BRAND BOOK 2016
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CONTENTS
. Our Story - Our Mission . Inspiration . More Than Just Streetwear . Qaulity Acessories . Barbarian Sportwear for Parca . Sourcing and Production . Our Tee Shirts . Stay Elevated, But Never Stay Put . Become A Stockist . Social / Contact
Location: 42°14’39.6”N 9°03’00.8”E Hikers Hut - Lisbotn - Norway Shot for AW15 Look Book
WHATEVER THE WEATHER Parca Equipment Co. Quality garments for a HIGHer living. Built for Running, Dashing, Tripping, Falling, Rolling, Dancing, Jumping, Ballin. Seeking protection from wind, rain or fame.... We’ve got you covered.
OUR STORY OUR MISSION A close friend and I founded the Parca Equipment Co. in the summer of 2013. Both from backgrounds in fashion we have been lucky enough to work with some very successful brands in both the creative field and business end of the industry. My passion for product development, marketing, travel and photography inevitably led to starting my own project. Matthew Roach, menswear lecturer and garment technician at Melbourne’s RMIT fashion department splits his time between Parca and his Universities commitments. His expertise in fit, form and function are pivotal to the standard of product we create. As a team we operate as the only employees running the business in house with a hands on approach to everything we do. Photography, web store, garment, digital and graphic design, fabric sourcing, production management and supply chain, even this very book is put together by yours truly. Our mission is to create modern sportswear and street wear that will become future generations hand me downs. We design products that are built to last with a focus on the things that matter. Products for people like us with a sense of adventure and do it yourself attitude. We believe it doesn’t take a large team, university degrees or formal training to create something great. Just like-mindedness, sacrifice and a serious dedication to learning and making the most out of your situation. The Parca Equipment Co. is the manifestation of this belief. Morgan Schoermer. Brand owner and Co-Founder
INSPIRATION At the heart of Parca lies a passion for outdoor photography and we are constantly on the move traveling the world, exploring incredible locations as a backdrop to the brand. Having grown up in Far North Queensland - Australia, we have always been inspired by the great outdoors and it continues to be a running theme in our look books and website where you will find our photo journal sharing stories from around the globe. Although the outdoors is a heavy focus in terms of imagery, the aesthetic of the collections and garments themselves are heavily influenced by vintage sportswear, street wear and outdoor gear from what we consider the ‘golden era’ spanning from the early 1970’s through to the mid 1990s. Our do it your self attitude is inspired by subcultures of this era and the idea of creating something from nothing into something of greatness that can span beyond time, space, race and creed. ‘Civvi’ ultralight wieght water resistand Mac coat. worn with ‘Watamu’ action shorts - constructed from abrassive restistant nylon taslon
Location: 42°14’39.6”N 9°03’00.8”E Gorges de la Restonica - Corsica Shot for SS15 Look Book
Location: 58°47’26.3”N 5°56’15.4”E on route to Lisbotn Fjord - Norway Shot for AW15 Collection Look Book
“Stay Elevated. Die High.” -
company mantra
Location: 58°47’26.3”N 5°56’15.4”E on route to Lisbotn Fjord - Norway Shot for AW15 Collection Look Book
Chair lift to Takaosan Temple just outside of Tokyo. More pics from this trip are available on our photo journal.
Up close detail of the ultrasonic welded pocket zipper construction on the Parca staple ‘ CIvvi’ jacket from SS15 Collection.
MORE THAN JUST STREETWEAR MODERN SPORTSWEAR At Parca we craft products that are combination of the past and a taste of the future. Garments and accessories that are both classic and timeless in nature, inspired by classic sportswear, streetwear and outdoor gear form the past with modern features and technologies that ensure the longevity of the product. Taking careful consideration of the details rather than just adding details we source the best possible trims and accessories like KajitechÂŽ plastic snap fasteners made in Japan that will not rust and bleed onto fabric after washing. PrimaloftÂŽ waterproof recycled insulation is used in opposition to cheap generic poly filllers. Functional details like shock cord zipper pulls and packable designs add to the functionality of our outerwear. It is these considerations that set Parca products apart from the endless wave of fast fashion trends. We offer more than just long sleeve print tees and dad hats. Parca drops product every other month with a collection of cut and sew items spanning from premium quality T-shirts to technical outwear as well as stock program of staples.
Up close detail of the ultrasonic welded pocket zipper construction on the Parca staple ‘ CIvvi’ jacket from SS15 Collection.
‘Dash’ technical windbreaker
Up close detail of the ultrasonic welded pocket zipper construction on the Parca staple ‘ CIvvi’ jacket from SS15 Collection.
QUALITY ACCESSORIES Each season we offer a unique collection of accessories with a heavy focus on head-wear. Being avid head-wear nuts we take incredible pride in creating some of the highest standard of head-wear on the market. Various styles of polo caps, buckets, campers, unstructured and classic snapbacks utilize a variety of fabrics including dead-stock parachute fabric and vintage denims. Inspired by the 1990’s golden era of sportswear and our own wardrobes.
Up close detail of the our Canadian Made rugby shirt and Coach Jacket from SS15 Collection.
In a continuing partnership with Canadian sportswear manufacturer ‘Barbarian Sportswear’ Parca presents a selection of products each season, hand built in Canada from 100% natural cotton fabrics. Traditional and new adaptations of classic sports jerseys that are designed and crafted to players standards and guaranteed to last a life time. Parca offer stores exclusive colour ways and SMU items with minimums of 25pieces per colour. We also distribute Barbarian’s core line of products exclusively in Australia.
Latest Series
Parca’s co founder and Garmet technician MAtthew Roach in the absolute boondocks of Saigon with some hand picked fabric from a local market
SOURCING AND PRODUCTION Every single Parca product is an original. We do not print on other brands blank products. We want to ensure total control of the fit and the fabric as well as the factory it is produced in. Thats is why we are on sight during production to make sure the work is being done by the factory we hand picked and not being sub contracted out. Knowing that our products are produced in a factory with ethical standards where workers are paid correctly and treated fairly is paramount to our production model. This also goes for the materials and process we use during production and make sure all fabrics and coatings are AZO free. Our factories are equipped with the latest machinery and technology and offer a healthy working environment for professionals and factory worker’s alike. We believe the consumer must know where there products are coming from and do not use misleading labeling to hide the fact products are made in Asia. We share pictures and insights from our factories on our blog for all our customers to see.
Every Parca garment is an original. We hand crafts each pattern carefully considering each fit and how it interacts with the body and the fabric it will be constructed from. Working side by side with our factory during the entire process from sampling to finished product ensures the best possible result for the end customer.
OUR TEE SHIRTS Originally only worn as underwear the T shirt has come along way from its humble beginnings. Today it is a wardrobe staple and it’s printed counterpart is the cornerstone of street wear. While many brands choose to print on blank products sourced from other manufacturers, our T shirts are developed and constructed from scratch. We utilize the highest quality 100% combed cotton jersey that is preshrunk then worked closely with the printing team to ensure the brightest colours, the softest hand feel and the most durable prints possible. It’s evident the minute you pick up a Parca T shirt. We use registration tables to print panels before they are sewn and use auto rotating table dryers to cure the final artwork. Four passes of each colour are made using the highest quality Italian made screen printing pigments.
STAY ELEVATED BUT NEVER STAY PUT The Parca Equipment Co. has no fixed address or main headquarters. We spend most of the year in separate continents meeting together a few times a year to plan ranges and collaborate on designs. We utilities a state of the art third party warehouse to dispatch products to both retailer and end consumer. While this idea of a nomadic office has given us a global outlook and a unique perception of how to run a business in the digital age, it hasn’t come without it’s drawbacks . It requires us to think on our feet and be pragmatic in the way we utilize our resources. We have shot look books and online product in abandoned warehouses, friends garages and professional studios, using friends, family, models or whoever is there on the day as the hired talent.
P.A.R.C.A Pioneering Aesthetics for
Rapid Civic Ascent
CONTRIBUTORS AND COMMUNITY We support business and individuals with a like-minded attitude and passion for the things we love. We offer product to photographers, artists , athletes or anyone that we feel deserves a helping hand We work with these people and collaborate on collections , events, designs and photo shoots to build our creative community. These collaborators work is featured on our blog and our social media were we attempt to broaden the awareness of these individuals and business the best we can
BECOME A STOCKIST There is undoubtedly a huge offering of cool brands out there, probably now more so than ever. So why stock Parca. We offer a unique range of high quality products ethically sourced and manufactured, not widely available online or from large chain stores, stocking only the finest boutiques in Australia and Japan. We offer exclusive products and collaborations for your store upon request with very competitive pricing and minimums. Parca is original brand that creates good products for people that appreciate good products, plain and simple. We are dedicated to building a long term relationship with our retailers and listen to your wants and needs. To get in touch with a sales representative or to speak to us personally please see the contact page of this document of further information. We look forward to hearing from you.
CONTACT morgan@parcaequipped.com matthew@parcaequipped.com
VISIT parcaequipped.com parcaequipmentco.com.au
SOCIAL