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Regional Airport Re-Branding
Agenda Regional Airport Re-Branding
Introduction Staff Members Scope Approach Brand Questions
Introduction MWH Public Relations
 Our MISSION is to provide value by assuring our clients' brand promise resonates with their customers so they successfully compete in the marketplace.  Our VISION is to provide our clients with results-oriented, leading edge communications globally while maintaining a financially strong, growth-oriented company for the protection of our employees and clients.
Introduction MWH Public Relations
Primary Markets Served Government Corporate Small Business
Value Proposition MWHPR clients achieve their bottom-line results through our laser focus on both economics and communications.
Introduction MWH Public Relations
Our Strengths:
Strategic communications Integrate technology and communications to achieve bottom-line results Focus on the “Big Picture” Partner mentality vs. vendor Overachievers Believe our success is directly linked to our clients’ success
What We Do:
Analyze Create and tell our clients’ story Engage our clients’ target market in beneficial and creative ways
Staff Members MARGO E. WILLIAMS
Principal 20+ years PR, communications and event production experience Former energy company communications and event production specialist Project management experience Branding and analytics expertise “Geek”
Staff Members DORIS BARROW III, MBA
Executive Vice President Sales growth specialist Business development expertise Grambling State University – BA Webster University – MBA
Staff Members ANDRE TUCKER
Account Manager Strong PR/media background Specific communications expertise in transportation and healthcare Managed communications for ExpressJet at former PR firm University of Toledo - BA
Staff Members CAROLYN HARTMANN
Customer Retention Specialist Customer service best practice expertise Loyalty program development expert Baylor University – MA, BA
Staff Members DERRICK DOUGLAS
IT Director/Web Developer Prior 12-year web developer of NASA JSC Expertise in workflow automation Software development and management System design and integration Database development and management Technical documentation App development Texas Southern University - BA
Staff Members CLIFF LLOYD
Senior Web Designer Multi-application proficient Artist Out-of-the-box thinker Print/Web design expertise Campaign development Former GHP designer Texas Southern University – BA
Staff Members ERIC HULSEY
Graphic Designer Multi-application proficient Advertising campaign expertise Expertise at organizing complex details and information Mobile/Web design expertise Former GHP designer Designer of The Dynamo Mascot – Diesel Art Institute of Houston graduate
Extended Staff MWH +
Print/Web Design/Animation • Jeffrey Crump • Lewis Cuellar • Neiman Catley • Mike Jones Social Media • Erica Washington Public Relations Firm Partner • Joy in Motion PR (airline) • Other firms (Latino/Asian)
Scope Regional Airport Re-Branding
Strategic planning Marketing communications Direct marketing Public Relations Web design Advertising Internet marketing Tradeshows and presentations Events Video (added value)
Approach Scope of Work Approach I. Research II. Strategic Planning III. Proposal Presentation Components Target market Positioning Brand Marketing PR Sales/BD Advertising Events Relationship building IV. Timeline/Budget V. Implementation VI. Measurement/Analytics
Proposed Brand Idea To Dallas Executive Airport Nod to Redbird History | Intersect of Two Object Planes | Relate to RBD Runways
Proposed Brand Negative Space | D=Blue Skies | Contrail Creates Upward Movement | Ascending
Brand Application Mock Airshow Event Flyer
Brand Application Mock Dallas Executive Airport Magazine
Testimonial MWH are phenoms! They can solve problems others are afraid to tackle. Much like a trophy-winning darts player, they aim for the bull’s-eye and rarely miss. One of their greatest strengths is their ability to listen, think and then -- but only then -- charge! Sondra Fowler Retired Manager Worldwide Corporate Public Affairs ConocoPhillips
The 7th Annual Runway To Business Opportunity Re-brand
THE 7 TH ANNUAL
R U N WAY TO
BUSINESS OPPORTUNIT Y
Theme Design for Event Website and Flyers
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The 7th Annual Runway To Business Opportunity Re-brand
Event website: www.hasrunway2business.com
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The 7th Annual Runway To Business Opportunity Re-brand
Eventbrite custom page
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The 7th Annual Runway To Business Opportunity Re-brand
THE 7 TH ANNUAL
R U N WAY TO
BUSINESS O P P O RT U N I T Y
R U N WAY TO B U S I N E S S NETWORKING FAIR
OPPORTUNITY
THURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M.
NETWORKING FAIR
THIS EVENT IS FREE
THURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M. Humble Civic Center 8233 Will Clayton Parkway | Humble, TX 77338
THIS EVENT IS FREE
For more information, visit
HASRunway2Business.com Industries:
CONCESSIONAIRES��•��CONSTRUCTION MAINTENANCE��•��PROFESSIONAL�SERVICES For more information, visit
HASRunway2Business.com
4x6 Event Fliers
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The 7th Annual Runway To Business Opportunity Re-brand
THE 7 TH ANNUAL
R U N WAY TO
BUSINESS OPPORTUNIT Y
NETWORKING FAIR
THURSDAY, MAY 9, 2013 | 9 A.M. - 3 P.M. HUMBLE CIVIC CENTER | 8233 WILL CLAYTON PARKWAY HUMBLE, TX 77338
Industries:
Register early to attend valuable workshops! Workshop Title: How to get involved with the Houston International FIS Terminal Project
For more information, visit HASRunway2Business.com
8.5x11 Event Flyer
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The 7th Annual Runway To Business Opportunity Re-brand
Logotype Designs
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The 7th Annual Runway To Business Opportunity Re-brand
Final Event Logo
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The 7th Annual Runway To Business Opportunity Re-brand
THE 7 TH ANNUAL
O P P O RT U N I T Y THE 7 TH ANNUAL
NETWORKING FAIR OPPORTUNITY
Thursday, May 9, 2013 9 a.m. - 3 p.m.
www.FLY2HOUSTON.com
For more information, visit
www.FLY2HOUSTON.com
Event Banners
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The 7th Annual Runway To Business Opportunity Re-brand
THE 7 TH ANNUAL
R U N WAY TO
BUSINESS OPPORTUNIT Y
NETWORKING FAIR Thursday, May 9, 2013 | 9 a.m. - 3 p.m.
For more information, visit
www.FLY2HOUSTON.com
Program Cover
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The 7th Annual Runway To Business Opportunity Re-brand
BOARDING PASS TO OPPORTUNITY The Houston Airport System is committed to help your small business soar.
BOARDING PASS TO OPPORTUNITY The Houston Airport System is committed to help your small business soar. Take Advantage of our first-class service:
HAS Office of Business Opportunity
• Minority and Small Business development
18600 Lee Rd., Humble, TX 77338
• Notification of contract opportunities
Phone: 281.233.7823
• Business forums, outreach events and
Fax: 281.230.8020
networking fairs
has.obo@houstontx.gov
• Certification information Houston’s three airports contribute more than $24 billion to the regional economy creating 51,000 jobs in the region.
www.FLY2HOUSTON.com
Take Advantage of our first-class service:
HAS Office of Business Opportunity
• Minority and Small Business development
18600 Lee Rd., Humble, TX 77338
• Notification of contract opportunities
Phone: 281.233.7823
• Business forums, outreach events and
Fax: 281.230.8020
networking fairs
has.obo@houstontx.gov
• Certification information Houston’s three airports contribute more than $24 billion to the regional economy creating 51,000 jobs in the region.
www.FLY2HOUSTON.com
HAS Full Page Ads
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Ranked by the
Member of
Houston Business Journal
The Asian Chamber of Commerce,
Better Business Bureau
as one of the
Greater Houston Partnership,
accredited firm with an
top 25 public relations firms in Houston
Greater Houston Convention &
A+ rating
Visitor’s Bureau
“ It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett
PUBLIC RELATIONS
713.840.6392 Fax 832.698.2882 1 Riverway, STE. 1700 | Houston, TX 77056
info@mwhpublicrelations.com mwhpublicrelations.com 15