Today, Chinese travellers account for around 20 per cent of global tourism spend. Every day the world watches as China’s outbound travel market continues to expand, as luxury travel companies vie for a slice of the piece. But as well as looking to tap into the lucrative segment, smart companies are also trying to understand it better. Hotels are also trying to gain a clearer understanding of the needs these guests as one of the most important areas of business for the next decade, as luxury hotels in Dubai, Abu Dhabi and the rest of the region report a surge in interest from Chinese guests.
We hope this ILTM China Special is both informative and insightful. See you at the next show.
