Nordiccomfort b2b catalogue by BlackCrownLab

www.nordic-comfort.eu

100% Natural • Affordable Luxury • Proven by Science • SilkFX™ Filling B2B Cataloge 2012/13

NordicComfort速

Overview

NordicComfort® - 100% Danish Design

The NordicComfort® Promise

100% Natural Filling – SilkFX™

Washable Filling

CrossVent™

Heat/Seasons (SilkClick™)

Assortment Options

Branded NordicComfort® Assortment

SilkFX™ Inside™ Program

SilkScale™

SenseAgents™

SenseRetail™

SenseDistribution™

SensePromo™

NordicComfort® products present a clean and appealing aesthetic with fine minimalism and practicality as the main features. As the founders behind the products explain, it all started with their passion for creating a product that reflected Danish Design values. The two founders, Daniel Galle and Anna Hjoellund, teamed up with a reward winning industrial designer to define the philosophy behind the first ever range of Danish Designed natural sleep products. This is the origin of NordicComfort®. “We wanted to create a product that increases the satisfaction and life quality of the enduser”, explains Anna. Indeed, the final result emphasizes functionality and innovation. “Danish Design for us means that the endproduct must be innovative while being honest,” continues Daniel Galle. With the new NordicComfort® Danish Designed duvet and pillow collection Anna and Daniel have made it easier for anyone to enjoy a healthy and full night’s sleep utilizing only good design and materials taken directly from nature. “We couldn’t have done it without our fantastic team of colleagues who share our passion for a healthy and natural sleep”, Anna concludes the conversation. With Regards,

Daniel & Anna Creators of NordicComfort® Founders of Sense of Nature Ltd.

B2B Catalog 2012/13

NordicComfort速

Our Mission

Our Promise

At Sense of Nature, we want to help the world live healthier through sleep. To achieve this goal, we created the leading global brand for natural duvets and pillows, and help our partners leverage the natural SilkFX™ fibers to differentiate and grow their business.

The NordicComfort® duvet and pillow brand represents healthy, natural sleep for thousands worldwide. Based on natural silk enhanced with the latest fiber refining knowledge, these family-friendly products keep the sleeping body comfortable and protected for a truly restful sleep.

Material Science In Sense of Nature we develop new and better natural fillings for bedding products. It’s done through our internal R&T department dedicated to enhance the health properties of natural bio-polymers.

Healthy Sleep, Healthy Life Our silk-filled sleeping products originate from nature and deliver a healthy sleep that is free from discomfort. A better sleep means a more happy and productive life! Nature and Technology Combined NordicComfort® duvets and pillows are filled with special SilkFX™ fibers that enhance nature’s unique ability to provide a balanced sleeping environment. Affordable Luxury Every family member can find the right sleeping product for their needs – all at great prices! Danish Design NordicComfort® duvets and pillows offer a minimalist aesthetic based on the principles of simplicity and practicality.

nordic-comfort.eu senature.com

B2B Catalog 2012/13

Independent Laboratory Comparison Tests

All tests performed by MLS BioDNA - an independent ISO/IEC 17025 accredited testing laboratory.

BENEfiTS for you

by Sense of Nature

MuLBErry SiLk

gooSE DoWN

MiCrofiBrE

Naturally more* dust mite repellent and anti-bacterial. Naturally more* breathable – yet highly insulating. Naturally more* absorbent to wick away moisture. Naturally more* temperature regulating.

BESt RESULt

MEDIUM RESULt

POORESt RESULt

* when compared with mulberry Silk, goose down and microfibre.

Learn about the NEW natural SilkFX™ filling for Duvets and Pillows at www.nordic-comfort.eu/silkfx

NordicComfort®

100% Natural Filling Silk has been made better

Natural fibers, refined for sleeping products

What is SILKFX™? An upgraded 100% natural silk fiber made machine washable.

WHY IS SILKFX™ BETTER? SilkFX™ has the exact natural filling properties needed by the human body to achieve the perfectly balanced sleep. HOW IS SILKFX™ DIFFERENT? SilkFX™ has all the best filling properties from goose down and synthetic fused into ONE single natural fiber.

WashablE Revolutionary washable silk duvet with SilkFX™ filling Luxurious breathable SilkFX™ fibres -Experience the ultimate sleep comfort and let your body breath naturally Temperature regulating & moisture absorbent Keep your body temperature stable at night and ensure a dry sleeping environment Anti-bacterial & Anti-allergy Free your bed from dust mites and remove bacteria for a cleaner and healthier bed environment

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washable Filling Simple bedding cleanliness Retains all healthy properties Convenient for everyone

A unique ability

The power of convenience

While providing affordable luxury, SilkFX™ filling provide a level of value that was previously unattainable. The promise – that users can keep their natural bedding clean in the same way they would with synthetic fibers – is simple but it works.

SilkFX™ fibers are refined with natural nutrients that strengthen their ability to withstand cleaning by washing machine while still keeping all their physical properties.

While normal silk becomes stiff and gradually loses its properties after a single wash, SilkFX™ filling can continue to be washed. This makes SilkFX™ fibers a reliable quality of life investment.

NordicComfort®

For the first time, users have access to a natural fiber that provides a balanced sleep without having to worry about manual cleaning in the case of an accident. SilkFX™ filling represents an end to compromises between sleep quality and convenience.

Comfortable sleep anytime. Sleeping within the ideal body temperature. Reduced risk of overheating.

Breathable filling pattern for a refreshing sleep An exclusive pattern for filling duvets and pillows for the highest breathability.

Breathability

Comfort

Quality

Sleep with a duvet and pillow that can breathe in and out while you rest.

Enjoy a natural duvet with superior temperature regulation.

Invest in your well-being by sleeping healthy and in style.

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Seasons/Heat duvets Use this easy heat guide to identify the right duvet filling weight according to the indoor temperature and the season.

20-30 oC 150g/sqm

17-24 oC 275g/sqm

Summer / Cool

All Year /Medium

DUVET

The best way to stay comfortable and dry in bed during summer or the rest of the year should you be a “hot sleeper”.

A suitable balanced option for those who want to use the same duvet allyear round.

NordicComfort®

r e m r a W p e e l ...and S

15-22 oC 325g/sqm

What is SilkClickTM? SilkClickâ&#x201E;˘ is a simple and easy way to join two NordicComfortâ&#x201E;˘ duvets together to create a thicker one and stay warmer in bed.

10-15 oC SilkClickTM

Winter / Warm DUVET Combine your summer and all-year duvets for the ultimate winter duvet perfectly suited for those who sleep very cold during the winter months.

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Assortment Options In order to help you serve your customers better, we offer three different assortment options from which to choose from. This overview gives you a clear picture of the different options so you can choose the one that will bring the best results for your business.

Branded NordicComfort®

Exclusive NordicComfort®

SilkFX™ Inside™

Our branded assortment of natural duvets, pillows, mattress protectors and toppers. Years of successful retail sales and high consumer demand.

Products with the NordicComfort® brand exclusively made for specific partners at request. Reduce price competition and comparison while offering a unique product not available elsewhere.

Private Labels (finished products) and OEM components made under the customer’s own brand identity with the SilkFX™ filling inside. Ideal for large retailers with their own brand and bedding/mattress manufacturers.

NordicComfort®

Branded

NordicComfort®

Exclusive NordicComfort®

SilkFX Inside TM

(Private Label/OEM)

SilkFX™ Filling Accessories/Packaging * * *

Ongoing Marketing * * NordicComfort® Trust

Localised Marketing/PR * * Websites/Landing Pages * *

Faster Delivery *

Merchandising * * Unique Product SilkFX™ InsideTM * terms and conditions apply

** materials to be printed and translated into local languages B2B Catalog 2012/13

Assormen

Healthy Sleep,

The Proven Sales Solution

Exclusive

Easily choose from a range of quality silk duvets, pillows and mattress toppers according to everyone’s sleep needs. Especially suited for Retailers, Agents, and Distributors.

Pure natural silk filled products with SilkFX™ technology that gives the maximum health benefits and a luxurious rest.

SilkExcellence™ SuperiorSilk™

NordicComfort®

nt 2012/13

p, Healthy Life

Premium

Basic

Kids

Products filled with natural SilkFX™ fibers and man-made fibers coupled with attractive prices.

Silk bedding made for affordability and comfort, combining fine synthetic fibers with SilkFX™ technology.

Silk duvets and pillows made specifically to keep the needs of your little ones as a priority.

SilkComfort™

StandardSilk™

LittleDreams™

SilkCloud™

3DSilk™

Learn more: view all the details on our product lines on www.nordic-comfort.eu/products

B2B Catalog 2012/13

Ultimate Luxury • Pure Silk • Natural Sleep

SilkExcellence™ The pure silk sleep experience

• 100% enhanced organic long Mulberry silk fibers for healthy sleep. • Solves sleep problems for thousands of happy sleepers. • Sleep the whole night and improve your quality of life. FABRIC Mulberry Silk PRODUCT TYPE Duvets, Pillows FILLING Natural SilkFX™ Filling

NordicComfort®

HEAT/SEASONS Summer/Cool All year/Medium Winter/Warm (SilkClick™) SIZES Any size available

Premium Luxury • All Silk Benefits • 100% Natural

SuperiorSilk™

Luxury of silk with the comfort of cotton

• SilkFX™ softness encased in a high quality cotton shell. • Experience the luxury and health benefits of enhanced silk fibers. • The perfect package for a healthy, comfortable rest. FABRIC Cotton Cambric PRODUCT TYPE Duvets & Pillows FILLING Natural SilkFX™ Filling

HEAT/SEASONS Summer/Cool All year/Medium Winter/Warm(SilkClick™) SIZES Any size available

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Allergy Friendly • Climate Balancing • Light and Comfy

standardSilk™ The classic natural duvet

• Natural silk encased in a soft white, striped cambric cotton shell. • The ideal way to start enjoying improved sleep. • Highly breathable so you can enjoy a heavenly rest. FABRIC Cotton Cambric PRODUCT TYPE Duvets & Pillows FILLING Natural SilkFX™ Filling

NordicComfort®

Heat/SEASONS Cool/Summer, Medium/All-Year Warm/Winter (SilkClick™) SIZES Any size available

Healthy • Great Value • Durable

Silkcomfort™

Nature and technology combined

• The perfect mixture of natural silk with manmade fibers • The duvet that surrounds you with its softness • Cuddle in warmth while drifting off to sleep DEFAULT FABRIC Cotton Cambric PRODUCT TYPE Duvets & Pillows FILLING Natural SilkFX™ Filling 3D Polyester

Heat/SEASONS Cool/Summer, Medium/All-Year Warm/Winter (SilkClick™) SIZES Any size available

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Balanced • Comfortable Temperature • Breathable

3dSilk™

The fluffiest silk duvet in the world

• More volume for an unprecedented level of comfort. • The duvet with that extra cuddle factor. • Get health benefits from the SilkFX™ natural filling. DEFAULT FABRIC Cotton Cambric PRODUCT TYPE Duvets & Pillows FILLING Natural SilkFX™ Filling 3D Polyester

NordicComfort®

heat/SEASONS Cool/Summer, Medium/All-Year Warm/Winter (SilkClick™) SIZES Any size available

Breathable • Absorbent • Washable

SilkCloud™

Add a layer of softness to your bed

• An extra layer of silk comfort for your bed. • The mattress topper with the cooling effect. • Created from nature’s finest materials. FABRIC Cotton Cambric

Heat/SEASONS Medium/All-Year

PRODUCT TYPE Mattress Topper FILLING Natural SilkFX™ Filling

SIZES Any size available

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Bacteria Tested • Safe • Soothing

Littledreams™ The best start to life

• Specifically designed for the little ones comfort. • Protects against dust mites and other allergy triggers. • The simplest way to give the healthiest sleep possible. FABRIC Cotton Cambric PRODUCT TYPE Duvets & Pillows FILLING Natural SilkFX™ Filling

NordicComfort®

HEAT/SEASONS Cool/Summer, Medium/All-Year Warm/Winter (SilkClick™) SIZES Any size available

High Quality • Allergy Friendly • Machine Washable

Littledreams™ Your children deserve the best

SEASONS Cool/Summer, Medium/All-Year Warm/Winter (SilkClick™) SIZES Any size available

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SilkFX™ Inside™ Program Private Labels and OEM Components

Pillow

synthetic or natural fibre core Silk or Cotton

by Sense of Nature

What is SilkFX™ Inside™?

Why use the SilkFX™ Inside™ program?

The natural SilkFX™ filling with all the benefits, used as filling in your next duvet, comforter, pillow or mattress.

Because the SilkFX™ Inside™ program can help you grow your business.

What are the benefits of SilkFX™ Inside™?

Attract more customers to your product lines. Revitalize existing products for increased sales. Create differentiated products with high consumer demand.

NordicComfort®

Duvet/Comforter

e Natur

e of by Sens

Mattress Topper/Protector

e Natur

e of

by Sens

OEM Mattress Inlay

by Sens

How is SilkFX™ Inside™ supplied?

Who is eligible to use the SilkFX™ Inside™ program?

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Natu

What does it all mean to you?

There are two options in the program:

Retailers with own brands (Private Labels)

Simply put, it means that two brands are stronger than one.

1. Private Labels: completely finished products, ready to be sold.

Bedding manufacturers (duvets/comforters and pillows)

2. OEM: no-name products or mattress inlays, customizable by the client.

Mattress manufacturers (mattresses and toppers)

The SilkFX™ natural filling combined with your products make a compelling offer for bedding consumers and adds up to a winning product offer from you.

Learn more about the SilkFXTM InsideTM program and how it can help grow your business at www.silkfx.com

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SilkScale™

The industry’s standard silk species and quality scale for silk filled sleep products.

Raw Silk Waste / Refused Silk (Mulberry or Tussah)

Mulberry Silk / Short fibres

Tussah Silk Also known as “Wild Silk”

These are discarded fibers from the cocoon reeling. They are often sold as “export silk duvets” from China, and described as “100% Mulberry Silk”, but with no classification of fiber quality.

Mulberry silk is a natural bio protein fiber produced by Mulberry silkworms. Short Mulberry silk fibers have less noteworthy properties and are considered of lower quality.

Wild silk contains limited health benefits and fewer antibacterial properties. It is often used as substitute for quality long Mulberry silk fibers.

Fiber Properties

Colour: Light Brown or Bleached Grey/White

Colour: White

Colour: Light Brown

Purity/Refined: Medium purity /refined

Purity/Refined: Medium purity /may be refined

Fiber Fineness: up to 0.2 out of 1 (Higher is better)

Fiber Fineness: up to 0.5 out of 1 (Higher is better)

Uniform Range: No

Length: Shorter than 10.0cm

Length: Shorter than 15.0 – 25.0cm

Purity/Refined: Very low purity /not refined Fiber Fineness: up to 0.2 out of 1 (Higher is better) Uniform Range: No Length: Shorter than 6.0cm Lifespan: 12-24 months before normal filling displacement occurs.

Lifespan: Short Tussah lasts around 2 years while long Tussah can last 5-10 years.

Washable: No*

Washable: No

Consumer Benefits Not suited for duvets and pillows due to lack of insulation and fiber purity. Washing will also damage them.

Consumer Benefits Can be used in duvets and pillows, and provide a medium level of moisture management, temperature regulation, and anti-allergic benefits.

*Sometimes washable because of fiber decomposition

Lifespan: Around 2 years before normal filling displacement occurs.

NordicComfort®

Mulberry Silk Long Fibers

SilkFX™ / Enhanced long Mulberry silk fibres

Considered as “the queen of fibers”, they are the most advanced natural fiber measured in terms of all the properties and benefits they provide.

SilkFX™ is a natural long fiber that is further enhanced to offer a wide range of additional health benefits.

Fiber Properties

Colour: Pure White

Purity/Refined: High purity /normally refined

Purity/Refined: Highest purity and refinement

Fiber Fineness: up to 0.7 out of 1 (Higher is better)

Fiber Fineness: up to 0.9 out of 1 (Higher is better)

Uniform Range: YES

Length: Longer than 25.0cm

Length: Longer than 40.0cm

Lifespan: Last 10 years or longer with the proper care.

Washable: No

Washable: Yes

Consumer Benefits Can be used in duvets and pillows, and provide a medium to high level of insulation due to the long closed hollow fiber structure. They also provide good anti-bacterial and antidust mites properties.

Consumer Benefits Can be kept clean with a washing machine while significantly improving temperature regulation, moisture management, anti-dust mite and heat retention properties in duvets and pillows. Covered by a 10 year product guarantee

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A world of opportunities Start selling more with healthy, natural sleeping products All around the globe, millions of health conscious people are choosing alternative natural fillings for their duvets and pillows. We help you take advantage of this growing trend. Agents are welcome to join us on our mission, while we are also happy to work with forward looking retailers, distributors, or bedding manufacturer. We offer the complete package to leverage this massive market opportunity and grow your business fast.

How can we help you? We are perfectly positioned to supply our beloved lifestyle brands to help you serve your customers further.

If you are an Agent…. Benefit from marketing and sales support to sell our branded natural sleep products. If you are a Retailer…. Benefit from exclusive NordicComfort® branded products or the SilkFX™ Inside™ programme. If you are a Distributor… sell our trusted NordicComfort® branded assortment of silk filled duvets and pillows.

Read on to learn more about the specific opportunities that you can take!

NordicComfort®

SenseAGENTS™

Start selling more with healthy, natural sleeping products

Place your business ahead of the competition and attract more customers with the uniqueness of SilkFX™ duvets and pillows. Loyalty Provide your loyal customers with new products within your same brand experience.

Interest Draw interest from market leaders who want a unique and revolutionary product.

Support Receive your own marketing kit to help you maximise your sales success.

The Opportunity Tangible Value Add Retain client loyalty by offering a new product with high consumer demand built in.

Merchandise Benefit from ongoing promotion and marketing for the SilkFX™ Inside™ program.

Smart Strategy Be different and stand out from the competition with an experience enhancing product.

Add Trust Benefit from the in-built trust associated with the NordicComfort® brand of silk sleeping products.

All Price Points All the product lines can target any type of customer with solutions for any price point.

Follow Consumer Trends Be a leader and inspire loyalty from your clients with products that answer the growing consumer trend of healthy, natural sleep products. B2B Catalog 2012/13

SenseRetail™

Boost Your Turnover with Products People Buy

Differentiate your retail stores, attract more shoppers, and sell more products with unique SilkFX™ filled products Differentiate Offer a unique and valuable product. Stand out from the competition.

Attract Attract new customer segments. Open up fresh revenue streams.

Sell More Respond to customers’ demands. Convert more traffic to your stores into sales.

The Opportunity A Growing Market Reach a highly valuable and clearly defined market of health conscious consumers.

All Price Points Quality products that fit into all price categories regardless of current assortment and customer segment.

Sound Investment Achieve a higher shelf unit price without being in direct price competition.

Purchase Incentives We help you run referral and loyalty schemes to maximize your return on investment.

Unique Technology Benefit from offering exclusive washable and healthy SilkFX™ products.

NordicComfort®

In-Store Marketing Multiply your success with our readyto-deploy and highly engaging in store merchandise.

SenseDistributioN™

Attract new clients with high in demand products

Find new opportunities to expand your business by offering compelling our products to your retail clients. Differentiate Offer a highly trusted brand with high turnover potential.

Attract Find new clients who want to follow the consumer trend of buying natural bedding.

Sell More Start getting more repeat orders. Improve your bottom line.

The Opportunity Align Your Marketing Focus Lead the way in a lucrative, specialized market and benefit from a premium price environment.

List Price Reduction Increase your base margin with our special reduced prices for distributor partners.

Sound Investment Create long-lasting relationships with independent retailers with a unique product range.

Always Relevant Our continuous product improvements keep NordicComfort® in demand by your retail clients.

Unique Technology Benefit from offering exclusive washable and healthy SilkFX™ products.

More Retail Leads We support our distributors by connecting them with retailers in their area!

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SensePromo™

Natural Duvets and Pillows – A Growing Opportunity

We value strong partnerships For this reason, we are committed to provide you with everything you need to sell more natural duvets and pillows. All our esteemed partners are provided with whole range of materials that can be used to attract interest and increase sales.

What is SensePromo™? SensePromo™ is an effective, ready-to-be-deployed* marketing and branding package that ensures the best return on your investment. It includes:

• Point-of-Sales Materials • Merchandise • Advertising Kit

With SensePromo™ supporting a high quality product that people want, you are guaranteed to quickly start seeing a remarkable increase in positive results

• Online Presence • Knowledge Library *Please note that all the marketing material are provided in English and in soft copy. All localisation, printing and distribution efforts are the responsibility of the receiving party.

NordicComfort®

Benefits • Ready to Deploy: start using the materials as soon as you receive them! • Personalised: the variety of materials means you can apply the ideal mixture to get the best result for your business. • Integrated: benefit from a localised NordicComfort® consumer website to help you sell more products. • Attractive Design: strong branding and communication ensure an increase in consumer interest.

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Certificates

Ensures that all processes in the supply chain from the factory to the end consumer comply with social and ethical standards.

All Sense of Nature products are guaranteed to exclude any harmfully substances and are rigorously tested regularly to comply with the OekoTex standards.

NordicComfort速

While every effort has been made to provide accurate information Sense of Nature Ltd. does not accept any liability whatsoever as to the actuality, completeness, correctness and perceived correctness of the information contained in this research catalogue. Furthermore, we reserve the right to update, exclude or rearrange individual elements or entire pages or to suspend publication of this brochure. Subject to typographical and printing errors.

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Publisher: Sense of Nature Contact: 2A Edge Water Complex Elia Zammit Street, St Julianâ&#x20AC;&#x2122;s, Malta Email: grow@senature.com www.senature.com