Donovan Falconer

Donovan Falconer is an Account Director at a digital marketing agency in Plainsboro, New Jersey. His career began in the Consumer Packaged Goods (CPG) industry, where he gained experience managing multi-million-dollar accounts before transitioning to digital marketing, where he continues to grow and refine his skills. Born November 2, 1994, in Morristown, New Jersey, Donovan was raised in a supportive family with two sisters—a teacher and a biologist. In high school, he was actively involved in sports, particularly soccer and track. He also excelled academically, graduating in the top 10 percent of his class and earning membership in the National Honor Society and the National Business Honor Society. These early accomplishments laid the groundwork for his future success. After high school, Donovan attended Princeton University, where he majored in Economics and obtained a certificate in Political Economy. His hard work and dedication at Princeton earned him cum laude honors when he graduated in 2017. His time at the university provided him with a solid academic foundation and introduced him to opportunities that would shape his career. While still a student, Donovan gained early exposure to the business world through an MBA internship program. In 2016, he worked as a Brand Management intern for a major CPG company, where he helped develop strategies for a $300 million brand. During this internship, he captured a larger share of Hispanic consumers, giving him valuable hands-on experience in brand strategy and market segmentation. After graduating from Princeton, Donovan secured a full-time role with the same CPG firm. Starting as an Assistant Brand Manager in 2017, he played a key role in revitalizing a $100 million brand through a new digital strategy and packaging updates. His efforts to launch the brand’s Instagram page were instrumental in boosting the company’s online presence and connecting with a broader audience.