ABAX: TELEMATICS. UK How to really look after your customers
Founded in Norway in 2003, ABAX has since opened offices across Europe and the UK and is now present in seven different countries. With products and services reaching clear across the globe, their technology is an essential tool for today’s data-driven vehicle fleet industry. While originally focussed on GPS, over the years they have evolved and expanded into a solutions provider for asset tracking. Generating data on the real-time position and activity of assets and helping clients find ways to make this data work for them. We spoke with Craig Allan, who is based in the UK and is in charge of the all-important and somewhat polymathic field of strategic partnerships. Craig explains that his role is all about the creation and ongoing development of business eco-systems and interestingly his background has not been in telematics.
“As one of the leaders in the industry ABAX know everything there is to know about this technology,” he explains, “So they really don’t need new
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experts on that, instead they are always on the lookout for fresh skills and fresh ideas that may come from professionals from different industries.” THE IMPORTANCE OF ADDING VALUE Craig’s role, essentially, is creating the network of relationships upon which the whole can be greater than the sum of the parts. Uniting businesses together to work for the benefit of the customers and in doing so adding significant value to this overall, multi-way relationship. This is one of the reasons that he attributes to ABAX continuing to be busy throughout the Lockdown period. According to him, this is due to the company always striving to create value rather than just sell a product. He says that same added value becomes part of the customer’s value chain and an essential component to their success. “Like a keystone in a roman arch within a grand cathedral, we serve a fundamental purpose beyond just providing items and products,” he says.
