Detroit Lions Uniform Redesign

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DETROIT LIONS UNIFORM REDESIGN concept by doug houvener


INSPIRATION a roar restored


INSPIRATION a roar restored

TEXTURED METALLIC FINISH A subtle nod to the blue collar population and manufacturing history of Detroit is shown in the helmet finish for all uniforms.

OVERSIZED HELMET LOGO Wear it loud, wear it proud.

AMERICAN MUSCLE INSPIRED STRIPING Striping inspired by paint jobs from one of Michigan’s most famous muscle cars: the 1969 Boss Mustang.

SPEED NUMBERS Numerals and wordmarks inspired by racing livery and paintjobs found throughout the rich racing history that comes out of Detroit.

MODERN TRADITION With a young team and a traditional look, this redesign aims to bridge the gap and outfit the team with something that satisfies all tastes.


HELMET side view


HELMET front view


UNIFORMS home & away


UNIFORMS detail views


UNIFORMS alternate



Connect with me @drdougfresh Project done with @wearelionized Concept by Doug Houvener (doughouvener.com) Helmet template by Fraser Davidson The content in this publication is meant for entertainment and illustrative purposes only. All logos, marks, photography, and other graphical elements are property of their creators and/or respective owners.


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