2015 Fulfillment Report
Sponsors
Participating Restaurants
5,000 Postcards
Buttons worn by the Ambassador Force速
100 Retail Posters
40 Counter Cards
Event Signage
Peachtree Billboards
Peachtree Billboards
Creative Loafing newsletter 50,000
CAP newsletter 13,000
Dedicated Newsletters
Facebook Ads
Creative Loafing Ads
Social Media Mentions
Social Media Mentions
Social Media Mentions
Restaurant Promotions
Exposure
Atlanta Intown Newspaper Suntrust Plaza Newsletter
www.atlanta-restaurantblog.com
www.foodona.com
Menus Featured Menu: Entrée & Dessert $30 per person |Three Courses $40 per person Appetizers: WEDGE SALAD Blue Cheese Crumbles, Pickled Jalapeno, Red Onion, Tomato, Blue Cheese Dressing BUTTERNUT SQUASH SOUP Onion, Garlic, Cream, Candied Pecans, Herb Oil LUMP CRAB CAKE Tomato, Cucumber, Mint Salad, Creole Tartar Sauce CHICKEN EMPANADAS Chipotles, Pico De Gallo, Feta Cheese, Spicy Aioli DRAGON ROLL Tempura Shrimp, Eel, Snow Crab, Cucumber, Avocado, Teriyaki, Sauce Entree: HANGER STEAK Carrots, Mashed Potatoes, Haricot Vert, Chimichurri Sauce STEAK AU POIVRE Filet Mignon, Garlic Mashed Potatoes, Green Asparagus GRILLED SWORDFISH STEAK Coconut rice, Sautéed Asparagus, Pineapple Relish SEARED SALMON STEAK Cauliflower, Shiitake Mushrooms, Red Pepper, Dill Cream Sauce Dessert: CHOCOLATE CAKE Chocolate & Caramel Sauce, Vanilla Ice Cream NEW YORK CHEESE CAKE Strawberry Sauce
Menus Featured Items: Lobster Stuffed Filet $30 5 ox. Filet topped with bĂŠarnaise and fried onions, served with roasted garlic whipped potatoes Cowboy Sushi Roll $15 Steak, asparagus, crab meat, cream cheese Available at both lunch and dinner. Cowboy Sushi Roll available for lunch weekdays only. Additional Features: Delmonico Ribeye $39 7 oz Filet (Served A La Carte) $29 Steak Frites $20 Yellow Fin Tuna "Steak" $32
Exposure
website
Creative Loafing – Official Media Partner As the official media partner for Downtown Steak Week, Creative Loafing provided the following marketing package valued at $17,640 to promote Downtown Steak Week : • One full-page ad in the March 26th, 2015 CL Neighborhood Guide issue announcing Downtown Steak Week reaching 477,000 readers • Six half-page ads promoting Downtown Steak Week running from April 2nd through May 17th, 2015 reaching 477,000 readers • Web ads running on clatl.com from March 26th through May 17th, 2015, garnering over 91,018 impressions and reaching 97,443 unique viewers • Dedicated e-newsletter promoting Downtown Steak Week, distributed to all 50,000 Creative Loafing email members • Feature promoting Downtown Steak Week in three separate Creative Loafing Recommends e-newsletter, distributed to 36,000 opt-in subscribers each
E-Newsletters •
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CAP and its partners sent targeted e-communications promoting Downtown Steak Week prior to, and throughout, the event. CAP highlighted Downtown Steak Week in its monthly newsletter, Be Downtown, in May which reached 13,261 people. CAP also sent a dedicated dining e-blast announcing Downtown Steak Week, reaching 13,313 people. Creative Loafing featured Downtown Steak Week in its weekly enewsletter CL Recommends, reaching 36,000 opt-in subscribers, on April 23rd, April 30th and May 7th. Downtown Steak Week banner ads were featured in Creative Loafing’s daily e-newsletter 5 Things To Do Today, reaching 14,600 opt-in subscribers, on April 2nd, May 3rd, May 4th, May 6th, May 8th and May 17th as well as in Creative Loafing’s weekly dining e-newsletter Omnivore, reaching 25,000 opt-in subscribers, on May 4th and May 11th. OpenTable also promoted Downtown Steak Week in its e-newsletter, The Insider, which reaches approximately 200,000 people.
Social Media CAP employed an extensive social media marketing campaign to promote Downtown Steak Week. CAP’s Downtown Atlanta Facebook page has 39,488 followers and posts promoting Steak Week reached a total of 20,537 people. CAP’s @DowntownAtlanta Twitter handle has 22,108 followers and tweets netted 20,243 impressions. Downtown Steak Week also received promotion from the following influential tweeters: • • • •
@cl_atlanta – 109,629 Followers @ATL_Events – 105,574 Followers @DiscoverAtlanta – 61,344 Followers @ZagatAtlanta – 6,587 Followers
Additional Marketing •
In addition to the marketing package provided by Creative Loafing, Central Atlanta Progress was able to secure placement on the digital billboard prominently located on Peachtree Street in the heart of the Downtown business district. An average of 16,000 cars drive past, and 17,000 pedestrians walk by, the sign daily. • OpenTable also featured Downtown Steak Week on their Atlanta Homepage from May 2nd – 17th. • 92.9 The Game provided broadcast support by featuring Downtown Steak Week in radio advertisements and conducting daily gift card giveaways to participating restaurants May 7th through May 17th during their rush-hour Morning Show at 7:00 AM. • The www.DowntownSteakWeek.com website generated 27,714 page views and received 18,022 clicks.
Thank you Downtown Steak Week was the only of its kind in the city of Atlanta. Your participation helps us continue to produce creative and entertaining events in Downtown Atlanta.
WELL DONE!