SOCIAL MEDIA MARKETING SCHEDULE: DOWNTOWN MEMPHIS MARKETING MICRO-GRANT
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To make your social media marketing easier, we’ve compiled templates/prompts and a schedule for your social media posts! The outline below will guide you through your social media journey. Each weekly page will contain the following: 1. A Theme 2. Hashtags 3. Sample Posts Following the weekly pages, you will find general content ideas to fit your needs! *You don’t have to follow our weekly prompts verbatim, but please use the topics and hashtags we have included at least once per week to serve our overall neighborhood metrics.
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Schedule
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Week One - General Introductions and About us
Introduce your business to new people and say hello to your existing audience by using an image of your logo or storefront. Hashtags for the week: #downtownmemphis #about(insert business name here) #support901downtown We’re (insert business name). If you were looking for a sign to visit us today (or insert specialty item or menu item)-- or any day this week, here it is. We’d love to serve you! #downtownmemphis #about(insert business name here) #support901downtown Example: We’re Smith’s Restaurant! If you were looking for a sign to try some bread pudding today -- or any day this week, here it is. We’d love to serve you! #downtownmemphis #aboutSmiths #support901downtown At (insert business name), we do (insert thing) better than just about anyone. Come try! #downtownmemphis #about(insert business name here) #support901downtown Example: At Sugar’s Bakery, we make a mean donut! Don’t just take our word - Come try! #downtownmemphis #aboutsugarsbakery #support901downtown
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Week Two - Employee Spotlight
People love supporting other people! Show off your employees this week and invite your audience to meet them! Hashtags for the week: #downtownmemphis #sayhello #teamspotlight
Post photo of one of your key employees with a caption. “Meet (insert name and position/title), [he/she/they] would love to help you (insert something unique to your shop/restaurant/service business). We’re open (insert hours) - we look forward to seeing you! Example: Meet Shay, she is an amazing colorist! She would love to help you refresh your ‘do. Call us - we’ll hook you up! #downtownmemphis #sayhello #teamspotlight At [company name], our best asset is our people. Meet (insert name and position/title). He/She/They started working with us in (Month + Year)! Example: At Westin on Beale, our best asset is our people. Meet Daniel, our Hotel Manager. He started working with us in April 2018! #downtownmemphis #sayhello #teamspotlight
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Week Three - Loyal Customer Appreciation/ Repost
Your customers are your best advocates, so give them a shout of appreciation! Hashtags for the week: #downtownmemphis #communitylove #(insert business name here)lovesyou
The best way to enjoy (product) is with friends! Thanks @inserthandlehere. #downtownmemphis #communitylove #(insert business name here)lovesyou Example: The best way to enjoy our special lemon margarita is with friends! Thanks for sharing your photo @happycustomer1! #downtownmemphis #communitylove #SillyGooselovesyou We love seeing how you style/use (product). We’re especially loving how @inserthandle wears/uses (item)! Tag us in your photos! Example: We love seeing how you re-purpose your flower bouquets! We’re especially loving how @ happycustomer1 used their flowers for a shadowbox! Tag us in your creations! #downtownmemphis #communitylove #Flowershoplovesyou #flowerpower #floralhappy
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Week Four - Behind The Scenes
Post an image that gives potential customers a peek into your business while showing off your personality! Hashtags for the week: #downtownmemphis #(insertbusinessnamehere)bts #adayat(insert business name here) #insertbusinessname
Say hi to (insert employee name)! (Employee) is hard at work packing your orders with love and delicacy! #shippedwithlove #downtownmemphis Example: Everyone say hi to Denise! Denise is hard at work packing your orders with love and delicacy! #shippedwithlove #downtownmemphis #MainJeweler901bts #adayatMainJeweler901 Have you ever wondered how we create our signature (insert product or service here)? Check out this video/ photo for a glimpse! #downtownmemphis #btsat(insertbusinessnamehere) #adayat(insert business name here) #insertbusinessname Have you ever wondered how we create our signature sauce? Check out this video by Chef Tim for a glimpse! #downtownmemphis #FoodGalorebts #adayatFoodGalore #FoodGaloreMemphis
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Week Five - Products, Services, Offerings
Social media is a great place to meet potential customers! Promote your products, services, and other offerings to boost sales. Hashtags for the week: #downtownmemphis #smallbusiness #(insert business name here)
We have new (product type) on the way. Shop now and stay tuned for an exciting announcement on [date]! #downtownmemphis #smallbusiness #(insert business name here) Example: We have new holiday menu options in the pipeline. Shop now and stay tuned for an exciting announcement on October 31! #downtownmemphis #smallbusiness #Lansky126 Today’s (Drink, item, service) of the day is (insert drink/item/service name and info)! Reach out to get yours today! #downtownmemphis #smallbusiness #(insert business name here) Example: (With a photo or video of someone doing the moves) Today’s exercise of the day: Burpees! Reach out to get your workout in! Photo Credit @happycustomer! #downtownmemphis #moveyourbody #smallbusiness #FitBizonMain 9
Week Six - Products, Services, Offerings
Score new clients and connect with your existing fan base by promoting your products, services, and offerings! Hashtags for the week: #downtownmemphis #smallbizowner #(insert business name here)
Just when we thought brunch couldn’t get much better. We’ve added veggie options and they’re quite delicious. Check out our (insert vegetarian and vegan option meal here). Example: Just when we thought brunch couldn’t get much better. We’ve added veggie options and they’re quite delicious. Check out our new Garden Braised Omelet! #downtownmemphis #healthyeats #smallbusiness #Saladmaniamemphis Show us how you use (insert product here) in your life for a chance to be featured! Example: Show us how you use our new hair styler for a chance to be featured! #downtownmemphis #hairbyrachels #hairproducts #901hair
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Week Seven - Show Your Funny Side
Your business isn’t boring and your posts shouldn’t be either! Add humorous posts to show the fun side of your company. Hashtags for the week: #downtownmemphis #laughalittle #(insert business name here)
Take a common phrase and make it your own! L is for the way you look at me. O is for the only one I see. V is very, very extraordinary. E is even more than anyone that you adore can. LOVE was made for our new (insert product name here). Example: L is for the way you look at me. O is for the only one I see. V is very, very extraordinary. E is even more than anyone that you adore can. LOVE was made for our new clothingggg! #downtownmemphis #laughalittle #AshleysClothingStore
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Week Eight - Loyal Customer Appreciation/ Repost
Your customers love you. Return the love with a shout-out! Hashtags for the week: #downtownmemphis #repost #(insert business name here)lovesyou
Share your favorite (insert product) for a chance to be featured on our page! #downtownmemphis #communitylove #(insert business name here)lovesyou Example: The best way to enjoy our special lemon margarita is with friends! Thanks for sharing your photo @happycustomer1! #downtownmemphis #communitylove #Margaritavillelovesyou We love seeing how you style/use (product). We’re especially loving how @inserthandle wears/uses (item)! Tag us in your photos! #downtownmemphis #communitylove #(insert business name here) lovesyou We love seeing where you place our flowers! We’re especially loving how @Juliehasstyle ‘s flowers brighten your home office! Tag us in your photos! #downtownmemphis #communitylove #PremierFlowerslovesyou
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Week Nine - Employee Spotlight
You’ve got great people. Show them off! Hashtags for the week: #downtownmemphis #sayhello #teamspotlight
Post photo of one of your key employees with a caption. “Meet (insert name and position/title), [he/she/they] would love to help you (insert something unique to your shop/restaurant/service business). We’re open (insert hours) - we look forward to seeing you! Example: Meet Tim! He is an amazing mixologist and can help you pick the perfect beverage! Stop by during our happy hour and Tim can mix your favorite drink! #downtownmemphis #sayhello #teamspotlight At [company name], our best asset is our people. Meet (insert name and position/title). He/She/They started working with us in (Month + Year)! Example: At Westin on Beale, our best asset is our people. Meet Daniel, our Hotel Manager. He started working with us in April 2018! #downtownmemphis #sayhello #teamspotlight
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Week Ten - Products, Services, Offerings
Have any hidden gems that aren’t your top-sellers? Let’s show them off this week! Hashtags for the week: #downtownmemphis #(insert your industry here)biz #(insert business name here)
Fill up your cup with (insert drink brand) like @ inserthandlehere. #downtownmemphis #(insert your industry here)biz #(insert biz name here) Example: Fill up your cup with Old Dominick Huling Station like @happycustomer2. #downtownmemphis #spiritsbiz #OldDominick
We’re closed now, but that won’t stop us from drooling over (insert product here)! We open tomorrow at 9am & are open 24/7 online! Order yours today! #downtownmemphis #(insert your industry here)biz #(insert business name here) Example: We’re closed now, but that won’t stop us from drooling over these butterscotch cookies! We open tomorrow at 9am & are open 24/7 online! Order yours today! #downtownmemphis #bakingforyou #PrimasBakery
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Week Eleven - Products, Services, Offerings
Invite customers to patronize your business during your slow days and/or times! Hashtags for the week: #downtownmemphis #(insert slow day) special #(insert business name here)
Dreaming of (insert product, food, service)? (Insert slow day) is the perfect day for (insert product, food, service)! #downtownmemphis #livingthedream # (insert slow day) special #(insert business name here) #shoplocal Example: Dreaming of tacos? Monday is the perfect day for Maciel’s! #downtownmemphis #livingthedream #eatlocal #Mondayspecial #Maciels
We’ve got (insert product name here), yes we do. We’ve got (insert product name here), how about you? It’s also (insert percentage here) off (insert day here)! Example: We’ve got candles, yes we do. We’ve got candles, how about you? It’s also 10% off on Fire-days! (get it?) #downtownmemphis #downtowncandleco #shoplocal #candlelove #Firedayspecial #Fridayspecial
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Week Twelve - Loyal Customer Appreciation/ Repost
Your customers rock and you know it! Let the world know with a post of appreciation! Hashtags for the week: #downtownmemphis #communitylove #(insert business name here)lovesyou
Thrilled to have [customer] at our shop/restaurant today! We hope you enjoy your (insert product or food here). Come back any time! #downtownmemphis #communitylove #(insert business name here)lovesyou Example: We’re thrilled to have Monique at our shop today! We hope you enjoy your denim jacket. Come back anytime! #downtownmemphis #communitylove #(insert business name here)lovesyou Happy (insert day of week here)! What (insert clothing item here) are you rocking today? @inserthandle is loving our (insert color). #downtownmemphis #communitylove #(insert business name here)lovesyou Example: Happy Monday! What jeans are you rocking today? @Lillylovesjeans is loving our red straight jeans by @sevenforallmankind! #downtownmemphis #jeansgalore #communitylove #ClothingbyMonroelovesyou
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Week Thirteen- Show Your Funny Side
Laugh a little! Take a break from traditional promotions and share a movie scene or meme that relates to your business! Hashtags for the week: #downtownmemphis #laughalittle #(insert business name here)
We won’t tell you which jokes to include, but don’t forget your hashtags!
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Week Fourteen - Behind The Scenes
Post an image or video giving customers a peek into your business while showing off your personality! Hashtagsfor the week: #downtownmemphis #bts #adayat(insert business name here) #insertbusinessname
Here’s a little BTS from this week’s (insert product or service)! Just a reminder that you can order online or stop by the store! Example: Here’s a little BTS from this week’s new clothing arrivals! Just a reminder that you can order online or stop by the store! #downtownmemphis #btsatstockandbelle #adayatstockandbelle #stockandbelle Example: Here’s a little BTS from this week’s virtual acting classes! Just a reminder that you can book your acting class online too! #downtownmemphis #btsatLilyRoseStudios #adayatLilyRoseStudios
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General Social Media Posts General Content Examples • Check, check, one, two ... is this thing on? [Company name] is now on (insert social media platform)! Follow us to learn about our culture, product, and (super awesome) people. • The weekend is here! Get dressed and grab your drink -- It’s a great time to dress up and go out for a drink – in the kitchen or on zoom. No matter where you end up, we’ve got the perfect (insert product here) for you! Customer Repost • Eatin’ good on (insert food item name) like @inserthandlehere • All the workplace essentials including our (insert product name) *check emoji*. Photo Cred: • Dining out (or in) on (insert food name) with @inserthandlehere. • Our babe @inserthandlehere looks fabulous in her new clothes from @insertstorenamehere. • Shop (insert product category here) till you drop @inserthandlehere. • Wishin’ our plate looked like @inserthandlehere. • Can you say #cartgoals? Thanks for sharing your shopping cart @inserthandlehere. • Cheers from @inserthotelorrestauranthere. Thanks for visiting @inserthandlehere. • Photo of the day. Thanks for sharing, @inserthandlehere • Share your best recipes using (insert product here)! Tag us and we’ll pass them along to the whole community! • (Drink, item, service) of the day! (insert drink/item/service name and info) Thanks for sharing your photo with us @inserthandlehere!
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Seasonal • I love allergy season, said no one ever. Luckily our (insert product here) will make you feel better! Hiring • Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in our bio to see our current openings. • The most wonderful time of the year is coming! We’re hiring additional help and would love to have you join us! Please email all resumes and inquiries to (email address). • Our business has grown and we’re hiring! Applications are open for (insert position here). This position (insert brief description). If this sounds like a perfect fit, send your resume to (insert email address) to apply! • We’re hiring for (insert position here)! Click the link in our bio to apply! Halloween • Halloween is upon us! Grab your friends and try our spooky themed menu. #squadghouls • How to eat candy corn: don’t. Try our (insert product here) instead. We’re open this week! Thanksgiving & Black Friday • Need fuel for Black Friday? Grab your food to go! Our hours are (insert store hours). • It’s an add to cart kind of day and you can shop with us online or in store! Christmas & Hanukkah • All I want for Christmas is you (and (insert product name) would be nice).
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• Dear Santa, let’s not talk about me. Let’s talk about the gifts you can get me from (insert store name). • One little candle can light up an entire room. Speaking of candles-- check out our (insert product name here). • [Company name] is off for [holiday]! We hope you all have a safe long weekend. New Year’s • Time to show off my bubbly personality-- with a (insert product name) drink. • Give me any excuse to wear glitter and I’ll take it. Lucky for you, our (insert product here) sparkles and is available for purchase! • Start your year on the right foot with our (insert product here)! Valentine’s Day • Don’t tell me you love me. Tell me you’re outside with (insert product name) from (Insert your store name). • All I need is you. (And maybe (insert product name here) too.)
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Downtown Memphis Commission 114 N Main Street | Memphis TN 38103 | 901-575-0561 downtownmemphis.com | @downtownmemphis
Developing a Downtown for Everyone!