Introduction Into Design
Semester One Document Dony Jose S2001101 M.Des Graphic Design
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Semester Doc
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Semester Doc
Semester One Document
Semester 1 Jury Document Presented By Dony Jose S2001101 M.Des Graphic Design 20 National Institite of Design Ahmedabad
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Acknowledgement
Acknowledgement The course has been an eye-opening time for me. It was an enriching and delight full experience. It has helped me to gain a new perspective towards design and also helpaed me to strengthen my
skills. I had these preconceived ideas in my mind about the design
this module has opened my mind. This year was a very tough year
for everyone because of the covid-19 and lockdown. We were going
through an unusual year of uncertainties and problems. Because of lockdown traditional classes were not happening and the Faculties and administration of NID have done their best to situation normal. I like to thank the faculty for their support and immense patience
to push each student to bring out their full potential. I’m extremely
grateful to our discipline faculty Dr. Tridha G, Mr. Tarun Deep Girdher,
Mr. Jagadish Kumar, Dr. Nanki Nath Mr. Bharat Suthar, and Mr. Yogesh Patil for having faith in me and guiding me. I would like to thank every faculty for who has shared their experiences, knowledge, and has given their feedback and guidance throughout the first semester.
I would also like to thanks my parents and batchmates for supportive and helpful and encouraging.
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Content
Contents
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Contents
Introduction to Visual Design
02 Design Process
04 Typography
06 Production Process - 1
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Fundamentals of Design
03 Science and Liberal Arts
05 Image Making
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Introduction Into Design
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Introduction Into Design
Introduction to Design Duration 1 week
Anchor Faculties Balaji Rangarajan Aarti Srivastava Nijoo Dubey
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Introduction to Design
Introduction to Design Objective
To introduce ‘design’ and provide the students an opportunity to understand the historical perspectives, contemporary
thoughts, and trends in design from a broader perspective. Also, sensitize and orient them towards ‘design thinking’ and ‘design as a profession’.
About the course
Introduction to Design in the first module, where a series of
speakers from various disciplines gave us presentations about their field. As we got a deep insight into how design works and also how a designer works, this was an extremely educational
way to begin the semester. Design evolution and relevance and the different perspectives in which different designers worked were also covered.
Learning
This module gave me a new perspective on design and helped me to break all the stigma that I have thought about design. The module also taught me that every design discipline is
interconnected. It also gave me an insight into how designers approach a design problem, process, and come up with the solution. The module gives a clear idea that design is a vast ocean of opportunities.
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Introduction to Design
Speakers Amit Gulati | founder- Incubis Consultants
Pravinsinh Solanki | Faculty Furniture and Interior Design Sep 15, 2020
Suresh Eriyat | founder-Studio Eeksaurus
Dhiman Sengupta | Discipline Lead Animation Film Design Sep 16, 2020
Surdhir Sharma | Founder -INDI design
Swagata S Naidu | Discipline Lead Ceramic & Glass Design Sep 17, 2020
Sonam Tashi Gyaltsen | Founder -Echostream Tridha Gajjar | Discipline Lead Graphic Design
Swasti Singh Ghai | Discipline Lead Textile Design Sep 18, 2020
Anurag Rana | Leela Design studio
Ranjit Konkar | Discipline Lead Product Design
Shrinkhala Aren | Discipline Film and Video Design
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Introduction to Design
Assignment 1
Based on your own understanding and the experience/ insights that you gathered from the course(through the
guest lectures, discussions, audio visuals) articulate and represent your ‘thoughts on Design’, visually, as a poster
(hand made or digital, as you wish) with a one liner slogan or a metaphor.
Thought and Process
The poster is a combination of my thought and realization The
idea
in
for
the
the
past
week
came
to
with
after
the
the
module. class.
How teamwork is part of design. Design is not a single man’s
game instead it a team game. Behind every great design,
there are a lot of hands that work behind it. In this poster design, I tried to show the hand that comes together to make the design happen. Each hand in this illustration is a different department of design that comes together in each step of the process.
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Introduction to Design
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Introduction Into Design
Assignment 2
In this assignment, we were asked to choose a household object of Indian Origin and do research on it. The research
should include functionality, form, material, process, and involves in the making of the object and the larger impact
of the object on the environment. Articulate into a writeup.
Kindi An object well-designed Kindi is a vessel/pitcher that is used in southern India
especially in Kerala. Kindi is made out of copper, brass,
bronze, and silver. Kindi has a unique shape that helps us to utilize water in a very effective manner. Kindi is used mainly used for washing hands and feet in the olden
times. Kindi used to place in the entrance of the house for guests to wash their hands and legs before entering the house and
also that visitors can wash their hands after meals. The design of kind helps to reduce the wastage of water.it
also plays a significate role in the Hindu religion it’s used by Hindu priests for poojas and wedding ceremonies.
Kindi has three main parts Kuzhal(tunnel), Vaya (mouth or the opening) Bharani (base). Due to the tunnel, the water can be access effectively without less effort. Kindi uses
gravitational force to make the water flow. While using a
Kindi the user never touches the water inside the Kindi, so that water never gets contaminated. Kindi is a modern
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Introduction Into Design
version of the Kamandalu. Kindi is not just a decorative item instead
it’s a well-designed and thoughtful object. The kindi in my house is a gift that was given to my grandmother by her family at the time of marriage. It used tradition back in
times to gift kindi and other kitchen utensils to the bride.
There is a ceremony called 11 Mathuramkoduppu11 similar to a Bridal shower at the time a small kindi is used for the
Mathuramkoduppu ceremony. Kindi there for plays a very important role in the cultural, religious, and functional
object. The use of kindi differs from person to person. Due
to the innovations, people are forgetting about this object that used to part of the culture.
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Introduction Into Design
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Introduction Into Design
Fundamentals of Visual Design Duration 6 week
Anchor Faculties Kaushik Chakraborty
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Fundamentals of Visual Design
Fundamentals of Visual Design Objective To sensitise and orient students towards visual skills through observation, experience, perception and representation. To sensitise and orient students
towards visual meaning through understanding of form, color, content and context.
About the course The Fundaments of Visual Design module was
separated into 3 parts Drawing, Colour & Composition. In the Drawing module, We worked on
Human Studies, Perspective, and Nature Study. In
the color module, we worked on our color wheels,
tints, shades, and how two colors interact, and how color can be used in the design. The composition
module was mostly about the principles of Gestalt and how to convey movement through dots, lines, and shapes.
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Fundamentals of Visual Design
Course Anchors Drawing Module
Colour Module
• Suman Chowdhury
• Prahlad Gopakumar
• Dr Ritesh Kumar
• Kaushik Chakraborty
• Dr Ritesh Kumar
• Priyanka Baliyan
Composition Module • Dr Tridha Gajjar
• Jagadish Kumar
Course Content Drawing Module
• Exploration of the drawing mediums. • Nature Drawing • Human Fiqure Drawing • Object and Perspective drawing
Colour Module
• Colour fundamentals. • Colour Interaction • Colour and Material, Colour and Light • Colour, Form, Space and Meaning • Colour and Context, Colour and Culture
.
Drawing Module • Gestalt Perception
• Symmetry, Balance, Rhythm, Harmony Human Fiqure Drawing • Form and Concept • Meaning Making • Traditions in compositions
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Fundamentals of Visual Design
Drawing Module Lines and Object Drawing
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Fundamentals of Visual Design
Perspective Drawing
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Fundamentals of Visual Design
Human Figure Drawing
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Fundamentals of Visual Design
Nature Drawing
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Fundamentals of Visual Design
Drawing an everyday activity
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Fundamentals of Visual Design
Drawing on Theme
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Fundamentals of Visual Design
Colour Module Grey Scale Assignment is to Use poster paints and create a grayscale starting with pure white to pure black in 13 steps. Make sure the change is smooth and no ‘jumps’ occur.
Chroma Monochrome Tonal Value From the given artwork per group, each student will select a primary colour and create the following in 6x4” formats: 2a) Chroma selection 2b) Monochrome (which covers tints and shades- using only white & black) 2c) Tonal value (gray + primary colour)
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Fundamentals of Visual Design
Colour Wheel Paint a colour wheel. 12 steps. Mix poster colours and create a colour wheel using the three pigment primary colours to create secondaries and tertiaries. Colour application must be flat.
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Fundamentals of Visual Design
Character and Colour
In this assignment students from GD have to make a composition in colour which represents the other person’s character.
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Fundamentals of Visual Design
Bezold Effect The assignment is to explore the concept of Bezold effect. Create three identical composition and render each in three colors, except that the third color in the first composition is black, the third color in the second one is white, and the third color in the third composition is a different hue
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Fundamentals of Visual Design
Poster on Films In this assignment we have to make an A3 Size poster for each of the following films, emphasising the usage of colour. Raise The Red Lantern, Apocalypse Now, DJ’s Blue, KK’s Blue.
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Fundamentals of Visual Design
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Fundamentals of Visual Design
Composition Module Movement using dots
The assignment is to create a composition using dot as an element and depict MOVEMENT.
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Fundamentals of Visual Design
Rhythmic Movement
The assignment is to create a composition using Line as an element and depict Rhythmic Movement
Initial composition
Final composition
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Fundamentals of Visual Design
Emphasis & Depth
The assignment is to create a composition using 3 basic shapes - Circle, square, equilateral triangle
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Fundamentals of Visual Design
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Fundamentals of Visual Design
7 Frames
The assignment is to Visualise a composition in seven frames with theme CHANGE/GROWTH
Explorations
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Fundamentals of Visual Design
Evolution of Aeroplanes
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Introduction Into Design
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Introduction Into Design
Design Process Duration 6 week
Anchor Faculties Vijai Singh Katiyar
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Design Process
Design Process Objective
The objective of the course was to introduce students to the ontology and structure of Design Thinking,
Understanding different stages in the design process
perception and articulation of a problem,and generating meaningful solutions through investigation, analysis, and synthesis.
About the course The design Process module introduces us to different stages in the design process. From identifying the problem to
finalizing the solution for the problem through Investigation, Analysis, and synthesis revisiting the various stages of the process over until you find the optimum solution.
Learning
The design process taught me how extensively a design
problem must be researched and studied. It helped me to analyze and make design solutions. It also taught me the
importance step by step process, analysis of the problem, research, and the outcome when it comes to the design
process. This also gave an insight into how to design the process work in a project.
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Design Process
Course Content •
Design Thinking and Problem Solving
•
Morphology of the problem-solving process
• • • • • • •
Evolution of design process: structure, stages and protocols Design Problems and Problem Statement Approaching User and Market Research
Iterative analysis, synthesis and evaluation
Ideation techniques for identifying problems and
generating meaningful solutions
Problem solving through system-thinking in design Case studies
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Design Process
Pre Assignment The first assignment was a prerequisite assign-
ment. We were given an article by Tim Brown on
Design Thinking. The objective was to understand the tenets of design thinking and the underlying process of designing talked about in the article.
and write a summary and make a Pechaa Kucha’ Presentation.
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Design Process
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Design Process
Tea making Proces In the first assignment,
we have to study the
process of tea making and analyze it from
various perspectives and recognize the
unique pattern. Draw a process flow chart
depicting the patterns (stages/tasks)
observed. and discuss it with the group
and make a group presentation and
video on the process of tea making.
The first step of the assignment was the illustrate the step by step process of making tea in your kitchen and tried to analyze the process and figure out the unique pattern in my process of making tea.
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Design Process
The first step was combining all the process sheets of all the group members. The second step was the analysis and the observations of each other and figure out the unique patterns.
After that, we made a group observation from the data that we collected. Then concluded it into group inferences.
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Design Process
Figured out the individual problems and grouped them into categories.
Mind mapped the whole Process and came up with the problem statements
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Design Process
As part of the assignment, we shoot a Rap music video
on making tea from different footages from each group
member’s house and combined it into a music video called ‘chai chronicles’.
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Design Process
Kitchen Subsystems The assignment is to Study the kitchen in your home as a
system individually from the perspective of Stakeholders, Activity, Space, and Situation. Identify its subsystems Study the subsystem comprehensively in terms of
features, attributes, and utility. Represent your solutions through appropriatesketches, drawings, images, and photographs, video, etc.
As part of assignment we fiqured out each and every subsytem in a kitchen and colour coded it. choose one subsytem and tried to find out the main stakeholder of that
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subsytem.
Design Process
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Design Process
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Design Process
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Design Process
Final outcome
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Design Process
Screenshots for the video ‘KITCHEN AS A SYSTEM’
Team Members • Anubhuthi Rose Antony • Dony Jose
• Ritika Banerjee
• Amrutha Prakash
• Anuja Biswamohan Pradhan • Abhishek Ranjan • Shristi Verma
• Parul SHarma • Ananthu C
• Nithin Balakrishnan • Prachi Dhiman
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Introduction Into Design
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Introduction Into Design
Science and Liberal Arts Duration 1 week
Anchor Faculties Dr Deepak Kannal
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Science and Liberal Arts
Science and Liberal Arts Objective The objective of the course is to provide students with
theoretical tools for understanding art and culture and give a brief survey of aesthetic theories and principles by which
any product is judged in a given epistemic field. It also helps them to examine and explore the link between art, design,
and aesthetics and also too engage the students to think in
abstract terms, to convert abstract perceptions to concrete
representations, To try and articulate (in speech and writing) their perception of the aesthetic.
About the course The course began to define Art, Beauty & Philosophy. It drew
parallels between the philosophies of the East and the West and also discussed the history of both extensively. This was
done by comparing and studying the contrasts and similarities of the two. We were also introduced to theories explained by Bharatamuni in Natyasha, such as the Rasa (Evocation of a subjective state) theory.
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Science and Liberal Arts
Assignment 1
The assignment was to write up on the “understanding
of rasa theory� how rasa theory is portrayed in a famous painting.
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Science and Liberal Arts
Assignment 2 The assignment was to write a Critical Analysis on the movie Ghare Baire By Satyajit Ray.
Critical analysis of Ghare Baire The movie Ghare Baire is a classic movie by Master Director Satyajit Ray. The movie is about Love, freedom, and companionship and which is set in the backdrop of the nationalist movement in Bengal. The story revolves around 3 main characters Bimala, is a respected and ideal wife of the 20th century. Nikhilesh Choudhury is a noble, western educated, and liberal landowner. Sandeep Mukherjee is a​ revolutionist, charming leader of the Swadeshi movement. We can see the conflict of views of the characters through the movie how the different views influence others and lead to the climax of the movie. Ghare Baire is still relevant today in the context of a current affair happening in our country how our country is been turned into an exclusionary nationalism. Bimala can be represented as India and how India was trapped between two different ideologies that were prominent at the time of the Nationalist movement. The movie uses symbolism throughout the movie. Satyajit Ray brilliantly uses the fire as symbolism at the starting of the movie and at the end of the movie. The cinematography and the art direction are spectacular have me the feeling of that period.
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Science and Liberal Arts
Assignment 3 The assignment was to take a idioms from your
mother tongue and illustrate that and write down the english transiliation for that.
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Science and Liberal Arts
Assignment 4 In the assignment, we were shown a few songs and we were asked to analyze and figure out
the ragas and song that follows the same raga.
Song:- Ketaki Gulab Juhi
Song:- Albela sajan ayo
Song:- Bhimsen Joshi
Raga:- Basant
instrumental flute
Raga:- Asavari
Time of day:- Anytime
Raga:- Ahir Bhairavi
Time of day:- Morning
during spring
Time of day:- Daybreak
In this song, Nayaka is
In this song, the wife is so
The woman is sad and
singing about the
excited to see her
waiting for her lover.
flower as a symbol of the
men after a long time.
She has surrounded by
spring
She is taking care of
snakes. She is so
season
thathe
her
gopikas are singing
praising him. We can see
beside her. We can
with him.
the unconditional love in
see how vulnerable she
her eyes.
is.
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husband
and
empty without her lover
held in his hands and
Science and Liberal Arts
Song:- Mehdi hassan-
Song:- Bhilaskhani Todi
Song:- Shehnai by Ustad
Phool hi Phool
Khayal - Ashwini Bhide
Bismillah Khan
Raga:- Kedar
Raga:- Todi
Raga :- Malkauns
Time of day:- Night
Time of day:- Evening
Time of day:- Late night
The song depicts the
The song is about a
The song generates a
arrival of loved one.
woman who is missing
festive mood .and
her beloved one. We can
also
happiness on the wife in
feel the sadness
happiness to your mind.
this song.The song is
and loneliness, thinking
This song resembles a
about love and is
about her lover.
night wedding song.
You
can
see
the
brings
and
sepicting all colour of love.
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Introduction Into Design
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Introduction Into Design
Typography Duration 3 week
Anchor Faculties Dr Nanki Nath
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Typography
Typography Objective
The main aim of the course was to understand letterforms, design and classification of types, proportion and
hierarchy. We learned the basic typeface anatomy for that. The focus was also on the page composition details and
the space relationship to clarity, legibility, aesthetics and advanced typographic function.
About the course In the course, we were introduced to the world of type. we learned new terms. The course started
with the anatomy of type then different typeface, typesetting, kerning, grids, and after that how layouts are done to create visual harmony.
Course Contents • Study and Design applications of fundamentals (letterforms, their anatomy & standard typestyles).
• Study of text applications, grid systems, layout and page systems, along with typographic expression and visual communication.
• Advanced typographic functions and theoretical issues, both historical and current through typeface narratives / stories.
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Typography
Anatomy of Typeface In the assignment, we were asked to prepare
a digital photo essay. The essay will showcase
different sets of characters and need to discuss out your observations, basis of creating sets of characters.
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Typography
Kerning In this assignment, we were asked to select an 8-characters word with visible issues of badly
kerned letter-paces. This one word can be selected from an everyday newspaper/ a simple magazine and set the better kerning for the 8-characters word.
Original Word
Fixed Word
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Typography
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Typography
Typeface Revamp The assignment was to chooses everyday packaging and apply Typeface Pairings & revamp the existing pairing compositions in the Latin texts.
Typeface Revamp The assignment was to chooses everyday packaging and apply Typeface Pairings & revamp the existing pairing compositions in the Latin texts.
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Typography
Front Page Teardown
Full Package Teardown
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Typography
Front Side
Left Side
Back Side
Right Side
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Typography
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Typography
Typographic Grid In the assignment, we were given an article
and asked to create a modular and Manuscript typographic grid. Initial Iteration
Modular Grid
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Manual Grid
Typography
Second Iteration
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Typography
Final Grid
Final Grid Information Grid :- 12x12 Margin :- 0.5in Row :- 12 Colums :- 12 Gutter :- 0.1667in
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Fonts Frutiger LT STD 55 Roman 9pt (body text) Frutiger LT STD 65 Bold 14pt (Sub Heading text) Helvetica Now Display X black 78pt (Heading text) Helvetica Regular 9pt (Marker text)
Typography
Colour Hex Code :- ef5896 RGB :- 239, 88, 150 CMYK :- 0, 63, 37, 6
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Typography
Typography Timeline In the assignment, we were given infographic timeline and asked to create a A3 sheet infographic design timeline.
Initial Exploration
Final Info Grid :- 12x12 Margin :- 0.5in Row :- 12 Colums :- 12 Gutter :- 0.1667in Fonts Poppins Regular 10 pt (body text) Poppins Bold 10 pt (Sub Heading text) Helvetica Bold 108 pt (Heading text)
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Colour Hex Code :- ffea82 RGB :- 255, 234, 130 CMYK :- 0, 8, 49, 0 Hex Code :- 636466 RGB :- 99, 100, 102 CMYK :- 3, 2, 0, 60 Hex Code :- 2e3085 RGB :- 46, 48, 133 CMYK :- 65, 64, 0, 48
Typography
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06 03
Introduction Into Design
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Introduction Into Design
Image Making Duration 2 week
Anchor Faculties Dr. Tridha Gajjar
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Image Making
Image Making Objective
This course provides basis of visual image and text
fundamentals to achieve appropriate visual perception.
Students will learn to apply their understanding of image and text in individual manner as well as a combined manner for creating visual meaning and appropriated intended visual
perceptions. Students apply their knowledge of typographic and visual forms to projects that encourage the introduction of word and image with visual hierarchies.
The iterative process will be highly encouraged to achieve
desired visual solutions. Visual organisations and production issues along with project management are stressed
About the Course
Through an extensive process, the course pushed us to integrate distinctly different forms and letters. To attain the desired outcome, it involves an iterative process.
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Image Making
Latin + Latin script letter integration
The assignment aims at the understanding of letters forms
and how they interact with each other. The letter intergration would help us to create a visual form.The identity of
individual letters should retained in the achieved form.
As part of the assignmnet we had to select two letters from latin script from our initial and choose a typefac that reect your role
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Image Making
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Image Making
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Image Making
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Image Making
Latin + Latin script letter integration The assignment aims at the understanding of letters forms
and how they interact with each other. The letter intergration would help us to create a visual form.The identity of
individual letters should retained in the achieved form.
As part of the assignmnet we had to select two letters from latin script from our initial and choose a typefac that reect your role
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Image Making
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Image Making
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Introduction Into Design
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Introduction Into Design
Print Production-1 Duration 2 week
Anchor Faculties Tarun Deep Girdher Yogesh Patil Bharat Suthar
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Print Production - 1
Print Production-1 Objective
To expose the students of graphic design to the basic
fundamentals of printing technology. The entire process from the fi nalisation of the design to the artwork to the pre-press, nature of printing and post printing stages shall be
dealt with. We would also be probing into other related but critical issues such as kinds of paper, job specifi cations,
costing, etc. The idea is to understand how your graphic design is going to be eventually reproduced in numbers,
so that you can eff ectively use the knowledge of limitations and advantages of each process more meaningfully and creatively.
Learning
As a graphic designer, understanding how printing works and how the industry works is necessary. As print medium is an essential part of our course and the society in general, the
knowledge I gained from this module is immense. It was an
incredible module, from designing to pre-pressing to binding.
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Print Production - 1
Course Content • introduction
• printing processes, their typical features, applications, advantages and limitations
• introduction to major printing technology (platen, fl atbed, cylinder and rotary, perfecting presses)
• diff erent types of originals, refl ection & transmission (line, halftone & colour), size & quality of original, (line, halftone & colour)
• what is halftone? why halftone? density, densitometer,
screening, halftone screen ruling, dot size, shape & angle • color - basic color theory, additive - subtractive colors,
additional spot colors, process colors & hexachrome ptg.
• color separation, screening technology, screen angles, moire pattern, color correction.
• reproduction method of single color, duotone, four color and multi-color conversion.
• desktop publishing - computer graphics, graphic programmes, scanners & scanning, resolution, fi le formats,
preparing fi les, crop marks, folding marks, registration marks, cutouts, over printing, mirror image, printers (b/w & color)
• computer to fi lm – computer to plate – computer to press – computer to paper
• types of paper, weight and sizes
• introduction to imposition and binding
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Print Production - 1
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Print Production - 1
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Introduction Into Design
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