Dreamer & Practitioner +86 18868105182 sweetbean1993@gmail.com www.behance.net/TIANDOU
EDUCATION
SKILLS
2012.09- Present
Zhejiang University
Hangzhou
Department of Industrial Design
2015.03- 07
National Taiwan University of Science and Technology
Taipei
Department of Industrial and Commercial Design (Exchange)
WORK EXPERIENCE 2015.07- Present
Project Manager & Interaction Designer
Hangzhou
Taotaosou Technology Company Intern
2015.05- Present
Package & Handcrafts Designer
Network
Service Design
Personal online design platform on China biggest social network
Entrepreneur
Hangzhou
Sharing Cafe for commutication, established and operated by students
HOBBIES & INTERESTS
Planting
Packaging
Travel
Handcraft Management
2013.05- 2014.09
Photograpy
Product Design
Reading
Sports
Interaction Design
Contents Video: https://vimeo.com/158705345
05
21
37
43
50
56
64
68
73
Commuters
Lidro
Webmemo
VISI
He
Bamboo
Impression
Family Bag
Elite Taipei
Interaction Designer
Product Manager
Interaction Designer
Interaction Designer
Bussiness Designer
Handcraftman
Furniture Designer
Product Design
Service Designer
TIME:
4 months( Qct.2014-Jan.2015 )
TYPE:
Individual Online Learning Assignment
FOCUS:
Design Research, Interface design, User Experience, Test
SKILLS:
After Effect, Photoshop, Axure, Interview and Survey Skill
COMMUTER'S An app with special finger operations for commuters to make commuting time more fullfilling , quiet and safer. User research is focused on interview, in-person survey and prototype test.
Design Research
RESEARCH
What happended
How's your
Morning Ritual?
Delft Design Approach in edX At the beginning of this edX design course, I tried to understand what is a morning ritual , how people feel and interact with it by having a brief survey among 6 friends from different age groups. Luckily, I found a common pain point: commuting time.
during the worst
Satisfaction Research
commuting time ?
High
low
wake up
wash
make breakfast
read
eat breakfast
feed pet
Age group
dress
fill bag
15-30
commute
30-45
arrive work
45-60
In-person survey How long is your moring commuting?
How do you go to work often?
Age of respondants 10
walk
2
4
Bycle
6 4
public transpot
car
6
3
20%
60%
9%
7%
What do you most do during commuting ?
gender of respondants
56% 44%
3
60-90 min
7
30-60 min
1
15-20 20-25 25-30 30-35 35-40 40-45 45-50 >50
>90 min
play games
6
work or study
6
sleep
9
read book newspaper listen music
3 2 10
<30 min
20 5
Do you use cellphone and earphone during commuting time? Yes 75% No 25% Yes 98% No 2%
RESEARCH
Typical User Model
2
They are officers or students who have invariable commuting time
Field Obeservation 3
They spent commuting time on themselves and don't want to be
Using in-person survey, I got to know some demographic information of commuters, but I had no specific perception of their behaviors. So I conducted a field observation on bus and subway during one weekâ&#x20AC;&#x2122;s spare time and have a good idea of what a typical user is. This critical data would be used as our design basis.
DISTURBED.
EVERYDAY.
4 1
They are attached to
MOBILEPHONE and earphones.
Most of them are going through TIRED work and lack of rest.
Trough dengerous, most commuters are tightly
Tied Up With Cellphones.
What are commuters'
Real Needs? Safe Guo Huizhuo
Wang Zibo
Wang Qian
officer
Student
officer
The bus is very crowded and itâ&#x20AC;&#x2122;s very
I hate to waste time on my way to
The public transport is too noisy to take
dangerous to handle the cellphone
school, so I usually read books or
a nap which is unfriendly for people who
with just one hand.
practice my English listening.
work overtime often like me.
Fullfilling
Quiet
Interview results
After observation in the field, I had face-toface interviews with some typical users and got many clusters of needs. Finally I sorted these needs into three groups. These three users presented the most common problems. My next work was to apply design methods to find out the deep reasons and solutions.
Design User Experience
EARPHONE
Concept Generation
bluetooth noise reduction earphone
POCKET OPERATION AUDIO RESOURSE online &native materials help to make the best of commuting time without damaging eyesight.
finger operations without taking cellphone out of you pocket
Brainstorm Analysis Based on the brainstrom analysis that listening is safer than watching and survey results that almost all the people use their cellphones on a bus or subway, I desided to design an APP which can transform dangerous mobilephone useing experiences into benificial commuting time.
DESIGN
App Architecture
Concise Structures
Take Nap
Set Clock Camera mirror
Log In
Take Nap
Background Music Set Clock
Camera mirror
Log In
Connect Bluetooth
Background Music
Music Music
Connect Bluetooth
Add Add
Main Interface Main Interface
Audio Book
Document
Square
Square
Nearby
Audio Book
News
Document
News
Nearby
Newspaper Newspaper
FM
FM
Four Main Fuctions In order to cope with the crowded scenario of public transport, any useful APP should be functionally outstanding and easy to operate. so I condensed it to four main fuctions: relax, music, audio book, News. I also considered about the finger operations in pocket which was more safer for commuters in a rocked and crowded bus.
Finger Safe Operations Slide to shift from fuctions
Slide to shift from sourses
Click any part to pause or replay
TEST
USER TESTING Before Hi-Fi prototype, I used user testing tool to test the usability of my App and utilized the feedback
Task one: Please adding and playing a song from your cellphone. Task two: How can you share this song to nearby people? Task three: please shift from music mode to take a nap mode.
to improve my design. Overall, the user experiences were not bad but problems about shifting from
"At first glance, I simply had no idea how to change a mode."
modes and adding new resources
"I was attracted by the sharing plane icon, it's so cute. "
were hightlighted.
"After uploading a song, I could't get immediate feedback. Must I go to music interface to check?"
Prototyping
PROTPTYPE
USER SCENARIO
1
Log in
2
Pull the handle to log in.
5
Set a clock Set a clock and the noiseproof earphone will start work and music wil wake you up.
Connect earphone
3
You can slide from top and bottom to change the mode.
You are recommend to use bluetooth noise reduction earphone .
6
Check you appearence Pull the handle to log in.
Choice function
7
Sharing You can share what you are listening to with people around you.
4
Change music in your pocket Slide from left and right to shift from sources which can be safer when walking.
8
Stop playing When you come across someone or emergency ,click any part of the screen to stop or replay
PROTPTYPE
PROTPTYPE
PROTPTYPE
PROTPTYPE
TIME:
8 + month( Jul. 2015 - Now )
TYPE:
Teamwork Product for Sale (4 person)
CONTRIBUTION: SKILLS:
PM, Design, Brewing Experiment, User Research Management, Human-centered Design, Engineering,Mock-ups Building, Brewing Skills, Rhino, Sketch
Lidro Wine Brewing Machine This intelligent wine brewing machine, as planned to put into production in 2017, is for home use. As the project manager and designer, I, with other five team members, am busy making the first prototype now.
RESEARCH & EXPERIMENT
DISCOVERY
INTRODUCTION Inspiration This inspiration derives from my life
efforts so that she often feel no appetite to
experience. My mum is good at brewing
taste what she produces because of long
fruit wine manually, but the process from
time hardworking and a aching waist. So an
fruit preparation to nice product ready for
idea suddenly came up to my mind: why not
drinking takes much of her time ,energy and
to design a brewing machine for her?
I love to brew fruit wine for my family but sometimes I am just too busy.
Why people choice to brew wine at home?
Helpful to Beauty
High Speciality
Low Convenience
Market Research
More green, More healthy
Joy and share joy
?
High Convenience
Low Speciality
1/
2/
No machine used only for family brewing in market, instead
some machine available in market now only provides one
brewing is only one of functions on some yogurt machine
or two affiliated functions of brewing, such as ferment.
Not professionalďź&#x161;
Too simple functions:
EXPERIMENT
three months' fruit wine brewing experiment
Seeking technical guide in winery
Brewing aim, Liqueur
To refine the time-consuming and uncontrolled brewing process
Liqueur is a new solution.
RESEARCH
OPPORTUNITY Mind Mapping
Interview Problem What can I do to save their time and energy? How can brewing be a simple enjoy?
Intelligent instruction All procedures
Data detecting Transparent ware High error tolerance
Time saving Controllable
Automatic operation
Sharing
All seasons Variety of fruits Adtjustable degree of sweet-
Could it be possible for an fruit brewing machine include all the brewing processes?
01/02/03 04/05/06 07/08/09
？ ？ ！
Brewing is troublesome
We have no skills
Especially the procedure of filtration, so we had better buy wine instead of brewing manually
So it is hard for us to keep fermenting time, temperature in control and produce tasty wine
Present machines are just barrels all they can do is to keep the temperature stable for fermenting.Otherwise it is useless.They can't help me
DESIGN AND PROTOTYPE
DESIGN
STRUCTURE For simple user experience and long wine storage
Third Vision
Eclectronic intake valve
Water pump &Fine filter One-way outlet valve
Mouth of turning out wine
Crushing and stirring
Display screen Ultrasonic module
Wine Mate
Marc screen
The inlet of fruit wine mate
Bleeder (yeast activation)
Densitometer
Yeast cabin Coarse filter Sugar cabin
Sugar Yeast
Lees screen PTC insulation
Ingredient Set
Pressure balance Fermentation chamber(4 L)
Auxiliary chamber(3L)
Water pump
DESIGN
USER OPERTION For simple user experience and long wine storage
SKETCH
PROBE OPTIONS
TEST
PAPERMODEL TEST
â&#x2C6;&#x161;
Harris Profile
__ operate produce cost transport shape
_
+ ++
__
_
+ ++
__
_
+ ++
Based on the model, we adiust the shape and made it more
3D MODEL
Concise and user-friendly.
display screen Auxiliary chamber fruit wine mate handle
Operation Screen
air valve yeast cabin
Integrated pannel.
COLLABORATE & DEVELOP
DEVELOPE
Ultrasonic module Water Valve
Count Senior
Screen text LCD
Motor
Fliter membrane
Temperature Control System
Pumping System
Input Control
Density Detect
Exhaust System
Air Valve
Driver Module
5V Relay STM32F Board
Dropper
STM32F Board
Motor Control System Solenoid Valve
Interface Control
three months' fruit wine brewing experiment
ELECTRONIC
We pick one solution through
Hundreds of Times of Experiments.
DEVELOPE
MACHINARY
The large motor is only for experiment now to find proper rotate speed.
Structure for the experimental model
Wine mate Cabin Suger Cabin
Yeast Cabin
Water Pump
PTC
DEVELOPE
EXPERIMENT MODEL
Printed Circuit Board
Modeling
we take the important step from
Design on Paper to Test by Model.
DEVELOP PLAN Software Engineer
Experimental model Jun.2015
Now
Designer& Product Manager
Feb.2016
Apr.2016
Jul.2016
Design
Mechanical Engineer Electrotnic Engineer
Machinary
Electronics Graduation design project
Bussiness Prototype model
Please stay tuned.
TIME:
6+ months( Aug.2015-Present )
TYPE:
Extracurricular teamwork (3 persons)
CONTRIBUTION: SKILLS:
Concept, Interface Design, Prototype, Front-end Program Leadership, Javascript, Web Plugin Design
Web Memo
Zhejiang Province Students Technology Innovation Project
A browser plugin, focusing on web open courses. helps to build personal online knowledge base and is available to users this summer.
DISCOVERY
INTRODUCTION Inspiration
2
This idea was from my own edX design
that the effective amount of knowledge
learning experience when I studied very
they get from the network is far less
hard but harvested a little.
than that from books. So, the needs
Due to the mass information capacity,
for efficiently selecting, recording,
difficulty, and language requirement of
integration and use of online information
an online course, many people indicate
are greatly increasing.
I just don't remember what I have learned. Review is so troublesome .
The online open
Focus Group Analyse
6
Text Learner
1
3
Picture Learner
How people learn online? Learning time short
6 2
5
3 1
long
Note-taking 7
rare
classes market is
4
5 6 2
1 3
4
offen
Screenshot
expanding quickly. There are two typical learners. 1.Prefer text, that is to say they spend most of the time on words and need to extract information from mass text page. 2.Prefer picture, these people use to have a screenshot when come across useful information.
2 6 7
rare
3 5 1
4
offen
Review rare
4 5
1 3 7 2
6
offen
Lanuage easy
4
5 7
1 2 3 6
hard
DISCOVERY
Competitive Analysis
DESIGN
web memo
web memo
web memo
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Text Remark
Add Remark
Hightlight
web memo
Plugin login
web memo
web memo
web memo
Personal Homepage
ahfhe-
Video Remark
Video Remark
Video Timeline
STRUCTURE The memo plugin includes two main capabilities: online remark and offline management. Users can take real-time notes or inspiration in the open class learning or web browsing process online, as well as save the fragmented information and video images. So that, they can create a local classified rating knowledge base for easy memories retrieval later offline. In a word, this software is to help users effectively extract, integrate, use and share network knowledge to build their own online knowledge base.
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Download as PDF
DEVELOP
PROGRAM
Technology Roadmap
Coding Java
Remark
Online remark
Mouse position pdfbox library
Text remark
Ajax load xml file subtitles
Video remark
Offline manage
SystemTray desktop popups
Desktop popups
Findfile research
Local save page/ Collection site
PD4ML library the File class coding
HtmlDomcument resolve
Research
HtmlDomcument Processing images
Analysis and recommend
IDE:Dreamwaver Css/HTML/Javascript/JQuery
Findfile research
Label / automatic summary
Rate
Time
Use state Function
Settings tab/ cycle/ rating
Front-end Code
Technical details
Back-end Code IDE:NetBeans XUL/PHP/Sql/JavaScript/XHTML
TIME:
1 year ( Nov.2014-Oct.2015 )
TYPE:
Class teamwork assignment ( 4 person)
CONTRIBUTION: SKILLS:
Research, Prototype, Data analyse, Experiment design Arduino, Matlab, Spss, Processing,
VISI
â&#x20AC;&#x153;Challenge Cupâ&#x20AC;? National University Technology Comtpetition Province Award 2015
Multi-sense Drving System This new human-car interaction system bases on synesthesia, designed to deal with road rage. User research is focused on eye movement test and data analysis.
DISCOVERY
Background Anxious Driving
Because
is far more dangerous than you think.
Visual Fatigue
0%
20%
80%
So, unit all your body senses to drive.
RESEARCH
What drivers say Interview
Mr Tian College Teacher
Market data tells Questionaire
PROBLEM
"I love to listen to relaxing music when driving on the empty road." hard to cope with road situation easy to get tired
Miss Li University Student " I can't stand the traffic jam, it's so disgusting."
GOALS
Mrs Wu Officer "Safety is my duty to my families."
deal with complicated road situation drive safely
Infografic design
DEFINING
Interaction Structure
INPUT VISI
Story Board
Emotion
Paluse sensor
Environment
Ultrasonic distance sensor,etc
Car status
Tire pressure sensor, etc
Visual
Head up Display
Tactile
Motors
Olfactory
Aromatherapy
Auditory
Audio
1. Condition Check
2. Vehicies Closure
When you step into the car, VISI will check the vehicle data automatically to ensure your safety
When another car comes close to you in high speed, the steering wheel.
OUTPUT
04/ Overspeed
Introducing olfactory, tactile, and auditory to
3. Jam stress
4. Overspeed
Redistribute the interaction.
when you have an disgusting jam, VISI will play smoothing music and release fragrance to ease you up.
when you are overspeed, VISI will give you audio alert and HUD would have a distinct sign
DEVELOPING
Hardware
Prototype & Processing HUD display simulation
Arduino UNO
Arduino USB shield
Pulse sensor
Pulse sensor sticked to the steering wheel Drving simulation
Computer as VIsual output
Photosensor to simulate enviroment
Mini motor as tactile output Automobile simulation Ultrasonic distance sensor
GUI Design
Driving simulation
Mobile motor
TESTING
Experiment
Data Analysis & Results
Eye Movement Test
10 people participated in the experiment. Before the experiment begins, testee can spend 10 minutes to get used to the driving simulation system. During the experiment, testee are required to give answers to simole
Front
addition and subraction in every 5 minute. It is the same with the control group.
Back mirror
Panel
Audio
Back mirror
Control Group:Fatigue Behavior The aim of our research is to test whether VISI system can help improve relationship betweendrivers and vehicles, in another word, whether there will be fewer erroneous operations after using VISI. In enperiments,
Driving Simulation Test
we use videos to record subjects' behaviros in the drving simulation space and then select
Control Group: No Fatigue Behavior
Partal eye movement test resual
specific indicator to quantify.
Anticipated result compared to reality
The data shows fewer drive mistakes, thus
VISI indeed works.
DISPLAY
We desgin for
a new driving experience.
TIME:
10 Days( Dec. 2015 )
TYPE:
Entrepreneurship TeamWork (5 persons)
CONTRIBUTION:
Pattern Design, Making, Business Model
SKILLS:
He
Illustration, Rdworks, Craftsmanship
Chinese Tenon Box
He Box is a type of recyclable gift wrapping box which could be a candlestick, designed to promote environmental awareness. We use spare laser cutting machine of school to customize pattern for customers.
DISCOVERY
INSPIRATION MY Online Gift Packing Platform & Chinese Tenon
Tenon Gift Box + Candlestick = Recycle I provide gift packaging design and engraving on the biggest social network platform in China, WeChat , to earn my own living expenses. This Mid-Autumn Festival, a gift box I made looking like Chinese traditional window offered me the inspiration. How about put a candle in It?
TEST
STRUCTURE Tranditional Chinese Tenon Structure We do a lot of experiments to determine the structure and Tenon size
Bu
f r e tt
e T ly
n o n
10.0 mm
10.5 mm
PRODUCING
HANDS & MACHINE The lack of wood process experience results in a surface burning trace. Next time we will spray paint before cutting.
1
5
6
7
2
3
4
8
SALES
We Are in Short Supply for Sales Through Internet and school platform advertising, Christmas Special Set
BUSINESS
NEXT PLAN
Diary Test for Spring Festival
01 Design Faculty
Design & Bussiness
Designer Techology Resource
02
Design & Produce
03
E-Business Social Impact Commercial opportunity Financial Support
Baizhang Bamboo Material Handcrafts Industrial Background
Produce & Bussiness Technicist
We are not to stop to reate value,
socially and commerically.
Graphic Designer
Designer
Designer
Business Manager
TIME:
8 Days( Nov.2015 )
TYPE:
Extracurricular Individual(penholder) & Team work
CONTRIBUTION: SKILLS:
Concept, Handcrafting, Painting Craftmanship,Natural Design
Recycled Bamboo Design Serials There are three hand-made natural designs, from the scrap bamboo materials, designed for the declining bamboo village.
DISCOVERY
Design Value for Villagers There Touch we Feel Resonance with
Disappearing bamboo country
Baizhang
Natual Materials
used to be a blooming country because of the growing bamboo industry, acting as the OEM factory of low-end factory. But t o d a y â&#x20AC;&#x2122;s p r o d u c t i o n d e c l i n e witnesses Baizhangâ&#x20AC;&#x2122;s failing and young people flocking into big cities. Luckily, a platform have been set up to gather designer to explore new road for Baizhang.
Empty Street and failing production Learn
Chop carefully
Selcet
Cut
Cleanout
CONCEPT
SKETCHES
Twig Scrap
Recycle They are soft,easily break so that often be discarded.
TRUNK main materials and stand for loyality
HANDMAKING
1/
2/
3/
4/
5/
6/
Design
Cut
Select
Shape
Twig Penholder This serials cleverly recycles bamboo twigs as supporting structure. Just through simple processing, grill-bending and drilling, Natural materials highlight the elegant lifestyle of user.
Bend
Pinch
OUTCOME
We stick to the principle,
Nothing deserves discard.
Natural Design We did minimum process to took on the beauty of the material.
Crooked Root Trash for villager, Treasure for designer
HANDMAKING
1
Lantern
2
5
Disappearing Tradition
11
12
OUTCOME
LANTERN A wish from china The colored lanterns combine Chinese traditional styles of Suzhou Gardens,a winding path leading to a secluded spot-winding runs sinuously amid the peaks,and western colors of abstract paintings. These lanterns, with its full rounded figures, match each other so fitly that viewers can have a good glimpse of rocks and recessive doors while going around the lanterns.
Refer to artist Luo Guanzhong
TIME:
3 month( Sep.2014-Nov.2014 )
TYPE:
Individual Class Assignment Work
FOCUS:
Culture probe, Product Design, Design thinking
SKILLS:
Rhino, Keyshot, Sketch
Hangzhou Impresstion Chinese Furniture serials This is an Chinese Furniture serial, inspired by the historical city Hangzhou and designed to promote culture heritage protection.
RESEARCH
It Presents the City Inspiration
Analyse Longevity and Safety Pattern
Small tiles protect huge pagoda
Dropping Tile Element
Dropping Tile Liuhe pagoda has stand by the Qiantang river for almost one thousand years and remains to be the representation of exquisite Chinese wood structure building. A large part of this owns to the small tile. The component part of dropping at the top of Pantile, protecting the house from rain wind and sun, is a kind of round or semicircular decoration.
gnirpS raey lla
ssoM derevoc elit
Spring all year
Combile tile
Moss covered tile
Be accompanied
Glow plants tool
Fish with flower
DESIGN
USE SCENARIO
OUTCOME
TIME:
3 Days (Sep. 2014 )
TYPE:
Individual Extracurricular Work
FOCUS:
Design Test, Prototype, Sewing
SKILLS:
Sewing, Rhino, Keyshot
Family Bag When carrying a bag with their parents, children are more often over-burden. with a delicate slope and two optional handles, family bag is to encourage children to be more helpful for their parents without being too tired.
DISCOVERY
PROBLEM
INSPIRATION
Sees
aw ti
lts th
e we
ight
Kids should be helped to Common bags cause bad interaction between families.
Share Burden with Parents.
CONCEPT
PROTOTYPE
Optional handles The bag has two optional handles, one shorter for child to carry so as to keep the balance of carrying height and reduce the burden. Of course adults choose to use both longer handles without the help of a child.
Slope With the help of a delicate slope at the bottom of the bag the child always has light loadings because the carryings on the childâ&#x20AC;&#x2122;s side will automatically roll towards the other side carried by his or her parent.
Ordinary weight
Family Bag
Parents < kids
Parents > kids
Sew the bag Adults Only
TEST
3.8KG
2.5KG 1.3KG 2.5KG
User Test
Radom users and spring scale tell that
Kids' burden is reduced by 40%-60%.
Family Bag
Common Bag
TIME:
5 months(Feb. 2015-Jul.2015 )
TYPE:
Graduate Class Teamwork Assignment (5 persons)
CONTRIBUTION: SKILLS:
Design Research &Thinking, Prototype, Business Blueprint Interview Skills, User-centered Design
Elite Taipei A service redesign for Elite CafĂŠ in Westin Taipei Hotel, including space, menu, SOP and concept store design. I have done many user researches, like service safari, shadowing, stakeholder interview, etc.
INQURE
DISCOVERY
Service Safari &Shadowing
China 19.2%
USA 17.1%
We used these two design methods to observe behaviours and experiences.，putting ourselves into the shoes of customers while immersing in the lives of front-line staff, aiming at finding protential needs and problems.
Japan 19.3% Person
Others
40
Taiwan 10.7%
Service Peaks Bussiness Guests Local Patrons (others)
Background
General Residents
Brand Identity Nature Ambiance
Super Food
Royal Service
Situated on the first floor lobby of Westin Taipei, a five star hotel in central commercial and entertainment district of Taipei City, Elite Café is ideal for both business and leisure travelers.
resources integration.
Weekends
Lunch Peak
Brunch Peak
Dinner Peak
20
Teatime Peak
Night Bar
10 0
Time 9:00
13:00
18:00
22:00
9:00
13:00
18:00
22:00
Customer group
Elite Series
We made an background research through official reports and internet, aiming at finding the brand identities and the chances for
30
Weekdays
20 Residents 20-40
TYPE
AGE
40-60 Elite Flower
Elite Bakery
Elite Café
60 +
Traveller
Why five-star hotel café has
Great Deficit
INTERVIEW
1
3
We are too busy to take good care of every customers. Vs Backey Operation Manager
96 customers
6
Lobby Elite CafĂŠ
2
Store Elite Backery
Confusing information and long waiting time .
Miss Feng Local Patron
Mr Li
There are too many internal competitions among Elite subbrands.
waiters Kyle Market Manager
Bussinessman
Miss Zhang Traveller
DESIGN
GAPS
Customer Journey Map After interview , we used and
walkthrough
desktop
methods to
summarize the CJM and drew hotel map. I found that overall customer
pain points can be derived from four main reasons:
1. Unreasonable space 2. Information chaos 3. Lack of waiters 4. Featureless. Present Map
PROPOSATION
Personal &Market
Bussiness Model Canvas
Privacy
Food
Honour
Qulity
Efficient
Bussinessman Mr Tian 29 years China Operation Manager
Service
Be Floral , Be Sweet, Be Happy
Travellers Mrs Ono 38 years Japan Accoutant in IT Company
High Peculiarity
Feature Store
Hotel/Group
Low Peculiarity
Based on thorough market survey and analysis, we decide to position Elite CafĂŠ as a brand shop with distinctive features and hope it will stay distinctively in Westin area and become a franchising brand. Therefore our design focuses on reshaping its strength of dessert and floriculture.
EXQUTE
PROTOTYPE
Layout Redesign
being perfact in every touch point. Layout improvement
Present Problems display case
unclear fisrt brand impression
side entrance
main entrance
integrated entrance
westin store
redesign the floriculture and dessert display case and make it closer to the cafe
use Lego to discuss the design feasibility at any time
business areas too many entrances make customer confused
no stowage space
wheelchair Ramp
buffet
integrate three entrances into one to avoid ignoring customers when busy
move the piano out to reduce the echo noise
utilize floriculture specialty to hide side entrance tactfully
divide the layout into business and rest areas which have different table size, landscape and atmosphere.
rest areas
outdoor pool
crowded table because of unreasonable layout
PROTOTYPE
Peak-time Menu
1/ Provide less but better choices.
for efficient services with time psychology.
2/ Make things understood at first glance.
Taiwan Cuisine Main Course Drinks Light Food
Diversity Delicacy Effiency 3/
4/
Provide change possibility for seasonal page.
Make what people need conspicuous
we condensed the menu to just 4 pages, overlaid pages with different lengths for a clear menu structure, avoiding the Panorama flaws in UI design as Scott Hurff mentioned. and with the clip, waiters can easily change seasonal pages.
PROTOTYPE
A8
B2
A1
State Color
#1 DEAL Elite-Croissant
X2
French Fries with Truffle
NO.2
12:30 NO.7
NO.1
Vacant
1/5
12:10
NO.5
NO.2
French Fries
X1
12:22 NO.7
Serving Before Pay
NO.2
Pay the bill
Table Details
Mr. Wang
Guest take-out
12:17
Waiters can check the table details and edit table Status as well as take order .
Seat
A2
4/11
1/5
3
2
After Order Before Serve
X3
#2 DEAL
30mins
A1
Before Order
Pumpkin-Pecan Soup
2
12:17 NO.6
Seaweed Salad
Lemon SoufflĂŠ
A2
Busy businessman can reserve some light food and it can be picked up or delivered on time.
Order
18868105182
5
A3
A5
7/7
0/4
2
2
A7
Send
B3
B4
0/0
7/7
1/5
2
4
2
2
2015.4.17 18868105182
B6
1993.11.25
B7
7/7
1/5
7/7
2
2
2
Orange Juice
A10
A9
B9
1/5
0/4
2
2
A10
0/0
7/7
7/7
2
2
2
2
B10 0/0
Usually take out an ice cream and coffee as afternoon tea
Elite Cofe #2
Pay
2015.6.7
Order alert Customers push the order button when ready to order .
Serving alert Cooks will lable a dish when he finished it
Pay alert
VIP preference
2
X2
Little salt and suger please
Alerts
PREFERENCE Bacon Sanwitch
8/8
Remarks
Serve
A8
B19
0/4
B5
Pick Up
Seaweedt Salad
B1
Miss. Tian Dou
When frequenter use VIP card, the waiter can get their informtions, provide sweet service
Customers push the pay button when ready to pay .
SOP Service APP Connects waiters, customers and chief
PROTOTYPE
Concept Elite Adding feature and vitality.
Partial of the kitchen is open for people.
Easten floriculture meets westen dessert. give customers an unforgetable catering experience.
Elite Cafe collaborates with Taiwan peasants to make sure the best of their food ingredient quality.
They can prepare a surprise for their accompany, like children.
Gift with unique flower provides VIP unexpected surprise at important days.
Elite and handcraft masters work together to create unique tableware utensils , hoping to protect cultural heritage.
a veggiedag monthly, promoting healthy life style and reducing carbon emission.
Elite Cafe will integrate the ELite Concept flower resouces in space decoration.
Customers can buy them after finishing the meal.
Guest Co-Creation
Dessert with Flower
Local Cooperation
Happiness Floriculture
Community
Backery
Handcraft
Elite Cafe #2
Elite Cafe #5
Elite Cafe #1 Elite Cafe #3
Elite Cafe #4
Society
Beauty in My Eye Package Design Platform
As it did, dose and will do, design satisfies my desire for
Exploration and Love.