The most important class you can take is technique. A great chef is first a great technician. If you are a jeweler a surgeon or a cook, you have to know the trade in your hands. You have to learn the process. The only way to learn it, is through repetition.
—Joseph Campbell
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The most important class you can take is technique. A great chef is first a great technician. If you are a jeweler a surgeon or a cook, you have to know the trade in your hands. You have to learn the process. The only way to learn it, is through repetition.
—Joseph Campbell
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Dedication My friends and family that were so supportive along this incredible journey
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Contents 01 —Foot of the Mountain 02 —Meal Ticket 03 —White after Labor Day 04 —Water, Water, Everywhere 05 —Out of the Woods
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The details are not the details. They make the design. —Charles Eames
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Foot of the Mountain
OBJECTIVE
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The objective of the project was to design a book, focusing on specifically developing a cohesive type system, to communicate information on a chosen subject.
APPROACH
For this project I focused on shoe design in the NBA.
PROJECT
Not only have basketball designer produced some
Foot of the Mountain
of the most icon designs in the last decade, but the
CLASS
shoes themselves have shaped culture and fashion
Type Systems
around the world. In this book I combine type systems
INSTRUCTOR
and imagery together to exemplify the beautiful mar-
Anita Jones
riage between design and basketball.
TERM
Fall 2018 CATEGORY
Book Design DELIVERABLE
Book
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Recognizing the need is the primary condition for design. —Charles Eames
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Meal Ticket
OBJECTIVE
The objective of the project was to research local problems in San Francisco and form a brand specifically to solve that issue.
APPROACH
My project focussed on how the unhealthy culture of
PROJECT
overworking. Often, tech employees work too hard
Meal Ticket
and take shorter lunches while they eat their desks.
CLASS
Studies showed employees were afraid to take their
Visual Thinking
full hour for fear of looking lazy and being unpro-
INSTRUCTOR
ductive Unfortunately, they were less efficient in the
Sandra Isla
long run. From there the company eat was formed,
TERM
pushing the idea that leaving your desk and enjoying
Fall 2018
the community around you can result in rest, clarity, and efficiency in ones work for the rest of the day.
CATEGORY
Branding DELIVERABLE
Full Branding System
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Design is so simple. That’s why it’s so complicated. —Paul Rand
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OBJECTIVE
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The objective of this project was to pick a subject of interest and design an app around an area of need within the chosen topic.
APPROACH
The subject I chose was fashion, specifically fashion
PROJECT
education. Fashion can be very polarizing; where
White after Labor Day
it can be an obsession to some, and a different lan-
CLASS
guage to others. There’s an endless amount of fashion
Digital Design Studio
apps telling you what’s “hot or not,” but nothing
INSTRUCTOR
really explaining why. You either know or you don’t. I
Bob Slote
set out to bridge the gap between the two, and cre-
TERM
ate a safe space for those novice to fashion to learn,
Fall 2018
practice, and express themselves.
CATEGORY
App Design DELIVERABLE
Mobile App
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Have no fear of perfection you’ll never reach it. —Salvador Dali
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Water, Water, Ever y where
OBJECTIVE
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The objective of the project was to design a conceptual book, using type, color, and photography to visually narrarate of communicate information on a chosen subject.
APPROACH
I chose to focus on the subject of the ocean which
PROJECT
has fastinated me for a very long time. The vastness
Water, Water, Everywhere
and unknown about the earth’s bodies of water has
CLASS
both interested and struck fear in many, and so I
Making Ideas Visible
chose the subject of a boating manual to give the
INSTRUCTOR
freedom and information for people to be able to
Barbara Hughes
explore what we all have found so interesting.
TERM
Fall 2017 CATEGORY
Book Design DELIVERABLE
Book
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“Design is thinking made visual” —Saul Bass
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Out of the Woods
OBJECTIVE
The objective of the project was to create a book design using text and pictures provided, focussing explicitly on typesettiing, type composition, and grid work.
APPROACH
One og my goals of this project was to start working
PROJECTW
with justified type, focussing on tracking and manip-
Out of the Woods
ulating the text line by line. I chose to stick with
CLASS
a pretty badsic grid to allow the beauty and geome-
Type Composition
try of the text to shine. I also loved how the images
INSTRUCTOR
were put in grayscale, yet all the uniqueness and
Carolina De Barcolo
textures of the plants were still so noticble. Because
TERM
of that I experimented with a lot of scale in terms of
Summer 2018
incorporating the images into the layout.
CATEGORY
Book Design DELIVERABLE
Book
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