The brief was to design a logo for a small startup company that has the mission to invest in other small companies helping them to achieve its goals not only with money mas also with managment skills from your owners. They want to pass the image that we are fast, smart, inovative and more important: we help people to succeed.
I have used a pyramid like structure which represents success and also hierarchy , The green triangle at the top represents the main investment company and the other triangles beneath are the companies that are invested in. Together it forms a strong structure which is good for company image.
The shape also indicates speed and moving forward which is something that was highlighted in the brief. The green has connotations of money, growth and success, where as the blue indicates confidence and integrity.
MMZ LOGO INITIAL IDEAS
I created an orange version aswell, I thought this one stood out considerably more, The orange has connotations of creativity and innovation which are other qualities the company has. However these were not the clients prefered colours, so this was just an option.
MMZ LOGO ORANGE VERSION
I experimented disecting the triangles to incorporate the MMZ letters within the triangles. It’s quite a simplified version but makes you look twice at it. They also double up as arrows, highlighting the companies moving forward style of business.
MMZ LOGO INITIAL IDEA DEVELOPMENT
OPLE TO PE
CCEED SU
HELPING HELPING
CCEED SU
MMZ LOGOS FINAL DESIGNS & SLOGAN
OPLE TO PE
The brief also asked to include the slogan “Helping people to succeed” I incoproated this into the logo as some curved text outlineing a sun at the top of the pyramid, I did this to represent power and success.
I am happy with the overall outcome of the logos, the shapes are consistant and equal creating an eye catching logo. The colours are relevant to the companies wishes. I am waiting to here back from the competition but fingers crossed.