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JPMORGAN CHASE’S BIG PLANS ON PARK AVE. CREATE FIRST SKIRMISH UNDER EAST MIDTOWN REZONING
Photo by Paul Schindler
The 52-story building at 270 Park Ave., owned by JPMorgan Chase but opened in 1960 as the Union Carbide headquarters, faces demolition in a plan announced by the financial giant and supported by city and state leaders.
March 8 – 21, 2018 | Vol. 04 No. 5
BY PAUL SCHINDLER Last summer, after more than four years of effort — including an initial false start late in Mayor Michael Bloomberg’s final term — the city approved a major rezoning plan for the East Midtown area from Grand Central Terminal north that will allow for new office tower development while providing funding for citydesignated historic landmarks, open space set-asides, and mass transit improvements. The two officials who helmed the arduous process of cobbling the plan together — Borough President Gale Brewer and then-City Councilmember Daniel Garodnick — both hailed the plan’s adoption as a model for how to bring together diverse constituencies to resolve major contested policy challenges. Now, right out of the box, the first major redevelopment project announced under the rezoning — JPMorgan Chase’s construction of a 2.5 million square-foot world headquarters at the site of its 52-story building at 270 Park Ave., between E. 47th and 48th Sts. — is drawing fire from preservation advocates as well as architectural critics. In a Feb. 21 letter to the city’s
270 PARK AVE. continued on p. 18
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Landmarks Preservation Commission, Simeon Bankoff, executive director of the Historic Districts Council, voiced alarm at JPMorgan Chase’s announcement, noting, “The building was designed by Gordon Bunshaft and Natalie de Blois of Skidmore Owings and Merrill [SOM] and is recognized as a very significant example of midcentury corporate Modernism as practiced by the masters of the form. It is especially remarkable as an acknowledged work by a female architect in the male-dominated field of architectural design. This is one of the buildings which defined New York City as the capital of the 20th Century, strongly situated in the corridors of post-war power.” Bankoff’s letter noted the widespread view among architectural critics that the building, opened in 1960 as Union Carbide’s headquarters, is a remarkable example of post-war Manhattan ambition, quoting New York magazine’s Justin Davidson terming it “one of the peaks of modernist architecture” and Vanity Fair’s Paul Goldberger seeing it as a “deserving 1960s landmark… on architectural grounds, but also for the fact that