Radisson Hotel Group’s strategy for 2025 is focused on aggressive growth across its global portfolio. The group has made significant strides in both EMEA (Europe, the Middle East, and Africa)

and APAC (Asia-Pacific), with a targeted approach to expand its luxury and lifestyle brands in strategic markets. By mid-2024, Radisson had already signed and opened over 130 hotels globally, demonstrating robust performance despite challenging market conditions.

In particular, the group is leveraging its Radisson Blu and Radisson RED brands to penetrate new markets. Radisson Blu, a cornerstone of the group’s portfolio, maintained its position as the largest upper-upscale brand in Europe for the 12th consecutive year, with nearly 20 new signings in markets such as Italy, Tunisia, and Tanzania. Meanwhile, Radisson RED, known for its modern design and lifestyle focus, expanded into countries like Ireland, New Zealand, and China.

Looking ahead to 2025, Radisson aims to further grow its presence in Asia, where it has already added 5,000 rooms in key cities such as Beijing, Shanghai, and Chengdu. India, in particular, remains a strategic focus area, with the group signing 25 hotels in 2024 and positioning itself for continued growth in the region.

The rebranding of prizeotel to Prize by Radisson marks another strategic move. This transformation aligns the brand more closely with Radisson’s core values and opens the door to midscale markets in Germany and Poland, providing affordable, design-centric accommodations in urban hubs

GUEST CARE AND SERVICE PHILOSOPHY

Central to Radisson’s development strategy is its unwavering commitment to guest care, encapsulated in its “Yes I Can!” service philosophy.

This guiding principle underscores the importance of personalized guest experiences, with a strong focus on ensuring that “Every Moment Matters.” Whether in the luxury suites of Radisson Collection hotels or the vibrant atmosphere of Radisson RED, the group emphasizes creating memorable experiences for every guest.

To enhance guest care, Radisson has integrated digital technology into its operations. The Radisson Hotels app, which won the ‘Hospitality App of the Year’ award at the Leaders in Hospitality Awards in the Middle East, is a key example of this innovation. The app streamlines the guest experience, offering contactless check-in, room service, and booking management, which have become increasingly important in the post-pandemic world

Furthermore, Radisson’s approach to sustainability is closely tied to guest care. With the rise of ecoconscious travelers, the group has ramped up efforts to minimize its environmental impact through energy-efficient buildings, waste reduction programs, and locally sourced food initiatives. Radisson’s upscale properties are increasingly adopting green certifications, including DGNB Gold for its Prize by Radisson brand in Germany

EMPLOYEE MANAGEMENT AND CULTURE

A critical component of Radisson’s success lies in its approach to employee management. The group’s culture emphasizes inclusivity, career development, and employee well-being, which has been vital in

attracting and retaining talent in a competitive industry. Employees are empowered through ongoing training programs that equip them with the skills to deliver world-class hospitality while staying aligned with the group’s service ethos.

Radisson fosters a sense of community among its employees, encouraging collaboration across departments and geographies. This sense of unity and shared purpose is reflected in the “Yes I Can!” attitude that permeates its workforce. In 2024, Radisson also focused on enhancing employee wellness programs, which have become a top priority post-pandemic. These initiatives are designed to support mental health, work-life balance, and overall job satisfaction, ensuring that employees remain engaged and motivated

CHALLENGES AND HURDLES OVERCOME IN 2024

Despite its many successes, 2024 presented several challenges for Radisson, most notably in terms of navigating global economic uncertainty and the lingering effects of the COVID-19 pandemic. One of

the primary hurdles has been managing supply chain disruptions and inflationary pressures, which have affected the cost of construction, maintenance, and operations across their global properties.

Additionally, the group had to overcome travel restrictions and fluctuating demand in key markets, particularly in Asia and Europe. To address these challenges, Radisson employed a flexible business model that allowed for quick adaptations in operations, including adjusting room rates and introducing remote workspaces in some of its properties to cater to business travelers. This flexibility has been crucial in maintaining profitability while continuing to expand.

Another challenge Radisson successfully navigated was the intensifying competition in the hotel sector, particularly in the midscale and luxury segments. By leveraging its diverse portfolio of brands and its focus on sustainability, Radisson has been able to differentiate itself from competitors. Its Prize by Radisson brand rebranding, for example, highlights its ability to meet the needs of modern travelers seeking affordable, yet stylish and eco-friendly accommodations

CONCLUSION: RADISSON’S PATH TO 2025 AND BEYOND

As Radisson Hotel Group moves toward 2025, its development strategy reflects a balanced approach to growth, guest care, and innovation. By expanding its portfolio into new markets, focusing on sustainable practices, and leveraging digital tools to enhance guest experiences, Radisson is well-positioned to remain a leader in the global hospitality industry.

The group’s commitment to its “Yes I Can!” service philosophy, coupled with a strong emphasis on employee empowerment and well-being, underscores its dedication to creating a culture of excellence. With the continued expansion of its key brands, Radisson Collection, Radisson Blu, Radisson RED, and Prize by Radisson, the group is poised to meet the evolving needs of travelers around the world while navigating the challenges and opportunities that lie ahead.

As Radisson continues to innovate and grow, it remains clear that every moment truly does matter, whether for guests, employees, or stakeholders.

With over 130 new hotels signed and opened in 2024 and ambitious plans for further expansion in 2025, Radisson’s future looks as bright as ever.

RADISSON RED BERLIN KUDAMM OPENS AS GERMANY’S FIRST UPSCALE RADISSON RED PROPERTY

Radisson RED Berlin Kudamm has officially opened its doors as the first bold and upscale Radisson RED hotel in Germany. Nestled just steps away from Kurfürstendamm, affectionately known as Ku’damm, Berlin’s renowned boulevard and a prominent shopping destination, this new property is ideally positioned for those eager to explore the city.

The newly launched Radisson RED Berlin Kudamm welcomes guests with a cutting-edge lifestyle design. After a comprehensive refurbishment of an existing hotel, this property showcases a modern design aesthetic characterized by contemporary and elegant interiors infused with striking artistic elements, perfectly in line with Radisson RED’s signature creative flair. A mix of materials, including wood, steel, stone, and velvet, combined with an eclectic array of colors and patterns, creates an inviting and stylish atmosphere in the public spaces.

The hotel offers 133 rooms designed in soothing hues with bold red and black accents, providing a cozy yet sophisticated environment for guests to relax. Accommodation options include comfortable single rooms for solo travelers, standard streetfacing rooms, superior rooms overlooking a peaceful garden, and junior suites with a sofa bed accommodating up to three guests. Each room is equipped with amenities such as coffee machines, USB-C charging ports, steamers, smart TVs with streaming capabilities, rain showers, and plush bathrobes in higher-tier rooms. Complimentary Wi-Fi is available throughout the hotel.

Radisson RED Berlin Kudamm’s “Signature Bar” delivers a vibrant experience from day to night. Guests can savor a variety of delicious dishes, coffee, and drinks in a relaxed setting during the day, benefiting from an on-site co-working space. As evening approaches, the bar transforms into a lively hotspot featuring a DJ and an extensive drink menu, including signature cocktails like the RED Temptation. The bar extends to a garden terrace, offering a relaxing space complete with hammocks, table football, and barbecues on Fridays and Saturdays during the warm summer months. The breakfast restaurant, which has direct access to the garden, serves as a versatile venue for any occasion. For fitness enthusiasts, the state-of-the-art gym is perfect for keeping up with workout routines while traveling, and the lobby kiosk provides a convenient selection of snacks and drinks for guests on the go.

“We’re thrilled to unveil the first Radisson RED in Germany! It’s the ideal place to explore Berlin, whether you’re visiting for business or leisure. Relax

with a

fantastic drink at our bar and enjoy live music and DJs on Friday and Saturday nights. Don’t forget to try our restaurant, which offers international cuisine with a twist. We’re dedicated to making your stay in vibrant Berlin truly unforgettable,”

says Katja Hagenbucher, Curator/General Manager at Radisson RED Berlin Kudamm.

Berlin attracts visitors for good reason: the city is rich with iconic landmarks and old-world charm, drawing crowds to its thriving arts scene, numerous museums, lively nightlife, and multicultural neighborhoods. The vast culinary landscape provides unparalleled diversity in both cuisine and pricing, ensuring a captivating experience for history buffs, art aficionados, and those seeking an exciting urban adventure.

As Germany’s first Radisson RED hotel, Radisson RED Berlin Kudamm joins the brand’s presence in other soughtafter urban destinations such as Cape Town, Dubai, London, Madrid, Oslo, Shanghai, and Vienna. The Radisson RED brand currently operates or has 90 hotels in development across Europe, the Middle East, Africa, and Asia-Pacific.

Website: www. radissonhotels.com

THE CONTRACT FLOORING ASSOCIATION (CFA)

Driving Sustainability and Quality in the Flooring Industry

By Jonathan Cleary

The Contract Flooring Association (CFA), a key player in the UK flooring industry, has a rich history spanning over five decades. As the leading trade association for the contract flooring sector, the CFA represents a broad spectrum of companies, including manufacturers, contractors, distributors, and consultants. Their primary mission is to uphold high standards across the flooring industry, ensuring quality installations while promoting sustainable business practices. This article delves into CFA’s current business focus, recent developments, management initiatives, and challenges faced by the industry.

A FOCUS ON SUSTAINABILITY AND QUALITY

In 2024, the CFA launched its 2024/2025 Guide to Sustainability, which outlines best practices for the industry, aiming to help companies make informed decisions about materials and methods that reduce

environmental impact. The flooring sector, like many in construction, faces growing pressure to adopt sustainable practices, and the CFA is positioning itself as a leader in guiding the industry through these transitions

Sustainability has become a core focus for the CFA, and their emphasis on eco-friendly practices is evident through their guidance on underfloor heating and moisture measurement for efficient flooring installation. They also provide templates, best practices, and standards to members, helping to ensure consistent quality across projects

Additionally, the CFA works with public bodies and private companies to ensure that sustainability considerations are factored into tender requirements. This focus on the environment is also helping CFA members maintain a competitive edge in a rapidly evolving market where green certifications are becoming essential.

INDUSTRY CHALLENGES AND THE CFA’S RESPONSE

Like many sectors within the UK construction industry, the flooring industry is grappling with significant challenges in 2024. Rising inflation, persistent skills shortages, and global supply chain issues are some of the most pressing concerns. Construction output is projected to fall, and real wages have been in decline, impacting overall consumer spending and investment in large-scale projects

The CFA has been proactive in addressing these hurdles, particularly by focusing on recruiting new talent and addressing the skills gap. In 2024, the association reported an 18% skills and labour gap, up from 16% the previous year. To combat this, CFA members have access to initiatives designed to attract young people to the flooring industry, including apprenticeships and discounted training courses through FITA (the Flooring Industry Training Association.

In addition to tackling labour shortages, the CFA continues to engage in advocacy and lobbying.

With inflation causing significant operational cost increases, the association has maintained open channels with the UK government and industry regulators, ensuring the concerns of its members are heard. The rising cost of materials, particularly amid global supply chain disruptions, remains a focus area for the association as they work to mitigate these impacts on project delivery.

EXPANDING KNOWLEDGE AND MEMBER SUPPORT

One of the standout initiatives of 2024 is the CFA’s increased investment in member education and support. Recognising the need for continuous professional development, the association has enhanced its range of technical support documents and dispute resolution services. These are designed to help companies navigate complex project requirements and avoid common pitfalls, especially in large-scale commercial contracts.

industry have access to high-quality information

To further bolster its member support, the CFA has focused on promoting health and safety practices. In an industry where site safety is paramount, the association’s ongoing campaigns for clearer workspaces and safe installation practices are helping to reduce on-site accidents and improve operational efficiency.

CFA’S FUTURE FOCUS

Under the leadership of Richard Catt, the CFA continues to evolve to meet the changing needs of its members. Catt’s focus has been on improving transparency within the industry, as well as ensuring that CFA members remain competitive through quality certifications and training(

His management style has been praised for its proactive approach in addressing industry challenges, especially during economic downturns.

Looking ahead, the CFA is preparing for its 50th anniversary in 2024, a milestone that underscores the association’s long-standing commitment to the flooring industry. This celebratory year is expected to include key events and further initiatives focused on sustainability, quality, and workforce development. As part of this, the CFA will continue to explore new ways to enhance value for its members, such as expanding regional training opportunities and introducing more flexible learning modules.

THE ROAD AHEAD

The CFA’s Guide to Contract Flooring, now in its eighth edition, remains a cornerstone resource for industry professionals. This guide sits between British Standards and manufacturer recommendations, providing clarity on installation techniques and ensuring that both seasoned professionals and new entrants to the

As the flooring industry faces continued economic volatility and the push for sustainable business practices intensifies, the Contract Flooring Association stands as a vital pillar of support for its members. Through its focus on education, sustainability, and skills development, the CFA is helping to ensure that the contract flooring industry remains resilient and future-ready.

The association’s proactive approach to advocacy, quality assurance, and workforce development will be crucial as the industry navigates the challenges and opportunities ahead in 2024 and beyond. By addressing issues like the skills gap and rising material costs head-on, the CFA is positioning itself and its members to thrive in a more sustainable, competitive, and ever-evolving marketplace.

Website: www.cfa.org.uk

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