Cobbler concept boards

Page 1

Elmwood

Brand Logo Development

Josh Douglas

Concept: I have decided to take a humorous approach to my Cobbler Branding. After thinking about what cobblers work with, I realized there were some references to religion that I could experiment with. With this in mind I have created an identity which is quite funny but also references the traditional craft of the profession. I have tried to create a light hearted, quite a smart looking brand identity which I feel suits a cobblers well. I have taken inspiration from the traditional tools cobblers use within their practice like the anvil and shoe stand.

Cobbler Names

*

St Crispins Shoe Saviour's

Sole Heelers

Sole Saviour's

Sole Saints

Save Our Soles

Father Sole

The Holey Soles

Holy Soles

Shoe Saints


Elmwood

Tone Of Voice

Josh Douglas

The tone of voice used is fairly humorous, most branding you see for cobblers nowadays is really boring and plain. I have tried to create an identity which will provoke a reaction.

we will save your shoes from sin

we work miracles with shoes

Using religion as a reference might cause a bit of controversy but I think it will grab attention for the right reason. Its funny and also relevant to the profession.

This lighthearted approach has a comedy value which will attract a wide range of people and would hopefully be a interesting talking point for customers as it is something new and

bad shoes are blasphemous

we will dye for you

we will save your tongue from evil

we will save your sole

unique for a cobblers.

we will heel for you


Brand Identity Ideas

Elmwood

Josh Douglas

I have experimented with different layouts for

The Holey Soles

the company business cards. At the moment I

Master Cobblers Est 2013

am undecided on which style of design works best. I don’t know whether to make the logo

we will save your shoes from sin

the focal point or the various tag lines. I have decided to use black and white as this is very traditional like the profession its self.

01132 876524 156 Cobble Street, Leeds, LS1 8DL

The Holey Soles

The Holey Soles Master Cobblers

156 Cobble Street, Leeds, LS1 8DL

01132 876524

The Holey Soles

Master Cobblers Crispin Street, Leeds, LS1 8DL

The Holey Soles

Master Cobblers

Master Cobblers

we will save your shoes from sin 156 Cobble Street, Leeds, LS1 8DL

bad shoes are blasphemous

01132 876524

we will save your shoes from sin

Crispin Street Leeds LS1 8DL 01132 876524

we will save your sole

01132 876524


Brand Identity Development

Elmwood

The Holey Soles

The Holey Soles

Master Cobblers

Master Cobblers

The Holey Soles Master Cobblers

Shoe type :

Shoe type :

Shoe type :

Colour :

Colour :

Colour :

Job description :

Job description :

Job description :

Date available :

Date available :

Date available :

Staff :

Staff :

Staff :

Signature :

Signature :

Signature :

we will work miracles with your shoes

we will save your soles

The Holey Soles Master Cobblers

The Holey Soles Master Cobblers

Josh Douglas

we will save your tongue from evil

The Holey Soles Master Cobblers

I have applied the branding to products that I feel relate to a Cobblers. The designs on the left are for the receipts that would be handed out to the customers after they have brought in their shoes. The receipt includes information about the shoes and

Shoe type : Colour : Job Description : Date Available :

we will save your shoes from sin

Shoe type:

Shoe type:

what work needs doing including the date and time

Colour:

Colour:

the customer can collect their shoes. I have included

Job Description:

Job Description:

Date Available:

Date Available:

we will heel for you

bad shoes are blasphemous

various tag lines across the products.


Brand Identity Development

Elmwood

Josh Douglas

The Holey Soles

The Holey Soles Master Cobblers

bad shoes are blasphemous

Master Cobblers Crispin Street, Leeds, LS1 8DL

01132 876524

The Holey Soles Master Cobblers

Shoe type : Colour : Job description :

I think this is the style of branding works best. It is simple, bold and eye catching, the black and white colour scheme helps to emphasize the history

Date available :

and tradition of cobblers.

Staff :

The Good Book of Prices Est 2013

Signature :

It is an age old profession and I wanted to keep aspects of that but give

we will work miracles with your shoes

it a modern quirky twist which should hopefully attract a wider and more modern audience.


Elmwood

Application Development

Josh Douglas

I have tried to think of various other ways I could apply my branding. I thought it would be pretty cool to have a shoe horn in the same shape as the logo which could be used in store.

I also thought it would be a clever way to advertise the shop by using custom Holey Soles, which have the imprint of the logo on the bottom. So when people ‘walk on water’ it would leave a trail of the logo.


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