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Brand Guideline Aaro Brand Guidelines
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Why these guidelines?
Who should use this?
For any logo to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the logo, it’s colour and the typography. This ensures that the audience experiences the logo in the same manner across all media. These guidelines have been developed to significantly improve and standardise the visual presentation and application of the logo of Right to Information.
It is for the use of personnel responsible for communication or graphic designers or professional printers, who may use the logo. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of logo. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the logo appears correctly and consistently in every communication. As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.
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Content 01 Defining the brand About the brand Brand Values
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02 Logo, symbol & wordmark 08 09
Aaro Logo Clear Space Logo Construction Usage on Background One color use Logo Misue Placement sponsor & Partner Primary Colour Secondary Colour Typography
03 Brand in use 12 13 14 15 16 17 18 19 20 21
Mug Bottle Tote Bag Cap T-Shirt Phone
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01 Defining the brand Aaro Brand Guidelines
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The Aaro is a digital app that merges health and work. Aaro encourages employees to be active and healthy by encouraging them for their efforts toward a healthy lifestyle.
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Brand Value Empathy Giving people the benefit of the doubt and the respect that is due to them. Empathizing with others and being appreciative is our core value. Well-being Our main focus is to create a well-being environment for our users and thier loved ones Solidarity Taking the interests of all into account. Seeing ourselves as part of a team rather than as a collection of individuals. Seeking harmony and community.
Empathy
Well-being
Solidarity
Motivation
Solidarity Taking the interests of all into account. Seeing ourselves as part of a team rather than as a collection of individuals. Seeking harmony and community.
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02. Logo symbol wordmark Aaro Brand Guidelines
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Aaro logo The logo is made up of three circles arranged in the shape of a triangle resembling a mountain, with three primary colours used. Most sizes of the symbol are legible, and a small version is provided for micro applications. The circles represent the three main aspects of the logo: employees, fitness, and happiness. These three elements of the logo are represented by circles connected by lines, and the logo is a combination of these elements.
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Logo Clear Space To ensure the right amount of breathing space around the logo the following process should be applied: The letter ‘o ’ used a x value in the logo. The Vertical logo is the primary logo and should be used in most instances.The stacked logo is for largescale use. Avoid using at small sizes, as it can become illegible.
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Logo Construction
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Maximum Sizing for Small Use Logo
Minimum Sizing for Small Use Logo
Minimum sizes There is a specific logo for small sizes and should be used when the logo is rendered at a size between 50px wide and 90px wide. The small logo mark should be used at a size between 15px tall and 20px tall.
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90 px
50 px
20 px
15 px
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Usage on backgrounds The full-color logos should be used only on white, black or aubergine backgrounds. Avoid using full-color logos onphotographs unless the logo sits on a black or white area of the image.
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aaro One-color use The one-color logo should be used only on photographs and color backgrounds within the Slack color palette. The one-color logo should be only on black and white colorways. If using an aubergine background, we strongly prefer to use the full-color logo. However, if design limitations conflict with this, then the logo should appear in white on aubergine.
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Logo misuse Do not distort the logo
Do not crop the logo
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Do not shuffle around the colors of the logo
Do not change the size or position of the logo and logotype
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Do not use drop shadows or any other effects
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Do not rotate any part of the logo
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Placement Sponsor and Partners When combining aaro logo with other logos its important to give enough space between the other logos. The logos should be seperated by 1 letter O space
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Primary Colour
Hex #fdd913 CMYK 0, 14, 92, 1 RGB 253, 217, 19
Hex #ee3664 CMYK 0, 77, 58, 7 RGB 238, 54, 100
Hex #2484c6 CMYK 82, 33, 0, 22 RGB 36, 132, 198
Use these color proportions in any layout or collateral design. Blue, yellow and red can be used as accent colors in the proportions shown on the right. Use only black or white text on core colors as outlined on the right. Do not interchange the use of black and white text according to preference, as these color combinations are specifically approved for accessibility.
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Secondary Colour
Hex #ffffff CMYK 100, 100, 100 RGB 0, 0, 0, 0
Hex #000000 CMYK 0, 0, 0, 100 RGB 0, 0, 0
Hex #2f2856 CMYK 45, 53, 0, 66 RGB 47, 40, 86
Hex #46bea5 CMYK 63, 0, 13, 25 RGB 70, 190, 165
Hex #6556a5 CMYK 39, 48, 0, 35 RGB 101, 86, 165
Hex #57616c CMYK 19, 10, 0, 58 RGB 87, 97, 108
Do not use secondary colors for text. Use only black or white text as outlined on the right. Do not interchange the use of black and white text according to preference, as these color combinations are specifically approved for accessibility. Secondary colors can be used with our core colors, but this should be limited
2484c6 K 82, 33, 0, 22 36, 132, 198
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Typography LL Circular
LL Circular is a geometric sans-serif font family in eight weights. It is Laurenz Brunner’s second official release after the critically acclaimed, immensely popular LL Akkurat. LL Circular offers a fresh take on the genre of the geometric grotesk
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ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 0123456789
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Latin Family Thin Thin Italic Light Light Italic Regular Italic Book Book Italic Medium Medium Italic Bold Bold Italic Black Black Italic ExtraBlack ExtraBlack Italic
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Nymphs blitz quick vex dwarf jog. DJs flock by when MTV ax quiz prog. Typografie Maamerkkin Saturation Pracovitějoom Brick quiz whangs jumpy veldt fox Glib jocks quiz nymph to vex dwarf Poiadavkou Motorickoho Bright vixens jump. dozy fowl quack Oywiona Matemitico Quick wafting zephyrs vex bold Jim. Architekten Zwitserland Praktischer Revolutions Architectural qui symbolise Ereformateur britannique estime Wtithout boundaries in space Known constants of nature,
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03. Brand in use Aaro Brand Guidelines
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