REVIEW
CROWN AND CANOPY The Essential Glamping Business Manual
THE GLAMPING INDUSTRY
A fantastic guide on how to survive the fast paced glamping world. The Essential Glamping Business Manual was first published and sold to the public in summer 2018. However, it was originally commissioned and created earlier in the year for The National Trust as a ‘how to’ guide for their farm and estate managers across the UK who were interested in glamping as a viable opportunity.
To prepare each manual, each year Crown and Canopy undertake a serious round of market research, this included researching over 700 glamping sites in the UK. And, for their own interest they also researched the sister industries such as the holiday cottage industry and holiday parks industry. These two sectors are very similar by nature as they are engaged in hosting UK and international tourists and provide accommodation and related experiences. However, the main difference is that these industries have been established over many years in the UK and consequently have gone through a recent phase of re-investment in recent years.
According to co-author Edward Busby, a number of people were consulted whilst creating the manual. These included The National trust consultant involved in the project, Crown and Canopy’s own business advisor and the MD of Canopy and Stars prior to publishing. Once it was published Davies & Co planning consultancy looked over and approved the planning section and of course their own partners and various glamping site owners that Edward and the team have worked with and know personally.
This investment has been to capitalise on the newfound trend of holidaying in the UK after many years of British tourists venturing into Europe rather than choosing to stay in the UK. The main
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