PPP SESSION JOHN

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PPP 2012: Session 1

What are the ‘Creative Industries’ that are relevant to Graphic Designers? Thursday, 1 November 12


Designing for printed materials Publications/Editorial Publicity and promotional items Retail materials and displays/Point of Sale etc Corporate identity materials

Thursday, 1 November 12


Designing for digital communication Web sites/emarketing/Internet Ebooks and digital publishing Apps Digital networking Blogging Social and Professional Networking

Thursday, 1 November 12


3Dimensional Design Retail material ‘Singing Cardboard’ Exhibitions/Shows and ‘environments’ Packaging Signage and info graphics Corporate/Retail Interiors

Thursday, 1 November 12


Future mediums New technology in application Creative environmental experiences Interactive experience Projection Holography ‘Imagineering’ suggestion 4D

Thursday, 1 November 12


How do we identify the areas that may ‘float your boat’ or are particularly relevant to you? Thursday, 1 November 12


6 Tasks

Thursday, 1 November 12


Task 1 Identify 5 companies/studios which you consider potentially synergetic to you personally. Write a short explanatory paragraph and reasons for each.

Thursday, 1 November 12


Task 2 Identify the top choice and WHY you feel that they may have synergy with your practice now, or in the near future.

Thursday, 1 November 12


Task 3 Is your choice based on: LOCATION DIRECTION OF PRACTICE THE BRAND PHILOSOPHY CLIENT BASE

Thursday, 1 November 12


Task 4 What if none of those is your main reason for choosing to follow this organization, what is it specifically?

Thursday, 1 November 12


Task 5 When considering these practices: Please CONSIDER WHO they are/who are you? WHY you are contacting them and why they should listen? WHAT do you want them to do next and what do you actually want. WHY they should get back to you? Thursday, 1 November 12


Task 6 Now you have identified initially these studios you feel synergy with. Please list 8 methods you could utilize to contact them.

Thursday, 1 November 12


Be creative. that’s what you are. Please complete these tasks on the PPP section of your blog and we can discuss in tutorials soon.

John Watters 2012 Thursday, 1 November 12


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