NYC COMMUNITY MEDIA MEDIA KIT 2013
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
At NYC Community Media we have a simple but important mission — to serve the residents, visitors and workers of the communities we report on with the most relevant news, information and opinions that affect their lives.
Being a part of the neighborhood matters.
Warren E. Buffett on the importance of community newspapers Warren E. Buffett recently summed up the role community newspapers play in our residents’ lives in his letter to Berkshire-Hathaway Shareholders, March 1, 2013 “Newspapers continue to reign supreme in the delivery of local news. If you want to know about what’s going on in your town- there is no substitute for a local newspaper that is doing its job. Wherever there is a pervasive sense of community, a paper that serves the special informational needs of that community will remain indispensible to a significant portion of its residents.” Whether we deliver our local, neighborhood news to our audience in print or online, our newspapers work to serve the people of our community, and our newspapers work for you in serving those same people — your customers.
NYC COMMUNITY MEDIA 2013 Media Kit
NYC COMMUNITY MEDIA In Print and Online
N
YC Community Media is the proud publisher of five of the most acclaimed and respected community newspapers and websites serving the city.
T H E V I L L AG Ewww.thevillager.com R .CO M Our mission is dedicated to providing New York residents with indepth reporting of the events and issues that shape their daily lives in the neighborhoods in which they live and work. Our multi award-winning editorial has enabled us to create a trusted and effective environment for the businesses and merchants who make up (create) the local economy. Connecting you and your business with your market, your community and your neighbors is what we do best. Our audiences represent a diverse population of consumers for a wide range of products and services. Whether it’s responding to the challenges of natural disaster or trumpeting the triumphs of development and rebuilding, our newspapers and websites provide lifelines of essential information and communication to the hundreds of thousands of residents, visitors, workers and businesses who call these neighborhoods their own.
D OW N TOW N E X P R E SS .CO M
G AYC I T Y N E WS .CO M
now
Chelsea www.chelseanow.com M C H E L S E A N OW.CO
E AST V I L L AG E R N E WS .CO M
We offer our (local, regional and national) advertisers an incredibly diverse array of effective options that include: • • • • • • • •
Print display ads Website advertising Email newsletters Dedicated eBlast Live Events and Promotions Social Media Advertising design and production Digital Media marketing services including Search Engine Optimization & Reputation Management
AWARD WINNING LOCAL NEWS The New York Press Association (NYPA) and the National Newspaper Association (NNA) have recognized NYC Community Media with more than 155 awards over the past ten years.
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : The Villager
THE VILLAGER West & East Village, Chelsea, Soho, Noho, Hudson Square, Little Italy, Chinatown and Lower East Side, Since 1933
T
he Villager is the paper of record for Greenwich Village, Soho, Noho, Chinatown, Union Square, Gramercy and Little Italy- the neighborhoods covered by The Villager are among the most dynamic, colorful, contentious and exciting places on the planet.
For over 70 years, The Villager has been downtown Manhattan’s preferred news media. The Villager offers the most in-depth local news, arts & entertainment, politics, local business and profiles of news-making personalities. Editorial Excellence is what attracts one of the most actively engaged audiences, making it the perfect environment for businesses to connect with their customers. It’s the people who live, work and play here that make this area of the city such a desirable market. The Villager covers it best, winning 9 awards in the New York Press Association’s 2012 Better Newspaper Contest — including First Place Best Column, First Place Art Photo and awards for News Story, Feature Story, Arts Coverage, Feature Photo, Spot News Photo and Editorial Cartoon.
The Villager is available exclusively as a paid publication, sold by subscription and at newsstands.
“Our account exec couldn’t have been more helpful in launching a campaign to get the results we needed. We were delighted.”
MAUREEN DOWDELL Director of Public Relations Schola Cantorum on Hudson
Legal and Public Notice Advertising The Villager is the paper of record for all Legal and Public Notice advertising in New York City.
DEMOGRAPHICS Male 50% Female 50% Median Age 38 Ages 25-34 18% Ages 35-54 57% Median HHI $87,500 HHI $50K+ 64%
HHI $75K+ 43% College Educated 66% Employed 75% Working Full-Time 68% Professional 65% Married 27% With Kids 33% SOURCE: Pulse Research
AUDIENCE Print Edition Reaching over 30,000 readers, The Villager is distributed every Thursday, available in newstands and by subscription. Print edition includes legal ads. The print edition is also available online at www.thevillager.com. Monthly Web Traffic Over 470,000 Page Views Over 118,000 Unique Visitors Over 400,000 Visits
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Downtown Express
DOWNTOWN EXPRESS The Newspaper of Lower Manhattan: Tribeca, City Hall, Financial District, Chinatown, Battery Park, South Street Seaport and World Trade
D
owntown Express is a must-read in lower Manhattan, providing readers with crucial, ever-changing, indepth information about quality-of-life, civic and political events, schools and business.
HEALTH AND L FITNESS SPECIA VOLUME 25, NUMBER
21
MARCH 20-APRIL 2,
2013
P 10 - 14
RARE PEEKS AT THE WOOLWORTH BEFORE NIAL THE BUILDING’S CENTEN was the building at 792 feet the world. BY TERESE LOEB tallest building in KREUZER so until 1930, U.S. It remained building n April 24, 1913, when the Chrysler President Woodrow surpassed it. butbuildWilson pushed a As the Woolworth ton in Washington, ing celebrates its centennial, dynamos D.C. that fired up of course no longer the newly it is, near the tallest in the basement of build- anywhere New York finished Woolworth building even in in still ing at 233 Broadway but many people The lights City, it to be one of the New York City. flashed on consider skybeautiful in the building most of city’s The exterior, with all at once as thousands Hall Park scrapers. of terra people in City its delicate tracery more its watched. Thousands side cotta ornamentation and Jersey roof, is a wellstood on the New to see copper-clad of the skyline. of the Hudson River feature Newspaper known Lower the spectacle. The interior of the people less accounts said that away, Manhattan building is the miles to out at sea, 100 known except of elec- well witnessed the flash 26 Continued on page tric light. At the time, the Woolworth
O
Downtown Express is the only publication focusing exclusively on all the neighborhoods below Canal Street: Tribeca, the Financial District, City Hall, the Seaport, Chinatown and Battery Park City.
STATUE OF LIBERTY TO OPEN JULY 4 e on Ellis gy infrastructur the BY KAITLYN MEADE and wiping out reopen Island Lady Liberty will screening system e Day, in security are fully commitby Independenc but we the second — this crown time to catch traf- ted to reopening for half of summertime e on jewel as soon as it’s safe and not a second fic. In a teleconferenc Secretary visitors March 19, U.S. said Salazar. Kenneth later,” Charles of the Interior Senator statue was who was on Salazar said that by July 4 Schumer, call, was exciton track to open the press back the of this year, bringing tour- ed about the impact and have on much-needed jobs reopening would economy. ism to Lower Manhattan. city’s statue the sumiconic The “Being open for the since season isn’t has been closed roared mer tourism symbolically, Superstorm Sandy on Oct. just importantto the city’s into the harbor it’s a boon businesses, as and 29, 2012. economy inflict“Hurricane Sandy statue attracts millions on facili- the from all over the ed major damage the Statue of tourists ties that support the 27 Continued on page of Liberty — destroyingenerthe docks, crippling
photo by Scot Surbeck Downtown Express
TOWERING RUN
About 15,000 runners
Day for the NYC Tower on St. Patrick’s raced by the Freedom nished up at the Seaport. The race fi
2013 NYC COMMUNITY COPYRIGHT © • NYC 10 013 • 515 CANAL STREET
Half Marathon Sunday.
MEDIA, LLC
We’re proud recipients of the NYPA’s first place award for Spot News Coverage and the second-place winner for editorials. Downtown Express reaches an incredibly diverse mix of residents whose neighborhoods are bound together by their geography and their passion for being deeply connected to their community. As lower New York continues its breathtaking pace of development with the addition of significant residential projects and the completion of the World Trade Center, the positive impact on the economy of these neighborhoods will be considerable. Downtown Express is a leading influence and resource to its residents and workforce.
“Downtown Express helps spread the word about our youth programs, brings in new participants and is critical in creating a sense of community downtown. It is a must-read every week for its local news, and forceful and independent editorials.”
BOB TOWNLEY
Executive Director Manhattan Youth
DEMOGRAPHICS Male 52% Female 48% Median Age 37 Ages 25-34 30% Ages 35-54 62% Median HHI $112,500 HHI $50K+ 62%
HHI $75K+ 74% College Educated 61% Employed 93% Professional 65% Married 29% With Kids 45% SOURCE: Pulse Research
AUDIENCE Print Edition Reaching over 100,000 readers, Downtown Express is distributed every other Wednesday with a residential focus in 350 street boxes, restaurants, bars, cafes, retail businesses, banks and a targeted subscription list. The print edition is also available online at www.downtownexpress.com. Monthly Web Traffic Over 529,000 Page Views Over 129,000 Unique Visitors Over 320,000 Visits
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Gay City News
GAY CITY NEWS
Serving Gay, Lesbian, Bi and Transgender New York
G
FREE
28 Opera Capitals Hits 12 Other 2013? 11 Sandy's Direct 33 GENDA in to Washington Mr. Maloney Goes
TWENTY THREE VOLUME ELEVEN, ISSUE 20, 2012 NOVEMBER 7 -
ELECTION
2012
“KEEP
REACHING, KEEP FIGHTING”
Gay City News speaks to the core of ”America’s most influential untapped market” according to The Wall Street News, reaching more GLBTQ New Yorkers than all national gay magazines combined. Gay City News is distributed throughout Manhattan as well as select neighborhoods in Brooklyn and Queens. Sponsorship & Partner Opportunities: As one of the nation’s leading GLBTQ media, Gay City News regularly sponsors with local, regional and national businesses and organizations for a variety of dynamic events and promotions. For complete details, contact the marketing department at (646) 452-2496.
Gay CIty News editor Paul Schindler’s alwaysstrong opinions make the paper kind of a must-read even outside the community.”
BEN SMITH
Photo courtesy of Chip
Gay City News is dedicated to providing the most insightful, informative and up-to-date coverage about New York City’s diverse gay community. Award-winning editorial makes it one of the most respected GLBTQ publications in the nation.
Somodevilla / Getty
Images
ay City News boasts America’s most experienced and pioneering team in GLBTQ journalism, a team that since the 1980’s has chronicled cross-currents, struggles and triumphs of the gay civil rights movement and the determined fight to surmount the AIDS epidemic.
Sweep! rriage Equalitys 14-1 9, 32-33 Four-State MaElect ion Coverage, page
DEMOGRAPHICS Male 50% Female 50% Median Age 37 Ages 25-34 18% Ages 35-54 66% Median HHI $68,500 HHI $50K+ 63% HHI $75K+ 47%
College Educated 62% Employed 87% Working Full Time 78% Professional 58% Married 26% Significant Other 42% With Kids 39% SOURCE: Pulse Research
AUDIENCE Print Edition Reaching over 100,000 readers, Gay City News is distributed every 14 days (Wednesday) throughout the Metropolitan New York area, via over 500 street boxes, newsstands, restaurants, bars, cafes, retail businesses, banks and community gathering spots. The print edition is also available online at www.gaycitynews.com. Monthly Web Traffic Over 1,000,000 Page Views Over 290,000 Unique Visitors Over 710.000 Visits
Politico.com
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Chelsea Now
CHELSEA NOW The West Side’s Community Newspaper
M
anhattan’s Chelsea neighborhood represents one of the most diverse and evolving communities in New York City. It’s mix of residents-from families and single twenty-somethings, to its rich artist and gallery and GLBTQ communities –continue to see astonishing growth and development.
FEBRUARY 6 - 19,
2013
RT 2013 SS REHoylPO PROGREHigh man • Gallery District Line •
VOLUME 5, NUMBER
11
THE WEST SIDE’S
ER
COMMUNITY NEWSPAP
Hudson Yards •
Chelsea has become a prime destination for hotels, restaurants, theatres, nightlife and retailers. The completion of the incredibly popular High Line park and waterfront, the forthcoming mixed-use development of the Hudson Yards and planned-expansion of Chelsea Market make this one of the most exciting places to live and visit anywhere in the world. Chelsea has also become home to America’s most innovative tech firms making it epicenter of the east-coast silicon valley.
Properties Companies and Oxford Courtesy of Related
, UNIT 1C • MANHATTAN 515 CANAL ST.,
© 2013 NYC COMMUNITY NY 10 013 • COPYRIGHT
MEDIA, LLC
DEMOGRAPHICS Chelsea Now is the ONLY publication devoted exclusively to this renowned locale for the most esoteric and breaking news, plus art and entertainment coverage that is simply unmatched. Chelsea Now’s coverage of the arts and the environment has also earned coveted NYPA awards. Chelsea Now provides advertisers with the direct connection to residents and visitors who are drawn to this thriving neighborhood that has become one of the city’s most exciting places to be.
”We were thrilled with the ads for First Saturdays/March, which directly contributed to a hugely successful program! We had a record 240 guests in attendance...”
ANNE WACHNICKI
Marketing Manager New Museum Manhattan
Male 52% Female 48% Median Age 37 Ages 25-34 26% Ages 35-54 37% Median HHI $84,500
HHI $50K+ 62% HHI $75K+ 47% College Educated 65% Professional 71% Married 19% With Kids 28% SOURCE: Pulse Research
AUDIENCE Print Edition Reaching over 75,000 readers, Chelsea Now is distributed every 14 days (Wednesday) via 125 street boxes located on street corners from 14th to 34th Streets, from Broadway to the West Side Highway plus high-traffic indoor locations including bookstores, cafes, restaurants, clubs, residences, etc. The print edition is also available online at www.chelseanow.com. Monthly Web Traffic Over 417,000 Page Views Over 100,000 Unique Visitors Over 210,000 Visits
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : East Villager
THE EAST VILLAGER & Lower East Sider
East & West Village, Lower East Side, Soho, Noho, Little Italy and Chinatown
T
he East Villager & Lower East Sider is the newspaper of record for the neighborhood of Manhattan defined by its boundaries that run from Broadway to Avenue D, 23 rd Street to Delancey where change has been a constant. This ever-evolving area is rich with both protected history and new cutting-edge development. Residents and visitors here find a community that offers some of the most exciting cultural and commercial opportunities anywhere. It boasts the widest variety of ethnic restaurants and shopping in the city. It’s one of the leading destinations for visitors from around the globe. A rich population of students from a number of acclaimed colleges and universities make their home here as well.
The East Village and Lower East Side make up one of the most densely populated neighborhoods in New York, making it a tremendous place for business owners looking to tap into its insatiable demand for goods and services.
“This is a great addition to the East Village. Love the coverage.”
HARRY HANSON
DEMOGRAPHICS Male 48% Female 52% Median Age 38 Ages 25-34 20% Ages 35-54 64% Median HHI $52,500 HHI $50K+ 41%
College Educated 63% Employed 79% Professional 30% Married 26% With Kids 36% SOURCE: Pulse Research
AUDIENCE Print Edition Reaching over 20,000 readers, The East Villager and Lower East Sider is distributed to dozens of locations within Broadway to Avenue D, 23rd Street to Delancey. You will find our bright yellow streetboxes in high-traffic areas and distribution inside residential buildings, clubs, associations, medical facilities, retail establishments, entertainment venues and retirement/assisted living facilities and centers. The print edition is also available online at www.eastvillagernews.com.
Monthly Web Traffic Over 240,000 Page Views Over 32,000 Unique Visitors Over 88,000 Visits
Hanson Fitness
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Advertising Calendar
ADVERTISING CALENDAR NYC Community Media Print Publication Dates For more information contact Francesco Regini, Sr. VP Sales and Marketing Francesco@TheVillager.com ∙ 646 452 2496 ∙ 212 229 2790 (Fax)
sea Chelnow Jan 3
Jul 4
Jan 3
Jan 9
Jan 2
Jan 9
Jan 10
Jul 11
Jan 17
Jan 23
Jan 16
Jan 23
Jan 17
Jul 18
Jan 31
Feb 6
Jan 30
Feb 6
Jan 24
Jul 25
Feb 14
Feb 20
Feb 13
Feb 20
Jan 31
Aug 1
Feb 28
Mar 6
Feb 27
Mar 6
Feb 7
Aug 8
Mar 14
Mar 20
Mar 13
Mar 20
Feb 14
Aug 15
Mar 28
Apr 3
Mar 27
Apr 3
Feb 21
Aug 22
Apr 11
Apr 17
Apr 10
Apr 17
Feb 28
Aug 29
Apr 25
May 1
Apr 24
May 1
Mar 7
Sep 5
May 9
May 15
May 8
May 15
Mar 14
Sep 12
May 23
May 29
May 22
May 29
Mar 21
Sep 19
Jun 6
Jun 12
Jun 5
Jun 12
Mar 28
Sep 26
Jun 20
Jun 19
Jun 26
Jun 19
Apr 4
Oct 3
Jul 4
Jul 3
Jul 10
Jul 3
Apr 11
Oct 10
Jul 18
Jul 17
Jul 24
Jul 17
Apr 18
Oct 17
Aug 1
Jul 31
Aug 7
Jul 31
Apr 25
Oct 24
Aug 15
Aug 14
Aug 21
Aug 14
May 2
Oct 31
Aug 29
Aug 28
Sep 4
Aug 28
May 9
Nov 7
Sep 12
Sep 11
Sep 18
Sep 11
May 16
Nov 14
Sep 26
Sep 25
Oct 2
Sep 25
May 23
Nov 21
Oct 10
Oct 9
Oct 16
Oct 9
May 30
Nov 28
Oct 24
Oct 23
Oct 30
Oct 23
Jun 6
Dec 5
Nov 7
Nov 6
Nov 13
Nov 6
Jun 13
Dec 12
Nov 21
Nov 20
Nov 27
Nov 20
Jun 20
Dec 19
Dec 5
Dec 4
Dec 11
Dec 4
Jun 27
Dec 26
Dec 19
Dec 18
Dec 25
Dec 18
Space reservations close 7 calendar days prior to publication date. Ad materials due 5 calendar days prior to publication date. NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Advertising Calendar
SPECIAL SECTIONS JANUARY Progress Report: Featured in The Villager, East Villager, Downtown Express, Chelsea Now
FEBRUARY Wedding Pride: Featured in: Gay City News
MARCH Senior Health: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
APRIL Tribeca Film Fest: Featured in: Downtown Express, The Villager, Chelsea Now
MAY Taste of Tribeca: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
JUNE Pride: Featured in: Gay City News, Chelsea Now, The Villager, East Villager Summer Festivals Directory: Featured in: Downtown Express, The Villager, Chelsea Now
JULY 2013 Handbook: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
AUGUST Fringe NYC: Featured in: Chelsea Now and Gay City News
SEPTEMBER Fall Festivals Directory: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now The Villager 80th Anniversary
OCTOBER Upcoming Elections: Featured in: Downtown Express, The Villager, East Villager, Chelsea Nowl, Gay City News Small Business: Featured in: Chelsea Now
NOVEMBER Holiday: Featured in: Downtown Express, The Villager, East Villager, Chelsea Now, Gay City News
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Distribution Map
DISTRIBUTION
Regional Distribution by Zip Code
READERSHIP THE VILLAGER 30,000 GAY CITY NEWS 100,000 DOWNTOWN EXPRESS 100,000 CHELSEA NOW 75,000 EAST VILLAGER 20,000
THE VILLAGER:
GAY CITY NEWS:
EAST VILLAGER:
Gay City News is distributed throughout Manhattan, as well as parts of Brooklyn & Queens
10002, 10003, 10006, 10007, 10009, 10010, 10012
MANHATTAN: 10001, 10002, 10003, 10004, 10006,
10001, 10003, 10012, 10013, 10014
CHELSEA NOW: 10001, 10011, 10016, 10018, 10019
DOWNTOWN EXPRESS: 10002, 10004, 10007, 10014, 10038, 10280
10007, 10009, 10010, 10011, 10012, 10013, 10014, 10016, 10017, 10018, 10019, 10021, 10022, 10023, 10025, 10026, 10027, 10028, 10029, 10034, 10036, 10038, 10128, 10280 QUEENS: 11101, 11109, 11355, 11367, 11368 BROOKLYN: 11201, 11205, 11215, 11231
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Demographics
DEMOGRAPHICS AT A GLANCE A Diverse and Affluent Audience
READERSHIP DEMOGRAPHICS Male
Female
With Kids
Married
College Ed
Median Age
The Villager
50%
50%
33%
27%
66%
38
Gay City News
50%
50%
39%
26%
62%
37
Downtown Express
52%
48%
45%
29%
61%
37
Chelsea Now
52%
48%
28%
19%
65%
37
The East Villager
48%
52%
36%
26%
63%
38
AVERAGE HOUSEHOLD INCOME
MEDIAN HOUSEHOLD INCOME
1,200,000 1,000,000 100,000 800,000 600,000
80,000
400,000 200,000
60,000
0
0 The
Gay City
Downtown
Chelsea
The East
Villager
News
Express
Now
Villager
The Villager
Gay City News
Downtown Express
Chelsea Now
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
The East Villager
NYC COMMUNITY MEDIA 2013
Media Kit : Demographics
ADVERTISING
Print Ad Creation and Submission Four-color or black and white creatives submitted electronically must be industry standard Adobe Acrobat PDF files.
BLACK AND WHITE
• •
The following standards are recommended for black and white newspaper ads: Every continuous tone or halftone image should be evaluated on an individual basis with an expected dot gain of approximately 30%. • Dot gain curves are non-linear; ads will gain more in their mid-tone values than highlight or shadow. • All continuous tone images should be at least 170 ppi at their final output size. • Line art should be at 1016 ppi. • A ll supplied ads should have a minimum of 5% in the highlight and a maximum of 80% in the shadow area. • Any part of the ad not intended to print solid black should be created at a maximum of 75%. • A minimum of 20% contrast between foreground and background is suggested. • Type should be kept at a minimum of 8 pt. for standard or 12 pt. for reverse. • All type intended to print solid black should be set at 100% black. • Surprinted type should be solid black and contrasted against a 30% or less black screen. • Reversed or knocked-out type should be 0% black (white) type on a 70% screen or higher. • Fine serif typefaces should be avoided. • We will not modify PDF files. •
FOUR-COLOR We strongly discourage same color family type on top of color boxes and will not be held liable for bad reproduction of such artwork. For instance, no typeface in shades of auburn over an auburn background. • Tone (or Contrast) Reproduction • Newsprint offers less contrast than text matte or coated stocks. The darkest four color area should not exceed 240%, the dot percentage should not exceed 90%. •
Dot gain is approximately 30%. Reversed type or four-color black type should be at least 14 pt. and a medium-to-bold sans-serif typeface is recommended. Dropped-out (reversed) type in a black only area should be at least 10 pt. medium to bold sans-serif typeface.
FONTS •
S ince we accept only PDF files for artwork, font files are not required. We cannot make font corrections or any type of modifications to a PDF.
RESOLUTION AND LINE SCREEN Images @ 203.2 dpi (8 pixels/mm) • Line Art @ 1016 ppi (40 pixels/mm) • Output screen ruling @ 100 lpi •
TO SUBMIT FILES BY DISK PDF’s can best be submitted by FTP or delivered by email. CDs can be delivered to our office.
TO SUBMIT FILES BY EMAIL (25MB OR SMALLER) ads@thevillager.com
CAMERA-READY MATERIALS DEADLINE Noon on the business day following space reservation deadline.
INSERTS $97/M net. Sample required, rate may vary depending on size, stock and weight. Due at printer at least one week prior to insertion date. Please contact the Sales Department for shipping details. Commercial printing available.
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013
Media Kit : Advertising
ADVERTISING
Rate Card and Ad Dimensions For more information contact Francesco Regini, Sr. VP Sales and Marketing Francesco@TheVillager.com ∙ 646 452 2496 ∙ 212 229 2790 (Fax)
1x
6x
$2090 $1675
$1860 $1445
HALF PAGE
$1355 $1045
QTR PAGE
FULL PAGE 4C BW
4C BW
4C BW
EIGHTH PAGE BW ONLY
BILLBOARD 4C ONLY
FULL PREMIUM* 4C BW
13x
26x
52x
$1770 $1355
$1670 $1255
$1515 $1100
$1200 $895
$1145 $835
$1100 $790
$995 $685
$860 $655
$785 $580
$750 $545
$720 $515
$645 $440
$420
$360
$345
$315
$275
$1195
$1090
$1030
$990
$935
$2458 $1970
$2188 $1700
$2082 $1594
N/A N/A
N/A N/A
*Page 2, Page 3, & Inside Cover
AD DIMENSIONS
1/2 V 1/4 BILLBOARD W
9.875” X H 2.0”
1/8 1/4: W 4.85” X H 5.63” 1/8: W 4.85” X H 2.75”
1
1/2 H
1/2 V: W 4.85” X H 11.4”
FULL: W 9.875” X H 11.4”
1/2 H: W 9.875” X H 5.63”
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Front Page Bilboards
ADVERTISING Front Page Billboards
Front-page billboards in your community newspaper allow you to maximize your ad by putting it in the spotlight of the front page.
BILLBOARD DIMENSIONS W 9.875” X H 2.0” RATES (4C ONLY)
COVER
BILLBOARD
1x rate/ad
$1,195
6x rate/ad
$1,090
13x rate/ad
$1,030
26x rate/ad
$990
52x rate/ad
$935
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Web Ads
ADVERTISING Web Ads and eNewsletter
DEADLINES & SPECS Approved artwork is due 7 days prior to publication date. EMAIL all ad creatives to: Ads@TheVillager.com. FLASH FILES ARE NOT ACCEPTABLE FOR eNEWSLETTERS. 1. M ost current web technology advertising file-types and creative are accepted. Rich Media can have a 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Overlay ads, expandable ads, video ads and 3rd-party iFrame requests must be made in writing to your account executive. No flash ads accepted for eNewsletters. 2. Files must be no larger than 30k.
975 X 121 WEBSITE MASTHEAD 300 X 250
975 X 121 PIXELS
300 X 250 PIXELS
SQUARE
NEWS ARTICLE 300 X 600
WEBSITE FOOTER
300 X 600 PIXELS
LEADERBOARD
RECTANGLE
1 website
$719
1 website
$989
1 website
$1,079
2 websites
$1,229
2 websites
$1,679
2 websites
$1,849
3 websites
$1,729
3 websites
$2,369
3 websites
$2,599
4 websites
$2,159
4 websites
$2,969
4 websites
$3,239
5 websites
$2,339
5 websites
$3,209
5 websites
$3,509
30 day duration 975 X 121 EMAIL BLAST MASTHEAD 300 X 250
EMAIL BLAST
300 X 250
300 X 250
975 X 121
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NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : VIP Partners
VIP PARTNERS
AIDS Walk New York
American Airlines
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NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit : Client Testimonials
SAY WHAT? Client Testimonials
NYC Community Media delivers just that - Communities where our customers live, work and play. DANA THAYER
Senior Vice President, Marketing Chelsea Piers
Our “Stand with Japan” event on Sunday went very well, so many people came out to show their support and to participate in the activities. We raised more than $20,000 in just 3 hours. Most of our guests were young families from this neighborhood and I believe the ad in the Downtown Express took our event to the next level. We could not have done this without your support. Thank you so much, AYAKO ALLEN
The Villager is a great avenue to build community support for our youth softball and baseball programs. The Villager staff is always looking for opportunities to take advantage of key dates in our GVLL calendar. We’ve enjoyed a long and fruitful relationship and look forward to many years to come.
DANIEL MILLER
President Greenwich Village Little League
Gay City News has been a fantastic addition to our media plan. Our properties, Dyker B each and Pelham Split Rock Golf Courses, are fabulous wedding locations. With Gay City News’s vast audience through print, online and e-mail, we have booked three gay weddings for the upcoming year. Thank you!
HOLLY REDHEFFER National Sales Management & Marketing Project Manager American Golf Corporation
I am delighted to be advertising in Downtown Express. Your design team has made my job so much easier. Everything about the experience has been easy, helpful and straightforward. We are new to the neighborhood, so it’s hard to know where to advertise. Being a grassroots kind of gal, I took to the streets walking into every building in Battery Park City to introduce myself. There in the lobbies I saw several publications, Downtown Express being one of them Of course it’s hard to know what people are actually reading...so I asked. Again and again doormen told me that the paper they see their residents reading is Downtown Express. I am delighted to be a part of the neighborhood and also to have a wonderful resource to keep a finger to the pulse of what is happening downtown.
ALICIA SALZER MD
Co-Founder, Medhattan Immediate Medical Care
NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)
NYC COMMUNITY MEDIA 2013 Media Kit
FRANCESCO REGINI
SENIOR VP OF SALES & MARKETING FRANCESCO@THEVILLAGER.COM 646-452-2496
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NYC COMMUNITY MEDIA • 515 Canal Street • New York, NY 10013 • 212-229-1890 • 212-229-2790 (Fax)