Huynh Tech Brand Identity

Brand & Design Guidelines

@2023 MOO’D

All rights reserved

No part of this template can be used or reproduced in any manner without written permission from the author and or creators.

Rights to use the information in the booklet are those whose business is used within the book.

This booklet was created for Huynh Technical Solutions to establish a branding identity.

All work and design is defined under direction of Douglas Cao and Phat Huynh

For more information on MOO’D contact: Douglas Cao dcao@moo-d.net

Phat Huynh phat@moo-d.net

or visit www.moo-d.net for more information

Brand & Design Guidelines

Brand Identity Manual for Huynh Technical Solutions

Huynh Technical Solutions Tech Solutions You Can Trust

TABLE OF CONTENTS

01TheLogo

The Logo

Huynh Technical Solutions is a company that involves technology and finding solutions for peoples’ question about all things related to technology and technological services. The logo uses circuits as a way of creating network as a mainframe that helps connect areas together.

The two blue colors, chosen by the client, emphasizes a focus on technology and allows visual interest.

Acceptable Logo Configurations

Huynh Technical Solutions

Tech Solutions You Can Trust

The primary layout of the logo is the layout above. The logo with the company name to the right and the tagline following right under. This version is to be used wherever possible.

A secondary horizontal logo is also available.These can be used in headers or footers in documents or on websites, or designs that work with this logo lockup.

This is the primary visual expression to use to identify your company, which means that the logo needs to be used carefully and consistently. Use this logo in any of its three forms for most printed marketing and communications materials as well as television, Web and email

Use the all-white logo when you have a dark background or printing restrictions preclude using the primary logo. (Note that when using the logo on a white background. you can use a full-color version or any of the colors in the color scheme section that makes sense and visually pops.)

Best Logo Practices

Clear Space

Clear space prevents type, imagery, or other graphic elements from interfering with the legibility of our logo. No graphic elements should encroach the border around the logomark. This space is determined by the 50% height of the logomark on each side.

To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo..

Some examples of logo missuse are shown here

Positioning. DO NOT resize or change the position of the logomark. Only use logos specified in these guidelines.

Fonts. DO NOT use any other font for the main logo, no matter how close it might look.

Colors. DO NOT change the colours even if they look similar. Use the official colour specifications detailed in these guidelines.

Sizing. DO NOT stretch or squash the logo. Any resizing must be in proportion.

The Logo

02TheColors

Primary Color Schemes

RGB: 0, 73, 124 HEX: 00497c

RGB: 3, 169, 219 HEX: 03a9db

RGB: 188, 190, 192 HEX: bcbec0

Complementary

RGB: 127, 70, 29 HEX: 7f461d

RGB: 237, 111, 74 HEX: ed6f4a

Neutrals

RGB: 255, 255, 255 HEX: FFFFFF

Color Proportion

RGB: 0, 0, 0 HEX: 000000

Although individual pieces may vary, notice that the cumulative effect keeps the overall brand color balance.

RGB: 188, 190, 192 HEX: bcbec0

03TheTypography

Typography

TYPEFACE FAMILY

Only THREE font styles are to be used for the Huynh Technical Solitions’ identity design, and they are :

Proxima Nova Condensed which can be downloaded from: freefontsfamily.com/proxima-nova-fontfamily-free-download/

Titillium Webwhich can be downloaded from: fonts.google.com/specimen/ Titillium+Web?query=tit

Source Pro Sans which can be downloaded from: 1001fonts.com/source-sans-pro-font.html

Proxima Nova font style is used in the logo and can be used on headings when stronger emphasis is needed, such as in: stationery, website headings, brochures and all forms of general correspondance. Proxima Nova has a lot of styles and weights. Use what is needed for branding.

Titillium Webwhich can be used for emphasis, headings and subheadings. Making it a great title font.

Source Pro Sans font family contains 17 fonts styles. Source Pro Sans regular or light can be used for body text but the huge variety of font weights and widths will ensure immenense flexibility, and can be used for all other forms of standard body text to keep consistency for the future growth of Huynh Technical Solutions’ Identity.

Aa Aa Aa

Huynh Technical Solutions Tech Solutions You Can Trust

Proxima Nova

Semibold Italic

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$% &*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Titillium

Web

Regular

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$%

&*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Semibold

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$%

&*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Bold

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$%

&*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Source Sans Pro

Regular

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$%

&*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Italic

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$% &*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

Bold

ABCDE FGHIJ KLMNO PQRST UVWXYZ abcde fghij klmno pqrst uvwxyz 1234567890 !@£$%

&*()+ -–—“” ‘’?/

The quick brown fox jumps over the lazy dog

*Selected fonts have been confirmed and exist on Hostinger Website Builder

04TheApplication

Logo Application and Use

Now that you have looked at all of your branding indentity information, you can use your logo and business standards in many applications. This section shows the different ways your logo can be applied. The possibilities are endless to make your company make an inpact for your success.

Business Card

Business cards are an easy and simple way to brand your comany and make sure you can make connections.

Website

You can brand your website with the logo in different configurations and also use the color scheme to make sure everything is cohesive and clean.

Stationary

From letterheads to invoices and pens to notepads. You can brand your company to create merchandise and make youre company that much more impactful.

123 Your Street Your City, ST 12345 (123) 456-7890 no reply@example com

January 1, 20XX

Ms Ronny Reader 123 Address St Anytown, ST 12345

Dear Ms Reader,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius.

Best regards,

Your Name CEO, Your Company

Everything Starts with You

Now that you have all of the resources, you can start your business branding and measure your success! We are always here to help with any questions or concerns you may have! Hope we put you in a good MOO’D!