Elmwood
Brand Logo Development
Josh Douglas
Concept: I have decided to take a humorous approach to my Cobbler Branding. After thinking about what cobblers work with, I realized there were some references to religion that I could experiment with. With this in mind I have created an identity which is quite funny but also references the traditional craft of the profession. I have tried to create a light hearted, quite a smart looking brand identity which I feel suits a cobblers well. I have taken inspiration from the traditional tools cobblers use within their practice like the anvil and shoe stand.
Cobbler Names
*
St Crispins Shoe Saviour's
Sole Heelers
Sole Saviour's
Sole Saints
Save Our Soles
Father Sole
The Holey Soles
Holy Soles
Shoe Saints
Elmwood
Tone Of Voice
Josh Douglas
The tone of voice used is fairly humorous, most branding you see for cobblers nowadays is really boring and plain. I have tried to create an identity which will provoke a reaction.
we will save your shoes from sin
we work miracles with shoes
Using religion as a reference might cause a bit of controversy but I think it will grab attention for the right reason. Its funny and also relevant to the profession.
This lighthearted approach has a comedy value which will attract a wide range of people and would hopefully be a interesting talking point for customers as it is something new and
bad shoes are blasphemous
we will dye for you
we will save your tongue from evil
we will save your sole
unique for a cobblers.
we will heel for you
Brand Identity Ideas
Elmwood
Josh Douglas
I have experimented with different layouts for
The Holey Soles
the company business cards. At the moment I
Master Cobblers Est 2013
am undecided on which style of design works best. I don’t know whether to make the logo
we will save your shoes from sin
the focal point or the various tag lines. I have decided to use black and white as this is very traditional like the profession its self.
01132 876524 156 Cobble Street, Leeds, LS1 8DL
The Holey Soles
The Holey Soles Master Cobblers
156 Cobble Street, Leeds, LS1 8DL
01132 876524
The Holey Soles
Master Cobblers Crispin Street, Leeds, LS1 8DL
The Holey Soles
Master Cobblers
Master Cobblers
we will save your shoes from sin 156 Cobble Street, Leeds, LS1 8DL
bad shoes are blasphemous
01132 876524
we will save your shoes from sin
Crispin Street Leeds LS1 8DL 01132 876524
we will save your sole
01132 876524
Brand Identity Development
Elmwood
The Holey Soles
The Holey Soles
Master Cobblers
Master Cobblers
The Holey Soles Master Cobblers
Shoe type :
Shoe type :
Shoe type :
Colour :
Colour :
Colour :
Job description :
Job description :
Job description :
Date available :
Date available :
Date available :
Staff :
Staff :
Staff :
Signature :
Signature :
Signature :
we will work miracles with your shoes
we will save your soles
The Holey Soles Master Cobblers
The Holey Soles Master Cobblers
Josh Douglas
we will save your tongue from evil
The Holey Soles Master Cobblers
I have applied the branding to products that I feel relate to a Cobblers. The designs on the left are for the receipts that would be handed out to the customers after they have brought in their shoes. The receipt includes information about the shoes and
Shoe type : Colour : Job Description : Date Available :
we will save your shoes from sin
Shoe type:
Shoe type:
what work needs doing including the date and time
Colour:
Colour:
the customer can collect their shoes. I have included
Job Description:
Job Description:
Date Available:
Date Available:
we will heel for you
bad shoes are blasphemous
various tag lines across the products.
Brand Identity Development
Elmwood
Josh Douglas
The Holey Soles
The Holey Soles Master Cobblers
bad shoes are blasphemous
Master Cobblers Crispin Street, Leeds, LS1 8DL
01132 876524
The Holey Soles Master Cobblers
Shoe type : Colour : Job description :
I think this is the style of branding works best. It is simple, bold and eye catching, the black and white colour scheme helps to emphasize the history
Date available :
and tradition of cobblers.
Staff :
The Good Book of Prices Est 2013
Signature :
It is an age old profession and I wanted to keep aspects of that but give
we will work miracles with your shoes
it a modern quirky twist which should hopefully attract a wider and more modern audience.
Elmwood
Application Development
Josh Douglas
I have tried to think of various other ways I could apply my branding. I thought it would be pretty cool to have a shoe horn in the same shape as the logo which could be used in store.
I also thought it would be a clever way to advertise the shop by using custom Holey Soles, which have the imprint of the logo on the bottom. So when people ‘walk on water’ it would leave a trail of the logo.