TEACH ME SOMETHING NEW From day one (April 2005) we set out to lend voice to a subdued creative class of Richmond. RVA has succeeded in creating a brand that searches out the best artists, ideas, events, bands, photographers and culture-jammers Richmond has to offer and gives them a platform for exhibition that “gets” them. Access to talented and creative people is to modern business what access to coal and iron ore was to steelmaking. --Richard Florida, economist and author In a city best known for it’s role in the Civil War (insert eye-rolling here,) the battle to be bigger than our past has been formidable. For generations, city leaders have banked on the faded silver of dubious honors - Capital of the Confederacy etc, and ignored the 21st (and 20th) centuries.
With world-class schools such as VCU growing organically on their own record of excellence, media giants like the Martin Agency cementing their footprint in our cobblestones, and Fortune 100 companies relocating to attract the hordes of creatives emerging here, Richmond is exploding. New construction and development is rampant in heretofore decaying downtown retail and nightlife centers. City government has aligned itself to a more liberal, open-minded culture of inclusion and exploration. Much like Brooklyn in the late nineties and Silverlake/Echo Park in the early aughties, entire neighborhoods are being overhauled to keep up with the influx of wealthy young professionals with entertainment and fashion needs. Lofts, marinas, from-scratch entertainment districts, clubs, music venues and galleries have been sprouting like weeds, offering the promise of a sustainable population more likely to relocate to New York or Los Angeles in years past. Cultural optimism is at a high and only growing more intense.
Our quest to highlight the beauty of community interaction across class, race and economic boundaries is, we believe, our greatest contribution to Richmond’s cultural landscape. We’ve created a brand for all progressive and independent thinkers to rally around. We’re very proud to be a close friend and promoter of the arts, in all its forms. Many of our featured artists have gone on to win national design contracts, gallery tours and professional creative positions based on the exposure offered by RVA.
Countercultures once relegated to “scene-and-notheard” status have emerged as once-hidden gems of local flavor, accepted across the board by hipster cynics and captains of industry alike. First Friday art celebrations have long been a hallmark of a thriving open community, and Richmonds’ is no exception. This monthly citywide open house attracts thousands of art aficionados and hopeful wallflowers downtown and transformed “undesirable” neighborhoods into sought-after real estate for developers and opportunities for marketers.
We’ve created a new marketplace for radical chic - an urban palette reminiscent, yet transcendent and independent of Lower East Side and DUMBO scenes of recent past. We’ve endeavored to be the glue that keeps this community together and conversing. We’ve become partners with our clients, facilitating the introductions between bands and audiences, artists and buyers, retail boutiques and their corresponding style tribes - necessary to keep the engines of inspiration and commerce greased and revved.
The punk/metal scene, once vaunted and heralded as the next coming of Seattle and Chapel Hill under the banners of AVAIL, Sleepytime Trio, Inquisition and GWAR, has re-emerged with Lamb of God, Ultra Dolphins, Municipal Waste, Smoke or Fire and Strike Anywhere. Visual artists hailing from Richmond’s cradle include Dalek, Timothy Johnston, Jim Callahan, Adam Juresko and many others. From film to irreverent video, Richmond is making itself heard, with miscreants DaybyDay, and our own RVAtv.
THE RVA BRAND Our small company has been expanding lately. The RVA Brand includes:
INKWELL INKWELL is the umbrella company sheltering the community activist and creative endeavors of R. Anthony Har ris, Jeremy Parker, Christian Detres and Adam Sledd. RVA Magazine (with in-house ad agency), RVA TV, online magazine Holy Moly! and Ink well Events all operate under Ink well Design LLC. Our mission is to offer multiple media platforms for exposure and inspiration for local ar tists, musicians and raconteurs. We endeavor to push Richmond for ward into national and international noteriety as an incubator for progressive ideas. We’re Richmond’s unofficial image consultant and biggest cheerleader. We even the playing field bet ween the monied and the inspired - and oftentimes ser ve as a bridge bet ween the t wo. w w w.welcometoink well.com
PUBLISHING
RVA MAGAZINE HITCHHIKER’S GUIDE TO RVA HOLY MOLY!
TELEVISION
RVA TV
FULL SERVICE AGENCY
BRANDING CONSULTING AD CREATION
EVENTS
CARYTOWN NYE HALLOWEEK FIST CITY FURY
ONLINE
RVATV.NET RVAMAG.COM
The print edition of the magazine is augmented by an additional 22,000 downloads of our electronic version. The online version contains the entire magazine, including ads.
RVA MAGazine RVA Magazine is a monthly print publication with a physical circulation of 5000 copies. This modest print run lends a marketable aura of exclusivity to the product. We enjoy a 100% pick-up rate, usually within the first seven days of publication. RVA Magazine is a staple coffee-table piece in Richmond, and is usually archived for future reference. Our distribution strategy puts us in “breathing spaces” - coffee shops, boutique retail/fashion outlets, neighborhood bars and restaurants that participate in the progressive nightlife and culture of Richmond.
Our readers are not a lock-stepped army of conformists, marching under the same flag, but they do share some common characteristics. They’re curious, always searching for the unique, the unexpected. They strive for new experiences and broadened horizons. They span many age demographics but more than likely are experiencing a post-graduate “discovery” phase. They are choosing their long-term careers, defining their styles, honing their appreciation of art and music and laying foundations for their identities. They’re thinkers, writers, musicians, artists and communityoriented individualists. Their concerns tend to focus on what’s next, scouting burgeoning trends in media, fashion and culture. They are the bloggers, the promoters and the virus in your marketing. w w w.r vamag.com
source : Inkwell has been running surveys at RVA events from to April 2007 - January 2008. The following was compiled from hundreds of people surveyed. 85% OF RVA’s AUDIENCE IS OVER 21 Under 21: 15% 21-25: 35% 26-30: 30% 31-35: 15% 36-40: 3% 41+ 2% Mean age 26
R E A D E RS H I P S K E W Male 50% / Female 50% O U R R E A D E RS G E T I N V O LV E D
RVA R E A D E RS S P E N D M O N E Y
78% save/collect an issue after reading it 50% pick up every issue 4.5 readers per-copy on average 90% pick up each issue 3+ times to read 20% pick it up 8+ times to read 40% spend 1-2 hrs reading each issue, 28% spend over 2 hrs 16% don’t read ANY magazines other than RVA 30% visit rvamag.com once a month or more
75% purchase clothing/accessories every month, 40% every week 65% buy music every month, 40% every week 80% go to a bar or club at least once a week 82% eat out at least once a week 67% go to the cinema every month, 37% go every week 95% have a mobile phone 35% buy movies, videos or DVDs every month, 11% every week 78% purchase alcohol every week 60% buy health and beauty products every month 42% shop online every month 15% own a Mac (the average is 5%), 80% own a PC 65% own a video game console 65% use a digital camera 60% intend to travel overseas in the next 12 months 96% have a credit card 98% use the internet daily 85% use email daily
R E A D E Rs T H O U G H T s O N RVA 89% The writing is different from any other local rag 70% The articles are always interesting 85% I love its sense of design 76% I love the community focus in the writing 75% The ads in the magazine are interesting 75% I like the fact that advertising is not disguised as editorial
RVA R E A D E RS H AV E S T R O N G T R E N D S E T T I N G AT T I T U D E S
90% I like to know about local music/bands/releases before everyone else 60% I like to know about local fashion brands/designers before everyone else 53% I like to know about new local events before everyone else
Elizabeth King I a m f a s c ina t e d w it h t he ho l e s i n t he f a c e … no s t r ils, e a r s, eye s, a nd I w o ul d s ay m o u t h, t he m o s t no t o r io us ho le , but I ’ v e ne v e r m a d e a n o p e n m o ut h in a l l t he s e ye a r s. I s ho uld t o o, s inc e t he la nd s c a p e o f t he ins id e o f t he m o u t h w o uld o f f e r huge t h r ills t o a s c ulp t o r. P l us a ll t ho s e d if f e r e nt m a t e ri a l s, w ha t w o uld I m a k e t h e t e e t h o f if no t p o r c e la in. Po r c e la in t e e t h, g la s s eye s, t he m a t e r ia ls o f t he p o e t ’ s m e t a p ho r s. B ut t he ho le s t he m s e lv e s : t hi s m o r ning I ’ v e b e e n w o r k ing o n t he e a r o f a ne w b r o nz e p o r t r a it . H a v i ng nic e ly s m o o t h e d o ut t he w ho le ins id e o f t he he a d ye s t e r d ay, t o d ay I ’ m in t ha t z o ne of t r a ns fo r m a t io n b e t w e e n o ut s id e a nd ins id e t he b o dy. H o w f ar in c a n w e s e e ? C a n I s c ulp t in a b i t f a r t he r t ha n t ha t , jus t in c a s e ? I lo o k a t my o w n e a r, a nd a t t he c a s t s, w hic h a r e my m o d e ls. B r ing ing t he g r ind e r bur int o t he e a r ho le f r o m t he ins id e o f t h e he a d , w hi le lo o k ing a t w ha t I ’ m d o ing f r o m t he o ut s id e , I s ha p e a n d a r t ic ula t e t he ho le o f t he e a r, a t s o me p o int im p r ov is ing t he b o u nd a r y w he r e r e p r e s e nt a t io n t u r ns int o a k ind o f im a g ine d int e r na l a na t o my. W he r e o b s e r v a t ion t ur ns int o im p r ov is a t io n. An ex q ui s it e z o ne , s inc e t his w o r k ult im a t e ly is a m a t t e r o f t r y ing t o s h o w a t hing f r o m t he in s id e o ut , t r y ing t o li v e ins id e my s k in. “ St ay ing in my he a d ,” t he ex p r e s s io n fo r no t le t t ing t he w o r ld int o t he s t ud io fo r a w hile , int o my m ind . Ev e n c le a r ing o ut a s p a c e fo r t hi nk ing, fo r s o lit ud e , I p o lis h t he w a lls o f t he ins id e o f t he he a d a nd t hin k a b o ut t he s ha p e o f t he ne g a t i v e s p a c e o f t he int e r io r. W h e r e t he b r a in is. B ut w he r e I s t ill l inge r in t hin k ing o f t he s p a c e o f t he t he a t e r, t he p e r c e i v e d c ha m b e r, e m p t y ing it o ut, a n d p e r f e c t ing i t s v a r io us o p e n ing s, p o int s o f c o ng r e s s w ith t he w o r ld . I t s w ind o w s a nd d o o r s.
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RYA N M c Len n a n A fe w year s a go, f riends of mine would get to gether once a week for w hat they called “Animal Fact Club”. T hey would eac h c hoose an animal, do r esear c h, and then meet up the following week to infor m e ver yone w hat they had lear ned. I w as invited but unfor tunately missed all the meetings. Ear lier this year they r e gr ouped, with some ne w member s, and got to gether at Nonesuc h. Ag ain I w as invited to come along, and a g ain I missed all the meetings. T hinking a bout Animal Fact Club and my r e gr et for missing out, I will now shar e some f acts. Golden ea gle : A ten-pound golden ea gle with a se ven-and-a-half foot wingspan has a str ong enough grip to br eak a gr own man’s for ear m. Golden ea gles have been obser ved hunting in pair s, with one ser ving as a high-f lying decoy. Pr ey animals will focus on the %&
c ir c ling b i r d w hile t he s e c o nd lo w - f ly ing e a g le w ill s t r i k e , t he n w a it fo r it s m a t e t o jo in in t he f e e d ing. T hey ha v e b e e n k no w n t o a t t a c k w e a k o r s ic k a d ult m o unt a in go a t s a nd c a r i b o u , fo r c ing t he m o f f o f c lif f s o r p unc t ur ing t he i r ne c k s. M o o s e : A f ull r a c k o f a nt le r s o n a bull m o o s e c a n w e ig h u p t o e ig ht y p o und s a nd s t r e t c h a lm o s t s ix f e e t a c r o s s. B ulls g r o w t he s e a nt le r s e v e r y ye a r s t a r t ing in e a r ly s p r ing a nd s he d t he m by t he e nd o f t he ye a r. O n o c c a s io n, s p a r r ing bul ls w ill ge t t he ir a n t le r s lo c k e d t o ge t he r a nd b o t h w il l d i e o f s t a r v a t io n . Af t e r o ne ye a r, a c o w m o o s e w ill a b a n d o n h e r yo ung t o f e nd fo r i t s e lf. I n d e s p e r a t io n , t he ye a r ling m o o s e w ill e v e n c ling t o a hum a n fo r c o m p a n io ns hip. Elk o r Wa p it i : T he c a nine t e e t h o f e lk , w hic h a r e i v o r y, w e r e o nc e c o n s id e r e d t o b e q uit e v a lua ble a n d us e d a s c ur r e nc y. T he s e c a nine s a r e t ho u g ht t o ha v e o nc e b e e n t us k s, w hic h ha v e e v o lv e d i nt o
t he s m a ll t e e t h t hey a r e t o d ay. L ik e m o o s e , bull e l k w ill d ig a w a llo w, a m ud dy p it s o a k e d in ur ine , d ur ing m a t i ng s e a s o n. T he bull w ill b a t he him s e lf in his w a llo w, he a v i ly a d v e r t is in g his s c e nt . N o t o nly w ill t he bull r o ll in his w a l lo w, h e w ill a ls o ur ina t e o n his o w n n e c k by lo w e r ing his h e a d b e t w e e n his le g s a nd s p r ay ing it w hile s t a nd ing. C o w e lk f in d t hi s t o b e ir r e s is t ible . Ry a n M c L e nn a n
O n le f t : “ H a ul” 3 0 ” x 4 4 ” a c r y lic a n d p e nc il o n p a p e r 2 0 0 7 T his p a ge : “ Wa r ning ” 3 0 . 5 ” x 3 0 . 5 ” a c r y lic a n d p e nc il o n p a p e r 2 0 0 7 %'
Thursday
By Cur tis Grimstead
Images by Michelle Dosson
The Fest…the pilgrimage that hundreds of Richmonders have taken to Gainesville, Florida the last weekend of October for the past six years. The Fest is put on by Gainesville’s No Idea Records (Against Me, Hot Water Music), and PBR even sponsors it. Some people come to play, others to drink, but everyone has one goal in common – to try to see as many bands as they can out of the 180 bands from around the world who play over the weekend. This years Fest was the largest to date, selling out a couple of weeks before it took place, which made every venue packed and a really easy way to lose your friends. &(
Florida, the night before The Fest, is a bubble ready to pop. Pretty much every city that could have bands play, had a show with bands traveling to the Fest. Saint Augustine was looking good to me and a group of seven other friends, not because some of our best out of town buddies live there, but because there was an incredible show lined up for that night. After ten hours of shitty billboards, South of the Border, truck stops that graced us with strippers, inflatable cows that you could make relations with and every ironic hat in the South, we finally arrived at our first destination. The show was at a small club near the oceanfront called Café 11. The line up consisted of three Saint Augustine bands: Alligators, Greeness and Tubers. One band on GSL played called Triclops. They were solid musicians but had way too many effects on the vocals, making it sound like some fucked up animal on acid. Alligators and Tubers both have pretty much the same line up but different qualities that make them stand out from
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RVA.TV Television is undergoing a period of great transition, and the team behind Ink well Design and RVA Magazine is stepping in to lead the way. Meet RVATV, an independent studio that will produce and distribute original content or the Internet, television, and emerging digital platforms. Working with the ver y best local talent, RVATV will create both scripted and unscripted shows that redefine the notion of local programming. Look for the first wave of content—The News Show, Chef Force Five, P.G. Leepdragon, and HouseShow— coming to w w w. r vatv.net and other local websites in March 20 08. launch this spring. w w w.r vatv.net
RVAMAG.com The worldwide por tal to RVA magazine online. RVAMAG.com features special local features by inhouse staff, an aggregation of the city’s best blogs, FREE downloads of our cur rent issue, community calendar, and a shop for all of your RVA needs. RVAMAG is seen by over 10,0 0 0 unique visitors a month.
The RVA CD/DVD This bi-annual compilation of new music, videos, movie trailers and promos is inser ted into each copy of the April and October issues of RVA Magazine. The discs are also made available at RVA events and magazine distribution points.
HITCHHIKER S GUIDE TO RVA We take on the task of showing ever yone the REAL Richmond,VA. It’s an informative peek under the band-aid of Richmonds’ ills as well as a walkabout with one of the most “been-there” social gourmands in town. Funny, and perhaps scar y, the underbelly of our fair city has a lot to offer to those who know where to look. Publishing September 20 08
RVA Magazine and other local “functivist” entities have cobbled together several fistfuls of exciting annual festivals with national draws like Best Friend’s Day, Slaughterama, Halloweek, Shreddathon, RVA’s Bday Bash, The Fist City Fury, and the annual Carytown New Years Eve celebration.
CARYTOWN NYE December 31st The largest outdoor city celebration of the year with an attendance over 20,000 in it’s 07/08 incarnation. Carytown NYE is an event RVA organized with civic leaders to inspire community cohesion, cultural optimism and outsize thinking. What resulted was the most anticipated party of the year that spans ALL ethnicities and demographics, young and old, rich and poor, dead and living (hehe.)
HALLOWEEK October 24th - 31st Halloweek: 14 Halloween parties/parades/ shows in seven days. Quickly becoming a midAtlantic destination for Halloween, Halloweek is RVA Magazine’s curated Week of Freek with Zombie Bar Crawls on Trolleys, RVA’s legendary “Speakeasie” find it, or find someone who knows where it is, Halloween party, All the Saint’s Puppet Theatre Halloween Parade, Henry’s Nightmare on Grace Street dance party, and many orbiting events under the Halloweek banner.
RVA’S FIST CITY FURY September Local and regional punk/hip-hop/metal bands, art fairs and lucha wrestling. We honor our regions’ legacy bands with reunion shows and support our newbies with stages dedicated to the “next big thing.”
clothing Bygones / photo Kim Frost
BRANDING
Inkwell is a full service ad creation company. These images are examples of our creative team working with local business to reimagine their brands in our full color pages. Our clients’ identities are very important to us. We consider every ad in RVA a reflection of our own tastes. We invite local businesses to brand themselves alongside RVA and push a untied creative front to the city streets. Our national advertisers can be assured their quality designs will flow in our publication alonside impressive local advertising.
RATES RVAMAG.COM AD RATES
MAGAZINE RATES BACK COVER INSIDE FRONT PAGE INSIDE BACK PAGE SPREAD FULL PAGE HALF PAGE QUARTER PAGE
$1600 $1200 $1200 $1800 $1000 $600 $400
DISCOUNTS AD BUY RATE 4x 8X 12x
CD RATES
GROSS DISCOUNT 10% 12.5% 15%
RVA Magazine will feature a song/video by your artist at the rate of $50/minute 30-second ads are accepted at a flat $500 fee. Movie trailers not exceeding two minutes are acceptable at $1000
Homepage $1200.00 per year Horizontal Banner $1000.00 per year Newsletter e-blast 9000 recipients $250.00 per
TECHNICAL SPECS DIMENSIONS
HOW AND WHERE TO SEND ADS
TRIM AREA . . . . . . . . 8.5”w x 5.25”h BLEED SIZE . . . . . . . . . 8.75”w x 5.5”h LIVE AREA . . . . . . . . . . . . 8.25”w x 5”h 1/2 PAGE . . . 4.25”w x 5.25”h 1/4 PAGE . . 4.25”w x 2.625”h
All ads must be sent to RVA in a digital format electronically (email or FTP) or on a CD. The preferred format for final artwork is ADOBE files with all used images and fonts (including screen and print fonts). Once you have collected everything on CD, send it to:
IMAGES
ATTN: ANTHONY RVA 112 North Allen Ave. Richmond, VA 23220
Visuals must be CMYK (never RGB, nor duotone, nor multichannel). All art must be at least 300 dpi. If you have a lot of line art (1-bit images) it’s recommended that you deliver art at 600 dpi to prevent pixelation. REMEMBER Always keep important info like photo credits etc. away from the bleed or they might get chopped.
SENDING VIA EMAIL OR FTP
DEADLINES
If files are under 5mb, stuff and send to tony@rvamag.com. If bigger than 5mb, stuff and send to our FTP server (address info below). If you don’t have an FTP program, call us or go to www.panic.com/transmit/download.html and download a program called Transmit. Once download is complete, enter the following information into the Transmit window:
issue date
Server . . . . . . . . www.rvamag.com User . . . . . . . . . . . . . rvaupload@rvamag.com Pasword . . . . . . . . . . . rva1977 Directory . . . . . /RICHMOND Only upload in the RICHMOND sub directory. Files placed in the root directory will be lost. After the file is uploaded, confirmation should be emailed to tony@rvamag.com containing name of file.
January February March April May June July August September October November December
street date ad closing deadline
01/15/08 02/10/08 03/10/08 04/10/08 05/10/08 06/10/08 07/10/08 08/10/08 09/10/08 10/10/08 11/10/08 12/05/08
12/25/07 01/25/08 02/25/08 03/25/08 04/25/08 05/25/08 06/25/08 07/25/08 08/25/08 09/25/08 10/25/08 11/20/08
art closing deadline
12/28/08 01/25/08 02/25/08 03/25/08 04/25/08 05/25/08 06/25/08 07/25/08 08/25/08 09/25/08 10/22/08 11/20/08
RVA
112 Allen Ave. Richmond, VA 23220 www.rvamag.com
R. Anthony Harris
Publisher / Senior Designer 804.349.5890 tony@rvamag.com
Christian Detres
New Business Development 804.399.2448 christian@rvamag.com
Thank you to the following artists whose work is featured Elizabeth King, Ryan Mclennan, Adam Juresko, Suntek Chung, Jorge Cantoni, and KD Matheson The photography of Kim Frost, Michelle Dosson, Chris Lacroix, Ian Graham, Lindsey Benson, and Cameron Lewis The design of Jeff Smack, Jeff Walburn, Brandon Peck, and Mickael Broth.