Strategic value creation Creating and sharing value – Story 3 27
Creating and sharing value – Story 3
The future of protein
Around the world, consumers are increasingly choosing to eat plantbased protein dishes. Flavio Garofalo, from our Flavour Division, tells us how a taste revolution is driving demand.
T
he juicy burger at the centre of the plate has the appetising look, smell and taste of prime beef. In fact, it is made of plant protein. And it is exactly what consumers are demanding: a climate-friendly meat alternative with a true-to-meat taste. This trend is driving a transformation in the protein element of diets, creating an incredible rate of growth in plant protein foods around the world. The key now is to maintain sustainable production practices and to assure that they are healthier than their meat-based counterparts. “Plant-based protein is one of the most exciting areas in food right now, with great opportunities for our Flavours Division. 2019 has seen extraordinary advances in technology,
Givaudan – 2019 Integrated Annual Report
