Biography of Donovan Falcone
Donovan Falconer is an Account Director at a digital marketing agency based in Plainsboro, New Jersey. He has worked in brand management and marketing, managing brands and multi-million dollar accounts in the Consumer Packaged Goods (CPG) industry before transitioning to his current role in digital marketing, where he has continued to grow
The Background That Shaped Him
Donovan Edward Falconer was born in Morristown, New Jersey, on November 2, 1994. He grew up in Morristown, NJ, in a household with two sisters One of them is a teacher, while the other is a biologist
Donovan attended high school in Morristown, where he was actively involved in sports, playing soccer and participating in track events His tenacity in his studies was equally impressive, as he graduated from high school in the top 10 percent of his class. His academic performance earned him membership in the National Honor Society and the National Business Honor Society
Upon graduating from high school, Donovan was accepted into Princeton University At Princeton, he majored in Economics and earned a certificate in Political Economy. He excelled academically and graduated cum laude in 2017
Early Career Highlights
While still an undergraduate student, Donovan was accepted into an MBA internship program, which marked the beginning of his career in the corporate world After completing his degree, he joined a large CPG firm and quickly moved up the ranks He started as a Brand Management intern in the summer of 2016 and worked on a comprehensive strategy for a $300 million brand to capture a larger share of Hispanic consumers
Following his internship, Donovan joined the company full-time as an Assistant Brand Manager in 2017 He had a significant role in revitalizing a $100 million brand back to growth through a new digital strategy and packaging changes. One of his key contributions was launching the brand's Instagram page, which became crucial to its media strategy
In 2019, Donovan was promoted to Associate Brand Manager. In this role, he managed a $400 million brand, focusing on its club business He worked with agency partners to develop customer-facing strategies and sought growth opportunities by responding to consumer and customer feedback.
Shifting Gears to Digital Marketing
After more than three years in the CPG industry, Donovan decided to reorient his career into digital marketing. He joined a digital marketing agency, where his expertise lies in managing large accounts and developing effective strategies Over the course of nearly four years, Donovan rose to the position of Account Director, a testament to his ability to deliver results in a competitive industry.
As an Account Director, Donovan Falconer manages accounts with large ad spends, some exceeding $2 million annually. He is also certified in Google Ads, which allows him to provide clients with strategies in pay-per-click (PPC) marketing, search engine marketing (SEM), and social media. His experience working with major social media platforms like LinkedIn, X (formerly Twitter), Facebook, and Instagram allows him to optimize clients' online presence and drive growth