HAMMER & NAILS GROOMED FOR GROWTH “The success the Hammer & Nails leadership team has delivered with this and previous endeavors made it an extremely attractive opportunity,” said Kirzhner. “The more due diligence I did and the more I spoke with Aaron Meyers, the franchise’s President and COO, the more I knew this was the best fit for me. I was searching for a business opportunity to grow long-term and ultimately take me into retirement. Bringing Hammer & Nails, a place for men from all walks of life to escape life’s worries, will provide a welcomed getaway for men around the Beltway.”
Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides haircuts, shaves and hand & foot care, in a welcoming, relaxed atmosphere, is pleased to announce it has awarded a multi-unit franchise deal to Ilona Kirzhner of Reston, Va. The mother of three boys immigrated to the United States from the FSU in 1977 and has an impressive history of career and educational wins.
In a first for the men’s grooming franchise, Kirzhner signed on to open 12 shops over the next five years throughout Washington DC and Northern Virginia (“NOVA”). The dozen Hammer & Nails shops will bring approximately 300 new jobs to the area. Kirzhner pivoted her career to franchising when businesses across the country were impacted by the coronavirus pandemic in early 2020. She quickly found herself in a professional pause. After some self-described soul searching, she began looking into entrepreneurship by way of franchising with the help of a career transition coach from The Entrepreneur Source. When the Hammer & Nails franchise was presented to her and she dug deeper into the brand, she saw strong leadership and loved the idea of a concept that helped men look, feel and be special in a safe and male-centric environment.
Throughout Kirzhner’s career leading up to Hammer & Nails, she has specialized in performance improvement, government contracting, enterprise transformation, data science, change management and change leadership. With a Master of Science degree from Harvard University and a Master of Business
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