OUGD504 DESIGN PRODUCTION (Print) Form/Func=on/Produc=on
“[Graphic Design is] An ongoing examina=on/conversa=on between the dynamics of personal explora=on and professional prac=ce” – MaS Owens, Volumeone.
• Appropriateness of response • Quality of resolu=on • Mee=ng the deadline
Appropriateness of response problem
• What is the
audience
• Who is the
context
• What is the
method of delivery
• What is the
?
What is a
PROBLEM
?
Are you being asked to… tor
Do you want to….
Persuade, inform, promote,
educate, entertain, explain, clarify, organise, confuse, engage ……….?
Ask a ques=on, make a statement, give an order, deliver an instruc=on, make someone laugh/cry…..?
What is your
RATIONALE ?
What is your
RATIONALE ?
What are you doing and why?
What is your
RATIONALE ?
concept idea research
What is your
RATIONALE ?
audience context media
What is your
RATIONALE ?
crea=ve ethical commercial
What is your
RATIONALE ?
handmade digital lens based
What is your
RATIONALE ?
2 -‐ dimensional 3 – dimensonal 4 -‐ dimensional
is the
MEDIA
the
MESSAGE
?
TONE
OF
VOICE
• Try it • Test it • Make it beSer
Mee=ng the
DEADLINE
MESSAGE,
COMMUNICATION, CLARITY, CONTEXT
+
CREATIVITY CONCEPT IDEAS
BOUNDARIES, LIMITATIONS, RULES, TIME.
X
SKILLS, ORGANISATION, DISCIPLINE, COMMITMENT
EFFECTIVE GRAPHIC DESIGN
Content & Catagorisa=on
Form & Format
Product & Range
Media & Process
Audience & Interac=on
Form & Func=on
Scale & Context
Context , Func=on, Prac=ce • PUBLISHING & EDITORIAL • BRANDING & IDENTITY • PACKAGING & PROMOTION • INFORMATION & WAYFINDING
GET BUSY GET EXCITED GET ON WITH IT