PUBLIC RELATIONS
Your Look. Your Voice. Your Touch.
mwhpublicrelations.com
MWH Public Relations Who we are Established in 2003, MWHPR is a full service public relations and communications consultancy that plans and executes campaigns to build positive brand awareness and create sales leads for our clients. We deliver a higher level of accountability, intensity and innovation to the public relations field. Today’s public relations landscape is dynamic and evolving rapidly. We stay ahead of the curve remaining focused on the perfect union of content management, technology, end-user engagement and bottom-line results. Our clients demand measurable outcomes for their marketing and business growth challenges, and we are passionate about delivering those results employing our integrated, multi-platform approaches. We look forward to assisting with the creation of your look, your voice and your touch.
Our Team
1
Margo E. Williams
Doris M. Barrow III
Carolyn Hartmann
Principal
Executive Vice
Customer Retention
President
Specialist
Cliff Lloyd
Derrick Douglas
Senior Graphic
IT Director/
Designer
Web Developer
MWHPR defines our clients’ brand with a distinct look and unified visual identity. Our marketing strategy reflects our clients’ brand personality
Your Look
and is consistent in theme and purpose. Messages are clear and concise to promote keen interest in our clients’ products and services. Intriguing designs draw attention and differentiate our clients from other competitors. Our integrated approach enhances brand awareness and positions our clients as unique providers in the marketplace.
Quality of content dictates MWHPR’s strategic approach to brand awareness and positioning in
Your voice
the marketplace. We shape our messages and generate local, regional and national press for our clients in ethnic and mainstream print, broadcast and online media. Our clients become key focal points through our deliberate focus on target audience and expectations, which forms the basis for all our communications.
As a public relations practitioner, MWHPR believes quality customer service and solid
Your touch
business relationships are the key to long-term success. We open up the lines of communication between our clients and their target markets and help them engage their customers. This places our clients in a better position to attract, retain and drive repeat business.
Your Look Branding We believe branding is more than a company’s logo, but the true representation of the client and what makes their value proposition unique. Our goals are both to build the look of the brand and its personality, whether we are creating the brand or rebranding. To position the client as the “provider of choice,” we employ an integrated marketing approach to differentiate the client and make a lasting impression on the customer. Public and media relations campaigns, on- and off-line collateral, graphic and web design and social media are all harnessed to shape and tell our clients’ stories, add value, meet customer expectations and improve the bottom line. MWHPR takes a vested interest in the client and surpasses their expectations by earning their brand a solid reputation, credibility and longevity in the marketplace.
Design
Our creative team develops
We showcase our clients’ best
clear and concise messages
assets through state-of-the-
that speak to the target audi-
art marketing collateral. Our
ence so it fully understands
print services are cost-ef-
what the client brings to the
fective and of the highest
table and can discern fact from
quality. Well-crafted
fiction. The importance of visual
print collateral lends
content is ever-increasing.
legitimacy to our clients’
Our team ensures design and
service offerings in a
message consistency while
tangible format.
Law Office of
ETHEL ONOSODE A
Law Office of
EthEl OnOsOdE AlAkA
delivering attention-grabbing and imaginative graphic design. 10333 Harwin Drive | Suite 595 Houston Texas 77036
42/44 Adelabu street Surulere, Lagos, Nigeria
www.Ethel Alaka LawOffice.com
Law Office of
EthEl OnOsOdE AlAkA 10333 Harwin Drive | Suite 595 Houston Texas 77036
www.EthelAlakaLawOffice
42/44 Adelabu street Surulere, Lagos, Nigeria
Tel: (713)-591-3930 Fax: (832)-324-7827 ethel@ethelalakalawoffice.com
www.Ethel Alaka LawOffice.com
Law Office of
EthEl OnOsOdE AlAkA
3
www.Ethel Alaka LawOffice.com 10333 Harwin Drive | Suite 595 Houston Texas 77036
42/44 Adelabu street Surulere, Lagos, Nigeria
www.Ethel Alaka LawOffice.com
Tel: (713)-591-3930 Fax: (832)-324-7827
Photography
DIGITAL MEDIA
Our professional photographers have an eye
At MWHPR, we keep step with what’s new,
for the unusual and are expert at capturing our
what’s hot and what’s next. Digital media such
clients’ special moment or imagery.
as augmented reality, videos, and other forms of 3-D and moving imagery help convert
The familiar adage, “a picture is worth a thou-
target market to consumers of our clients’
sand words,” is still relevant today. Use of a
products and services.
strong, eye-catching image is a relatively inexpensive way to bring immediate attention and
Digital media helps tell our clients’ stories and
focus to our clients’ website, video, ads, collat-
explain the benefits of a product or service in a
eral or new media campaign.
simple and concise manner that requires little effort on the end-user’s part.
Whether photography is incorporated in our clients’ brand performance or we are asked
MWHPR assists its clients with full production
to create a photo memory of an event,
services, from concept, script writing and story
well-conceived and creative photography
boarding to marketing and analytics. Once
is always effective.
completed, we also develop a marketing plan that
ALAKA
e.com
drives end-users to the digital media solution.
Websites In today’s market, clients must have an online
A well-developed website makes a strong,
presence to remain a competitive player. With
powerful statement that brings the client’s brand
MWHPR’s expertise in creative web design,
to life. Our in-house web capabilities include:
clients can promote their services to a broader
• Website makeovers
customer base and gain the upper hand in
• Multi-platform website design
attracting and retaining business.
• Interactive websites • Mobile websites/Mobile-ready websites
Websites are the “great equalizer” and level the playing field for our clients, no matter their size.
• Web development (automated workflow efficiencies)
Mobile Apps MWHPR creates custom mobile software solutions for iPhone/iPad and Android. Our mobile technologies help streamline processes and provide mobile revenue to existing revenue streams, in some cases. Our app development process includes: market analysis, solution design, development and execution, thorough testing, and coaching through the app marketing and support process.
5
Every brand has its own
unique presence
Only one aspect of the marketing toolkit can engage all five senses — promotional products. Customers can see, hear, touch, taste and even smell them. Promotional products are a cost-effective means to quickly grab the attention of the targeted receiver, much in the same way any gift brings excitement and joy. According to a recent study, 76.1 percent of respondents could recall the advertiser’s name on a promotional product they had received in the past 12 months. In addition, 75.4 percent of respondents said they kept their promotional product because it was useful. MWHPR helps its clients effectively use promotional products and we ensure their brand looks its best and is consistently displayed. Promotional products will: • Drive traffic to your tradeshow booth
• Improve employee morale
• Improve response rates on direct mail campaigns
• Encourage or retain brand loyalty by the consumer
• Increase referrals
• Remind consumers that your company exists
• Improve return business
Your Voice Public Relations MWHPR has built its reputation on helping clients build positive brands and identities in the marketplace. Effective public and media relations persuade and shape public opinion. At MWHPR, we are successful when the public sees our clients as we see them—pillars in the community, leaders among leaders, and at the top of their fields. The field of public relations is dynamic and evolving. We employ many traditional forms of message distribution and we engage in content public relations, the distribution of information utilizing non-traditional channels such as: social media, surveys, podcasts, e-books, mobile, blogs, webinars, videos, websites and e-newsletters. We use all of the tools of the public and media relations trade to increase visibility, build and protect our clients’ reputations, position them as experts and generate leads.
eMarketing eMarketing or Internet marketing is a powerful and cost-effective marketing tool to reach the end-user. eMarketing is the new “word-of-mouth.” A visually appealing graphic or well-worded message delivered via eMarketing can quickly go viral and reach a larger than intended audience. As consumers rely more and more on electronic communications, extending our clients’ promotions online has never been more important. MWHPR has developed a proprietary email targeting process that enables our clients’ offer, sales alert, or brand message to be delivered directly into the email inbox of their target audience, down to a sub-zip level. Augmenting existing print campaigns with email can broaden the audience who read and respond to our clients’ offers while adding additional engagement opportunities for recipients to visit their website, enroll in their loyalty programs or check out new products and services. Email is a routine part of our daily communication: • 87% of consumers read and send emails weekly • Consumers spend an average of 4.6 hours with email each week • 93%+ of adults (18+) subscribe to emails from brands 7
• 54% of consumers report being more likely to purchase a product in a store after receiving a marketing message received via email
“ I Couldn’t have done it by myself. I really appreciate your passion for helping me achieve my goals. MWHPR has been a blessing to me over the past several years. I would highly recommend you to anyone except my competitors.”
- Ron Reynolds State Rep., District 27
Social Media A strong marketing initiative must link the customer experience with the technologies and systems required to deliver the right content at the right time. We agree and maintain that social media is imperative to reaching people ‘where they are’ online. Social media instantly enables our clients to market globally to any demographic. We develop social media strategic plans and entirely manage our clients’ engagement with their constituents, while growing their social presence. According to a recent article in Fast
Houston’s Voice Facebook Page
Company, 2012 will be remembered as the year businesses officially took the social
• Social media is the #1 activity on the web
media plunge, embracing Twitter, Facebook, and
• YouTube is the 2nd largest search engine
other networks as an integral part of strategy.
• 53% of people on Twitter recommend products
Speakers Bureau MWHPR has formed invaluable relationships with some of the most renowned, professional speakers from various industries. By drawing on these years of experience, extensive network, and organizational ties, MWHPR has established a Speakers Bureau. MWHPR will promote our hand-selected talent as subject matter experts in their area of expertise, increase exposure, and extend their reach while promoting future endeavors. MWHPR will work diligently to ensure our slate of experienced speaker and talent skill sets meet with client expectations and is conducive to audience engagement.
9
Is this thing on?… Our “cream of the crop” business, motivational and keynote speakers are available for client events, conferences and seminars. Based on the impeccable reputation that MWHPR has built in the communications industry, clients can be confident that the chosen speaker will enrich and lend credibility to their function and increase event attendance.
Speaker Categories: • Arts & Entertainment
• Personal Growth
• Career Strategies
• Politics &
• Comedy • Culture & Diversity • Economy • Education • Faith
Government • Sales Strategies & Growth • Small Business Development
• Health & Wellness
• Sports
• International Affairs
• Technology
• Leadership
• Women’s Issues
Development • Media/Current Events • Motivation & Inspiration
• Youth
Your Touch Customer Retention As a public relations practitioner, we believe quality customer relationships are crucial to long-term success. We want to translate this philosophy and transition our clients through their entire business relationships from acquisition to customer maintenance. MWHPR provides clients with innovative solutions to fully engage their customers, build deeper relationships, and drive repeat business. We also work with our clients to incorporate new or refine existing customer retention strategies and programs within their own organizations. Clients can take advantage of proven MWHPR communication services; web design and development, social media, eBlasts, and systems integration, to implement customer retention initiatives targeted to specific audiences. Listed below are key examples of corporate customer retention best practices that the MWHPR Customer Retention Specialist (CRS) helps clients implement and/or improve upon: • Integrate and streamline processes for quickly accessing customer information • Maintain a database that provides a snapshot of customers; contact information and purchase history • Log concerns and/or complaints to identify opportunities for improvement • Create loyalty and reward programs that entice
• Reconnect with lost customers to generate new business • Train employees on customer service soft skills • Stay in touch via regular follow-up, e-newsletters, eBlasts, social media (announcing new or changes in service, introducing new or welcoming back past customers)
customers; special promotions for repeat customers or tokens of appreciation With MWHPR’s assistance, our clients can establish solid customer retention initiatives, increase retention rates, and develop long-term relationships. These strategies will create an environment where customers are valued, appreciated, and add to the bottom-line long-term.
11
“ MWH Public Relation’s proven track record speaks for itself. From comprehensive communication campaigns, extensive press releases, print collateral to innovative graphic and web design, MWH Public Relations has branded itself as an expert communicator.”
- Carla Lane President & CEO LaneStaffing
Business Intuition Helping our customers successfully compete in the marketplace through innovative solutions that increase brand awareness and achieve optimal business results is our mission. To achieve this mission, MWHPR conducts an objective analysis of our clients’ business operations. This defines the strategies that will position them as the leading service provider in their industry. MWHPR reviews our clients’ current approaches in promoting their brand and identifies opportunities for improvement. MWHPR lays this groundwork through a comprehensive Business Plan.
Event Management MWHPR produces well-executed signature events from festivals, conventions and sporting events to galas and soirées as tools for cause-related marketing, charitable fund-raising, business development, and cultural awareness. We incorporate meaningful and effective communications into our clients' marketing mix and use events as a means to reach a target audience, expand brand presence, position as subject experts and/or to raise funds. From concept and prospective fundraising to day-of-event execution, MWHPR can turn-key an event to include: • Agenda/program development • Attendee surveys • Audio visual production
• Layout
• Travel arrangements
• Registration management
• Volunteer recruitment and
• Speaker solicitation/ negotiations
• Day-of-event execution
• Staging/rigging
• Decor
• Theme development
• Fundraising In addition to outstanding event management, MWHPR events are well-orchestrated, long-remembered fond experiences for all our clients and special guests.
13
management • Web/collateral design
“ MWH Public Relations has been instrumental in putting Houston’s Voice on the map. Through their impeccable knowledge and support, we have been able to enrich the communities we serve and witness the far reaching effects of information sharing. Comcast always enjoys working with MWHPR and knows our mutual vision will translate into positive change.”
- Craig D’agostini Media Development Comcast Cable Communications, LLC
“MWH Public Relations makes fundraising and program and event execution easier with their professionalism, quality branding initiatives, corporate public relations expertise, and detailed planning.” - Jeffrey L. Boney Founder and CEO Texas Business Alliance
“ A brand is merely a reputation proactively managed. MWH Public Relations revamped a key part of my brand when they designed a business card that was functional and eye-catching! MWH designed a new card that captured my brand and made all the difference. Everything we do, say or leave behind is symbolic of our brand. MWH can accelerate your journey to branding your business for success!”
- Sonya Ware Entrepreneur Blue Beagle Consulting
Ranked by the
Member of
Houston Business Journal
The Asian Chamber of Commerce,
Better Business Bureau
as one of the
Greater Houston Partnership,
accredited firm with an
top 25 public relations firms in Houston
Greater Houston Convention &
A+ rating
Visitor’s Bureau
“ It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett
PUBLIC RELATIONS
713.840.6392 Fax 832.698.2882 1 Riverway, STE. 1700 | Houston, TX 77056
info@mwhpublicrelations.com mwhpublicrelations.com 15